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- to adapt production to market requirements as they see a large quantity in stock, by conducting market research for market research and if necessary introduce the production of new products required at the time the market; - to increase the level of organization in the department of child intruducerea new jobs to streamline the results of this activity; -to increase the profit from the previous year by 10% but this value is not actually present in as much of this development and the funds will be used for realization of strategic objectives previously proposed enterprise;
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(weaknesses) Teritorial location Hight level of income tax and wages
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(opportunities) Growing market SAPARD credits The raw material cost
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(threats) Competition Fuel price increase Hight cost of equipment
Pork used in meat production comes from 99% to Suinprod Roman farm, where it is used only hybrid PIC, the best hybrid pigs worldwide. Inspired combination of genetics with Big Dutchman technology and their feeding dishes, yielded a much improved housing, with a content of pork lower in fat, juicy and with a red color. The corrections applied in feeding recipes, and lipid oxidation of meat pigments postsacrificare is diminished, contributing decisively to a better chilled it. The importance of these parameters is particularly large for the type of processing applied to the SC Kosarom S.A. which do not work in production of meat and meat products frozen raw materials, all products are made of chilled meat obtained from animals slaughtered the previous day. In these conditions technological and organoleptic qualities preserve product microbiological validity up to the limit set, the limit was verified by scientific testing, laboratory and was confirmed by practice. Thus, the entire team participate in the product, apply a control of each batch and can guarantee getting quality products that consistently meet the increasing demands of consumers. The meat quality manufactured batches are checked in accordance with technical conditions of quality standards in laboratory company in laboratories DSV. Refrigeration storage of finished products is done in specially designed and equipped with electronic monitoring equipment inside the parameters. Group Companies Kosarom S.A. is a leading production and meat processing in Romania, known and appreciated for the quality of its products nationwide. Success is based on an effective management practice at all levels and pains to be ahead of everyone with a "step". Distribution of Group of Companies Kosarom is made to transport their livestock, consisting of modern insulated refrigerated vehicles. Distribution system is designed to serve our customers with maximum efficiency. The team's technical department closely monitors the proper functioning fleet of vehicles, so that network supply stores, and of our people, to be fluent, without interruptions. Excellent coordination between commercial and logistics department, experienced drivers make, regardless of the distance of the commercial items are to be supplied, products Kosarom Group of Companies to be delivered quickly, throughout the year, regardless of weather conditions. In this way, consumers benefit promptly products fresh always. The group has its own distribution network covering 18 counties, including Bucharest, a network of 1,000 residents served daily with fresh chilled
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2 Marketing Dept.
2.1 Presentation of Marketing Dept.
The marketing department has the following main duties: - draft and marketing strategy - creating and implementing marketing and communication policy of the company - develop techniques and marketing policies - setting price policy xu831p8531fuug - develop actions to promote sales - draft and marketing budget - implementation techniques and marketing policies - developing and implementing marketing plans for short, medium and long - competition analysis - monitoring media - ensuring participation in various events - negotiated contracts for media barter companies - ensure and maintain relationships with advertisers
4 Production Dept.
Principle underlying all activity of SC Kosarom SA is continuous quality improvement. Kosarom reached that stage of development, the management at the highest level, the organization tries to give customers confidence in what happens inside it. It started three years ago from being a manufactured product certification, product certification body by LAREX-CERT - Bucharest, a process which has been shown that all the firm made assortment meets the quality parameters stipulated in the product specifications . Since 2000, the SC Kosarom SA results were assessed by the certification, each year, with awards of excellence LAREX for its products. Certification to Kosarom an integrated quality management and hygiene meant the next step in the process of gaining credibility clients. In October 2002, was certified integrated management system of ISO 9001:2000 quality and hygiene and the HACCP system by TW-CERT by TW Thringen eV Germany. Through this process the company can guarantee clients that they exit gate only quality products and consistently reliable. This approach acknowledges that quality assurance concern is raised to the rank of company policy, process the whole staff is trained. In a market economy free certification of conformity of quality management systems and hygiene is the only solution that honest and loyal clients maker has at hand to gain credibility in front of them. The annual monitoring procedures of the two prestigious organizations, virtually ensure their controlling and checking the efficiency and effectiveness of the two systems implemented in the organization.
8 Conclusion
Important position among producers of meat and meat products was obtained with particular attention to their personal quality.All staff give competition to obtain this quality, and all the work of Kosarom is directed purpose of opening and developing collaborative relationships with customers. Conditions in the manufacturing process takes place entirely meet sanitary requirements, being in accordance with the most rigorous standards, implementation of quality management and ISO 9001 and HACCP hygiene, certified by TUV CERT THURINGEN from Germany came as a natural step in the evolution of the company. Their clients' success is a clear size and product quality of their work, influencing the quality of life users. They know that when it comes to our diet and our families carefully choose meat
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and meat products we buy. We are attentive to their freshness and quality to ensure that we and our loved ones benefits from a healthy and tasty food, produced under the highest hygiene and manufacturing standards, so they want to see that the basis for all actions their specific principles are organizing a family in which each link is equally important and which are interrelated in order to obtain the best results. Quality policy at the organization promotes three core values underlying business activity, part of its personality. These values are: -Ethics and integrity in business relations; -To achieve excellence in everything we do and creating superior value in the eyes of our customers; -Reaching innovation and independence in adopting new approaches in conditions of freedom and action. Force their company based on professionalism and dedication while the team was formed, the respect of human interaction, the assumption of full responsibility for their actions, the performance approach in everything we undertake, in courage and confidence in the actions they carried out to overcome the obstacles inherent in achieving excellence in business.
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