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Name: ______________________________________ Housewife / Student

Age: ____________

Working Status: Working / Email:

Contact Number: (M) __________________ (R) ______________________ _____________________________________ Residence Area: ________________________________

Monthly Household Income: ___________________

1. Do you prefer to drink juice? Yes No

Tropicana Maid Nimbooz Local Parlors Sharbat brand

Tang Rasna

Minute Red Bull Local

2. Which type of juice do you prefer to


have? Home Made Juices Juice Powders Flavored Packed

Other ______________

Street Vendors

7. Top 3 reasons for consuming Juice


as per your priority (Tick top 3 priorities) Health Refreshment Status Taste / Flavor Dietary Supplement

Others _________________

3. Please rate the following based on


your liking (1 Highest liking) Energy Drinks Drinks Ice Tea Others ______________ Fruit Juice Slush Cold Sharbat

Others ________________________

8. Which fruit you like the most?


Please rank as per your liking priority. (Tick top 5 priority choices) Apple (Jaamfal) Orange Pineapple Papaya Strawberry Sugarcane (Mausambi) Mango Grapes Chiku Sweet Lemon Guava

4. Please name several readymade


fruit juices brands that comes to mind first: (35 titles would be great) -------------------------------------------------------------------------------------------------------------------------------------

5. From where did you get this


information? TV Advertisement Family News Papers Magazines Other _________________ 6. Which brand do you consume? Frooti Glucon-D Appy Fizz Maaza Real Slice Friends & Malls & Shops Hoardings

Pomegranate (Daadam) Watermelon Custard Apple (Sitafal) Other__________

9. Which fruit juices you would like to


consume regularly? Please rank as per your liking priority. (Tick top 5 priority choices) Apple juice Orange Juice Grapes Juice Pineapple Juice Mango Juic Amla Juice

Mock tail (Tarbuch)

Watermelon

Once in a month

Never

Pomegranate Juice (Daadam) Sugarcane Juice Sweet Lemon Juice Juice Cranberry Juice Juice (Jaamfal) Other _____________ Lemon Guava

17. On what occasions do you consume


Juice? (Can choose more than 1 option) Parties and functions Weekend Outing Traveling At work After exercise __________________ Other: Sickness While Routine

10. Which juice you usually drink?


____________________

11. Which according to you is the


healthiest fruit juice to have? _____________________________

18.What time in a day usually you consume juice? Morning Evening (4-7 PM) to sleep (Night) Afternoon (12-3 PM) Before going

12. In what packaging form you


consume juice? Tin / Can Glass Tetra Pack Family Other

19. Would you like to try a new healthy


packaged fruit juice? Yes No

Disposable Glass pack bottle Plastic Bottles ___________________

20. On which parameters you would


choose a healthy packaged fruit juice? Rate them based on your priority (1 Highest Priority) Brand Name Tetra Pack Advertising Promotional Offers Availability Celebrities Hygiene Content Price Packaging

13. Which packaging form will be most


convenient to you? Tin / Can Glass Bottles

Packed Instant Powder Disposable Glass Plastic Bottles Other ____________________ Family pack bottle

/ Ingredients Choice of lavors Recommendations of friends Health Benefits Taste

14. Which type of juice you consume?


Made by parlors Packed Juice Vendors Home made Made by Street

Other: _________________ 21.Do you like Sugarcane juice? Yes No 22.From where do you consume sugarcane juice? Street Juice Vendors Juice Centers

15. 16.

Other _____________________ What is the cost of your juice? (1 time consumption) ___________________ How often do you drink Juice? More than once in a 1-3 times a

Other: ___________________

Everyday week Once in a week month

23. Would you like to consume


Sugarcane juice in packaged hygienic form? Yes No

24. What according to you is the


average shelf life of sugarcane juice? 3 Days 15 Days 1 week 1 Month

25. What kind of sugarcane juice you


prefer to have? Simple juice Ginger Added with Lemon Ginger Added with Lemon &

Other Specification _____________________

26. From where do you generally


consume the juice? Retail/Grocery Shops Restaurants Dairy Parlors vendors Home Made ___________ Hotels & Street juice Malls Other

27. What quantity fruit juice you


purchase in 1 time? 100 ML 1 Liter Pack 500 ML 200 ML

28. What should be the justified price of


1 Liter & 200 ML packaged healthy & fresh fruit juice? __________________ 29.Which New & Innovative fruit juice flavors would you like to suggest? ________________________________________________ ________________________________________________ ________________________________________________ ______

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