Marketing of Boost Products in Davangere City.

INTRODCUTION 1.1 INTRODUCTION: Health is defined as a condition of the body free of diseases and ailments. All organisms require food for their existence. Food can be defined as a substance, which nourishes the body. Food is the source of energy and it also provides materials for growth and development. Food is essential to know the composition of food we take everyday and how it provides the energy required by the body for metabolic activities. Life is a boon gifted by god. It should be lived with a purpose, UJ which can be fulfilled only when one is in good health. Proteins, minerals and water are the chief constituents required for formation of tissues, which in turn build the body. Good health comes from good nutrition. Good nutrition means maintaining a nutritional status that enables us to grow well and enjoy good health. Good health fills us with good spirits, which ultimately helps us to reach our goal. Nutritious food and daily exercises are very essential to keep our body fit in good health. For a middle-class family, it is difficult to maintain the nutrition of their diet routinely and for a high class family, lack of time is the reason for non maintenance of a well- nourished diet daily.

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Hence, now a day we see various advertisements of health drink, health foods, which satisfy the above needs of the society People of olden days considered milk to be the most nearly perfect food. Milk was available easily in those days, as our country was a land of agriculture. But now changing times have made India both a land of agriculture and industries, a land of rural as well as urban population. Milk in urban areas is consumed in the form of packed milk, which has its own drawbacks. Adulteration of milk with water is also known. Hence, health drinks replenish the deficient nutrients & Provides us a complete food. In the presented fast progressing dynamic world, it provides extra and smart nutrients for extra energy. 1.2 STATEMENT OF PROBLEMS At present lage variety of boost product is flooding the market and viving with one another for consumer preference in order to increase their market share. Thus acknowledge of consumer behavior towards Boost health drink. Is grate importance to formulate appropriate marketing strategy. The research problem is selected for the purpose of analyzing a study of consumers attitudes towards Boost health drink in Davangere City. With reference to M/s C.M. Basavarajappa & Co., Davangere. Today in the market Boost is one of the leading brand of GSK. Its main competitors are Horliks, Complaine, Viva, Borvita, Neslay, Cerlac, Milo etc.,

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Hence this study is undertaken to identify the product attribute and various other factors which influence consumers buying behaviour and brand preference of Boost in Davangere City. This market research study on consumer behaviour is conducted to have a better knowledge of the buying behaviourrs of consumer of Boost health Drinks as also compare to other product like Horliks, Complaine, Viva, Borvita, Neslay, Cerlac, Milo etc., to determine the reasons for the popularity of other products. And suggested measures to increase the market share of the boost. 1.3 Scope of the study 1. To access the competitive strength and polices 2. To define the probable market for a specialized product. 3. To estimate potential by power in various area. 4. To know the probable volume of future sales. 5. To know about the customers acceptance of the product. 6. To identify marketing opportunities and problems. 7. To study the requirements regarding feature of the product. 1.4 OBJECTIVES OF THE STUDY
1.

To study consumer preference towards boost as compared to other health drinks To study the satisfaction levels of the consumers of boost

2.

3. to determined the factors affecting purchase decisions. 4. to know the sales position of the boost product in Davangere City.

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1.5 PROFILE OF THE STUDY AREA: The area chosen for the purpose of this study is Davangere city it is situated in the heart of the Karnataka of progressive state of India with the population of 6 to 7 lakhs. It is the business center with the established textile, oil mils, Rice and Flour Mills. It has also place in the education map in India. With the number of reputed institution medical dental, Engineering, Computer, Arts, Science, Commerce Education and law Davangere has a university center for post graduate studies and research in various faculties with various facilities. 1.6 METHODOLOGY Information required for the studies are obtained through primary and secondary data collected. As well as structured close- ended questionnaire was framed which would provide all the possible data required basically through the study the objectives of the primary data. PRIMARY DATA Primary data was collected through personal interview with the sales manager, consumers and distributors ot company's agency in Davangere city. The data expressed above was collected through structured close-ended questionnaire in course of interviewing through personal contacts. Tools for data collection.

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A questionnaire was designed to collect the data and the questions relevant have been sequenced in such a way that they provide a free flow of answers. Ultimately to collect the primary data a detailed comprehensive & structured schedule was framed as per the objectives of the study. The schedule was a closed type consisting of multiple-choice questions as the checklist type of questions so that several choices of answers and in the some case, the respondents are required to manually to express their view. PLAN OF ANALYSIS The entire questionnaire from the respondents was arranged & a master chart was prepared from the master chart analysis& profiles of respondents were chalked out by preparing table & group I.e. they were analyzed with the help of statistical technique like averages percentage etc, order to interpret the data and to draw conclusions. SECONDARY DATA Secondary data was collected from newspaper, health magazines, books, periodical annual reports, industrial manual books etc. 1.7 LIMITATIONS 1. It is the restricted to the Davangere city Only. 2. The study is restricted to respondents only 3. Finding of the study are based on the assumption that information collected from respondents correct.
4.

Launch of new product will change the customers perception.

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CHAPTER-2
ESSENCE OF HEALTH DRINK 2.1 INTRODUCTION Health is a state of complete physical, mental, social, and spiritual well being as defined by the world health organization. Hence, physical, mental and social health goes hand in hand. "A Sound Mind In a Sound Body" is a well-known saying. Thus, physical health has to be given utmost importance. Striving for good health should start with the first light ray of the rising sun. A morning walk, reading a newspaper, and then indeed a nourishing health drink before one starts the routine work for earning a livelihood. A health drink is one that furnishes our body with the essential nutrients and energy, which provide strength to perform our duties. There are many beverages, which are consumed by people such as tea, coffee, etc. Yes they indeed stimulate our brains with increased enthusiasm and transient, pseudo feeling of energy that enables us to do work, but soon fades off. Then, the stimulation has to be given again. This leads to a sort of addiction (act of devoting), which makes us mentally as well as physically weak. Hence, these kinds of brain stimulating beverages are not only less useful but also some times harmful. Thus, we need a health drink which is equivalent to the food we take i.e., a food drink which provides us with the

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necessary nutritional constituents derived from natural food products, that gets converted with energy in the body. This is a natural way of obtaining energy. Here is a discussion on the food drink produced & manufactured by Glaxo Smith Kline Consumer Healthcare Limited Company. Boost is a malt health drink containing key vitamins & minerals that help Boost energy. The ingredients that are added to these nourishing food drink are: Milk solids, Malted barley, Malt extract, Sugar, Minerals & Vitamins. NUTRIENTS ACQUIRED FROM THESE INGREDIENTS 1. 2. 3. 4.
5.

Proteins. Carbohydrates. Fat. Vitamins viz, Bl, B2, B6, B12, niacin, vitamin C&D. Minerals viz, Iron, Iodine, Zinc, Calcium. G.Folic Acid.

2.2 BALANCED DIET A balanced diet is the order of the day. It is defined as one Which contains a variety of foods in such quantities and proportions that the need for energy, ammonia acids, vitamins, minerals, fats, carbohydrates and other nutrients is adequately met for maintaining health, vitality and general well being and also makes a small provisions for extra nutrients to withstand any short duration of leanness. To maintain a balanced diet is quite difficult because of various reasons. 1. Lack of knowledge, 2. Person to person varying of tastes.
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3. Consumption of time. 4. Season changes of food grains grown. 5. Non-availability of food grains due to famine, heavy rain etc. 6. Hike in food grain prices sometimes. Some Indian families are overcoming by all these difficulties try to a maintain a balanced diet, but sometimes go in vain. Health drinks fill up the blank in their incomplete diet. Let us know how a health drink helps in maintain good health by studying the various nutrients of ingredients. Nutrients are divided into: 1. Micro - Nutrients, viz., minerals and vitamins. 2. Macro - Nutrients viz., Proteins, carbohydrates and fats. MICRO-NUTRIENTS: They constitute vitamins and minerals.
1.

2.3

Vitamins: Health drink provides vitamins A, vitamin Bl, B2, B6, B12, vitamin C,

vitamin D, Niacin and Folic acid. Significance of these vitamins is explained below: a. Vitamin A: Sources: Animal's sources - Fish lever oil, milk, butter and egg. Plant sources - green leafy vegetables, yellow fruits, and vegetables.

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Functions: 1. Helps in maintenance of normal vision. 2. It is essential for skeletal growth

3.

It is required for the normal functioning of epithelium.

4. It provides protection against cancer. DAILY REQUIREMENTS: a. For children - 250 - 600 mg b. For adults - 750 mg DEFICIENCY DISEASES: Night blindness, growth retardation, anorexia. b) VITAMINS: Vitamin Bl sources: Plant sources: Cereals, gram, wheat, pulses, nuts, and fruits. Animal sources: Meat, fish, eggs. FUNCTIONS It is essential for utilization of carbohydrates. It helps in release of energy from food. It helps for growth. DAILY REQUIREMENTS: 0.5 mg/1000 kilocalories of energy. DEFICIENCY DISEASES: Beri - Beri.

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Marketing of Boost Products in Davangere City.

C) VITAMIN B2 SOURCES: Milk, egg, green leaves, vegetables, meat, cereals. FUNCTIONS: It has a role in cellular oxidation. Synthesis of enzymes required for energy metabolism. DAILY REQUIREMENT: 0.6 mg/1000 kilocalories of energy DEFICIENCY DISEASES: Impaired wound-healing, ulcers in tongue, lips. d) VITAMIN B6 SOURCES: Milk, Meat, Fish , Cereals , Vegetables. FUNCTIONS: It plays an important role in metabolism of amino acids, fats and carbohydrates. DAILY REQUIREMENTS 2mg/day DEFICIENCY DISEASES: Peripheral neuritis. E) VITAMIN B12 SOURCES: Vegetables, Meat, Fish, Egg, Milk and Cheese.

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FUNCTIONS: Its Helps in synthesis of D.N.A. DAILY REQUIREMENT: One microgram. DEFICIENCY DISEASES: Anemia, neurological abnormality. E) VITAMIN C SOURCES: Fresh fruits, green leafy vegetables, meat, fish. FUNCTIONS: Protection against infections It helps is bone and cartilage formation. DAILY REQUIREMENT: 40-60 micrograms. DEFICIENCY DISEASES: Bleeding gums delayed wound-healing, anemia. F) VITAMIN D SOURCES: Sunlight, egg yolk, milk, butter, cheese. FUNCTIONS

It is essential for normal mineralization of bone. It is essential for normal body growth.

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DAILY REQUIREMENT:

Micro grams for adults.

5 micro grams for children's. 10 micro grams for pregnant women. DEFICIENCY DISEASES: Rickets characterized by growth failure, osteomalacia mainly during lactation and pregnancy. G) NIACIN: Milk is poor source of Niacin vitamin. Source: Fish, poultry, legumes, groundnut. FUNCTIONS: It is essential for metabolism of carbohydrates, fats. It is essential for normal functioning. DAILY REQUIREMENT: 6.6 nig/1000 kilocalories DEFICIENCY DISEASES: Pellagra, a disease that causes great suffering in undernourished people. 2. FOLATE: Source: Leafy vegetables, fruits, egg and milk. FUNCTIONS: Helps in development of blood cells.

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Daily requirement: 5-10mg DEFICIENCY DISEASES: These are common in pregnancy and lactation. 3. MINERALS: A) Calcium: Sources: Cereals, green leafy vegetables. FUNCTIONS: It is essential in formation of bones and teeth. DAILY REQUIREMENT: 400-500mg of calcium. B) IRON: Sources: Cereals, green leaiy vegetables, jaggery. FUNCTIONS: It helps in maintaining body temperature. DAILY REQUIREMENT: Infants- 0.7 mg Children - Img Adults - 0.9 mg Female: During menstruation time - 2.8 mg.

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DEFICIENCY DISEASES: Anemia. C) IODINE: It is an essential micronutrient. Sources: Milk, meat, vegetables, cereals in small amount. FUNCTIONS: It is essential for normal growth. DAILY REQUIREMENT: 150mg/day. DEFICIENCY DISEASES: Goiter, mental defect. D) ZINC: Sources: Meat, milk, fish. FUNCTIONS: Required for synthesis of insulin by pancreases. DAILY REQUIREMENT: 5-10 mg DEFICIENCY DISEASES: Growth failure, loss of taste.

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2.4.

MACRO NUTRIENTS:
They are made up of ammonia - acids at lest 20 amino acids are needed

1) Proteins: to make up a protein. SOURCES OF PROTEINS: Animal sources are rich in essential amino acids e.g. milk. Plant sources are rich in non-essential amino acids but essential amino acids are less abundant. FUNCTIONS: Body building particularly in infants and children. Repaid and maintenance of body tissues. DAILY REQUIREMENT: Igram per kg body weight for an Indian adult. DEFICIENCY DISEASES: Protein energy malnutrition in children. 2. Carbohydrates: Sources: Cereals, roots, tubers, fruits and grains. FUNCTIONS Carbohydrates are the main source of energy. It provides 4 kcal of energy per gram. FATS: Fats are concentrated sources of energy. They constitute 10-15% of body

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weight. SOURCE: Plant sources: Groundnut, cereals, pulses. Animal sources: Ghee, butter, milk, cheese and eggs. FUNCTIONS: Food provides 9 calories of energy per gram. DEFICIENCY DISEASES: Phrenoderma, a condition consulting rough and dry skin. 2.5. NUTRITIONAL IMPORTANCE OF THE INGREDIENTS: 1. WHEAT FLOUR: It contains, fat, carbohydrates, niacin, minerals, energy (345 kilocalories). 2. MILK SOLIDS: Milk fat is rich in retained and vitamin D. Milk solids contain lactose sugar, which is a carbohydrate. They are a good source of calcium and contain almost all the minerals. 3. Malted barley: Barley is a cereal plant and an edible grain. It has nut like flavor. It is rich in carbohydrates with moderate quantities of protein, calcium, and phosphorous and small amounts of vitamin B.

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CHAPTER - 3
COMPANY PROFILE
3.1. HISTORY OF GLAXO SMITHKLINE CONSUMER HEALTH CARE LTD. Glaxo Smith Kline consumer Healthcare Limited (GSK) is an Indiabased company that operates mainly in the food processing industry. The company manufacturers and markets malted milk food products, malted food products and biscuits. The company's products are marketed under the Viva, Boost, Horlicks, Maltova, and other brand names. During the year ended, the company sold its products throughout India, as well as countries, including Bangladesh, reported to a number of foreign Myanmar, Sri Lanka, Middle Nepal and Bhutan.

East, Hong-Kong, Malaysia, Fiji, Mauritius,

Glaxo SmithKline Consumer Health Care Ltd is one of the largest players in the health food drinks industry in India. The company, with its manufacturing plants located in Nabha, Rajahmundry and Sonepat, has a total workforce of over 2700 people, each driven by a spirit of enterprise. Its flagship product, Horlicks, is a highly respected brand, which is over 100 years old in India. The company also manufactures and markets Boost, Viva, Maltova, and Biscuits and in addition oromotes and distributes a number of products in diverse categories, including prominent brands such as Eno, Crocin and lodex. Glaxo Smith Kline Consumer Health Care Ltd., has a strong marketing and distribution network in India comprising over 1-800 wholesaler and direct coverage of over 5,00,000 retail outlets.

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Glaxo Smith Kline Consumer Health Care Ltd., business is based on scientific innovation. The company has dedicated consumer healthcare research and development centers and takes research as seriously as marketing excellence, offering cutting edge capability in both. An Indian associate of Glaxo Smith Kline Company has concentrated in three business areas a) Consumer health care b) Clinical laboratories c) Pharmaceuticals. All of which maintain leadership positions within their respective industries. Glaxo Smith Kline company has over 1,00,000 people in 116 countries. Glaxo Smith Kline expects employees to meet high ethical standards in all aspects of business by conducting activities with honesty and integrity, adhering to corporate responsibility principles and complying with applicable laws and regulations. Glaxo Smith Kline audits its operations to ensure relevant standards expected, such as those in marketing practices, are reached or exceeded. Commitment to the GSK code of conduct is reinforced each year by a senior management certification programme, and in 2005 over 12.000 managers certified they had complied with "performance with integrity" principles. The structure of this business was redesigned in 2004 in order to focus on brands and their growth opportunities.

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3.2. PERFORMANCE OF THE COMPANY: 1. SALES: Sales for 2006 increased by 10.9% driven primarily by volume increases. 2. OTHER INCOME: Other income declined marginally by Rs. 69.02 lakhs primarily due to higher rate of provisions in the previous year, which were no longer required and higher interest on income tax refunds in 2005. 3. EXPENDITURE: During the year, input cost of raw material, packing material and finished goods, as a percentage to sales has reduced to 29% as against 31.8% last year mainly due to lower input costs (particularly liquid milk and skimmed milk powder). This decline also includes a considerable reduction in the purchase of finished goods Viva, Maltova from Jagatjit Ltd., Industries Ltd., for the purpose of exports (from Rs. 908.25 Lakhs in 2005 to Rs. 1,68.50 Lakhs in 2006) staff cost includes an amount of Rs. 4,57.7 lakhs towards onetime encashment of accumulated leave balances, being a change in leave encashment policy for eligible management personnel. The company continued to invest behind the brands and consequently advertisement and promotion expenses increased as a percentage of sales from 10.3% to 11.6%. 4. PROFIT BEFORE TAXATION: Profit before taxation amounted to Rs. l,62, 42.02 lakhs and has increased by 40.4% over previous year Rs. 1, 15,67,52.
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5. PROVISION FOR TAXATION: The company has made provisions for taxation for the year amounting to Rs.58, 74.99 Lakhs (including deferred tax and provision for fringe benefit tax) on profit before tax. The effective tax rate for the year is 36.2% as against the 36.9% last year mainly due to the favorable impact on deferred tax and reduction in the corporate taxation rates. Provision for fringe benefit tax, introduced during the year, amounted to Rs.4. 16.00 Lakhs. 6. RETURN ON CAPITAL EMPLOYED: Consequent to the increase in profits of the company the return on capital employed (average) during the year increased to 32.3% from 22.6% last year. 3. ADDITIONAL INFORMATION: 01-Jan-2006 to 31-Dec. 2006 and Ol-Jan-2007 to 31-Dec-2007 Financial results (Rs. Lakhs) PARTICULARS Net sales Other income Gross income Increase/decrease in stock Consumption of raw materials Staff cost Total expenditure (excluding other expenditure) 1.01.2006. to 31.12.2006 96685.00 2431.00 99116.00 -3583.00 35175.00 11446.00 43038.00 1.2.2007 to 31.12.2007 111190.00 5220.00 116410.00 -240.00 38660.00 13470.00 51890.00

Company: Glaxo Smith Kline Consumer Health Care Limited. Result period:

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Other expenditure Interest Profit (+)/loss (-) before depreciation and taxes Depreciation Profit / Loss before tax Other provisions Miscellaneous expenditure w/o Net profit/Loss Non recurring income Non recurring expenses Adjusted net profit/loss Face value of share (Rs) Paid up equity share capital Reserves excluding revolution reserves Dividend (%) Basic EPS (Rs.) Diluted EPS (Rs) Non-promoter shareholding (NOS) Non promoter shareholding (%)

35229.00 422.00 20427.00 3724.00 16703.00 5527.00 0 . 10715.00 0 0 10715.00 10.00 4206.00 43306.00 0 24.84 24.84 23903295.00 56.84

40850.00 350.00 23320.00 3810.00 19510.00 6360.00 0 10715.00 0 0 12690.00 10.00 4210.00 50070.00 0 30.18 30.18 0 0

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CHAPTER-4
PRODUCT PROFILE 4.1. INTRODUCTION: In India Glaxo Smith Kline Consumer Healthcare is a leading consumer healthcare company. It has launched many products, which have been successful in the consumer market. There are many successful products of Glaxo Smith Kline Consumer Healthcare Company. They are the main and unique health drinks manufactured by the company. They differ in their contents, color, taste etc., but they are nutritious and unique in their quality. The difference in variety is only to satisfy likes and needs of the customers. Food drinks are almost popular in all part of the world. Another plus point for these food drinks to become world wide is that they are permitted and approved by the health personnel care also. Tea, coffee and other beverages though preferred by many people act as only brain stimulants but are not nutritious. All knows the shortcomings of these beverages. Any other beverages can never ever replace food drinks when health is considered as a basic point. Hence it is wiser to choose a useful, harmless health promoter daily beverages than a transient brain stimulant harmful beverage.

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PRODUCT DESCRIPTION: Kerala in - 1975-76. Positioned as the 'energy fuel', the brand soon generated great consumer pull and was subsequently launched at a national level. Around 1984, however, Boost sales seemed to plateau. This led to a complete re-thing about the brand strategy. A deeper understanding of purchase dynamics of the category revealed that by the latter of the 1980s, children had come to become strong influencers in a family's purchase of these HFD products. What was also observed was that this section of the population had the highest requirement for supplementary energy and was also the most enthusiastic about sports - cricket, in particular. Infused with this insight, Boost was consequently repositioned. It pushed forward the association of kids of this age group with cricket. This has since remained a winning strategy. BOOST PRODUCT: Boost is a malt-based drink in chocolate flavor, with the brand philosophy being to continuously innovate and pioneer changes in the category.

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In 2002, the brand created history by re-launching boost with Power Bossters, a completely different product from any other health food drinks (HFD). The new boost contains copper and biotin, in addition to its extant composition of vitamins and minerals. Two serves of new boost (approximately 30gms) as per the CODEX aliment arias commission of the world health organization, 1995, provide 50% of the daily requirement of vitamin Bl, B2, B3, B12, A, C, D, Niacin, antithetic acid, biotin, folic acid, copper and iron and 25% of calcium. The vitamins and minerals not only provide adequate energy for the consumer they also help in the efficient working of body cells (by releasing energy from food), formulation of healthy blood and make bones stronger. This re-launch has helped boost capture the position of number one brown health food drink in India. To reach its audiences it has extended itself by evolving numerous below-the-line initiatives. An extensive school contact programme covers over 3,60.000 students each year across the country and the Boost Cricket Cup encourages and identifies genuine cricketing talent amongst kinds. It is platform that gives under-16 players an opportunity to show their talent and gain confidence in playing cricket at national and international levels. When the cup was launched in 2002, 113 schools participated with Sachin Tendulkar and Verender Sehwag inaugurating the tournament. Not surprisingly, the brand has grown at a cumulative annual growth rate of over 8% in the last four years in a period when the category itself has not shown much growth.

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At the same time boost is also playing the role of creating more sophisticated business practices in product segment. It is working on products with further valve addition, enlarging its presence in rural markets, and developing a sizeable expert out of home consumption is plank, another area where there appears to be bright prospects for the brand. Already, through vending machines at strategically located points like institutions, a start has been made in this direction. By now combining nutrition and taste with convenience, the brand looks all set to reach out to a wider group of consumers and a different range of usage occasions all at once. PROMOTION: Cricket has been the cornerstone of Boost's brand promotions. This sport commands unique passion in India, among children in particular. Boost's energy offering is also uniquely suite dot this situation - after all, to play quality cricket and last the duration of a cricket match loads of energy are required. Therefore India's most famous cricket stars, particularly those with a humungous following among children, have successively endorsed boost. Kapil Dev, who was the country's most charismatic cricketer in the 1980s, flagged this off. In the 1990s, the baton passed to Sachin Tendulkar, who emerged in the early 1990s as a baby faced teenager and instantly became the heartthrob of millions of cricket crazy Indians, especially young children. Sachin has remained steadfast in his support for boost with explosive batsman Verender Sehwag joining the little master as brand ambassador in 2001. The on pitch chemistry between India's opening duos has continued beyond cricket and the cricket pitch or so it would seem when viewing the

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commercials starring the two. BRAND VALUES: The personality of the boost brand is distinctly sporty and energetic and everything - from the tone of communication to packaging is done to reflect this vibrant energy. Today, the colour red and boost is the secret of my energy have become synonymous with the brand.

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THINGS YOU DIDNT KNOW ABOUT BOOST: Boost has a household penetration of 40% 45% in several cities and towns in south India, the brands stronghold. In towns like Chennai, Bangalore, Puna and Madurai this penetration exceeds 50% among section A and B households and 40% among all households (Source. IMRB panel date Jan-Dec 2003) Sachin Tendulkar appeared in a boost advertisement for the first time at the age of seventeen. The kid, who started in the boost advertisement with Kapildev, went on to become a member of the Indian cricket team - Nikhil chopra. There is a range of interesting products prepared with boost, which cater to local tastes: the boost barfis, for example, in certain parts of South India. Boost has the highest frequency of purchase among all brown powders in India (Source: IMRD Household Panel). Boost is the fastest growing brand (2005 over 2006) among the top five health food drinks in India. (Source: Acnielsen Retail Survey 2005)

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4.2 NUTRITION FACTS: Nutrition facts of boost Nutrients Vitamin B2 Vitamin B6 Vitamin B1 Vitamin B12 Niacin Pantothenic acid Folic acid Iron Vitamin A Vitamin C (%) PERCENTAGE OF DAILY REQUIREMENTS (in Mg) 50 50 50 50 50 50 50 50 50 50

Vitamin B2

Vitamin B1

NUTRITION FACTS OF BOOST

Folic acid

Vitamin A

Niacin

50 50 50 50 50 50 50 50 50 50 50 45 40 35 30 25 20 15 10 5 0

PERCENTAGE

NUTRIENTS

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CHAPTER - 5
DEALER PROFILE
INTRODUCTION This is the age of competition the present competitive market situation. The present competitive market situation. The high scale producers cannot sell his products directly in the market. simultaneously. Hence there is ned for distribution for his distribution channels. Are grown widely with a various complicated strategies, the channel of distribution of there growth in various from product, place to place and from time to time. The effectiveness of distribution performance depends largely open the policy persuade by the firm. In the area of physical distribution. It is necessary for any firm to strengthen its market activities and to see that products are available at the right time and right price to all people who need it. Hence the distribution of products plays a vital in the marketing of products the smooth flow of products from producers to consumers depends largely on the activity carried on by the distributor or dealers. Profile of the M/s C.M. Basavarajappa & Co., The name of the dealers is as M/s C.M. Basavarajappa & Co., it is the partnership trading concern which was established in the year 2003. The partner of this firm Shiva Kumar C.B. and Chetan Kumar C.B. the dealing in GSK health drink products. After getting the permition form the company they The complexity of production and distribution strategies does not allow the producers to handle both function

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started dealing in GSK health drink products in 2003. they have earned the good name and goodwill after dealing with GSK products. C.M. Basavarajappa & Co., deal in two healt drink products. Which was manufactured by company i.e., Horliks and Boost. The C.M. Basavarajappa & Co., Also authorized Merchant and Commission Agents in food grains and didt find any difficulty to carry on the business as it is managed by Mr. Shivakumar C.B. the sales and profits of the business should upward trend year by year. LOCATION THE TRADERS M/s. C.M. Basavarajappa & Co., Distributors for Glaxo Smithkline Consumer Health Care Ltd., # 1031/4-5, APMC, Yard, B Block, Opp., Shiva Bank, DAVANGERE

FORM OF BUSINESS
It is a partnership firm. CAPITAL STRUCTURE: The partner ship trading concern of M/s. C.M. Basavarajappa & Co., have invested 15 Lakhs for dealing in GSK products for the sales made by them they get commission and bonus as the total sales made. They took all the precautionary measures to maintain the stocks. They deliver the products with in two or three days from the order date and they give credit period for repayment of cash up to 7 days from the deliver date and the area covered will be entire Davangere City.

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Organization and management pattern: The whole firm management was controlled by shivakumar C.B. the management structure. Dealer Shivakumar C.B. and Chetan Kumar C.B. Sales Officer : Santosh Kumar. Accountant, Computer Opp., Godown Incharge and other workers ACCOUNTING SYSTEM: The accounting system of C.M. Basavarajappa and Co., is fully computerized daily accounting transactions and billing is made by the Computer and auditing and financial reports preparation work will be done by a reputed charted accountant. MARKETING MIX STRATEGY: The marketing of GSK health drink products. They have to come across four asects i.e., products, price, promotion and distribution now we whall see each of the above aspects with respect to C.M. Basavarajappa and Co., Davangere. This deler is meraly a middleman in marketing procedure of the GSK products. Because the dealer will receive the products from the company and distributes it to various shops in Davangere city. In the above four aspects only distribution. Will apply to M/s C.M. Basavarajappa and Co., because the products is marketed by the company price the firm provides advertisements pomplets, magazines and other.

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Marketing of Boost Products in Davangere City.

SALES PERFORMANCE. Year 2003-04 2004-05 2005-06 2006-07 2007- 08 Sales (in Lakhs) 6.5 To 8 8 To 10 10 To 12 12 To 18 18 -above

From the above sales performance by we can analyses sales. Has been increased year by year. In terms profit also frequently increasing there is no any problem faced by the firm.

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CHAPTER-6
MARKETING STRATEGY 6.1. INTRODUCTION: MARKETING: Marketing is a comprehensive term, which includes human activities directed towards satisfying needs and wants, once the need is identified the product or service is produced, stored, promoted price fixed, transported the terms of exchange negotiated and service accrued. Marketing study has become almost as broad as business. The new and growing application of marketing concept not only in the organization of a business but in all aspects of its operations has resulted in major shifting of emphasis from production orientation to customer wants and needs of that product. 6.2. MEANING AND DEFINITION OF MARKETING STRATEGY: Marketing strategy is blending of combination of four elements namely, product, price, place and promotion. Marketing strategy is an important tool used by marketing manager to design the process. Marketing in an organization. It is a plan design to analyses the marketing problems. It is a comprehensive term and includes all resources and a set of activities necessary to direct and facilities the flow of goods and services from producer to consumers.

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According to businessmen, marketing has twin activities: A. Matching the producer or service with demand. B. Transfer of ownership and possession of the flow of goods from primary to ultimate consumers. DEFINITION: American marketing association defines "marketing is the process of planning and distributions of ideas, goods and services to create exchange that satisfy individual and organizational objectives". Prof. Philip Kotler says, "marketing is the analysis, planning, implementation and control of programs designed to bring desired exchanges with target audiences for the purpose of personal and mutual gain. It relies heavily on the adaptation and co-ordination of product, price, promotion and place for achieving response". A strategy is what you are going to do a marketing strategy is the link between a product and the market. It is translated into an action plan through the tools of marketing management. These tools together called marketing strategy. MARKETING MIX: Marketing mix is the combination of four elements namely product, price physical distribution (place) and promotion. According to Prof. Kelly and Leser, "marketing strategy is composed of a large battery of devices which might be employed to induce consumers to buy a particular product".

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Marketing of Boost Products in Davangere City.

NATURE OF MARKETING STRATEGY: Marketing strategy is a dynamic process it changes in needs of the customers. Marketing strategy is a difficult task as it involving the blending of decision in 4 different areas of marketing i.e., the product, price, promotion and place. BASIC OBJECTIVES OF MARKETING STRATEGY: The basic objective of marketing strategy is to satisfy the needs of the customers in the most economical manner. The emphasis of marketing strategy is on how to satisfy the needs of the customers effectively. MARKETING STRATEGY: Marketing strategy is to total and unbeatable instrumental or a plan shaped and designed specifically for attaining the marketing objectives of a firm. A marketing mission and objectives tell us to where we want to go and marketing strategy provides us with the grand design for reaching out these. 6.3. MARKETING MIX STRATEGY OF BOOST PRODUCTS:

1) Production strategy: Product: A product is anything that can be offered to a market to satisfy a want or need. Products that are marketed include physical goods, services, experiences, persons, places, properties, organizations, information's and ideas. PRODUCT STRATEGIES: The product is the focus of marketing efforts, product is the sum total of physical and psychological satisfaction it provides to the buyer product strategies are the composite of products offered for the firm, over a period of
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time. A product strategy of a company comprises the plan for marketing its products, the company develops a product design to achieve the set objectives, it will have product program suitable to the product position in the life cycle. PRODUCT DESIGN: The marketing starts with designing the product in a way, which is required, by the target consumer's product design is an important factor in sale of many products. Product designed properly enhance their utility, attractiveness, safety and appear, good design, therefore increase sales volume minimizes service and reduces transportation charges. PRODUCT PACKAGE: Packaging is the general group of activities in designing the containers or wrappers for products. A good packages protects the products provides conveniences increase. Economy and communicates. It makes possible easy brand identification, prevents, substitution and short weight and an element of advertising and sales promotion. Package protect the products against deterioration preserve freshness and flavor, insure against evaporation losses and physical change due to climate conditions, diminishes loss from handling. It provides greater consistence to both the consumer and dealers. FUNCTIONS OF PACKAGE: a. To assemble and arrange the contents in the desired form. b. To identify the product and carry brand name. c. To facilitate transporting, storing and warehousing handling. d. To facilitate retailer function.
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BRANDING POLICY: Boost is one of the health drinks of Glaxo Smith Kline consumer health care limited. The Glaxo SmithKline consumer health care limited company market products i.e., full company products under the brand name "GSK". All these products manufactured by the company will have the brand name printed. Because of the popularity of the "GSK" brand, it is easy for the dealer to market the products without much difficulty. It is also advantages on part of the consumer to purchase "GSK" products without any suspect about the quality of the product. The company's brand name is very popular because the name has got the monopoly over the marketing of health care products manufactured by the company. 2. PRICING STRATEGY: Price is one of the element of the marketing mix that produces revenue the other elements produce costs. Prices are the easiest marketing mix element to adjust product features, channels, and even promotion take more time price also communicates to the market the company's intended value position of its product or brand. Price is a major marketing tool and help in directing the product to a specific consumers segment price is the value of a product expressed in terms of money price is powerful instrument in which both the buyers and sellers are keenly interested. The right price can be determined through the price research are by adopting the test marketing techniques, decisions concerning price to be follow
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for a period of time may be called price policies. A manufacture is not free to adopt his own price policies but his pricing must be aimed at offering a reasonable price to the customer, ensuring of fair return on investment price to the customer and the manufacturer, the modern manufacturer must not only know the worth of his products but he must also know the competition offer. Several factors influencing the decisions in determining price 1. Demand for the product 2. Target share of the market 3. Competitive reactions 4. Other parts of marketing mix, i.e., product distribution channel and promotion. The price of the product based on different method: I. Method based on cost: a. Cost plus method b. Marginal cost price policy c. No cost profit policy d. Rate of return pricing policy. 2. Method based on market conditions. a) Skimming the cream policy b) Penetration pricing policy c) Leadership pricing policy d) Establishing pricing policy.

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SELLING PRICING POLICY: The firm or company has to consider many factors in selling its pricing policy. a. Selecting the pricing objectives b. Determining demand c. Estimating costs d. Analyzing competitors costs, price and offers e. Selecting a pricing method f. Selecting the final price. PRICING POLICY: Price is very important element in marketing mix as realized by Glaxo Smith Kline consumer health care limited. Therefore management of the company keeping in view of the following objectives very carefully forms the pricing decisions or policies. a. To maximize their profit b. To acquires good market positions c. To face their competitors d. To keep price stable. The price or the various products, especially the health care products of Glaxo Smith Kline consumer health care limited, are done after a careful and through investigation of the cost of goods, the market position, and the competitors the rise in price etc.

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3. PROMOTION STRATEGY: Promotion mix includes all the activities of the company it makes to communicate and promote its products to target customers. Its program consists of advertising sales promotion, public relation and direct and on the line marketing. The term promotion is very often needed, as a synonymous world for selling, but selling is narrow is a broader term and includes varieties of activities. Promotion involves the creation and expansion of demand. After product planning and development it is introduced in the market and its demand is enhanced through the promotional activities. VARIOUS FACTORS AFFECTING PROMOTION MIX: a) Money allocated for promotion b) Nature of the market c) Nature of the product d) Stage of product life cycle. Promotion is conducted through four popular method advertising, sales promotion, publicity and public relations. All these methods, when planned and mixed in appropriate proportional yield excellent results. The fair methods are briefly mentioned. PUBLICITY: Publicity is a sale and is any non-personal presentation of goods, services or ideas to a group. Publicity makes a thing or an idea to know to people promotion mix is generally influenced by factories. A good promotional Mix involves the coordination of sales force activities advertising program and other promotional efforts the development of promotional program involves 5 types.
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a. The communication has to identified the target b. An effective message must be designed c. Total promotional budget just be established.
d.

The promotional budget must be decided among the main promotional tools.

e. Both personal and non-personal channels must be related. ADVERTISING: Unidentified sponsor defines advertising as any paid form of nonpersons presentation and promotion of goods, services, or idea. Advertising is informative and educative to consumer. The effect of advertising is more of indirect nature than direct. But it is very helpful in creating brand image. SALES PROMOTION: Sales promotion is refused to activities, which stimulate consumer purchasing and effectiveness. Sales promotion effects are usually short term and therefore are used to achieve short term objectives like branding boosting sales, test marketing image building etc. PUBLIC RELATIONS: It involves the method installation and maintenance of mutual understanding between a firm and all who are likely to come in contact with it. These sections of society are customers, shareholders administration staff and general public. It is the art and science of developing reciprocal understanding and goodwill.

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4. PLACE STRATEGY: It means distributing the goods to various places where there is a demand for their goods. This plays a very important role in the marketing mix. It stands for making management for the smooth flow of goods and services from the producer to consumers. time and possession utilities. In distribution process middleman or intermediaries plays a very important role. They leisure smooth flow of goods and services they are commonly called as distribution channels. Distribution includes channels of distribution transpiration warehousing and inventory control. IMPORTANCE OF PHYSICAL DISTRIBUTION MIX: It is a marketing term to describe the broad range of activities concerned with the efficient movement of finished products from the end of production line to the consumer. While our products may be acceptable to the consumer due to the awareness created through marketing. Distribution ensures that it is converted to sales. Distribution helps in building the relationship with our customers thus ensuring continues growth in our business. Following are the distribution activities: Market coverage Outlet coverage Frequency of service to markets and outlets Ensuring product availability Providing support to retailers Collecting payments. It is concerned with the creation of place,

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Distribution mix stands for the matching arrangement for the smooth flow of goods and services from the producers to the consumers. It is concerned with creation of place, time and possession utilities. Distribution strategy adopted by Glaxo SmithKline Consumer

Healthcare Limited: The company recognizes distribution as an integral post of its management function. The management feels that it faces a number of intimate problems and dilema's. Where distribution is concerned the goods have to be distributed at minimum possible cost. Yet a reasonable satisfactory level of service has to be maintained. Distribution level networks have to reach for a wide and yet close control on distribution activities have to be constantly exercised. The company will distributes the product on receive of the quotations from the dealers. The distribution will be done on behalf of the company upto the door of the dealer stores.

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CHAPTER-7
CONSUMER SURVEY ANALYSIS 7.1. INTRODUCTION: Consumer is the king and pivot around which all the business thinking of the marketers rotate. The marketers are aware of the fact that consumers are the arbiters of fortune in their business because it is the consumer's response towards their products that decides the gain or loss of the company. Hence, marketer's main target is cu stomer satisfaction, which is the hope of survival of their firm in the market. The marketers have to satisfy the customer to his fullest in various aspects such as price, quality, offers etc., which delights him. However, the likes and dislikes vary from customer to customer which depend on their buying habits, family income, motives and attitudes. To sketch out the customer's desires and demands, a search has to be undertaken of their minds. This is possible only through conducting a survey. Hence, to know the consumers attitude towards the health food drinks of Glaxo Smith Kline consumer healthcare, a sample survey has been undertaken and its report is presented hereby. The total numbers of respondents interviewed are 50, the

respondents being selected by random sampling.

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7,2.

CONSUMER SURVEY ANALYSIS:

TABLE 1: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF AGE GORUP (IN YEARS) Age group (in years) No. Of respondents 5-10 10-15 12 15-20 20 and above Total 8 30 50 Percentage (%) 24 16 60 100

CHART SHOWING CLASSIFICATION OF RESPONDENTS ON THE BASIS OF AGE GROUP

70 PERCENTAGE 60 50 40 30 20 10 0 0 12 8 0 30 24 16
5- 1 0 1 -1 0 5 1 5-20 20 and above

60

AGE N YEARS

The above table reveals that 24% of the respondents are between the age group of 10-15 years, 16% of respondents are in the age group of 15-20 years, and 60% of respondents are in the age group of 20 and above.

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TABLE-2: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SEX Sex Male Female Total No. Of respondents 29 21 50 Percentage (%) 58 42 1OO

CHART SHOWING CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SEX

21 29

M ale Fem ale

The above table reveals that 58% of the respondents are male and the remaining 42% of respondents are female.

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TABLE-3: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF MONTHLY INCOME (Rs.) Monthly income (Rs.) No. Of respondents Below 5000 5000-10000 10000-15000 15000 and above Total 6 12 13 19 50 Percentage (%) 12 24 26 38 100

CHART SHOWING CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

B elo w 50 0 0 500 0 -10 0 0 0 10 0 00 -150 0 0 150 0 0 and ab o ve

40 30 20 12 13 10 0 1 2 6 19 12 26

38

24

From the above table it is clear that 12% of respondents are in the monthly income of below 5000, 24% of respondents are in the monthly income of 5000-10000, 26% of respondents are in the monthly income of 1000015000, 38% of respondents are in the monthly income of 10000-15000, 38% of respondents are in the monthly income of 15000 and above.
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TABLE-4: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF HEALTH DRINK BRANDS Brands Boost Complan Maltova Horlicks Bournvita Others Total No. Of Percentage (%) respondents 36 72 3 6 1 2 1 2 6 12 3 6 50 100

CHART SHOWING CLASSIFICATION OF RESPONDENTS ON THE BASIS OF HEALTH

PERCENTAGE

80 60 40 20 0 36 3 1 1 6 3 1
Maltova

72

6 2 2 12 6 2

Boost

Complan

Horlicks

Bournvita

Others

Form the above table it is clear that 72% of respondents prefer to purchase boost health drink, 6% of respondents prefer to purchase complan health drink, 2% of respondents prefer to purchase Maltova health drink, 2% of respondents prefer to purchase Horlicks health drink, 12% of respondents prefer to purchase Bournvita health drink, 6% 6% of respondents prefer other brands

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TABLB-5: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF USING PERIOD OF BOOST HEALTH DRINK YEARS Below 1 year 1-2 2-3 3 and above ' Total NO. OF RESPONDENTS 3 8 9 30 50 PERCENTAGE (%) 6 16 18 60 100

CHART SHOWING CLASSIFICATION OF RESPONDENTS ON THE BASIS OF USING PERIOD OF BOOST HEALTH DRINK
60 PERCENTAGE 50 40 30 20 10 0 Below 1 year 1-2 2-3 3 and above 6 16 18 60

From the above table it is clear that 6% of respondents are using from below 1 year, 16% of respondents are using between 1-2 years, 18% of respondents are using between 2-3 years, 60% of respondents are using from above 3 years.

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TABLE-6: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SOURCES INFLUENCED TO CONSUME THE PRODUCT SOURCES Friends Retailers Neighbour Advertisement Others Total NO. OF RESPONDENTS 21 1 2 25 1 50 PERCENTAGE (%) 42 2 4 50 2 1OO

CHART SHOWING CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SOURCES INFLUENCED TO CONSUME THE PRODUCT

2% 42% 50% 4% 2%
Friends Retailers Neighbour Advertisement Others

From the above table it is clear that the sources influenced to consume the product i.e., 42% through friends, 2% through retailers, 4% through neighbour, 50% through advertisement, 2% through others.

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TABLE-7: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF FACTORS CONSIDERED WHILE PURCAHSING BOOST FACTORS Taste Flavor Price Packing Total NO. OF RESPONDENTS 35 10 3 2 50 PERCENTAGE (%) 70 20 6 4 100

CHART SHOWING CLASSIFICATION OF RESPONDENTS ON BASIS OF FACTORS CONSIDERED WHILE PURCAHSMG BOOST
70 60 50 40 30 20 10 0 Taste Flavor Price Packing 20 6 4 70

From the above table it is clear that 84% of respondents are considering taste, 16% of respondents are consider flavor.

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TABLE-8: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF DURATION OF PURCHASE OF THE HEALTH DRINK DURATION Occasionally Frequently Fortnightly Monthly Total NO. OF RESPONDENTS 5 6 3 36 50 PERCENTAGE (%) 10 12 6 72 100

CHART SHOWING CLASSIFICATION OF RESPONDENTS ON THE BASIS OF DURATION OF PURCHASE OF THE HEALTH DRINK
80 70 60 50 40 30 20 10 0
ly sio na l O cc a

72

PERCENTAGE

10
eq ue nt ly

12
ig ht ly

6
on th ly M

From the above table it is clear that, 10% of respondents are purchase occasionally, 12% of respondents are purchase frequently, 6% of respondents are purchase fortnightly, 72% of respondents are purchase monthly.

Fo rtn

Fr

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TABLE-9: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF TASTE SATISIFED BY THE CUSTOMERS TASTE OF BOOST Good Better Best Excellent Total NO. OF RESPONDENTS 13 8 10 19 50 PERCENTAGE (%) 26 16 20 38 1OO

CHART SHOWING CLASSIFICATION OF RESPONDENTS ON THE BASIS OF TASTE SATISIFED BY THE CUSTOMERS

26% 38%

16%

Good

Better

Best

Excellent

20%

From the above table it is clear that, 26% of respondents found taste of boost is good, 16% of respondents found it better, 20% of respondents found it best, 38% of respondents found it excellent.

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TABLE-10: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT THE PRICE OF BOOST PRICE FACTOR Costly Moderate Economical Total NO. OF PERCENTAGE RESPONDENTS (%) 3 6 33 14 50 66 28 10O

CHART SHOWING CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT THE PRICE OF BOOST
Series1

70 60 50 40 30 20 10 0 Costly 6

66

28

Moderate

Economical

Form the above table it is clear that 72% of respondents prefer to purchase boost health drink, 6% of respondents prefer to purchase Complain health drink, 2% of respondents prefer to purchase Maltova health drink, 2% of respondents prefer to purchase Horlicks health drink, 12% of respondents prefer to purchase Bournvita health drink, 6% 6% of respondents prefer other brands.

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TABLE-11: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SATISFACTION TOWARDS QUALITY OF BOOST SATISFACTION Satisfied Not Satisfied Total NO. OF PERCENTAGE RESPONDENTS (%) 50 100 0 50 0 100

CHART SHOWING CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SATISFACTION TOWARDS QUALITY OF

100 80 60 40 20 0 Satisfied 0 Not Satisfied 100

From the above table it is clear that, 100% of respondents were satisfied towards quality of boost.

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CHAPTER-8
SUGGESTIONS AND CONCLUSION
8.1.

SUGGESTIONS; The main demand of the consumers according to the survey is to reduce the price of products so that, it can reach the middle class as well as the low class society.

Adding free gift items like playthings for children, offers, which attract housewives, will increase the marketing of the product. Increased significance has to be given to the media of communication like televisions as they convey by both visual audio units. Word of mouth publicity through friends and relatives is also an effective medium of communication for conveying product information. This can be made possible by building up a good company image by producing good quality products and also easy and timely availability of the products.

Effective conveyance of product information by door-to-door advertisement with free samples will promote the sales to the maximum extent.

Advertising of the product is to be done in the form of wall posters, pamphlets etc., which also help in increasing product awareness. Discount schemes are to be operated in greater frequency. Reduction of price should not be the cause for reduction in the quality and flavor of the product. An effective distribution system and readily availability of the product has to be maintained in the long term. The promotional materials designed for shop display should be really eye catching and effective. The company has to implement uniform business policies through

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out the country. offered.

If there are any disparities in the price there may

be free sale of products form areas where between the terms are

8.2.

CONCLUSIONS:

From the sample survey reports, the following Health drinks are consumed most by children and the elders who are the high- risk people for under - nutrition.

High-class people are the major buyers of the product. to reach the low class people mainly due to the price factor.

Middle

class people also prefer buying the product while these products have failed Advertisement main channels in televisions, magazines and newspaper are the

of communication for recognition

of the brands

among the people.

Friends, neighbors and relatives come next, as

the channel of communication is by word of mouth that also compels the people to consume the products.

Nearly 2/3 of the total consumers are loyal to Boost of Glaxo Smith Kline, since many years, eve rating to as long as 15-20 years. The reason for this is the quality of the brand as narrated by the people.

The taste of boost is approved by the consumers to be good.

Almost every person consuming any brand of health drink is aware of the health drinks of Glaxo Smith Kline (GSK), which proves popularity of boost. To conclude, in total Boost is accepted by the consumers as good quality

genuine products.

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BIBLIOGRAPHY
MARKETING MANAGEMENT - PROF. S.A. SHERLEKAR MARKETING MANAGEMENT

PHILIP KOTLER

ANNUAL REPORTS AND ACCOUNTS OF GLAXO SMITHKLINE CONSUMER HELATH CARE LTD.,

WEBSITES

www.gsk.com www.boostenergy.com www.google.com

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QUESTIONNAIRE
Dear sir/ madam, I am a student of final year B.B.M. As a part of my academic studies. I have undertaken a project work on MARKETING OF BOOST PRODUCTS IN DAVANGERE CITY. Hence, I kindly request you to spare few minutes in answering the following questions. The information provided by you will be used only for academic Purpose. I hope you will co-operate for this. Thanking you, Yours sincerely, Dharmaraj Halageri
1. Name: 2. Address:

______________________ ______________________ ______________________

Contact No. ______________________

3.

Age group in years b) 10-15 d) 20 and above

a) 5-10 c) 15-20 4. Sex

a) Male 5.

b) Female

No of members in the family a) c) 2 to 4 6 to 8 b) 4 to 6 d) 8 & above

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6.

Monthly income b) 3000 to 5000 d)7000& above

a) Less than 3000 c) 5000 to 7000

7.

Marital status b) Unmarried Occupation :___________________________________ Which beverage do you like a) Boost c) Complan e) Maltova b) Horlicks d) Bournivta f) Others

a) Married
8. 9.

10. Since how long you are using it? a) Below 1 year c) 2 to 3 years b) 1 to 2 years d) 3 & above

11. Name of the previous brand if you have changed ______________________________________________ 12. Who influenced you to consume this product? a) Friends c) Neighbors b)Retailers d) Advertisement

Others ___________________________________
13.

What factors do you consider while purchasing Boost a) Taste c) Price a) Occasionally c) Fortnightly b) Flavor d) Packing b) Frequently d) Monthly
60

14. How often do you purchase?

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15. Quantity of purchase a) 250 gm c) 1. Kg

16.

b) 500 gm d) Above

What is opinion about the price of boost a) Costly b)Moderate c) Economical

17.

Would like to continue in using boost health drink a) Yes b) No If No _____________________________

18. How is the taste of boost? a) Good c) Best b) Better d) Bad

19. Are you satisfied by the health drink used by you? a) Yes b)No If no________________ Any suggestions or opinion to improve, quality, quantity, price, of this product. ______________________________________________________
20.

______________________________________________________ Date: Place:

Signature THANK YOU FOR YOUR KIND CO -OPERATION

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