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Facebook Australia: User Statistics & Demographics

THURSDAY, 20 AUGUST 2009

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A recent MarketingSherpa survey has shown that 48% of marketers are planning on increasing their social media budgets in the next year. 2010 is the year for social media networks. The buzz comes from everywhere, marketers, advertisers and agencies want to have their share of the social media networks and make money out of it. Before doing so, it is mandatory to understand social networks hence a quick post about Facebook's statistics. Australian Facebook Statistics In December 2007, we dedicated a post on the social media trends in Australia, which showed the rise of Facebook as a major contenter. Looking at the latest figures, Facebook grew by 32% over 08/09 and is the most engaged social network in Australia. According to CheckFacebook.com, over 6.4 Million Australian use Facebook, which represent a huge 38.48% of the Australian online population and 2.46% of the global audience (261,807,120 users) In the world the Australian Facebook population ranks #8. Top 10 Facebook User Population 1. United States 79,983,760 2. United Kingdom 19,592,800 3. Turkey 12,451,320 4. Canada 12,111,720 5. France 11,657,180 6. Italy 10,652,960 7. Indonesia 8,175,600 8. Australia 6,439,980 9. Spain 6,284,120 10. Colombia 5,970,040 Source:checkfacebook.com - Aug 09 Australian Facebook Demographics SEO Jobs June 2009 SEO Consultant Sydney

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http://www.seosydneyblog.com/2009/08/facebook-australia-user-statistics.html[07/09/2009 11:42:51 AM]

Facebook Australia: User Statistics & Demographics |SEO Sydney Blog | Search Engine Optimisation News & Jobs in Australia

In terms of demographics, the Australian Facebook population is made of 55.6% of female and 44% of Male. In terms age, Facebook remains a generation Y social network. The biggest segment is the 25-34 years old with 29.3% followed by the 18-24 with 28.8%. The 35 years + segment currently accounts for 30.4% of the Australian Facebook population and is according to Nielsen Online, the fastest growing segment.

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Source:checkfacebook.com - Aug 09

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