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Industry Profile
NAVNIRMAN INSTITUTE OF MANAGEMENT 1
Demat account is more or less an essential requirement for all the investors who invest in equities, bonds and debentures. Demat account allows you to buy, sell and transact shares without the endless paperwork and delays. It is also safe, secure and convenient. There is no transaction possible today without a demat account.
Despite various efforts by the regulators to make electronic transactions as cheap as possible for the ordinary investors, the charges for Demat accounts continue to remain on higher side. Depending upon the individual profile, requirements and suitability, different investors open DP accounts with major banks, big online broking houses or local brokers.
Depository
Depository is responsible for keeping stocks of investors in electronics form. There are two depositories in India, NSDL (National Securities Depository Ltd) and CDSL (Central Depository Services Ltd). Depository on NSDL: National Securities Depository Limited (NSDL), India's first and the largest depository has crossed 1,00,00,000 (one crore) demat accounts. These accounts have more than 80% of securities held and settled in dematerialised form in India, indicating preference and trust the investors have in maintaining their assets with NSDL. Over the period of last two years, more than 40 lakh new demat accounts were opened with NSDL. These accountholders are serviced by 281 Depository Participants through more than 9,600 service centres across about 1,000 cities/towns in the country.
Capital Market
The capital market is a market for financial assets which have a long or indefinite maturity. It deals with long term securities which have a maturity period of above one year. Its further classified into 1) Primary market 2) Secondary market 1) Primary market:
Primary market is a market for new issues or new financial claims. The primary market deals with those securities which are issued to the public for the firs time. In the primary market, borrowers exchange new financial securities for long term funds. Thus, primary market facilitates capital formation. The primary market deals with the Initial public offerings (IPO) or sales of shares by companies to the public for the first time.
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There are tree ways by which a company may raise capital in a primary market. They are public issue, rights issue, and private placement.
Public issue: Under this method, the issuing company directly offers to the general public a fixed number of shares at a stated price through a document called prospectus. This is the most common method follows by joint stock companies to raise capital through the issue of securities.
Rights issue: Right issue is a method of raising funds in the market by existing company.
Private placement: Under this method, the brokers buy the securities outright with the intention of placing them with their clients afterwards. The brokers would make profit in the process of reselling to the public.
2) Secondary market:
Secondary market is a market for secondary sale of securities. Securities which have already passed through the new issue market are traded in this market. This market consists of all stock exchanges recognized by the government of India. Secondary market more commonly known as stock markets.
Company Profile
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ICICI BANK
ICICI Bank started as a wholly owned subsidiary of ICICI Limited, an Indian financial institution, in 1994. Four years later, when the company offered ICICI Bank's shares to the public, ICICI's shareholding was reduced to 46%. In the year 2000, ICICI Bank offered made an equity offering in the form of ADRs on the New York Stock Exchange (NYSE), thereby becoming the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE. In the next year, it acquired the Bank of Madura Limited in an allstock amalgamation. Later in the year and the next fiscal year, the bank made secondary market sale to institutional investors.
With a change in the corporate structure and the budding competition in the Indian Banking industry, the management of both ICICI and ICICI Bank were of the opinion that a merger between the two entities would prove to be an essential step. It was in 2001 that the Boards of Directors of ICICI and ICICI Bank sanctioned the amalgamation of ICICI and two of its whollyowned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. In the following year, the merger was approved by its shareholders, the High Court of Gujarat at Ahmadabad as well as the High Court of Judicature at Mumbai and the Reserve Bank of India.
Present Scenario ICICI Bank has its equity shares listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited. Overseas, its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE). As of December 31, 2008, ICICI is India's secondlargest bank, boasting an asset value of Rs. 3,744.10 billion and profit after tax Rs. 30.14 billion, for the nine months, that ended on December 31, 2008. Products & Services:
Personal Banking Deposits Loans Cards Investments Insurance Demat Services Wealth Management NRI Banking Money Transfer Bank Accounts Investments Property Solutions Insurance Loans Business Banking Corporate Net Banking Cash Management
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ICICI Bank (Industrial Credit and Investment Corporation of India) is India's largest private sector bank by market capitalization and second largest overall in terms of assets. Bank has total assets of Rs. 3,793.01 billion (US$ 75 billion) at March 31, 2009 and profit after tax Rs. 37.58 billion for the year ended March 31, 2009. The Bank also has a network of 1,520 branches and about 4,721 ATMs in India and presence in 18 countries, as well as some 24 million customers (at the end of July 2007). ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and specialized subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Industrial Credit & investment corporation of India limited was introduced on 5th January 1995 as a public limited company under the Indian companies & subsequently renamed ICICI limited with effect from 11th sept. 1955
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In 1994, the bank set up an in-house training institute at pune which was inaugurated on 13th Oct. to case of the long time training needs of the employees of all the companys in ICICI group at various level. It has been admitted as the 18th Depository Participant during the week ended 22nd Feb. 1997. In 1999, ICICI, the 2nd largest financial institution, has proposed a yearly commission not exceeding 1% of net profit to its non-whole time directors. ICICI bank, the first commercial bank from India to get its stock listed on NYSE in the year 2000.
ICICI Bank Demat Services boasts of an ever-growing customer base of over 16.29 lacs customer base as on 30.09.09 account holders.
Theoretical Framework
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3.1 INTRODUCTION
The physical form of holding and trading in securities also acts as a bottleneck for broking community in capital market operations. The introduction of NSE and BOLT has increased the reach of capital market manifolds. The increase in number of investors participating in the capital market has increased the possibility of being hit by a bad delivery. The cost and time spent by the brokers for rectification of these bad deliveries tends to be higher with the geographical spread of the clients. The increase in trade volumes lead to exponential rise in the back office operations thus limiting the growth potential of the broking members. The inconvenience faced by investors (in areas that are far flung and away from the main metros) in settlement of trade also limits the opportunity for such investors, especially in participating in auction trading. This has made the investors as well as broker wary of Indian capital market. In this scenario, dematerialized trading is certainly a welcome move.
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These depositories have appointed different Depository Participants (DP) for them. An investor can open an account with any of the depositories DP. But transfers arising out of trades on the stock exchanges can take place only amongst account-holders with NSDLs DPs. This is because only NSDL is linked to the stock exchanges (nine of them including the main ones-National Stock Exchange and Bombay Stock Exchange). In order to facilitate transfers between investors having accounts in the two existing depositories in the country the Securities and Exchange Board of India has asked all stock exchanges to link up with the depositories. SEBI has also directed the companies registrar and transfer agents to effect change of registered ownership in its books within two hours of receiving a transfer request from the depositories. Once connected to both the depositories the stock exchanges have also to ensure that inter-depository transfers take place smoothly. It also involves the two depositories connecting with each other. The NSDL and CDSL have signed an agreement for inter-depository connectivity. NSDL performs the following functions through its various participants: a) Enable surrender and withdrawal of securities to and from the depository. b) Maintains investors holdings in the electronic form. c) Effects settlement of securities traded on exchanges. d) Carries out settlements of trader that have not been done on the stock exchanges. NSDL (DP) Depository Participant can be a public financial institution, bank, custodian, registered stock broker or a NBFC subject to approval from the depository company and the SEBI, Brokers and NBFCs are required to have a minimum net worth of Rs. 50 lakhs. DP has to pay a security deposit of Rs. 10 lakhs and an admission fee of Rs. 25,000 to NSDL. The depository participants are likely to pass on these charges to the investors.
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NSDL charges: NSDL charges are chargeable extra at actual. Present NSDL Charges are: Sell: Market and Off- Rs. 8/- per debit instruction (nil for commercial paper and Market Rematerialization Pledge Creation short term debt instruments) Rs. 10/- per certificate Rs. 25/- per instruction
Conditions: The value of shares and charges is calculated as per NSDL formula and rates. There will be a charge of Rs. 100/- for dishonor of any cheque or unsuccessful attempt to recover payment through direct debit or ECS. The depository services are liable to discontinuation if ICICI Bank is unable to recover charge from the customer for any reason whatsoever. In such cases there will be a charge of Rs. 250/- for resumption of services and the services will be resumed after a minimum of three working days from the date of receipt request at Central Processing Office. Mumbai. Any service that is not indicated above will be charged separately as per the rates applicable from time to time. ICICI Bank reserves the right to revise the tariff structure from time to time, with notice of 30 days. The notice may be given by ordinary post or by advertisement in a national daily. If the Demat Account is dosed during the year, no pro-rate refund of Annual Service Charge will be made.
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CDSL charges: CDSL fees structure to its depository participants is as follows: SR.NO. Details of Charges 1 Account Opening Charges 2 Account Maintenance Charges 3 4 Transaction Charges Market & Off-Market Transaction Charges Clearing Member Accounts Custody Charges Demat Charges Remat Charges Pledge/Hypothecation Charges CDSL NIL NIL for individuals Rs.500/- p.a. to Corporate Rs.6/- ** Flat charge of Rs.500/- per month on CM accounts for pay-in and pay-outs received from CH NIL NIL Rs.10/- per 100 securities or part quantity or Rs. 10/- per cert. whichever is higher. Pledge acceptance - Rs.12/- per request. Unpledged acceptance - Rs.12/- per request. Pledge Invocation Acceptance -Nil
5 6 7 8
A Board by the name of the Securities and Exchange Board of India (SEBI) was constituted under the SEBI Act to administer its provisions. It consists of one Chairman and five members.
One each from the department of Finance and Law of the Central Government, one from the Reserve Bank of India and two other persons and having its head office in Bombay and regional offices in Delhi, Calcutta and Madras.
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The Central Government reserves the right to terminate the services of the Chairman or any member of the Board. The Board decides questions in the meeting by majority vote with the Chairman having a second or casting vote.
Section 11 of the SEBI Act provides that to protect the interest of investors in securities and to promote the development of and to regulate the securities market by such measures, it is the duty of the Board. It has given power to the Board to regulate the business in Stock Exchanges, register and regulate the working of stock brokers, sub-brokers, share transfer agents, bankers to an issue, trustees of trust deeds, registrars to an issue, merchant bankers, underwriters, portfolio managers, investment advisers, etc., also to register and regulate the working of collective investment schemes including mutual funds, to prohibit fraudulent and unfair trade practices and insider trading, to regulate take-over, to conduct enquiries and audits of the stock exchanges, etc. All the stock brokers, sub-brokers, share transfer agents, bankers to an issue, trustees of trust deed, registrars to an issue, merchant bankers, underwriters, portfolio managers, investment advisers and such other intermediary who may be associated with the Securities Markets are to register with the Board under the provisions of the Act, under Section 12 of the Sebi Act. The Board has the power to suspend or cancel such registration. The Board is bound by the directions vested by the Central Government from time to time on questions of policy and the Central Government reserves the right to supersede the Board. The Board is also obliged to submit a report to the Central Government each year, giving true and full account of its activities, policies and programs. Any one of the aggrieved by the Board's decision is entitled to appeal to the Central Government.
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3.2 TRADING
Trading in dematerialized securities is quite similar to trading in physical securities. The major difference is that at the time of settlement, instead of delivery/ receipt of securities in the physical form, it is done through account transfer. An investor cannot trade in dematerialized securities through his DP. Trading at the stock exchanges can be done only through a registered trading member (broker) of the stock exchange irrespective of whether the securities are held in physical or dematerialized form. DPs role will only be to facilitate settlement of trade in the dematerialized form, by transferring securities from and to the account of the investor, for selling and buying respectively. Trading in dematerialized securities is presently available at NSE, BSE, CSE, DSE, LSE, MSE, ISE and OTCEI. These exchanges have a segment exclusive for trading in dematerialized securities and a segment where trades could be settled either in the physical or in the dematerialized form as per the choice of the delivering client. In unified (erstwhile - physical) segment securities can be delivered either in the physical form or in the dematerialized form at the choice of the delivering party. However, securities that have to be mandatorily settled in demat form (both by institutional investors & all category of investors) cannot be settled in physical form. Also for securities that have to be mandatorily settled in demat form by all categories of investors the concept of market lot is eliminated i.e. the tradable lot is one share from the date they become compulsory.
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3.3 SETTLEMENT
The settlement of trades in the stock exchanges is undertaken by the clearing corporation (CC)/ clearing house (CH) of the corresponding stock exchanges. While the settlement of dematerialized securities is effected through depository, the funds settlement is effected through the clearing banks. The clearing members directly with the CC/ CH settle the physical securities. Exclusive Demat segment follows rolling settlement (T+5) cycle and the unified (erstwhile physical) segment follows account period settlement cycle. In case of rolling settlement cycle, the account period is reduced to one day. In case of settlement of trades done in exclusive Demat segments, the pay-in and pay out of funds and securities are affected on the same day afternoon and evening (same day) thus reducing the blockage of funds and limiting exposure to the clearing corporation. Settlement of funds is effected through the clearing banks and depository plays no role in this. Settlement of securities is effected through NSDL depository system. Clearing and settlement of the regular market trades is affected through the clearing members of the clearinghouses of respective stock exchanges. All trading members of stock exchanges are clearing members of clearing houses. In addition, for settlement of institutional trades, custodians are also allowed to act as clearing members. Clearing members of clearinghouse, dealing in dematerialized securities are expected to open a clearing account with any DP for the purpose of settling trades in dematerialized securities. As, in the mixed (unified) segment, there is a possibility for all clearing members to receive dematerialized securities, they are expected to open clearing accounts. If there is any short delivery at the time of pay-in of securities, these short positions are auctioned in the Demat segment as done in the Unified (erstwhile-physical) segment.
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For trades executed on Wednesday (TD 1): Final/ Net obligation statement download - Friday (T+2nd working day) Settlement day (SD 1) i.e. pay in and pay out of funds and securities - next Wednesday (T+5th working day) Auction trade day (ATD 1) - next Thursday (T+6th working day) Auction settlement day (ASD 1) - Monday (2nd working day from auction trade day i.e. T+8th working day) Similarly, for trades executed on Thursday (TD 2): Final/ Net obligation statement download - Monday (T+2nd working day) Settlement day (SD 2) - next Thursday (T+5th working day) Auction trade day (ATD 2) - next Friday (T+6th working day) Auction settlement day (ASD 2) - Tuesday (2nd working day from auction trade day i.e. T+8th working day)
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0.04% of the transaction value, minimum 20 per transaction No Annual Maintenance Charge Transaction charge as per various plans Lowest plan Rs.500 per year, which includes 60 free transactions Note: even if nos of transactions are less than 60 or nil, you will have to pay Rs.500 per year Above 60 transactions, Rs.20 per transaction 0.02% of the transaction value, minimum 25 per transaction 0.06% of the transaction value, minimum 17 per transaction 11 flat per transaction10 flat per transaction 0.04% of the transaction value, minimum 21 per transaction Free up to first ten transactions , thereafter 100 per transaction 0.04% of the transaction value, subject to minimum 10,15 or 30 depending upon where and how you submit the delivery instruction slip 10 flat per transaction10 flat per transaction 0.04% of the transaction value, subject to minimum 22 per transaction 12 flat per transaction 0.03% of the transaction value, minimum 10-30 per transaction depending upon where and how you submit delivery instructions 0.03% of the transaction value, minimum 30 per transaction
Bajaj Capital Citi Bank Geojit HDFC Bank HSBC ICICI Bank
Nil Nil Nil NIL Not known 100/- stamp paper charges
250 250 300 500 per year 750 500 per year
500 30 per month; 360 per year 200 per year 400
Sharekhan
Nil
300
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Note:
As per the regulator SEBI, no broker can levy transaction charges for credit of shares (when you buy) and therefore it is free. On the above charges, the banks levy service tax and education cess at the rate of 10.3% Many banks and brokers offer account opening and documentation free of cost if you open trading account with them Many banks waive off annual maintenance charges for the first year If you opt for E-Statements, some of the banks can offer you discounts If you have a trading and DP account with the same broker, you may have to pay substantially lesser charges for annual maintenance and transactions.
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1. Trading in shares: ICICIdirect.com offers you various options while trading in shares.
Cash Trading This is a delivery based trading system, which is generally done with the intention of taking delivery of shares or monies.
Margin Trading One can also do an intra-settlement trading upto 3 to 4 times with their available funds, wherein one can take long buy/ short sell positions in stocks with the intention of squaring off the position within the same day settlement cycle.
Margin PLUS Trading Through Margin PLUS one can do an intra-settlement trading upto 25 times with their available funds, wherein one can take long buy/ short sell positions in stocks with the intention of squaring off the position within the same day settlement cycle. Margin PLUS will give a much higher leverage in ones account against their limits.
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Spot Trading This facility can be used only for selling ones demat stocks which are already existing in their demat account. When one is looking for an immediate liquidity option, 'Cash on Spot' may work the best for you,
BTST Buy Today Sell Tomorrow (BTST) is a facility that allows selling shares even on 1st and 2nd day after the buy order date, without having to wait for the receipt of shares into demat account. Trading on NSE/BSE: Through ICICIdirect.com, one can trade on NSE as well as BSE. Market Order One could trade by placing market orders during market hours that allows to trade at the best obtainable price in the market at the time of execution of the order. Limit Order Allows one to place a buy/sell order at a price defined by one.
2. TRADE IN DERIVATIVES: FUTURES Through ICICIdirect.com, one can now trade in index and stock futures on the NSE. In futures trading, one take buy/sell positions in index or stock(s) contracts having a longer contract period of up to 3 months.
NAVNIRMAN INSTITUTE OF MANAGEMENT 23
OPTIONS An option is a contract, which gives the buyer the right to buy or sell shares at a specific price, on or before a specific date. For this, the buyer has to pay to the seller some money, which is called premium. There is no obligation on the buyer to complete the transaction if the price is not favorable to him.
3. Investing in Mutual funds: ICICIdirect.com offers you various options while investing in Mutual Funds: Purchase, Redemption, Switch, Systematic Investment plans (SIP), Systematic withdrawal plan, Transfer-in.
4. IPOs and Bonds Online: You could also invest in Initial Public Offers (IPOs) and Bonds online without going through the hassles of filling ANY application form/ paperwork.
5. Content Features: Get breaking news from CNBC and Reuters. Catch a glimpse of News Headlines through our scrolling Direct News Headlines. Get a snapshot of the latest developments in the markets through the day using Market Commentary One can get weekly snapshots also. Use Pick of the week which focuses on fundamental stocks with sound prospects.
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Direct Technical Charts offer interactive charting with advanced indicators. Gets a birds eye view of over 5000 companies at a single click using Company Snapshot. Glance through analyst recommendations using Multex Global Estimates. In case, one is not too comfortable with share trading, try our Learning Centre, which is a tutorial on investments and My Research, that helps you to research a stock better. Catch interviews, reactions and comments from industry leaders with CEO Call. Track the movement of leading scrips within a sector across 12 sectors using Market@Desktop.
6. Personal Finance: Use ICICIs Personal Finance section and get hold of tools that can help you plan your investments, retirement, tax etc. Analyse Ones risk profile through the Risk Analyzer and get a suitable investment portfolio plan using Asset Allocator.
7. Customer Service Features: With 'ICICIdirect Customer Tools & Updates' one can trouble shoot all their problems online. Address ones trading queries on-line through "Easy Mail". One can view and change profile or password on-line through General Profile option.
Get details of ICICI Centers, sales and service offices, across India through branch locator.
View Account Statement and Bill Summary of your transactions online using bills & accounts.
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View Digital Contract Notes instantly. View various charges through the Fee Schedule option Give feedback or viewpoint through the Viewpoint online. Enroll oneself for various ICICIdirect Workshops through Register for Customer Sessions.
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Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICI Direct trading account.
Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICI Direct.
Visit ICICIDirect.com and fill the "Open an Account" form. Call ICICI and tell them that you are interested in opening an account with them.
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Fee Head
1 2 A/c opening Charges Annual Services Charges
DP Charges
NIL Rs.300/-payable at the time of signing of agreement and every year in the month of April. (waived for the first year for all ICICIDirect customers) Rs.20/- (included in the e-invest account opening charges) a. No custody charges (including NSDL custody charges) on ICICI and ICICI Bank Shares b. No custody charges on other shares, upto Rs.25 lacs of average asset value c. Custody charges will be calculated @ 0.05% per annum on Average Asset value exceeding Rs.25 lacs 0.05% of the transaction value with a minimum of Rs.25/per trade (included in the commission structure of ICICIdirect.com customers) 0.02% of the transaction value subject to a minimum of Rs.25/- per transaction+ 0.05% of the transaction value subject to a minimum of Rs.25/- per transaction + Rs.25/- per entry (+Plus NSDL charges of 0.02% of the transaction value for buy and sell transactions) a. Free Demat for ICICI and ICICI Bank shares b. For other scrips Rs.2 per certificate subject to a minimum of Rs.25/- per DRF Rs.2/- per Certificate * (*Plus NSDL Charges of Rs.10/-Per certificate or 0.10% of the market value of the securities whichever is higher) NIL 0.05% of the transaction value subject to a minimum of Rs.50/- per ISIN and per request
3 4
a. Transaction Charges (Market) BUY & SELL b. Transaction Charges (off-Market ) SELL c) Rejections/fails
Demat Charges
Remat Charges
8 9
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Research Methodology
NAVNIRMAN INSTITUTE OF MANAGEMENT 30
Research Methodology refers to search of knowledge .One can also define research methodology as a scientific and systematic search for required information on a specific topic.
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In dealing with real life problem it is often found that data at hand are inadequate, and hence, it becomes necessary to collect data that is appropriate. There are several ways of collecting the appropriate data which differ considerably in context of money costs, time and other resources at the disposal of the researcher.
Primary data can be collected either through experiment or through survey. The data collection for this study was done in the following manner: Through personal interviews:A rigid procedure was followed and we were seeking answers to many pre-conceived questions through personal interviews. Through questionnaire:Information to find out the investment potential and goal was found out through questionnaires. Through Tele-Calling:Information was also taken through telephone calls.
2. Secondary sources of data: In the secondary sources of data Internet, magazines, books, journals are used.
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4.9 Limitations
The results of the study may not be universally applicable due to regional constraints. Personal biasness may be included in the research work. Money was also considered as a major constraint during the research work. The lack of information sources for the analysis part.
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Analysis
To clear my second objective that is Awareness program on Demat it become necessary to analyze among salaried and self-employed persons answers for following questions arose for it. They are:
(I)
(II)
(III)
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Findings
1. Do you have a demat account? a) Yes b) No
a. b.
Yes No Total
75 0 75
80 70 60 50 40 30 20 10 0
75
0 Yes a. No b.
Interpretation:
This chart shows that all respondent have a demat account with ICICI Direct.com As, I take the response of only ICICI Direct users.
NAVNIRMAN INSTITUTE OF MANAGEMENT 37
a. b. c.
9 75 3
80 70
75
60
50 40 30 20 10 0 Broker a. Bank b. Depositary Participant c. 9 3
38
Interpretation:
This chart shows that 75 respondents have demat account with ICICI dierect.com, but they have also account with broker and with depositary participants. All respondent have account with ICICI Direct, 9 respondents have their account also with broker and 3 have account also with depository participants.
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3. In which of these financial instruments do you invest? a) Equity b) Preference c) Bonds d) Mutual Funds e) Derivatives
a. b. c. d. e. f. g. h. i.
f) Government Securities g) Real esset h) Commodity I) Post Office Securities j) Other, Specify_______________ Equity Preference Bonds Mutual Funds Derivatives Government Securities Real esset Commodity Post Office Securities
36 48 30 34 9 5 3 8 51
60 50 40 30 20 10 0
48 36 30 34
51
5
Government Securities
3
Real esset
a.
b.
c.
d.
e.
f.
g.
Interpretation:
Here, all investors have investing their funds into more than one financial instrument. This chart shows that 51 investors have invest in post office securities. Then 48 has invest in preference securities, 36 has invest in equity, 34 has invest in mutual funds, 30 has invest in bonds, 9 has invest in derivatives and 88 has invest in commodity, 5 has in Government securities and 3 has invest real esset as financial instrument. Overall we can see that most investors are likely to invest in post office securities as it is a safe financial instrument.
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4. Are you aware about the companies, who is providing share trading? a) Yes b) No
a. b. Yes No Total 75 0 75
80 70 60 50
75
40
30 20 10 0 Yes a. 0 No b.
Interpretation:
This question is asked to know that how many respondents aware about companies which are online providing share trading. This chart shows that all respondents know companies, who are providing share trading
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5. How long have you been dealing in the stock market? a) Less then 1 year b) 1 year c) 2 year d) More then 3 year
a. b. c. d.
10 21 22 22 75
25 21 20 15 10 5 0 10 22 22
1 year
b.
2 year
c.
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Interpretation:
The above chart clearly shows that from a sample size of 75 respondents, 22 have been trading in the stock exchange for more than 3 years. 22 investors were trading for 2 years and 21 investors were trading for 1 years remaining 10 for less than a year. Overall we can see that most respondent are trading from last 2 to 3 years.
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6. Are you trading regularly at ICICI Direct? a) Daily b) Once in a week c) Twice in a week d) Every fornight e) Once in month f) Rarely
a. b. c. d. e. f.
Daily Once in a week Twice in a week Every fornight Once in month Rarely Total
35 24 5 5 4 2 75
40 35 30 25 20 15 10 5 0
35 24
4 Once in month e.
2 Rarely f.
Daily a.
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Interpretation:
This chart shows that, 2 persons use their account rarely, 4 persons prefer to use their accounts monthly in a given period, where 5 persons were use it fortnightly, 24 were going to use their accounts weekly and 5 were using their account twice in a week, rest of all were use it daily. Here, most respondents are trading daily.
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45 40 35 30 25 20 15 10 5 0
40
I-quote
Direct Alerts
a.
b.
c.
d.
e.
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Interpretation:
Here, also investors like to use more then one services product provided by ICICI Direct. Iquote Service is most used by the respondents as 40 respondent like to use that service most, and then 37 respondents uses direct alerts, 23 respondents uses subscription for mailers, 18 respondents uses event reminder, 12 respondents uses Auto Allocation of shares and 4 respondents uses register for Online Password Regeneration which are provided by ICICI Direct.com Overall we can see that I-quote service is most used by respondent which is provided by ICICI Direct.
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8. Do you get regular alert messages from the ICICI Direct? a) Yes b) No
a. b. Total
Yes No
74 1 75
80 70 60 50 40 30 20 10 0
74
1 Yes a. No b.
Interpretation:
This chart shows that out of 75 respondent 74 are agree with that they got regular alert messages from the ICICI Direct, where 1 respondent is not agree with that he got regular alert messages from the ICICI Direct.
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9. Are you satisfied with your query resolution by ICICI Direct? a) Yes b) No
a. b.
Yes No Total
72 3 75
80 70 60 50 40 30 20 10 0
72
Yes
a.
No
b.
Interpretation:
This chart shows that out of 75 respondents 72 are satisfied with their query resolution by ICICI Direct, where 3 respondents are not satisfied with query resolution by ICICI Direct.
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10. Which bank charges less brokerage rate? a) ICICI direct b) HDFC Bank c) SPB bank d) standard Charter e) Axis Bank f) Other, Specify _______________
a. b. c. d. e.
ICICI direct HDFC Bank SPB bank Standard Charter Axis Bank
75 3 2 1 3
80 70
75
60
50 40 30 20 10 0 ICICI direct HDFC Bank a. b. SPB bank c. Standard Charter d. Axis Bank e. 3 2 1 3
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Interpretation:
Here, respondents have given more then one answer. According to them other banks has also less brokerage rate. This chart shows that 75 respondent thinks that ICICI direct has less brokerage rate, and also 6 respondents thinks that HDFC and Axis bank has less brokerage rate, 2 respondents thinks that SPB has less brokerage rate, and 1 thinks that Standard Charter has less brokerage rate. Overall, we can see that all respondent thinks that ICICI Direct has less brokerage rate.
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11. Are you trading from? a) Office b) House c) Broker d) Through friends e) Other, Specify _______________
a. b. c. d.
43 36 17 0
50 45 40 35 30 25 20 15 10 5 0
43 36
17
Office
a.
House
b.
Broker
c.
Through friends
d.
Interpretation:
Here, also in this question respondent attempt more then one option. This chart shows that 43 respondent is trading from their office, 36 respondents trading from their house and 17 respondents trading from broker, and no one trading through friend. Overall, investors like to trade from their offices as they can have more preferable atmosphere at their office.
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12. Are you satisfied with your demat service provider? a) Yes b) No
a. b. Yes No Total 71 4 75
80 70 60 50 40 30 20 10 0
71
4 Yes a. No b.
Interpretation:
This chart shows that out of 75 respondents 71 respondents are satisfied with demat services provider by ICICI Direct.com, where 4 respondents are not satisfied. Overall, we can say that 71 respondents are satisfied with demat service provider by ICICI Direct.com
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Conclusion
I have taken response of 75 respondents of ICICI Direct.com users. With the help of structured questioner I can conclude that all are very satisfied. Out of 75 respondents, 71 respondents are satisfied with demat service provider.
A good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of money.
Online trading facility given by bank is beneficial to investors, through which they can easily transact from anywhere in the country.
Without DEMAT A/C no sale of shares and warrants can take place and ICICI Direct provides its very easily.
All respondent have account with ICICI Direct, as I take response of ICICI Direct.com users.
Most investors are likely to invest in post office securities as it is a safe financial instrument.
Most investors like to trade from their offices as they can have more preferable atmosphere at their office.
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Recommendation
As far as people preference regarding opening of demat a/c is concerned then they mainly prefer two factors i.e. service and trust. So it becomes necessary for the company to take care of these two factors.
Most if the people are not finding any spare time to convert their shares electronically. So company should approach to such people at their doorstep to open their demat account.
They should focus on print and electronic media advertisements to make more people aware about them.
They should provide offers and facilities to their customers to increase their attractiveness about demat.
For opening an account they require lots of signatures in a kit, which should be reduced.
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Bibliography
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For Website
http://en.wikipedia.org/wiki/ICICI http://www.icicibank.com/pfsuser/aboutus/investorelations/pressrelease/feestructure.htm http://www.indiahousing.com/icici-bank/icici-demat-account.html http://financialawarenessportal.com/an-overview-on-demat-account-charges-in-india/ http://demataccount.com/ http://www.composite.co.in/demat_services.asp http://www.icicibank.com/Personal-Banking/demat/demat.html https://nsdl.co.in/pressrelease/cirPre_19Aug09.php http://www.zonkerala.com/articles/demat-account.htm https://secure.icicidirect.com/customer/customer.asp http://www.cdslindia.com/abt_cdsl/tariff.htm
http://content.icicidirect.com/Product.asp
http://alexmthomas.wordpress.com/2006/08/03/indian-stock-market-the-basics/ http://finance.indiamart.com/india_business_information/sebi_administration.html
For Book
Research Methodology Methods & Techniques, C.R. Kothari, revised 2nd edition. Market Research, G.C.Berri, 4th edition, TATA MC GRAW-hill publishing company limited, New Delhi.
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Annexure
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