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The cost of equity is the cost to the company of providing equity holders with the return they require on their investment.

The primary financial objective is to maximize the return to equity shareholders. This return is as the future dividend yield and capital growth.

Until new shareholders become members of the company, the objective above is concerned with existing shareholders. Company management will need to offer new shareholders the minimum acceptable future return on the funds they put into the company, thereby retaining as much benefit as possible for existing shareholders.

In practice, this return will be such as to provide new shareholders with the same future returns as existing shareholders expect to obtain on their investment at market values.

For example if the future return on ABC plc's shares is 15% and future return on new issue is 20% if this is viewed quite simplistically, investors would sell their existing shares and take up the new offer. The price of existing shares would fall, and as a result the percentage return would increase, until it matched the 20% of new shares. This would mean existing shareholders would suffer a capital loss as the price of their shares declined.

Thus, the object of management must be to offer the shares so as to provide a return identical to that of existing shares (in this case 15%). They could not offer less than 15% as it might then be difficult to find investors for the new issue.

Note: in all cases the relevant return is the future return anticipated by shareholders.

Thus, the problem of determining the cost of new equity becomes the problem of establishing the anticipated market return on existing equity.

The cost of equity ,equals the rate of return which investors expect to achieve on their equity holdings.

The anticipated rate of return on a share acquired in the market consists of two components:

In this sense, the returns are directly analogous to those on a debenture, with dividends replacing interest and sale price replacing redemption price.

Applying the concept of compound interest, in making a purchase decision it is assumed that the investor discounts future receipts at a personal discount rate (or personal rate of time preference).

In order to make a purchase decision, the shareholder must believe the price is below the value of the receipts, i.e, -

Discounted at rate i

Algebraically, if the share is held for n years then sold at a price Pn and annual dividends to year n are D1, D2, D3, ... Dn

Then:

(a) Different forecasts for D1, D2 etc and for Pn by the different investors.

However, since the price of shares is normally in equilibrium, for the majority of investors who are not actively trading in that security:

It is important to appreciate that there are a number of problems and specific assumptions in this model.

(a) Anticipated values for dividends and prices - all of the dividends and prices used in the model are the investor's estimates of the future.

(b) Assumption of investor rationality - the model assumes investors act rationally and make their decisions about share transactions on the basis of financial evaluation.

(c) Application of discounting - it assumes that the conventional compound interest approach equates cash flows at different points in time.

(e) Dividends are paid annually with the next dividend payable in one year.

The dividend valuation model is a development of the share valuation model described above.

The important feature of the dividend valuation model is the recognition of the fact that shares are in themselves perpetuities. Individual investors may buy or sell them, but only very exceptionally are they actually redeemed.

To value a stock, you first find the present discounted value of the expected cash flows.

P0 = 0.16/1.12 + $60/1.12

P0 = $0.14285 + $53.57

P0 = $53.71

If the stock was selling for $53.71 or less, you would purchase it based on this analysis.

If Pn is far in the future, it will not affect P0. Therefore, the model can be rewritten as:

P0 = S Dt/(1 + ke)t

The model says that the price of a stock is determined only by the present value of the dividends.

If a stock does not currently pay dividends, it is assumed that it will someday after the rapid growth phase of its life cycle is over.

Computing the present value of an infinite stream of dividends can be difficult. Simplified models have been developed to make the calculations easier.

(1+ke)1 (1+ke)2

(1+ke)

where

P0 = D0(1 + g)

D1

(ke - g)

(ke g)

2.7.1 Assumptions:

The growth rate is assumed to be less than the required return on equity, ke.

Gordon demonstrated that if this were not so, in the long run the firm would grow impossibly large.

Find the current price of Coca Cola stock assuming dividends grow at a constant rate of 10.95%, D0 = $1.00, and ke is 13%.

P0 = D0(1 + g)/ke g

P0 = $1.00(1.1095)/0.13 - 0.1095 =

P0 = $1.1095/0.0205 = $54.12

Theoretically, the best method of stock valuation is the dividend valuation approach.

But, if a firm is not paying dividends or has an erratic growth rate, the approach will not work.

The price earning ratio (PE) is a widely watched measure of how much the market is willing to pay for $1 of earnings from a firm.

A higher than average PE may mean that the market expects earnings to rise in the future.

A high PE may indicate that the market thinks the firm's earnings are very low risk and is therefore willing to pay a premium for them.

Stock prices are set by the buyer willing to pay the highest price.

The price is not necessarily the highest price that the stock could get, but it is incrementally greater than what any other buyer is willing to pay.

The market price is set by the buyer who can take best advantage of the asset.

Superior information about an asset can increase its value by reducing its risk.The buyer who has the best information about future cash flows will discount them at a lower interest rate than a buyer who is uncertain

kp = D/MV(ex div)

If you have cumulative preference shares, the MV is increased by the outstanding amount to be paid. Preference dividends are normally quoted as a percentage, eg 10% preference shares. This means that the annual dividend will be 10% of the nominal value, not the market value..

Share prices change, often dramatically, on a daily basis. The dividend valuation model will not predict this, but will give an estimate of the underlying value of the shares. 5 EFFICIENT MARKET HYPOTHESIS

Practical factors affecting share prices. The dividend valuation model gives a theoretical value, given the assumptions inherent in the model, for shares and debentures.

In practice there will be many factors other than the present value of cash flows from a security that play a part in its valuation. These are likely to include:

interest rates market sentiment expectation of future events inflation press comment speculation and rumour currency movements takeover and merger activity political issues. The dividend valuation model helps us to understand how a change in these variables (or, to be more accurate, an expected change) should effect the market value of the security.

The value of a share or of the equity shareholders funds is based upon expectations of future cash flows either in the form of dividends or NPVs of investment projects. The strength of the link between the performance of the company and the share price will depend upon the efficiency of the capital markets. How much does the market know about a company? In other words, how good is it at incorporating information into the share price?

5.2 The Efficient Market Hypothesis & The Random Walk Theory

An issue that is the subject of intense debate among academics and financial professionals is the Efficient Market Hypothesis (EMH). The Efficient Market Hypothesis states that at any given time, security prices fully reflect all available information. The implications of the efficient market hypothesis are truly profound. Most individuals that buy and sell securities (stocks in particular), do so under the assumption that the securities they are buying are worth more than the price that they are paying, while securities that they are selling are worth less than the selling price. But if markets are efficient and current prices fully reflect all information, then buying and selling securities in an attempt to outperform the market will effectively be a game of chance rather than skill.

"An 'efficient' market is defined as a market where there are large numbers of rational, profitmaximizers actively competing, with each trying to predict future market values of individual securities, and where important current information is almost freely available to all participants. In an efficient market, competition among the many intelligent participants leads to a situation where, at any point in time, actual prices of individual securities already reflect the effects of information based both on events that have already occurred and on events which, as of now, the market expects to take place in the future. In other words, in an efficient market at any point in time the actual price of a security will be a good estimate of its intrinsic value."

The random walk theory asserts that price movements will not follow any patterns or trends and that past price movements cannot be used to predict future price movements.

The "Weak" form asserts that all past market prices and data are fully reflected in securities prices. In other words, technical analysis is of no use.

The "Semistrong" form asserts that all publicly available information is fully reflected in securities prices. In other words, fundamental analysis is of no use.

The "Strong" form asserts that all information is fully reflected in securities prices. In other words, even insider information is of no use.

Securities markets are flooded with thousands of intelligent, well-paid, and well-educated investors seeking under and over-valued securities to buy and sell. The more participants and the faster the dissemination of information, the more efficient a market should be.

The debate about efficient markets has resulted in hundreds and thousands of empirical studies attempting to determine whether specific markets are in fact "efficient" and if so to what degree. Many novice investors are surprised to learn that a tremendous amount of evidence supports the efficient market hypothesis. Early tests of the EMH focused on technical analysis and it is chartists whose very existence seems most challenged by the EMH. And in fact, the vast majority of studies of technical theories have found the strategies to be completely useless in predicting securities prices. However, researchers have documented some technical anomalies that may offer some hope for technicians, although transactions costs may reduce or eliminate any advantage.

Researchers have also uncovered numerous other stock market anomalies that seem to contradict the efficient market hypothesis. The search for anomalies is effectively the search for systems or patterns that can be used to outperform passive and/or buy-and-hold strategies. Theoretically though, once an anomaly is discovered, investors attempting to profit by exploiting the inefficiency should result its disappearance. In fact, numerous anomalies that have been documented via backtesting have subsequently disappeared or proven to be impossible to exploit because of transactions costs.

The paradox of efficient markets is that if every investor believed a market was efficient, then the market would not be efficient because no one would analyze securities. In effect, efficient markets depend on market participants who believe the market is inefficient and trade securities in an attempt to outperform the market.

In reality, markets are neither perfectly efficient nor completely inefficient. All markets are efficient to a certain extent, some more so than others. Rather than being an issue of black or white, market efficiency is more a matter of shades of gray. In markets with substantial impairments of efficiency, more knowledgeable investors can strive to outperform less knowledgeable ones. Government bond markets for instance, are considered to be extremely efficient. Most researchers consider large capitalization stocks to also be very efficient, while small capitalization stocks and international stocks are considered by some to be less efficient. Real estate and venture capital, which don't have

fluid and continuous markets, are considered to be less efficient because different participants may have varying amounts and quality of information.

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