1 INTERNATIONAL MANAGEMENT CENTRE

A STUDY ON THE STRATEGIC APPROACH ADOPTED BY OUTLOOK MAGAZINE TO SUSTAIN IN THE COMPETITIVE MARKET AND THE FUTURE PRESPECTIVE OF THE MAGAZINE

INTERNATIONAL MANAGEMENT CENTRE

A PROJECT Submitted in partial fulfillment of requirements for the Award of diploma of PGDM

TOPIC: A STUDY ON THE STRATEGIC APPROACH ADOPTED BY OUTLOOK MAGAZINE TO SUSTAIN IN THE COMPETITIVE MARKET AND THE FUTURE PRESPECTIVE OF THE MAGAZINE

Submitted by: Mr. Prateek mendiratta

Under Guidance of: Mr. Manish Kumar

International Management Centre, New Delhi Batch: 20010-2012

UNDERTAKING

I, PRATEEK MENDIRATTA, have completed the Project titled A STUDY ON THE STRATEGIC APPROACH ADOPTED BY OUTLOOK MAGAZINE TO SUSTAIN IN THE COMPETITIVE MARKET AND THE FUTURE PRESPECTIVE OF THE MAGAZINE in OUTLOOK MAGAZINE under the guidance of Mr. in the partial fulfillment of the requirement for the award of Post Graduation Diploma in Management of International Management Centre, New Delhi. This is an original piece of work & I have neither copied and nor submitted it earlier elsewhere.

Student Signature:

ACKNOWLEDGEMENT

I acknowledge my deep sense of gratitude to Mr. Manish Kumar, for providing me an opportunity to pursue my training in this esteemed organization and also the necessary support and guidance without which the project would have remained incomplete. I also want to acknowledge my gratitude to my external guide Ms. Shilpa Puri for providing me the valuable inputs through which I am able to complete my project. I enjoyed my training period and feel great to be associated with such a wonderful company.

(Prateek mendiratta)

Contents:

Chapter I :
Company Profile Company overview Company hierarchy Outlook products Executive summary SWOT analysis Awards and accolades Outlook and its competitors Research methodology Objective Managerial usefulness of the study Methodology Data analysis Suggestions Conclusion

OUTLOOK MAGAZINE

COMPANY PROFILE OVERVIEW: Outlook is one of India's four top-selling English weekly newsmagazines. Like many other Indian magazines it is reluctant to reveal its circulation, but the 2007 National Readership Survey suggested 1.5 million copies. Outlook's competitors are India Today, The Week, and Tehelka. Currently, the Outlook group publishes several magazines like Outlook Business, Outlook Profit, Outlook Money, GEO, Marie Claire, People, Traveller, Career 360 and News Weekly. Outlook has been published in New Delhi continuously since October 1995 by the Outlook Group, whose founding editorin-chief is Vinod Mehta. In October 2008, Mehta appointed Krishna Prasad as Outlook's editor. Earlier, Prasad had edited the magazine's special issues. Prasad also publishes the popular blog Churumuri. Sandipan Deb and Tarun Tejpal were past editors of the magazine. Outlook made news for its investigative reports of the "Kargil bungle" and the cricket "match-fixing controversy." Outlook has time and again carried out many Pro Left stories exposing it to the allegations of being a "Left leaning" publication.[2] Writers for Outlook included Bhaichand Patel, Rakesh Kalshian, Uri Avnery, George Monbiot, Daniel Lak, Ashok K. Mehta, B. Raman, Anil Dharker, Saeed Naqvi, Ramachandra Guha, Prabhu Ghate and Andrew Whitehead.
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The Outlook Group also publishes Outlook Traveller, Outlook Money and the Hindi Outlook Saptahik. Launched by Hathway Investments Private Limited, the Outlook Group is currently owned by the Rajan Raheja Group.

(OUTLOOK group),retail (Globus, H&R Johnson (India) TBK, Food world and Health & Glow), real estate development, software, petrochemicals and hotels.

ORGANIZATION HIERARCHY

Mr. RAJAN RAHEJA

Net Worth: $950 million

Mr.VINOD MEHTA Editor-in-chief (OUTLOOK Magazines) VICE PRESIDENT

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ASST VICE PRESIDENT GENERAL MANAGERS DY GENERAL MANAGERS NATIONAL HEADS REGIONAL MANAGERS SENIOR MANAGERS ASSOSIATE MANAGERS

MANAGEMENT AND STAFF

EDITOR IN CHIEF PRESIDENT& PUBLISHER EXECUTIVE EDITOR FEATURES EDITOR FOREIGN EDITOR BUSINESS EDITOR SENIOR EDITORS POLITICAL EDITOR BUREAU CHIEF BOOKS EDITOR DEPUTY FOREIGN EDITOR ASSISTANT EDITORS SENIOR SPECIAL CORRESPONDENT SPECIAL CORRESPONDENT CORRESPONDENTS

Vinod Mehta Maheshwer Peri Bishwadeep Moitra Nandini Mehta Ajaz Ashraf Sunit Arora Ajith Pillai, Anjali Puri Smita Gupta Saba Naqvi Bhaumik Sheela Reddy Seema Sirohi Namrata Joshi Anuradha Raman Saikat Datta, Nivedita Shruti Ravindaran

BUSINESS OFFICE VICE PRESIDENTS ASST VICE PRESIDENT GENERAL MANAGERS DY GENERAL MANAGER
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Suresh Selvaraj Alok Mathur Anup Dwived Gaurav Kr. Vashisht

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NATIONAL HEAD REGIONAL MANAGERS SENIOR MANAGERS ASSOSIATE MANAGERS

Himanshu Pandey Anand Shirali, Arokia Raj B.S Johar, Kabir Khattar Bobby Mathews, Chetana Shetty

HEAD OFFICE AB-10 S.J. Enclave, New Delhi 110 029 Tel: 26191421; Fax: 26191420

EXECUTIVE SUMMARY In todays competitive world Management Interns have to put rigorous hard work to survive in the business world. They should be well groomed and well acquainted with functioning of the corporate world. While working with outlook I deal with every type of customers. It was all a learning experience for an employee like me. I handled a customer whether it was a chairman of a company or a simple house wife, the way of dealing with every individual customer varies...... In outlook i was into direct sales and later on was promoted to e- selling and e promotion and the later stages, was handling the task for (B2B) corporate sales ,Where I was dealing with HR of many big companies like TCl, Patni group where we take permissions for canopys and stalls..During my working with outlook i never thought of making sales only. My prime objective was to generate customer satisfaction. This was the only reason I generated maximum amount of revenue during my internship.

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RAJAN RAHEJA GROUP

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The Rajan Raheja Group is a diversified conglomerate which has interests in sectors such as building materials (through Prism Cement, H&R Johnson (India) and RMC Ready-mix (India)), automotive and industrial batteries (Exide Industries), cable T.V. (Hathway Cable & Datacom and Asianet Satellite Communications), financial services (in life insurance and asset management through joint ventures with ING), publishing

INTRODUCTION OF GROUP COMPANIES

Rajan Biharilal Raheja (born 1954) is an Indian businessman who lives in Mumbai. Forbes magazine has identified him as a billionaire with a net worth of $2.15 billion, making him the 30th richest person in India. Rajan Raheja made his beginning in the construction business. After building a huge presence in the realty market, his Rajan Raheja Group diversified laterally into manufacturing, financial services and media each venture initiated, and executed, to fulfill the objective of assuming leadership in core areas. The list of his Group's successes is long and eclectic. Today, H&R Johnson (India) Limited is the top name in ceramic tiles in India. Exide is the strongest brand of batteries in the automotive and industrial field. Co-promoters of Supreme Petrochem Ltd. along with Supreme Industries Ltd, largest processor of plastic materials in India. The Group also joined hands with Oberoi Hotels as co-promoters of Trident Hotels and luxury resort Rajvilas, which Conde Nast Traveller ranked as one of the 25 best villa hideaways in the world. Prism Cement Ltd has a production capacity of 2.5 million tonnes; The Group is a Copromoter of Sonata Software Ltd, one of the leading software companies in India. As owners and operators of a fibre optic cable network in Kerala through Asianet Satellite Communications, Co-promoters of RMC Ready-mixed (India) Pvt. Ltd. along with RMC Group plc, U.K, the worlds largest manufacturer of Ready-mixed concrete.
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Hathway Cable & Datacom Pvt. Ltd has extensive cable network in 6 major cities and 7 large towns across India. Globus Stores Pvt. Ltd. is Indias one of the largest apparel brand chain. A 50% JV with the ING group of Netherlands in ING Life Insurance. The venture is already the 5th largest insurer in India. OUTLOOK: In October 1995, group company Hathway Investments Private Limited entered the print media. OUTLOOK, a weekly newsmagazine headed by Vinod Mehta, galvanized a sluggish market reeling under the impact of satellite TV. OUTLOOK quickly carved a significant niche for itself among discerning readers who value its in-depth, investigative reporting as well as its stylish visual format. Known to be fiercely independent, OUTLOOK has shaken the establishment on events ranging from Kargil to Kashmir to cricket, sensitized the reading public to important issues like big dams, education and gender, and provided an unremitting focus on South Asian geopolitics. Today, OUTLOOK is the preferred magazine of 1.5 million readers in India, and sells more than 11.2 million copies over the year. OUTLOOK is one of India's four top-selling English weekly newsmagazines. Like many other Indian magazines it is reluctant to reveal its circulation, but the 2007 National Readership Survey suggested 1.5 million copies. OUTLOOK's competitors are India Today & The Week. Currently it has several magazines like OUTLOOK Business, OUTLOOK Profit, OUTLOOK Money, GEO, Marie Claire, People, Traveller, Career 360, News Week to name a few.

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OUTLOOK & Its PRODUCTS

OUTLOOK UMBRELLA

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MAGAZINE DIVISION

INTERNET DIVISION

EVENTS DIVISION

BOOK DIVISION

OUTLOOK MONEY PROFIT TRAVELLER GEO MARIE CLAIRE BUSINESS PEOPLE CAREERS 360 NEWSWEEK outlook business .com PERSONAL FINANCE SHOW outlook money.com TRAVELLER AWARDS outlook India.com OUTLOOK SPEAK OUT OUTLOOK GETAWAYS

outlook traveller .com

MONEY AWARDS OUTLOOK GUIDES

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The premium fortnightly that packs market intelligence & incisive analysis of the stock market, while capturing emerging trends & tracking market experts & their moves. This magazine tells you which stock you should buy or avoid, also contains comparative figures of domestic and international market, and if you want to update your knowledge related to automobiles and movie reviews then this is one of the best magazines for our readers.

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The OUTLOOK Group has reached an agreement with U.S. based publishing company Time Inc. to bring People, one of its most successful and popular editorial products to India in 2008. Time Inc. which is the largest publisher in the U.S. and U.K, redefined personality journalism in 1974 with People magazine and its unique mix of news and lifestyle features. Every week the People brand reaches 43 million readers with latest news, exclusive interviews and in-depth reporting on the most compelling people of our time.

OUTLOOK Business, in the true tradition of the OUTLOOK group, has as its aim no less an objective than the complete rewrite of what has been tried by the way of business journalism in the magazine space. Targeted at decision makers, the product focuses on important business issues and developments with a view to providing clear takeaways impact and implications for decision-making. A holistic approach ensures all influences on business: economic, political, and markets driven are examined.

In July 1998, the Group launched "Intelligent Investor" re-christened as "OUTLOOK MONEY" as of 30-Nov-2002, India's first personal finance magazine, which offers
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sound strategies for the lay investor, especially the growing segment of salaried middle and upper middle-class and self-employed professionals. Its message is clear and simple: 'Invest well, borrow wisely, and spend smartly'. Evidently, that message has gone down well: the magazine sold upwards of 1, 00,000 copies a fortnight within a year. One of its distinguishing characteristics is that about 93 per cent of readers retain all past issues of OUTLOOK Money.

Its a weekly magazine. It covers international affairs this magazine was honored by best magazine award at international level in 05. News week offers comprehensive coverage of world events with a global network of correspondents, reporters and editors covering national and international affairs, business, science and technology, society and arts and entertainment. It is truly a magazine, which fuels the global perspective.

OUTLOOK Traveller is a monthly magazine from the stable of OUTLOOK Publishing India Pvt. Limited and the only significant magazine aimed at the travel reader. Every month since June 2001 OT has introduced readers to the wonders of unknown destinations while also encouraging travelers to take a fresh look at familiar places. Whether people are planning a holiday, or simply dreaming of one, OUTLOOK Traveller continues to take them closer.
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The European print media company owned by the German media major Bertelsmann, is making its India debut with GEO, its premium science and geography magazine. The magazine was launched under a licensing arrangement with the OUTLOOK Group in India and positioned as a family magazine. The OUTLOOK Group says that there is a big market for knowledge magazines in India and GEO will help the Group in increasing its market share.

MC is French magazine and being promoted by different group in different countries and in India it is being promoted by OUTLOOK Group with Indian edition, best magazine for those who want to update themselves with latest fashion & trends. Mostly women and girls, who are linked with fashion, subscribe this magazine. MC is considered as women brand with a punch line, let me be me.

It gives you an all around perspective on the latest career trends, fresh avenues, admission alerts, careers, courses and updates your general knowledge with the literacy rate of different states and courses offered by colleges in these states. This magazine contains well researched information for the youth and young professionals, which may help them in taking decisions related to their careers.

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AWARDS & ACCOLADES

Department of Tourism, Government of India Award, National Tourism Award 2001-2002 awarded to OUTLOOK Traveller for Excellence in Publication.

OUTLOOK Traveller " 100 Holidays in the Hills" won the 2004, PATA Gold Award

In 2002-2003 the Government of India recognized "OUTLOOK Traveller Getaways" as the Best Travel Publication".

Weekend breaks from Delhi was in the BESTSELLERS top three, non-fiction category for 14 consecutive weeks in North India

Weekend breaks from Mumbai was in the BESTSELLERS list top three for 8 consecutive weeks in West India

OUTLOOK Money Awards: The awards started in 2002, and are presented to the best in the following key personal areas:

Value-Creating Companies Wealth Creators(Mutual Funds) Banks Online Brokers Home Financiers Hall of Fame

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OUTLOOK WEBSITES

1. outlookindia.com 2. outlookmoney.com 3. outlooktraveller.com outlookindia.com: In 1998, OUTLOOK went online as OUTLOOKindia.com; OUTLOOKindia.com is both OUTLOOK magazines home on the Internet and an online publication. Apart from OUTLOOK's print edition in its entirety supplemented with links to related articles on its own site. OUTLOOKindia.com also offers an array of original Web-only columns and news updates every day with a very lively interactive section. outlooktraveller.com: Inaugurated as a web resource in 2000, this travel Website has since come a long way. Outlook Traveller began by opening up new vistas in webdriven vacation planning, with its highly focused editorial features on an array of destinations, from selecting your destination, to choosing your mode of transport, finding your way around the map, selecting a place to stay to catching the local festivities, plus ferreting out the nearest ATM, fuel stop or cybercaf. Here there is something for everyone; themed vacation ideas from 'A for adventure' to 'W for wildlife', honeymooners dream destinations. OUTLOOKmoney.com: OUTLOOKmoney.com takes forward the philosophy and beliefs usher in by Intelligent Investor (the personal finance magazine that was launched in mid-1998, now known as OUTLOOK Money). The site has six channels -Stocks, Mutual Funds, Loans, Retirement Planning, Taxation and Insurance -- that address broad areas of the personal finance spectrum. OUTLOOKmoney.com comes with many interactive tools.

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OUTLOOK Quarterly Sales

Apr - Jun Jul - Sep Oct - Dec Jan - Mar

22% 29%

14% 35%

OUTLOOK & Its Competitors

OUTLOOK Group

COMPETITORS

OUTLOOK MONEY OUTLOOK BUSINESS

MONEY TODAY BUSINESS ECONOMY, BUSINESS TODAY TRAVEL TODAY

OUTLOOK TRAVELLER

OUTLOOK HINDI

SAPTAHIK

OUTLOOK PROFIT
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NO COMPETITORS

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MARIE CLAIRE

COSMO,FEMINA,NEW WOMAN,VOGUE TIMES (Worlds leading international news magazine)

NEWS WEEK

OUTLOOK (ENGLISH)

INDIA TODAY

OUTLOOK vs. INDIA TODAY INDIA TODAY is considered as major competitor of OUTLOOK, thirty five years old brand, which has touched all the segments of the market and shown a ray of light to Print Media. During my Internship, I have gathered customers feedback, which show a gradual change in the preferences of customers, which is being discussed in the following figure:

Customers' Feedback
5 4.5 4 RATING 3.5 3 2.5 2 1.5 1 0.5 0 INDIA TODAY OUTLOOK GROUP 1995 3.7 2 2000 4.1 2.9 2005 4.3 3.6 2010 4.5 4.7

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SWOT ANALYSIS

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STRENGTHS
1. Eleven different magazines which cover each and every segment of the market and fulfill the needs of different age group belonging to different sectors.

2. Exclusive photography and articles, OUTLOOK does not copy the content from internet and paste in its magazines.

3. Co - promoters of international magazines like - Marie Claire, GEO and News week with reasonable prices.

4. OUTLOOK has well organized and experienced man power, which approach directly and indirectly as well, to the readers. 5. OUTLOOK has set up its own strong distribution channel, which circulate 1.5 million copies in INDIA.

6. OUTLOOK gives you multiple times address change flexibility and charge nothing for the service.

7. OUTLOOK is known for its range of magazines, subscription offers (also available with internet edition) and on the spot delivery of the gifts which one cannot ignore.

WEAKNESSES - Slow Processing

1. It takes four weeks in delivering first copy of the subscriber and two weeks in case of address change.

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2. If gift is not delivered by the executive then OUTLOOK takes two months of time in delivering the gift.

OPPORTUNITIES

1. OUTLOOK can increase its product line by launching three new magazines, related to auto industry, magazine for beauty parlours exclusively and OUTLOOK technology these three can increase the market share of OUTLOOK.

2. OUTLOOK has an opportunity to promote its magazines at international level with international edition.

THREATS

1. Strong competition - number of International Brands are coming to India and competing for the market share by increasing the product line, 2. Perception of readers, OUTLOOK favours Congress party and does not write anything against the party.

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MARKETING STRATEGIES ADOPTED

1. Mass impersonal selling methods (Advertising).

Pull Brand.

2. Face to face personal selling (Salesman ship).

Push Brand.

Both of these are closely related to the Channel of Distribution.

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CHAPTER 2

RESEARCH METHODOLOGY

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INTRODUCTION: The study was carried out in order to understand the responses of
the newly acquired customers of outlook magazine. After the completion of selling process and getting the subscription of two months the customers response towards the magazine will provide a clear picture of the acceptance or rejection of the magazine. Data was collected by means of questionnaires and the sample for the survey was random ;Sample being the customers to whom the magazine was sold.

OBJECTIVE: The survey will help in understanding the demand pattern of the area
surveyed. It will give a clear picture which magazine is preferred more by consumers over other magazine. It may also help in finding out the reasons of the preference of one magazine over the other. However the results of the survey will be limited only to the customers to whom the magazines was sold.

MANAGERIAL USEFULNESS OF THE STUDY:

This survey will help the managers to forecast the demand for a particular magazine. It will enable them to understand why a particular magazine category is widely preferred and will enable the company to know the target customers and to know the loopholes on which the company can work upon and to improve on that to attain a greater market share . By combining results of such surveys in various areas the managers can conclude the reasons for the failure in the sale of a particular category. And they can work on that particular reason to increase its sales in the most appropriate manner.

METHODOLOGY:
Survey based on random sampling method. Sample size: 38

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CHAPTER 3

DATA ANALYSIS

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Q1. Prior

to the subscription of outlook have you subscribed to any other magazine? i) Yes ii)no
TOTAL 38 YES 23 NO 15

SUBSCRIPTION

subscription
Series1

38 23 15

TOTAL

YES

NO

TOTAL

YES 60.60%

NO 39.50%

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Chart Title
TOTAL YES NO

39% 61%

The graph clearly shows the maximum number of customers have a reading habit. Q2. If yes, which magazine you had subscribed?
BUSINES S TODAY 23 6 FRONTLIN E 1 INDIA TODA Y 10 PC WORL D 1 SPORTSTA R 2 BOLLYWOO D 1 VARIOU S 1

TOTAL

ZIG WHEELS 1

PREVIOUS SUBSCRIPTION
Series1

23

10 6 1 1 2 1 1 1

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Chart Title
TOTAL INDIA TOADAY B.WOOD BUSINESS TODAY PC WORLD VARIOUS FRONTLINE SPORTSTAR ZIG WHEELS

4%

4% 4% 26% 5% 44%

9% 4%

Out of the magazines subscribed by the customers India today and business today are the popular magazines. India today (44%) and (26%)

Q3.What kind of subscription you have subscribed?

TOTAL 38 CAREER 360 GEO 11 OUTLOOK OUTLOOK OUTLOOK BUSINESS ENGLISH MONEY TRAVELLER 9 7 4 1 6

OUTLOOK SUBSCRIPTION
Series1

38

11

4
OUTLOOK ENGLISH

6 1
OUTLOOK MONEY TRAVELLER

TOTAL

CAREER 360

GEO

OUTLOOK BUSINESS

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38 OUTLOOK OUTLOOK CAREER 360 GEO OUTLOOK BUSINESS ENGLISH MONEY TRAVELLER 29% 23.68% 18.42% 10.52% 2.63% 15.78%

TOTAL

Chart Title
TOTAL OUTLOOK ENGLISH CAREER 360 OUTLOOK MONEY GEO TRAVELLER OUTLOOK BUSINESS

16% 3% 29% 10% 18% 24%

The customers chose the particular magazines according to their preferred categories, for example, career 360 was chosen by the students. It has been the highest seller as the customers being targeted were students. Q4 What kind of subscription you have opted to? i) Monthly
TOTAL 23

ii)weekly
MONTHLY 17

iii)yearly
WEEKLY 2 YEARLY 4

BUYING BEHAVIOUR
Series1

23 17

2
TOTAL MONTHLY WEEKLY

4
YEARLY

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17.39%

Chart Title
TOTAL MONTHLY WEEKLY YEARLY

17%

9%
74%

This graph indicates that majority of the customers are readers. Q5 What features you like the most in outlook i)content ii)information
TOTAL 38 CONTENT 9

iii)attractive
INFO 24 ATTRACTIVE 5

FEATURES
Series1

38 24

5
INFO ATTRACTIVE

TOTAL

CONTENT

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Chart Title
TOTAL CONTENT INFO ATTRACTIVE

13% 24%

63%

The best feature liked by the customers is its information and its easy language. Q6 On a scale of five rate outlook on the following criteria i) ii) iii) iv) Price Content Quality Information
RATING (OUT OF 5) PRICE

TOTAL 38

ONE 0

TWO 0

THREE 5

FOUR 24

FIVE 9

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PRICE
Series1 38

24

9 5 0 TOTAL ONE 0 TWO THREE FOUR FIVE

TOTAL 38

ONE 0

TWO 0

THREE 1

FOUR 22

FIVE 15

CONTENT
Series1 38

22 15

0 TOTAL ONE

0 TWO

1 THREE FOUR FIVE

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Chart Title
TOTAL ONE TWO 0% THREE FOUR FIVE 0% 3%

39%

58%

TOTAL 38

ONE 0

TWO 0

THREE 0

FOUR 10

FIVE 28

QUALITY
Series1 38 28

10 0 TOTAL ONE 0 TWO 0 THREE FOUR FIVE

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ONE 0%

TWO 0%

Chart Title

THREE 0%

FOUR 26%

FIVE 74%

TOTAL 38

ONE 0

TWO 0

THREE 0

FOUR 4

FIVE 34

INFORMATION
Series1 38 34

4 0 TOTAL ONE 0 TWO 0 THREE FOUR FIVE

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ONE 0%

TWO 0%

Chart Title
FOUR 11%

THREE 0%

FIVE 89%

We can see that on each criteria the customers have given the highest ratings indicating that the customers are content with magazine and the magazine has great opportunities for acquiring a greater market share. Q7 will you recommend outlook to others? i)
TOTAL 38

Yes

ii)no
YES 38 NO 0

Chart Title
Series1 38 38

0 TOTAL YES NO

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Chart Title

NO 0%

YES 100%

The customers are happy with the product and will recommend it to others thus indicating that the brand has scope to further consolidate its image and the acceptance among the customers will be high.

MODE OF SELLING 1. PERSONAL VISIT 2. CALLS 3. COMPANY STALL IN CLIENTS OFFICE PREMISES

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SUGGESTIONS

The group has its strong Brand Image but people are not aware of the magazines which come under OUTLOOK umbrella, Group should promote following brands: GEO MARIE CLAIRE CAREERS 360 NEWSWEEK

Group should design new systems to increase the efficiency of sales executive. Group should promote its magazines at international level. Tie-ups with international magazine publication houses will help in increasing market share and Group will be able to cover international markets. Backbone of the Group is its experienced manpower and Group should take care of the needs and resources they want for implementing the strategies.

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CRITICAL ANALYSIS

While working with Outlook there were few things which I realized as an employee can affect our efficiency there is no motivation factor among the employees ,the main focus is on sales and not on productivity, The work profile with outlook is direct sales whether you are an MBA or a graduate or a higher secondary passed out. There is nothing like job satisfaction for the person who is aiming high in his future. The growth is not proper as the hierarchy in outlook is very poor, the growth is on the basis of time period serving neither on the basis of productivity or efficiency. While keeping in view of all the employees I earned a huge experience of leadership where I can motivate a subordinate if not monitory than in immonitory terms.

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CONCLUSION

The overall result of the survey according to the data as follows:

1. The maximum number of customers have a reading habit. 2. Out of the magazines subscribed by the customers before subscribing Outlook, India today and business today are the popular magazines. India today (44%) and (26%) 3. The customers chose the particular magazines according to their preferred categories, for example, career 360 was chosen by the students. It has been the highest seller as the customers being targeted were students. 4. The best feature liked by the customers in Outlook is its information and its easy language. 5. We can see that on each criteria the customers have given the highest ratings indicating that the customers are content with magazine and the magazine has great opportunities for acquiring a greater market share. 6. The customers are happy with the product and will recommend it to others thus indicating that the brand has scope to further consolidate its image and the acceptance among the customers will be high.

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