INTRODUCING ROBOT READY pg 3 THINKING ABOUT YOUR FUTURE EVERY DAY pg 4-5 SEMEX LINE-UP: MORE DIVERSIFIED THAN

EVER pg 6-7 THE 30-60-90 RULE IN BREEDING COWS pg 8-9

UDDER HEALTH & REPRODUCTIVE CONSEQUENCES pg 10-11 NO STONE LEFT UNTURNED IN SEMEX JERSEY PROGRAM pg 12-13 SWISSGENETICS: LEADING GENOMICS IN BROWN SWISS pg 15

THINKING ABOUT YOUR FUTURE EVERY DAY Semex Learning Centre

Page 6-7
THE SEMEX LINEUP: MORE DIVERSIFIED THAN EVER Mural, Stanleycup & Windbrook

Page 8-9
THE 30-60-90 RULE IN BREEDING COWS

Genetics For Life

Page 4-5

Page 10-11
UDDER HEALTH & REPRODUCTIVE CONSEqUENCES

Page 12-13
NO STONE LEFT UNTURNED IN SEMEX jERSEY PROGRAM

Semexs mandate is to offer our clients the most profitable genetics available anywhere. And, we know that genetics is not just a part of the industry.... It is the industry. We invest deeply in genetic research and development in order to deliver the best possible solutions in dairy and beef cattle breeding. This focus on you, our customer, is what propels us forward and is the driving force for the Semex programs covered in this issue of Balance including: Genomax, our genomic sire program; our global Jersey program; the Semex Learning Centre; and the new Robot Ready sire line-up. These same thoughts were the catalyst for Semexs newest video entitled, Genetics For Life.

We know what is going on where it matters most, and we think about tomorrow every day. The Genetics For Life video details Semexs obligation to our customer and our belief that genetics are at the heart of any operation. This commitment is evident within several aspects of the Semex organization beyond our product: Were working hard to continually develop a profitable genetic product suite and solutions for cattle producers Were training our staff to be the best partner in your business Were investing in the right research and development to ensure our product is the very best product on the market The new video can be viewed on Semexs Youtube page: www.youtube.com/SemexAlliance.

Semex is pleased to announce the launch of a revolutionary index specifically designed to match the needs and pace of todays ever-changing dairy industry. Dairymen worldwide are looking at ways to increase profitability while adding flexibility to their lifestyle, and many of them are choosing robotic milking systems as their solution, says Brad Sayles, Semex Alliance Vice President, Global Marketing. Weve identified the need to produce cows that are suited for these systems as an Semexs Robot Ready sires will help dairymen make breeding profitable cows in automated, robotic dairies easy, comments Sayles. Semex continues to lead the industry by creating the genetic solutions that lead to real profit on the dairy. More than ever, dairymen worldwide are trusting Semex to provide them with profitable genetics strategies for their dairies. Robot Ready sires are available exclusively from Semexs Holstein and Jersey lineups and are designated with the Robot Ready logo in all Semex materials and are identified at right:
0200HO03528 ARETHUSA MIAMI 0200HO03591 BEAVER RAY MURAL 0200HO00409 BENNER BLADE 0200HO05651 HARPENTIER LFG C SPECTRUM *RC 0200HO01885 CLAYNOOK ANTHONY 0200HO02197 COMESTAR LADNER 0200HO05633 COMESTAR LESSENTIELL 0200HO05631 COMESTAR LOFFICIEL 0200HO05592 CRACKHOLM FEVER 0200HO05682 DELABERGE LABYRINTHE 0200HO02271 DIAMOND-FINE SPADE 0200HO01584 DIAMOND-OAK FROSTY 0200HO02225 ERBCREST NORDIC 0200HO05584 FLEURY MATHYS 0200HO05661 GEN-I-BEQ BAMBINO 0200HO03566 GILLETTE ZENON 0200HO02174 GRANDEUR TRUPERT 0200HO02171 HARDWOOD BOSTON 0200HO05042 HENKESEEN HYATT 0200HO02214 KELLERCREST ARCADE 0200HO00453 KOEPON-I SHOTPUT

essential requirement for our clients that are either already utilizing, or are considering implementing, automatic robotic technologies on their dairies. To accomplish this goal, Semexs senior geneticists have created an index that identifies code 200 bulls that will sire daughters possessing traits that are profitable in automated environments. Animal productivity, disease resistance and also the functional type traits that are highly correlated to milking ease are all considered in this index.
0200HO05239 A PRESENTATION DENZEL L 0200HO05337 A PRESENTATION L PICOLO-RED 0200HO05596 LARELEVE DAVIGNON 0200HO05007 LEHOUX LAREZ 0200HO02151 MAPEL WOOD SCOTT 0200HO03480 MARKLAND MACEDON 0200HO09010 MARYLINE EPIC 0200HO05470 MR SCOTTISH 0200HO02122 PARADISE-D GILMORE 0200HO02135 PARADISE-D SIGNAL 0200HO00462 PENNVIEW INJUSTICE 0200HO05755 POLY-KOW ALLTOP 0200HO03067 URSUIT P SEPTEMBER STORM *RC 0200HO05668 REGAN-ALH DRAGON 0200HO05565 REGANCREST LONGTIME 0200HO05549 REGANCREST REGINALD 0200HO04608 EGANCREST- R MR SAMUELO 0200HO05485 REGEL BACHELOR 0200HO00394 RIETBEN TIDE 0200HO00491 OCKYMOUNTAIN R LOCKMASTER 0200HO05652 ROUMERS LUCKY SEVEN 0200HO02139 ANDY-VALLEY S ALEJANDRO 0200HO09008 SANDY-VALLEY ED 0200HO02308 ANDY-VALLEY S GLORFINDEL 0200HO02233 SMITHDEN ACCENT 0200HO02167 STANTONS ACHIEVER 0200HO03570 SUNNYLODGE STING 0200HO02276 SUNSPARK SUCCESS 0200HO05695 TERRICK ROYCE 0200HO00475 TI-SUE MAXIMUM 0200HO02272 WABASH-WAY ARBOR 0200HO02161 WILLSEY KESWICK 0200JE00314 OLLYLANE LILIBETS H LEGACY 0200JE00430 LENCREST ON TIME 0200JE00142 LENCREST TYLER

Page 15
SWISSGENETICS: LEADING GENOMICS IN BROWN SWISS

Photo of 0200HO03591 Beaver Ray Mural daughter, Retour Lyne GP-83-CAN by Vicki Fletcher, Canada

Balance is a magazine designed to promote dairy genetics, technology and management. The magazine is published by the Semex Alliance. The Semex Alliance is focused on global leadership in the genetics marketplace.
Semex Alliance Canadian Partnerships:

At Semex were working hard every day to add value to our customers businesses and lives, says Paul Larmer, Semex Alliance Chief Executive Officer. We feel this video conveys this to our customers, because in the end, were a farmer-driven business. Were owned and directed by farmers for farmers.

In early 2012 watch for additional versions in French, Spanish, German, Chinese and Portuguese.

Comments or submissions to the editor should be forwarded to Brenda Lee-Turner, Semex Alliance, 130 Stone Road West, Guelph, Ontario, Canada N1G 3Z2. tel: 519-821-5060, fax: 519-821-7225; email: bturner@semex.com SEMEXX, Genomax, Genomaxx, Repromax, ProMate, ReproMix , Semex Premier, Health$mart, ai24 , Designer Series, .25Plus, CVG and Robot Ready are registered trademarks of the Semex Alliance.

For information about Robot Ready sires or for more on any of Semexs growing suite of programs designed to increase real dairy profitability, please visit www.semex.com. 3

Thinking AbouT Tomorrow EvEry DAy

Semex expects the best from its people and that includes a strong technical knowledge of not only artificial insemination, but also the entire dairy industry. We are working hard to live up to this expectation through a number of new initiatives. One of the new initiatives in 2011, and one which will carry forward into 2012, is the addition of the Semex Dairy School. This program has been delivered to all staff in the United States, with plans to go international in 2012. This program is led by Dr. John Fetrow, DVM, Professor of Dairy Production Medicine at the University of Minnesotas Center for Dairy Health, Management and Food Quality and Dr. Curtis Harms and Dr. Dave Ohman from Diamond V, a nationally recognized USA animal nutrition company that leads the industry in providing science based nutritional fermentation products. These experts instruct participants in the areas of reproduction, nutrition, dairy economics and cow comfort. This classroom style training incorporates several onfarm applications including DC305 and standard dairy economics, while also providing instruction on conducting valuable on-farm walk throughs. These walk-throughs teach Semex staff to look for bottlenecks on a dairy and show (sometimes even help) the producer how to remove them. Our objective with this training is to provide our customers with an additional set of eyes, and to better support what other allied industry experts are already doing on the dairy. As a dairy producer wouldnt you want an extra set of eyes on your dairy? Were working side-by-side with dairymen every day to help resolve real life issues on their dairies, said Paul Krueger, Director, Sales and Business Development, United States. Our customers demand value from their suppliers, and were working hard to ensure Semexs Genetic Consultants are the best-trained, most solutions focused representatives that walk on to a dairy. Semex is also deploying online follow-up technologies within the Semex Learning Centre. Research proves that 80% of training is lost if it is not followed up on. By conducting regular follow-up meetings and webinars, and increasing post-classroom communications, we ensure that these ideas and trainings are not lost, but instead are transferred to the dairy. In addition to the live webinars, we just recently launched the Semex Learning Centre-Online. This training tool continues to support the webinars and live in-class training. Its an e-learning, self-paced training that all Semex sales representatives have access to in the same way that you would at a community college or university. With the Semex Learning Centre-Online, we are working to constantly add new courses and languages, with plans to deliver training content in eight languages. E-learning courses are being offered in a variety of topics from

Microsoft Office training to Genetic Evaluation training as well as an introduction to Reproductive Physiology. Semexs goal in our training is to deliver the best-trained Genetic Consultants to our industry. What this means will differ from producer to producer. However, the common denominator will be that your Semex representative will be working even harder to find ways to make your business more profitable because just like you, were busy thinking about your tomorrow each and every day.

Were working side-by-side with dairymen every day to help resolve real life issues on their dairies, said Paul Krueger, Director, Sales and Business Development, United States. Our customers demand value from their suppliers, and were working hard to ensure Semexs Genetic Consultants are the best-trained, most solutions focused representatives that walk on to a dairy.

Brad Adams, Semex Global Training Manager

Just a few short years ago, Semexs global training program took hold, and the Semex Learning Centre was born. Our goal has been simple: Semex staff will be the best-trained staff in the world.

Striving to be the best in any discipline is a lofty goal, and its a credit to Semexs diligent Semex has planning at all levels that started these wheels turning, and formed transforming into a our global training department, the company known to Semex Learning Centre.

training to Semex employees on four continents and in over 10 countries. Early on, our focus was to help the Semex sales force to best identify customer needs. This training continues today in all that we do, but now were transitioning to be even better genetic consultants, providing services and tools that lead to been actively profitability on the dairy.

Becoming a Semex Genetic Consultant is not an easy road. These staff members will have completed basic have the best-trained sales and technical training, and will Now, were pleased to report to our Genetic Consultants in have demonstrated general consultative customers and partners worldwide attributes. In 2012 you will see this that Semex has been actively the industry. certification process take hold, with transforming into a company known individuals earning sales distinction from the Canadian to have the best-trained Genetic Consultants in the industry. Professional Sales Institute. Any Semex Genetic Consultant These employees are working side-by-side with producers who earns this honour will have proven themselves to be worldwide to increase profitability and plan for tomorrow. of high ethical standards, showing that they add value to The Semex Learning Center has delivered and executed their customer visits.

SEMEX LINEUP: MORE DIVERSIFIED THAN EVER

Mike West, Semex Sire Analyst & Product Support Specialist

the Semex lineup has never been stronger, with sons from a variety of pedigrees and breeding patterns offering our clients true genetic diversity. One of Semexs well-known strengths is our superior lineup of Goldwyn sons. Our lineuup is growing, and is now home to some of the worlds top new graduates from the industrys most highly regarded sires. the december proof round underscored this diversity with the release of a new outcross sire, 0200HO03591 beaver ray Mural, and the new #1 Conformation sire, 0200HO03603 Gillette Stanleycup. Second lactation results from 0200HO03501 Gillette Windbrooks tell us these are some of the best cows in herds, giving additional power to Semexs strong and growing lineup.

0200HO03591

EXTRA Mural brings a very interesting pedigree along with his highranking Lifetime Profit Index (LPI) debut as the #1 new release and the overall #2 LPI sire in December 2011. Sired by Toystory and out of a Titanic dam, followed by an Outside granddam makes him an attractive mating sire for many cows in the Holstein breed. Murals dam, Beaver Ray Titanic Mira EX-94, has two Superior Lactation awards with exceptional fat production to 5.1% in her two-year-old record of over 13,000 kgs in 305 days. Her dam is a VG-87 6* Outside with one Super 3 and three Superior Lactation awards herself, then a 8* Skychief and then the 10*Starbuck, Beaver Ray Star Modella who produced more than 120,000 kgs lifetime with a 4.3% fat and 3.7% protein. This prolific cow family has many high producing and high scored females, with the #2 LPI sire, Mural, being just their latest credit to the family tree. Mira, the dam of Mural, is believed to be the highest scored Titanic daughter in the world. She classified EX-94 at only five years of age, with impressive scores of EX-96 in both mammary system and dairy strength, says Semex Sire Analyst Julien Chabot who purchased Mural. Mural was the first natural calf of this impressive, powerful cow with a fantastic udder. Mira followed the high fat family tradition, bred right through, with solid, hard-working, brood star dams behind her, sired by Outside, Skychief and Starbuck.

BEAVER RAY MuraL

0200HO03603

GILLETTE StanLeyCuP

commenting on their quiet disposition, good milk quality and overall performance. This Designer Series, Repromax and Health$mart sire is just what many producers are looking for. Stanleycup will improve the quality and structure of the feet and legs, while easily adding a shot of fat performance.

EX-94-CAN EXTRA Stanleycup is a very interesting high type sire, with an appealing pedigree and a debut proof showing a great future. Hes sired by Bolton and out of the famous Gillette Blitz 2nd Wind, making this a pedigree that is not only popular, but proven successful. A former #1 LPI cow, 2nd Wind is scored VG-88 has 34* and 16 daughters classified with all but one being VG. As a two-year-old she produced over 17,000 kgs in 365 days and has sent numerous sons to AI, with her most famous to date being the current #3 LPI sire, 0200HO03501 Gillette Windbrook. 2nd Wind is the epitome of the modern day, proven bull mother. She is only nine years old, and she already holds the record for the most Class EXTRA sons in Canadian breed history at three; and she also sired two Superior Type bulls, says Chabot. Were on the edge of re-writing history with her upcoming, high type phenomenon son Stanleycup. Her sons sire the 2nd Wind trademark of the perfect balance of strength and dairyness, along with strong feet & legs and text book udders. The second dam is none other than Braedale Second Cut, and then of course Braedale Gypsy Grand. This is a pedigree that is truly legendary, having one of the greatest impacts ever seen in the industry through both male and female progeny. Stanleycup has a tremendous breeding pattern, that producers and progeny analysts both appreciate. One of the familys hallmarks is their ability to transmit high levels of fat and fat %s. This comes through again in Stanleycup with an impressive +0.30%F! His type pattern is aptly described as no holes being extremely impressive, highlighted by some of the best feet and legs you will see in the breed, landing Stanleycup as Canadas #1 Conformation sire at +19. His daughters have a flat bone, deep heel and ideal foot angle along with quality, shallow udders that will last. It is no surprise that when you go looking for these daughters you will usually find them at the feed bunk. Their wide chests and strength give them great appetites, with breeders continually

Windbrook Daughter

GILLETTE WindbrOOk

0200HO03501

EX-95-CAN EXTRA An FBI brother to Stanleycup, Windbrook has become one of the popular go to sires in the Semex lineup. Windbrook was one of the most impressive first lactation sires Semex had ever seen when he debuted in December 2010. But, now that we are seeing his daughters develop in their second lactations, were simply overwhelmed with the results. Windbrook daughters continue to calve, and as they work through their second lactation, hes now at an impressive 80% of his 132 classified daughters scored Good Plus and better. Cited as being some of the best sires for rear udders, rump structure and foot shape, the Windbrook daughters stand out as some of the best second lactation cattle we can find. Windbrook is a bull that breeders continue to go back and use. Hes an FBI from the Blitz daughter, 2nd Wind, which makes him a sire that works on so many pedigrees. This Semex Designer Series and Health$mart sire offers a type and profitable production balance that makes him useful a variety of cows, while continuing to drive the breed forward. Semex is committed to genetic advancement, diversity and providing profitable genetics. Sires like Mural, Stanleycup and Windbrook complement Semexs strong proven sire lineup, providing quality everyday genetics that will positively influence a herds profitability for generations to come. 7

Mira, the dam of Mural, is believed to be the highest scored Titanic daughter in the world. She classified EX-94 at only 5 years of age, with impressive scores of EX-96 in mammary and in dairy strength.

Mural debuts as a high LPI sire, showing that he can provide profitability through his breeding pattern. Mural is a well-rounded, balanced sire that provides profitable Mural Daughter, Photo: Vicki Fletcher production, excellent health traits and balanced type. Passing on high levels of fat and fat percentages helps him climb the LPI ranking to sit as the #2 sire. High for both Herd Life and Daughter Fertility and right at breed average for Calving Ability make him an ideal candidate for a commercially focused and health-oriented breeder. This high fertility Repromax, Health$mart and Robot Ready sire offers a balanced type pattern fueled by quality udders, a sound foot & leg structure with a balance of frame and rump figures, allowing him to be used on a variety of matings to add longevity and profitability.

Stanleycup Daughters, Photos: Patty Jones

tHe 30-60-90 ruLe in breedinG COWS

Brad Sayles, Semex Alliance Vice President Global Marketing

Selecting bulls that will help your herd accomplish your production, longevity and profitability goals has become more complicated with the introduction of genomic testing of both males and females. However, deciding how to successfully incorporate genomic tested young sires into your breeding program has a lot to do with first deciding how much risk you are willing to accept. In order to make the best breeding decisions, it is important to develop a basic understanding of the difference between young sires, genomically tested young sires and progeny proven bulls. A general rule of thumb when trying to understand these differences is the 30-60-90 reliability rule. This rule is certainly not an exact science. However, it is an easy to understand reference that can be used when thinking about the differences in reliabilities. Young bulls with no genomic information and only Parent Average (PA) are known to have a 30-35% reliability Genomically tested young bulls are known to have a 60-65% reliability Progeny proven bulls with 100 daughters will have a 90% reliability Although some genomically tested bulls can have published reliabilities in the 75% range for production traits (for example in the US system), these high reliability levels have not yet been supported by most validation studies. Therefore, you are safer to keep using the 60-65% rule above. When thinking about sire selection and utilizing genomics, its important to understand that genomic information is a great tool to help you pre-select bulls.

And, although the corresponding reliability is quite a bit lower than for a progeny proven bull with 100 daughters, its also quite a bit higher than for a young sire with no genomic information and only a parent average. Having said that, there are ways to utilize genomically tested sires in your breeding program that will have a minimal impact on reliability across the herd. Semex and its Genomax lineup have always endorsed using a group or team of genomically tested sires in a herd. This group concept is recommended over the use of just an individual genomic tested sire. For example, using 10 doses from five genomic sires on average will increase that group of bulls overall reliability to nearly 90%. Essentially, what you are doing by using a group of bulls is spreading or managing your genetic risk. Consider that if one or two of the five bulls doesnt meet

expectations, the chances are high that the other two or three may exceed your expectations. This will bring the bulls progeny proven average very close to their genomic numbers. By contrast, however, if youre using just one bull, you have to accept a fair bit of risk that the one individual will not achieve the results you expected. The Semex Genomax line-up carries some of the industrys leading young bulls. At Semex, we strive to include our highest Lifetime Profit Index, Total Performance Index, Net Merit and Type sires in the lineup. At the same time, Semex will always have Genomax sires that also carry

official Calving Ease and fertility data to give you more confidence when incorporating these bulls into your breeding program. Semex Genetic Consultants are trained to help you best manage your genetic risk, selecting the very best group of bulls to use in your program. The use of Semex genomic tested Genomax sires and SEMEXX gender sorted semen gives dairymen more tools, and more power than ever, to incorporate into their genetic strategy and increase profitability.

expected differences From real Genetic Value

Type of Evaluation Parent Avg (PA) Genomic PA (GPA) Bull Proofs w 100 dtrs Avg Rel (%) 36-38% 63-67% 90-93% Pro (kgs)
+ + +

Conf +/+ + +

34 25 11

6.8 5.2 2.7

equivalent reliability of Genomax bulls used in Groups*

Group Size (# of bulls) 5 10 Reliability (%) of GPA of Each Bull In Group (Depending on Trait) 60 92 96 70 94 97

*For unrelated bulls

CRACKHOLM FeVer
MAN-O-MAN x GOLDWYN

GEN-I-BEQ LaVaMan

GOLDWYN x BLITZ

Photos: Han Hopman

udder Health & reproductive Consequences

Mark Carson, MSc. BSc. (Agr)., EastGen Reproductive Specialist

performance is by comparing the SCC scores at the time of drying off versus their first test in the next lactation (See Figure 1). Using a cut-off point of 200,000 SCC, this assessment helps to show improvement opportunities for udder health within your dry cow program. Easily done within Dairy Comp 305, or other data collection program when SCC is collected, the analysis will tell you one of the following: 1. if your cows start and finish the dry period with a SCC below 200,000, then your protocol effectively stopped new infections from occurring. 2. if your cows start the dry period with a high SCC and subsequently start their next lactation with a low SCC, your dry cow treatment protocol successfully cured mastitis cases. 3. if your cows start the dry period with a high SCC, then also start their next lactations with an elevated SCC your dry cow protocol failed to cure mastitis cases. 4. if your cows start dry period with low SCC and begin their lactations with an elevated SCC, your protocol allowed cows to get sick during the transition period. A successful dry-cow udder health program will keep most of the cows clean and cured, while minimizing the percentage that will start their lactations with a high SCC. Genetics Genetics is often a forgotten part of an udder health management program. If reducing the SCC over your entire herd is a long-term priority, then you should start considering the Somatic Cell Scores (SCS) of the AI sires youre chosing. Paying attention to SCS when picking your sires will help produce daughters that are less prone to develop high SCC. For example, a third lactation daughter from a sire with a 2.60 SCS can be expected to have a 60,000 lower cell count compared to the breed average of 3.00. Reducing SCC will help make managing your herd udder health easier, and breeding daughters that are less prone to cases of mastitis will make the management of udder health in the future even easier! Successful udder health involves managing the parlour, environment and dry-off in details and protocols. When thinking about udder health, remember the role genetics will play in your herd. Picking AI sires with lower SCS will help your entire herd produce higher quality milk and more profitable cows.

As the dairy industry continues to push for higher standards for the product leaving the farm gate, milk quality continues to receive a lot of attention. The only ways to improve this quality is through better udder health and lowered Somatic Cell Counts (SCC). Improving udder health will not only help to lower SCC, but it will also put more milk in your bulk tank and money in your pocket. This extra production on a 100-cow dairy with an estimated milk price of $36 CAN per hectolitre could mean an extra $6,400 CAN in revenue annually. Additionally, elevated SCC has been shown to have an additional cost on the dairy by reducing reproductive performance.
a study done by Cornell university found that clinical mastitis occurring any time between 14 days before until 35 days after insemination can lower conception rates. Gram-negative type bacteria such as e. coli can be particularly harmful if infection occurs in the week following insemination, with an 80% reduction in the chance of becoming pregnant. Parlour & environmental Factors Parlour and environment management are the major focuses of any herds udder health protocol, and rightfully so. Correct milking procedures and maintenance of a cows environment during her lactation will have a tremendous impaction on her milk quality. Also, established milking procedures and proper working milking equipment are both critical to ensuring the best udder health possible, because cows that are not cleaned and prepped correctly can have milk let-down issues and may experience udder contamination issues. There are a number of ways to monitor SCC in your parlour and environments performance. Many new parlours come with software packages that help you monitor factors such as milk let-down times and milking speeds. Looking at these production aspects are great aids in measuring the performance of your milking crew and parlour equipment.
10

Reviewing your herds SCC pattern between milk tests can also help identify focus areas. If your SCC scores stay high from test to test, you may be looking for contagious types of mastitis in your herd such as Staphylococcus Aureus and Streptococcus Agalactiae. These types of mastitis normally develop from milking procedure issues. However, if your SCC scores spike up and then return to normal between milk tests, environmental types of mastitis, such as E. coli, may be your culprit. Plotting your bulk tank SCC figures over the course of a year will help you see these trends. When looking at the year as a whole if you find you have a significant spike in SCC during the warmer summer months you may want to look at ways to improve your cows environment during those warm periods. dry Cow Management Dry cow management is a critical point in any udder health protocol. The dry period gives the cow a chance to recover from the previous lactation, while preparing her mammary system for the next lactation. An excellent dry cow program involves an appropriate veterinarian recommended treatment protocol at the time of dry-off, clean housing and proper stocking density. These factors, combined with proper dry cow nutrition and calving management, should help reduce the mastitis cases. A good way to monitor your dry cow program

Successful udder health involves managing the parlour, environment and dry-off in details and protocols.When thinking about udder health, remember the role genetics will play in your herd. Picking AI sires with lower SCS will help your herd produce higher quality milk and more profitable cows.

interPrettinG FirSt SCC teSt reSuLtS <200 >200,000 at Dry-Off <200,000 at Dry-Off % Cure % Clean >200 % Failure % Sick While In Transition

11

No StoNe UNtUrNed IN PUrSUIt of tomorrowS JerSey GeNetIcS!

Russell Gammon, Semex Alliance Jersey Program Manager

Semexs Jersey program has been expanded, and is spurred on by the fact that numerous national Jersey populations are rapidly growing. This growth proves that the worldwide demand for profitable Jersey genetics is only increasing as all producers strive for ways and means to increase their profitability. JERSEY GENOMAX: By February 2012 we will have genotyped young sires from four established Jersey populations worldwide, and one rising star national herd. We are also using genomics to scour national Jersey populations for high potential bull mothers. The old adage of The good ones are where you find them, has never been more true. At Semex, were sifting and sorting through hundreds of young candidate sires until we find those select few worthy of widespread sampling in our own Jersey Genomax program. This global search is easier at Semex as we have housing facilities on five continents, creating limitless search boundaries for the worlds greatest Jersey genetics! THE BEST JERSEY PRODUCT IN THE WORLD: All Semex sires are cared for in state-of-the-art facilities. Their semen is produced and processed under Semexs exacting Gold Standard specifications. Our sampling program is extensive enough to yield a reliable proof early in each bulls productive life, all of which contributes to 200JE sires being the highest quality sires in the world. SEMEXX: Semex has the unique ability to sort semen from our top Jersey sires. This means our customers can quickly integrate top SEMEXX sires in their breeding programs. SEMEXS JERSEY TEAM: One of the Semex Jersey programs strengths is our North American based team of four passionate students of the Jersey breed. Together, these folks represent more than a century of involvement with the Jersey breed. We are supported globally by Jersey Champions in various leading Jersey countries. Together, we provide each other with a steady flow of information regarding the accomplishments of Semex sires, as well as emerging cows and sires within the breed from all corners of the globe. This gives the Semex 200JE program a unique, global advantage! In 2012 well be embarking on a Jersey-specific training program for those assisting Jersey clients around the globe. As part of Semexs Dairy School, produced by the Semex Learning Centre, team members will be even better equipped to help you make the best mating decisions for your herd. tHe reSuLtS are eVident: the december 2011 sire proof releases in north america carried a bounty of superb news for Semex. With new industry leaders among the ranks of genomically tested young sires, an exciting new polled Jersey sire and some topranking newer faces on our team, Semex is ready to supply the needs of those working with Jersey genetics anywhere on the planet in 2012! 12

The old adage of The good ones are where you find them, has never been more true.

13

INVESTING MORE IN EACH DOSE

Getting your cows pregnant is as much a priority for Semex as it is for you. Semex takes great care to produce and deliver the highest quality semen to your dairy. The Semex Gold Standard ensures that strict protocols are followed throughout each and every phase of the production process. We are continually striving to improve the quality and fertility of our products. The Semex Gold Standard includes an investment of revenues into R&D each year into:

LEADING GENOMICS IN BROWN SWISS

Swissgenetics was the first company with genomic young bulls available for the brown Swiss breed, with no other country having more experience in brown Swiss genomics. Swissgenetics markets these genomic bulls under the subbrand Optimis. two of the current Optimis eye-catchers are two GLenn sons, bLOOMinG and SHOttLe.

SCHERMA GLENN bLOOMinG-ET

CH 120.0825.6880.8 Glenn x Arsene x Premium

HAAB TOP-SWISS SHOttLe-ET

CH 120.0864.5293.6 Glenn x Prophet x Gordon

bLOOMinGs strengths
rump Global note +1.93 +1.68 Frame/Capacity +1.96 Sexed semen available!

SHOttLes strengths
Milk Protein +936 kg +34 kg Frame/Capacity Global note +1.93 +1.25

ANIMAl GENOMICS EMbRyO GENOMICS bull CAlf NuTRITION SEMEN pROTEINS SEMEN ExTENDERS SExED SEMEN
This work, and the Semex Gold Standard, continues our commitment to providing the highest quality product available. This means increased fertility and greater profitability for your dairy!

BLOOMING comes from a deep family with high lifetime productions and high components. The maternal sire to BLOOMING, Arsene, also carries the Scherma prefix, though comes from a different line on this farm. BLOOMINGs dam, BEVERLY EX-96, is an exceptional cow. In 2,237 days she produced over 91,000 kgs of milk. She has an average milk production of more than 40 kgs per day, with an impressive 4.4% fat and 3.5% protein! BEVERLY is a maternal sister to proven sire BONGOLO and ranks among the top cows with her breeding values. BLOOMING attracts attention for his all-around conformation scores. This, combined with high production figures, has made BLOOMING a very popular sire. Theres also sexed semen available from BLOOMING!

SHOTTLE comes from the same family as Swissgeneticss present top protein bull, PROUD. SHOTTLEs dam, Prophet HILDE EX-92-CH, had a best record of 12,175 kgs milk with a 4.0% fat and 3.4% protein in just 299 days. She now is dry after her sixth lactation, producing over 69,000 kgs of milk to date. This family has already proven to breed on both the female and male sides of the family tree. HILDE has produced several bull calves but now, eight of her sons have been genomically tested. Its striking to see how high these sons average (+877 kgs milk, +0.88 Global Note). This provides extra confidence in the breeding power of SHOTTLEs family. SHOTTLE carries no Emory or Jetway in his pedigree. He stands out with top production figures, and is noticed for balanced, large capacity frames.

daM OF bLOOMinG: beVerLy eX-96-CH HL 305d 14,570 kgs miLk 4.5% Fat 3.5% protein

daM OF SHOttLe: HiLde eX-92-CH HL 299d 12,175 kgs miLk 4.0% Fat 3.4% protein

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DElIVERING GENETIC STRATEGIES

Identifying problem areas Finding the right solutions Working together to meet your dairys objectives
Semex Genetic Consultants work hard to identify challenges on your dairy, providing solutions and strategies through time-tested programs including: ai24 features Heatime, a 24-hour a day, 365-day a year heat detection system. the Client Value Guide is a formula for sire selection customized to your operation. ProMates extensive pool of sires finds ideal mating solutions to meet your herds goals. Semex Genetic Consultants are regularly trained in courses accredited by the American Registry of Professional Animal Scientists.

BOOT CA

R O A D M A P TO S A L E S

ANATOMY ACA

G LO B A L T R AV E L E R

Contact your Semex Genetic Consultant today to learn more.

Tel: 519-821-5060 | Fax: 519-821-7225 | info@semex.com | www.semex.com