V. Analysis, Interpretation, Presentation.

1. Do you take any health drink? Table No.: 1

Answers Yes No Total No. of Respondents 46 4 50 Percentage 92.00% 8.00% 100.00%

Chart No.:1

Consumption of health drink

No 8% Yes No Yes 92%

The above chart shows 92% people take health drink.

2. Which health drink do you prefer? Table No.: 2

Answers Bournvita Horlicks Boost Complan Any Total No. of Respondents 30 6 5 7 2 50 Percentage 60.00% 12.00% 10.00% 14.00% 4.00% 100.00%

Chart No.:2

Choice of health drink

Complan 14% Boost 10% Horlicks 12%

Any 4%

Bournvita Horlicks Boost Complan Any

Bournvita 60%

The above chart shows the percentage of choice of product. It is seen that most people like bournvita and complan.

3. How often do you consume? Table No.: 3

Answers Once a day Twice a day Weekly Occasionally Total No. of Respondents 30 3 7 10 50 Percentage 60.00% 6.00% 14.00% 20.00% 100.00%

Chart No.:3

Drinking Frequency

Occasionally 20%

Once a day Twice a day Weekly Once a day Occasionally 60%

Weekly 14% Twice a day 6%

The above chart shows the drinking frequency of people. 60% of people drink health drink once a day while 20% take occasionally.

4. What is your quantity of purchase for a month? Table No.: 4

Answers 250 gm 500 gm 1 kg More than 1 kg Total No. of Respondents 10 25 11 4 50 Percentage 20.00% 50.00% 22.00% 8.00% 100.00%

Chart No.:4

Quantity of purchase

1 kg 22%

More than 1 kg 8%

250 gm 20%

250 gm 500 gm 1 kg More than 1 kg

500 gm 50%

The above chart shows the percentage of average quantity of purchasing health drink. It is seen that 50% of people purchase 500 gm packet while 22% purchase 1 kg.

5. How do you prefer your health drink? Table No.: 5

Answers Cold Hot Moderate Total No. of Respondents 24 15 11 50 Percentage 48.00% 30.00% 22.00% 100.00%

Chart No.:5

Preference of health drink

Moderate 22% Cold 48% Hot 30%

Cold Hot Moderate

The above chart shows that 48% respondent like to have the health drink cold while 30% take it hot and remaining 22% take it in moderate manner.

6.

How do you find the taste? Table No.: 6

Answers

Good Better Best Satisfactory

No. of Respondents 11 10 25 4

Percentage 22.00% 20.00% 50.00% 8.00%

Total

50

100.00%

Chart No.:6

Taste of Health Drink

Satisfactory 8%

Good 22%

Good Better Best

Best 50%

Better 20%

Satisfactory

The above chart shows that 50% respondent rank their drink as under best category while 22%, 20%,and 8% are ranked as good, better and last satisfactory.

7.

From where do you purchase your health drink? Table No.: 7

Answers

Retailer Wholesaler

No. of Respondents 35 6

Percentage 70.00% 12.00%

Cafeteria Others Total

5 4 50

10.00% 8.00% 100.00%

Chart No.:7

Purchase place of Health Drink

Cafeteria 10% Wholesaler 12%

Others 8%

Retailer Wholesaler Cafeteria Retailer 70% Others

The above chart shows that most of people ie.70% purchase their health drink from retailer while 12% from wholesaler, 10% from cafeteria and remaining 8% from other sources.

8.

At what age did you start taking health drink? Table No.: 8
Answers No. of Respondents Percentage

3 yrs - 5 yrs 5 yrs - 10 yrs 10 yrs - 15 yrs 15 and above Total

32 15 2 1 50

64.00% 30.00% 4.00% 2.00% 100.00%

Chart No.:8

Age structure for taking Health Drink

3 yrs - 5 yrs 5 yrs - 10 yrs 10 yrs - 15 yrs 15 and above

10 yrs - 15 yrs 4% 5 yrs - 10 yrs 30%

15 and above 2%

3 yrs - 5 yrs 64%

The above chart shows that 64% people start taking health drink from the age 3 yrs- 5 yrs and rest are 30% at 5 yrs- 10 yrs, 4% for 10 yrs- 15 yrs and 2% for 15 yrs and above.

9. What is the availability of product?

Table No.: 9
Answers Regular Irregular Not available at all Total No. of Respondents 32 15 3 50 Percentage 64.00% 30.00% 6.00% 100.00%

Chart No.:9

Availability of product

Not available at all 6% Irregular 30%

Regular Irregular Not available at all

Regular 64%

The chart shows that 64% respondent says that their product is regular while 30% says it is irregular and 6% says the product is not available at all.

10. How do you come to know about the product? Table No.: 10
Answers Television News Paper Magazine Family and Friends Display at retail outlet Any other Total No. of Respondents 27 3 2 4 13 1 50 Percentage 54.00% 6.00% 4.00% 8.00% 26.00% 2.00% 100.00%

Chart No.:10

Mode of Awareness

Display at retail outlet 26% Family and Friends 8% Magazine 4%

Any other 2%

Television News Paper Magazine Family and Friends Television Display at retail outlet 54% Any other

News Paper 6%

The above chart shows that Television and Display at Retail Outlay are two important media for the awareness of product.

11.How do you find the advertisement of the company for production of product? Table No.: 11
Answers Good Better Best Satisfactory Total No. of Respondents 9 11 12 18 50 Percentage 18.00% 22.00% 24.00% 36.00% 100.00%

Chart No.:11

Response of Advertisement

Better 22% Satisfactory 36%

Good 18%

Good Better Best Satisfactory

Best 24%

The above chart shows that the percentage of response of advertisement of product. It is seen that 36% of people is satisfied. Are you influenced by advertisement? Table No.: 12
Answers Yes No Total No. of Respondents 14 36 50 Percentage 28.00% 72.00% 100.00%

12.

Chart No.:12

Influenced by Advertisement

Yes 28% No 72%

Yes No

The above chart shows that the percentage of the response of the influence by advertisement. It is seen that 72% of respondent are not influenced while only 28% are influenced.

13.

What is the general quantity that you take in a health drink? Table No.: 13

Answers 1 Tea-Spoon 2 Tea-Spoon 3 Tea-Spoon More than 3 Tea-Spoon Total

No. of Respondents 7 30 10 3 50

Percentage 14.00% 60.00% 20.00% 6.00% 100.00%

Chart No.:13

Quantity of Health Drink

3 TeaSpoon 20%

More than 3 Tea-Spoon 6%

1 TeaSpoon 14% 1 Tea-Spoon 2 Tea-Spoon 2 TeaSpoon 60% 3 Tea-Spoon More than 3 Tea-Spoon

The above chart shows the quantity of health drink consumed. It is clearly seen that 60% consume 2 Tea-Spoon.

14.

What improvement do you want? Table No.: 14

Answers Reduction in Price Attractive Packing Change in Taste None Total

No. of Respondents 16 14 10 10 50

Percentage 32.00% 28.00% 20.00% 20.00% 100.00%

Chart No.:14

Improvement Required

None 20%

Reduction in Price 32% Reduction in Price Attractive Packing Attractive Packing 28% Change in Taste None

Change in Taste 20%

Majority i.e. 32% of them wants reduction in price and 28% want attractive packing.

15.

Are you satisfied with your health drink? Table No.: 15

Answers

Yes None Total

No. of Respondents 35 15 50

Percentage 70.00% 30.00% 100.00%

Chart No.:15

Satisfaction of Health Drink

None 30% Yes 70%

Yes None

The above chart shows the percentage of satisfaction level. It is clearly seen that 70% of respondent are satisfied with their health drink while 30% are not satisfied.

VI. Major Findings, Recommendations, Conclusion.

The major findings of the report are as follows:1. It is found that 92% people take health drink. 2. It is seen that most people like bournvita and complan. 3. 60% of people drink health drink once a day while 20% take occasionally.

4. It is seen that 50% of people purchase 500 gm packet while 22% purchase 1 kg. 5. It is observed that 48% respondent like to have the health drink Cold while 30% take it Hot and remaining 22% take it in Moderate manner. 6. It is analyzed that 50% respondent rank their drink as under best category while 22%, 20%, and 8% are ranked as good, Better and last satisfactory. 7. It is observed that most of people ie.70% purchases their health drink from retailer while 12% from wholesaler, 10% from Cafeteria and remaining 8% from other sources. 8. It is found that 64% people start taking health drink from the age 3yrs5 yrs and rest are 30% at 5 yrs- 10 yrs, 4% for 10 yrs- 15 yrs and 2% for 15 yrs and above. 9. 64% respondent says that their product is regular while 30% says it is irregular and 6% says the product is not available at all. 10.10. Television and Display at Retail Outlay are two important media for the awareness of product. 11.11. It is seen that 36% of people is satisfied with the advertisement of the drink.

12.It is seen that 72% of respondent are not influenced while only 28% are influenced by advertisement. 13.It is observed that 60% consume 2 Tea-Spoon of health drink. 14.Majority i.e. 32% of them wants reduction in price and 28% want attractive packing. 15.It is clearly seen that 70% of respondent are satisfied with their health drinks while 30% are not satisfied.