DIGITAL SIGNAGE SOLUTION FOR RESTAURANT AND EDUCATION INDUSTRY

Submitted to: Prof. Swaminathan Murthy IFIM Business School

Submitted By:
Suchitra Das Roll 55, Sec A, PGDM 10-12

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Content

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Company Introduction

My Project Topic

Brief on Digital signage

Application on Banking Industry

Application on Restaurant Industry

Application on Education Industry

ALBERTSONS INTERNATIONAL PVT. LTD

Albertsons is an automation focused technology solution Company, having its Corporate Office at Bangalore and the Head OfficeRegistered Office at Mangalore. The Company is fundamentally built on its strong network of fifteen branches and hundred service centers spread all over India. Since 1995 they have added a plethora of products that have revolutionized the Banking and Retail business Segments. They are into cutting-edge technology solutions for Bank Mechanization and Retail Automation industry. Albertsons has become the undisputed leader in the targeted business area with focused technology solutions. . The company has over 100 dedicated and highly motivated professionals, working as a cohesive team to provide total customer satisfaction throughout India.

PRODUCT LINE
Albertsons International is engaged in designing, manufacturing and marketing of Electronic Currency Counting machines, Electronic Currency Bundling machines and Electronic Cash Register systems since 1995.Some of the innovative products include Interactive Multi-Utility Kiosks, Electronic Handheld Terminals, Cheque Receiving and Truncation Systems, Interactive Voice Response Systems and Point of Sale Systems among others. Recently they have launched Digital signage as the dynamic advertising solution.

Cash Counting Machine Digital Signage Currency Bundling Machine

Major Product Line

Shrink wrapping Machine

Fake Currency Detector

MY PROJECT TOPIC
Our company has launched a new product i.e. digital signage and I am given the responsibility to handle Digital Signage in various Industries like restaurant and education industry. For experience I also met some customers of banking industry for selling digital signage. My project topic is application of digital signage in restaurant and education industry. My work is to present sales pitch and make sales deal in every Industry. Till now I have done cold calling in automobile, restaurant industries but my major focus area is restaurant and education Industry.

WHAT IS DIGITAL SIGNAGE

Digital signage is a display device that has the ability to display dynamic content and replaces static billboards and posters. Its a form of electronic display that shows television programming, menus, information, advertising and other messages. A digital signage network is the connected grid of digital signage, which can be controlled remotely. The network is accessible via either the Internet or locally via an intranet. The display at the consumer end can be plasma monitors, LCD monitors, LED screens and kiosks. Digital signage is a name given to any number of methods used to display multimedia content in public venues. Digital signages have been deployed across numerous retail chains, banks, travel hubs and corporate headquarters to deliver informative and entertaining content to captive audiences and passers by.

OVERVIEW OF ALBERTSONS DIGITAL SIGNAGE SOLUTION

Albertsons Xtreme Media Digital Signage Solution is based on a distributed architecture of hardware and software that delivers centrally as well as locally (affiliated colleges) managed content onto individual digital Screens that can be individually managed using the Content Management Software. The generic architecture of our Digital Signage Solution consists of the following..
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1. LCD/LED screen(s) Any Size from 17 to 52 (depending on the specific requirement of the location of deployment so that the screen is neither too big nor too small)

2. Xtreme Media Player Hardware + Software combo. installed at the back of or near each Screen to store & display content on the respective screen

3. Central Server At main restaurant to host the Xtreme Media Content Management Software which will manage the synchronization of various content on each and every Media Player

4. Xtreme Media Content Management Software loaded on the Central Content Management Server with the ability to control and schedule content on each Xtreme Media Player

5. LAN/WAN connectivity between every Xtreme Media Player and the Central Content Management Server
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BANKING INDUSTRY
APPLICATIONS OF DIGITAL SIGNAGE FOR BANKING INDUSTRY
For the Banking Industry, Albertsons DMS Solution is a comprehensive corporate communication, marketing, promotion and advertising tool. A bank can deploy screens (LCD/LED/Plasma) along with Media Players in each branch or ATM centers. The Screens can be used for: Corporate Communication: To communicate Chairmans message, Quality Policy, Customer Service Guarantees etc. To display details various financial products being offered by the bank such as various loan schemes with corresponding interest rates, deposit schemes with corresponding interest rates etc. To display the various facilities offered by the bank or the particular branch, like debit card, internet banking, locker facility, gold coins, payment of Income Tax facility etc. To display branch timings, working hours, notification about bank holidays etc To promote allied financial products like life credit cards, insurance products, non-life insurance products, investment products like mutual funds, pension schemes etc. To display contact information of important bank officials like branch manager, vigilance officer, loan officers, complaint escalation matrix etc.

MY SNAPSHOT
I have visited some banks like state bankState Bank of Mysore zZonal office in Bangalore and sSyndicate bank with my mentor for marketing & sales of Digital Signages. My mentor educated me on the structure and decision making processes of PSU Banks for making purchase decisions and how to make sales pitch for the same. selling digital signage. There I gain the experience of how to deliver sales presentation how to gain the interest of clients for selling a very costly product worth 5-8 lakh.

RESTAURANT INDUSTRY
Albertsons digital signage is the perfect solution for advertising in restaurants and fast food chains. This allows targeting different demographics using the grouping and targeting features of this digital signage solution. With digital signage, restaurants have the ability to display menus, special offers, timeboundly menus like (breakfast, lunch and dinner).
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BENEFITS OF DIGITAL SIGNAGE

Benefit for customer 1. Increased understanding of the items offered by the restaurant. 2. An enhancement or introduction of entertainment in the dining experience. 3. Improved communications between client and service provider, leading to greater customer satisfaction.
Benefit for Restaurant

1. As customers improve their understanding regarding the restaurant branches and different brands of the chain ,the business is more likely to experience an increase in the number of return customers. 2. Reduction in the number of staff required and a significant decrease in the overhead cost and associated costs (such as staff training). 3. Higher sales resulting from the improved order efficiency. 4. A positive perception regarding dining environment help to increase restaurant brand image.

APPLICATION OF DIGITAL SIGNAGE IN RESTAURANTS

Showcase menu items Display discounts, offer and combos Show nutrition facts of food items Display customize food items according to specific time of the day . For events like birthday party or date display special food items customize to that occasion Promotion of branches in different locations and different brands under the restaurant chain. Show live tv, serials and gaming content Use for internal purpose like employees training videos of new cooking style, information on restaurant history, number of branches, new opening in which location can be shown to customers.

MY SNAPSHOT
I have established contact with several of the restaurant chains like Pizza Corner, Kaati Zone, Mast Kalandar and Papa Johns and have got them interested in evaluating our solution to replace the backlit menu boards with our Digital Menu Boards. So far the response has been positive from most of the customers and we are sending product information in order to make a final presentation to the prospective clients followed by commercial proposals. I have done cold calling to many restaurants like Pizza Corner, Kaati Zone, MastKalandar and Papa Johns for selling digital signage and most of them show positive response regarding our product. From this I learn that AIDA theory of selling that we read in MBA is really applicable in real selling.
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EDUCATION INDUSTRY
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Digital Signage is a very effective campus communications system. It can be deployed in areas such as cafeterias, student lounges, reception areas, libraries and facility rooms, these communication networks provide a critical link between campus administrators and the students and faculty. A network of digital signage can be effectively used to coordinate content and delivery, providing a valuable aggregate effect that becomes a campus information system to deliver relevant content in the right place at the right time to the right audience.

APPLICATION
Display digital notice board. Showcase special events and congratulation message for the students who own prize/competition as a reinforcement of their success and enthusiasm. Display educational channels like VYAS, Gyan Darshan and Discovery science at a particular time of the day or week as extracurricular activity programs. Inter/Intra college news regarding competitions, fest, events etc... Publish emergency message on student/faculty issues, incoming company for placement. Canteen menus. Publish rules and regulations as a reminder for the students. Role of receptionist as a way finding map for different departments and blocks to assist new students, visitors and parents. Gain Revenue through Third Party Advertisements (way finding map for different departments and blocks to assist new students, visitors and parents).

MY SNAPSHOT
I have done thorough research in finding potential customers in education Industry like international school and big colleges. I am going to deal with them soon.

THANK YOU