QUESTIONNAIRE

AN ANALYSIS ON THE EFFECTIVENESS OF PROMOTIONAL TECHNIQUES

used by KSE Ltd..

NAME

AGE

[ ] 20-30Years

[ ] 31-40Years

GENDER

[ ] MALE

[ ] FEMALE

[ ] 41-50Years

[ ] Above 50Years

EDUCATIONAL QUALIFICATION :
[ ] SSLC

[ ] +2

[ ] UG

FAMILY SIZE

[ ] PG

[ ] OTHER

[ ] JOINT FAMILY

[ ] NUCLEAR FAMILY

NO. OF DEPENDENTS :
[ ] 2

[ ] 3

[ ] 4

[ ] MORE THAN 4

FAMILY INCOME (MONTHLY) :

[ ] <10000

[ ] <20000

[ ] <300000

[ ] >30000

(please tick your answer, if the option is other kindly specify.)

1. How long have you been taking cattle farming as livelihood?
[ ] 1-2years

[ ] 3-5years

[ ] more than 5years

2. From whom you took advice in purchasing KS ready mix cattle feed?
(a) neibghour/farmer friend

[ ]

(b) shopkeeper/dealer

[ ]

(c) own decesion

[ ]

(d) others

[ ]

3. Why do you prefer ready mix cattle feed over traditional natural feeds?
(a) ENHANCE MILK PRODUCTIVITY

[ ] highly agree

[ ] agree

[ ] neutral

[ ] disagree

[ ] highly disagree

(b) EASY AVAILABILITY OF READY MIX CATTLE FEEDS

[ ] highly agree

[ ] agree

[ ] neutral

[ ] disagree

[ ] highly disagree

(c) FOR GOOD HEALTH OF YOUR LIVESTOCK

[ ] highly agree

[ ] agree

[ ] neutral

[ ] disagree

[ ] highly disagree

[ ] agree

[ ] neutral

[ ] disagree

[ ] highly disagree

(d) TO SAVE COST

[ ] highly agree

4. What is your expectation towards buying popular ready mix cattle feed?
(a) About feed quality
[ ] very particular

[ ] less paricular

[ ] do not care

[ ] other

[ ] less paricular

[ ] do not care

[ ] other

(b) About price

[ ] very particular

(c) About result ( milk production improvement & health of livestock )

[ ] very particular

[ ] less paricular

[ ] do not care

[ ] other

5.WHY DO YOU PREFER KS ready mix cattle feed?

(a) Product awareness and other supportive programs by the brand
[ ] highly satisfied

[ ] satisfied

[ ] neutral

[ ] dissatisfied

[ ] highly dissatisfied
(b) Discount coupons and free sample distibution has prompted you choose this brand
[ ] strongly agree

[ ] agree

[ ] neutral

[ ] disagree

[ ] highly disagree

6. The door delivery service offered by the company attracted benefits

[ ] strongly agree

[ ] agree

[ ] neutral

[ ] disagree

[ ] highly disagree

7.Your FEEDBACK regarding new cattle feed or companys product.

[ ] will try

[ ] will not try

[ ] neutral

8. Which inputs the company should give more importance to improve the sales?
(a) superior quality

[ ]

(b) competitive pricing

(c) attractive new schemes and gifts for dealers and consumers
(d) better margin

[ ]
[ ]

[ ]

9. What are the promotional activities that attracted you towards KS ready mix cattle feeds
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------10. why do you think the above factor is most important to improve sale? Also please give
your valuable suggestion to help us serve you better
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