For Immediate Release

Save the Childrens Moms the Word Social Media Initiative Celebrates Motherhood Media Networks, Inc. Supports Moms the Word! with Media Sponsorship
Stamford, CT (May XX, 2012) Save the Children, an international not-for-profit organization creating lasting change in the lives of children in need, has launched its Moms the Word! campaign with the support of corporate partners, including Media Networks, Inc., a division of Time Inc. Moms the Word! is a social media campaign on Facebook designed to pay tribute to motherhood and raise awareness for the organizations many programs serving mothers in the U.S. and around the globe. From celebrity moms, like Alyson Hannigan (How I Met Your Mother) to mothers, grandmothers and those who simply want to give a shout out to the Moms in their life, all are invited to join the movement to share their stories, celebrate the victories via #MomWins, and spread the word about the need to support Moms here in the U.S. and around the world. Being a mother is a demanding, rewarding and full-time job that requires a tough balancing act, said Carolyn Miles, president and CEO of Save the Children. No mother can do it alone, so we are pleased to launch Moms the Word, a platform to showcase the role of mothers in helping their children have a bright and healthy future. We could not have brought this campaign to life without our generous corporate partners, and we are grateful to Media Networks, Inc. for their promotional support. The campaign has received media and promotional support from Media Networks, Inc., the targeted-marketing division of Time Inc. MNI has donated ad space for the campaign in popular national titles, like American Baby, Parenting Early Years, Parents, Newsweek, Time, Real Simple, Food Network Magazine, and O, the Oprah Magazine, among others. The ads encourage todays moms to use the Moms the Word Facebook site to share photos and videos of their kids, and provide support to each other for their #MomWins. MNI is extremely proud of its continued partnership with Save the Children, said Rob Reif, President of MNI. The Moms the Word! initiative provides a valuable resource for moms to connect with one another though social channels, and MNI is thrilled to provide media support to raise awareness around this great cause. Corporate partners for Moms the Word include Johnson & Johnson, Mattel and Brookstone. ### ABOUT MNI The leader in target market advertising for more than 40 years, MNI (www.mni.com) has relationships with premier print and digital publishers. These relationships give marketers

the ability to advertise in acclaimed national magazines and on leading websites on a ZIP code-specific basis. By partnering with top publishers like Hearst, Hachette Filipacchi, and Meredith Publishing Group, as well as trusted online content providers like iVillage, and About.com, MNI connects with consumers both demographically and geographically, providing maximum reach without waste. MNI is a division of Time Inc., a wholly owned subsidiary of Time Warner, Inc., the worlds leading media and entertainment company (NYSE:TWX). About Save the Children Save the Children is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world. Recognized for our commitment to accountability, innovation and collaboration, our work takes us into the heart of communities, where we help children and families help themselves. We work with other organizations, governments, non-profits and a variety of local partners while maintaining our own independence without political agenda or religious orientation.