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Journal of Purchasing & Supply Management 10 (2004) 3–9

Supply chains and interdependence: a theoretical analysis


Anna Duboisa,*, Kajsa Hulthe! na, Ann-Charlott Pedersena,b
a
Department of Industrial Marketing, Chalmers University of Technology, Gothenburg SE-412 96, Sweden
b
Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology, Alfred Getz vei 1,
Trondheim N-7491, Norway
Received 27 June 2003; received in revised form 24 October 2003; accepted 27 November 2003

Abstract

It has been argued that the SCM area lacks sufficient theoretical underpinning, resulting in simplified conceptualisations of supply
chains and their contexts, and furthermore that theory may be helpful in uncovering some of the complexity characterising supply
chains. The aim of this article is to analyse interdependence existing both within and among supply chains. Dependence concepts are
used to elaborate on this issue. We conclude that supply chains need to be analysed in their contexts, and that this has consequences
for recommendations concerning the organising and management of them.
r 2004 Elsevier Ltd. All rights reserved.

Keywords: Supply chains; Interdependence; Inter-organisational context

1. Introduction time physical distribution management became logistics


management and now in the more forward-thinking
The term ‘Supply Chain Management’ (SCM) was companies, is developing into supply chain management’.
first introduced by consultants in the early 1980s (see (p. xv). In contrast, other authors have argued that there
e.g. Oliver and Webber, 1982). The concept was mainly is a significant difference between logistics and SCM.
used to discuss the benefits of integrating a firm’s The Global Supply Chain Forum’s definition of SCM
internal business functions; such as purchasing, manu- from 1998 reads ‘Supply chain management is the
facturing, sales, and distribution (Harland, 1996). integration of key business processes from end user
Hence, the original view of supply chains had an intra- through original suppliers that provides products, services,
organisational focus and concentrated primarily on the and information that add value for customers and other
firm’s internal supply chain and how different functions stakeholders.’ (Lambert et al., 1998, p. 1). This definition
could be integrated in order to smooth the material flow thus also includes business processes excluded by
within the company. This view of the supply chain is logistics and does not highlight logistics as an especially
closely related to what Porter (1985) labels the firm’s important function to consider above others.
‘value chain’ (Harland, 1996). From this intra-organisa- The scope of SCM seems, then, to have widened over
tional focus the scope of the supply chain was later time from having an intra-organisational focus on
extended beyond the boundary of the (focal manufac- logistics to becoming focused on inter-organisational
turing) firm to include ‘upstream production chains’ and issues including ‘all key processes and functions’.
‘downstream distribution channels’ (Lamming et al., However, although the concept as such has been widely
2000). This complementary perspective gave an inter- spread and used by practitioners and later by academics,
rather than intra-organisational focus to SCM. there does not seem to be much consistency in its use or
A different approach was taken by Houlihan (1983) exact meaning (Harland, 1996; New, 1997; Tan, 2001).
and others, who discussed SCM as the ‘modern New (1997) argues that the interpretation of the supply
approach to logistics’. Consequently, SCM has often chain and its many applications displays profound
been equated with (integrated) logistics. According to ambiguity as to the concept’s definition and scope. This
Gattorna and Walters (1996) ‘In a very short space of is in line with Tan (2001), who argues that although
there are some shared ideas about what SCM is ‘broadly
*Corresponding author. Tel.: +46-31-772-10-00. about’, there is no universally accepted definition.

1478-4092/$ - see front matter r 2004 Elsevier Ltd. All rights reserved.
doi:10.1016/j.pursup.2003.11.003
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4 A. Dubois et al. / Journal of Purchasing & Supply Management 10 (2004) 3–9

According to Harland (1996), the concept appears in increase the efficiency and innovativeness in supply
many different bodies of knowledge but these, in turn, chains.
have remained more or less unconnected. However,
although there seems to be great inconsistency regarding 1.1. Aim and outline of the article
SCM, some similarities among the recent uses of the
concept can still be identified. For example, Cooper et al. As discussed above, the SCM concept has been widely
(1997, p. 4) found the following similarities in various used in both practice and academia. The ambiguity
publications: (1) SCM evolves through several stages of regarding its definition and scope is mirrored in its vast
increasing intra- and inter-organisational integration area of application. The concept seems to lack solid
and co-ordination; in its broadest sense and implemen- theoretical underpinning, which has resulted in simpli-
tation, it spans the entire chain from initial source fied use of the concept, in spite of the complex reality
(supplier’s supplier, etc.) to ultimate consumers (custo- indicated. That is why the aim of this article is to analyse
mer’s customer, etc.). (2) It potentially involves many interdependence within and among supply chains based
independent organisations. Thus, managing intra- and on some theoretical notions of interdependence. Some
inter-organisational relationships is essential. (3) It consequences of taking interdependence into considera-
includes the bi-directional flow of products and infor- tion, are also addressed.
mation, as well as the associated managerial and The outline of the article is as follows. We begin with
operational activities. (4) It seeks to fulfil the goals of a discussion of theoretical roots of the SCM concept and
providing high customer value with an appropriate use related approaches. The second section focuses on
of resources, and of building a competitive chain Thompson’s (1967) dependence theory and is followed
advantage. by a discussion concerning how the forms of inter-
Several authors, e.g. Aronsson (2000), argue that the dependence can be applied to supply chains. The fourth
SCM area needs further theoretical underpinning as a section deals with supply chains in a context where
complement to the heavy managerial focus. In line with dependence is highlighted. The article ends with a
this, New (1997, p. 15) argues that the ‘ymanagement concluding discussion on the consequences for studies
aspect of supply chain work, however, has largely drawn within the area of SCM.
from the intellectual traditions of logistics and operations
management. In my view, this presents problems for
developing the field because of implicit assumptions about 2. Theoretical roots and approaches
the role of research and its relationship to managerial
practice, i.e. the ultimate purpose of research is to The first attempts from the academic world to
generate useful knowledge for managers’. New goes on describe SCM in relation to previous descriptions of
to argue that the supply chain has been used in a material and information flow management appeared
normative rather than a descriptive way, i.e. emphasis- around 1990 (Cooper et al., 1997). However, the idea of
ing the ought rather than is aspect. The managerial focus the supply chain can be traced back to the 1950s and the
in SCM has also led to heavy reliance on ‘best practice’ emergence of system theory and the notion of ‘holism’
and benchmarking studies while deep case studies, (New, 1997), and the systems integration research of the
trying to ‘get under the skin’ of the SCM concept, seem 1960s (Cooper et al., 1997). The basic idea was that the
to have been carried out less often. In order to conduct behaviour of a complex system could not be completely
such studies, however, some theoretical assumptions are understood through the isolated analysis of its consti-
needed that conceptualise supply chains without over- tuent parts.
simplifying what is known to be a complex reality. Cox Lambert and Cooper (2000) point out the importance
(1999, p. 211) argues that ‘the process by which raw of the channel research of, for example, Wroe Alderson
materials are turned into end products and services is and Louis P. Bucklin in the 1960s, which contributed to
rarely a simple linear process chain, and much more like a conceptualising the key factors regarding why and how
spaghetti web of complex interconnecting relationships.’ marketing channels are created and structured (see e.g.
Obviously, the ‘whole’ complexity cannot be captured. Alderson, 1950, 1965; Bucklin, 1960, 1966). Lambert
It is, however, important to consider what particular and Cooper (2000, p. 68) argue that: ‘From a supply
structures and patterns are focused on and how they are chain standpoint, these researchers were on the right
studied. In this article, we argue that the prevailing SCM tracky,. For example, Bucklin (1960) included produc-
literature tends to simplify in a way that strongly tion as one of five marketing functions, arguing that the
restricts the possibilities of taking interdependence into nature of the production process has a great impact on
consideration within as well as among the supply chains channel structures. He also emphasised the importance
that constitute this ‘spaghetti web’. This interdepen- of the consumer, without including him in the channel.
dence establishes certain limits as to what individual Another important concept from this time is Alderson’s
actors can do, as well as providing opportunities to (1965) ‘transvection’, defined as the total process from
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A. Dubois et al. / Journal of Purchasing & Supply Management 10 (2004) 3–9 5

raw material (referred to as ‘conglomerate resources’) to van Hoek (1998, p. 187) who states that SCM ‘yis
the end product in the hands of the ultimate consumer. characterised by control based on networking and
The similarity between this concept and current inter- integration of processes across functional, geographical
pretation of ‘supply chains’ is striking. and organisational interfaces.’ He argues that this view is
Although some research seems to have been con- very different from the view of control based on
ducted that was closely related to what later became hierarchy. Since TCA can explain why these relation-
SCM, this research area has not been taken into ships or ‘hybrid forms’ arise, this approach has lately
consideration to a sufficient degree (Lambert et al., been widely used in SCM.
1998). Why were these thoughts not considered when However, TCA, owing to its focus on dyadic relation-
developing the SCM concept during the 1980s and ships, may not be useful in attempts to identify
1990s? One answer might be that the channel researchers interdependence across chains. In order to deal with
became interested in other aspects of this area during the situations where several firms are involved in different
1970s and 1980s, focusing more on behavioural aspects, ways, we therefore need a framework permitting
such as power and conflict in distribution channels. analysis of wider structures. Several approaches have
Furthermore, as a consequence of many channel addressed interdependence, e.g. exchange theory (Cook
researchers’ interests in other areas, they came to ignore and Emerson, 1978) and the theory of collective strategy
two critical issues; ‘First, they did not build on the early (Oliver, 1988; Dollinger, 1990), both with a focus on
contributions by including suppliers to the manufacturer inter-organisational actions. Within the SCM area, the
and thus neglected the importance of a total supply chain issue of interdependence among supply chains has been
perspective. Second, they focused on marketing activities touched upon by Lambert and Cooper (2000) indicating
and flows across the channel and overlooked the need to that ‘non-member links’ can be of importance to
integrate and manage multiple key processes within and consider, for example when a supplier to the focal
across companies.’ (Lambert and Cooper, 2000, p. 68). company is also a supplier to a main competitor. What
Another explanation is that the development of SCM is interesting is that links among supply chains have not
has mainly been driven by consultants and managers been further considered in the SCM literature. In this
who ‘ignored’, or were not aware of, the pioneering paper, we discuss this kind of interdependence. A
work done in early marketing and channel research consequence of considering interdependence within
(Kotzab and Otto, 2000). Furthermore, the initial and among supply chains is that all supply chains need
logistical focus might have resulted in the early ‘market- to be considered as unique (Gadde and Ha( kansson,
ing contributions’ not being taken into consideration by 2001). This is in line with Cox (1999, p. 209), arguing
researchers in the field of logistics. that ‘ythe physical structures of supply chains are very
According to Spekman et al. (1998) the traditional different. Each case demonstrates relatively more or less
view of SCM has been to organise the supply chain to degrees of complexity, with a variety of stages and with a
achieve the lowest initial purchase prices while assuring wide diversity of participants at each supply chain stage.
supply. The underlying assumption of this view is that There are also varying degrees of contestation over the
trading partners are interchangeable and that if they resources that must be provided at each stage of the
become too important they will take advantage of their physical supply chain, and significant differences in the
situation. Furthermore, it relies on the assumption that ability of companies to appropriate value from their
a maximum of competition, in a free market, promotes a position within the chain.’ Hence, there is no best way to
healthy and vigorous supply base. This is also the view manage supply chains (Cox, 1999, p. 209).
of Hobbs (1996), who argues that most approaches to The framework developed in this article takes
SCM have been based on neo-classical theory. He Thompson’s (1967) dependence concepts as a starting
proposes an alternative, a Transaction Cost Approach point for discussing interdependence within and among
(TCA) to SCM, because it ‘provides an explanation for supply chains, as is further discussed below.
the existence and structure of firms and for the nature of
vertical co-ordination within a supply chain’ (Hobbs
(1996, p. 26). The increasing degree of integration 3. Three forms of interdependence
among companies in supply chains has led to a focus on
the ways in which companies interact. Relationships and Thompson (1967, p. 54) states that most models of
partnerships between companies involved in supply complex organisations ‘assume interdependence of orga-
chains have therefore been highlighted and discussed nisational parts’. In his framework, Thompson distin-
by several authors (see e.g. Lambert et al., 1996; guishes between three types of interdependence: (1)
Spekman et al., 1998; Mentzer et al., 2000). An pooled, (2) sequential and (3) reciprocal, to co-ordinate
increasing focus on relationships and inter-organisa- action of interdependent elements within an organisa-
tional co-ordination as opposed to vertical integration tion. First, Thompson (1967, p. 54) defines pooled
and market co-ordination is stressed, for example, by interdependence as a situation ‘yin which each part
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renders a discrete contribution to the whole and each is results in some kind of end product. Taking transvec-
supported by the whole’. Second, if direct interdepen- tions, or end product related structures, as a starting
dence can be pinpointed between parts, and the order of point we analyse below the ways in which the activities
that interdependence can be specified, there is sequential and resources within ‘supply chains’ are connected, by
interdependence. ‘The third form of interdependence can analysing how they are subject to the three forms of
be labelled reciprocal, referring to the situation in which interdependence.
the outputs of each become inputs for the others’ The supply chain concept relies strongly on the notion
(Thompson, 1967, pp. 54–55). that there is sequential interdependence among activities
Thompson (1967) elaborates on these dependence which, therefore, need co-ordination. According to
concepts in a discussion on how different parts of an Richardson (1972), sequentially dependent activities
organisation need to be connected, given the interde- may be of two kinds. ‘Complementary’ activities are
pendence among their operations. He also discusses how defined as ‘representing different phases of a process of
interdependence can be managed within an organisa- production and require in some way or another to be co-
tion. With pooled interdependence, co-ordination by ordinated’ (Richardson, 1972, p. 889). Sequentially
standardisation is suitable, with sequential interdepen- dependent activities may also be ‘closely complemen-
dence co-ordination by plan is used, and with reciprocal tary’ if there is a need to ‘match not the aggregate output
interdependence co-ordination by mutual adjustment is of a general-purpose input with the aggregate output for
necessary. Thompson (1967) relates this dependence which it is needed but of particular activities’ (Richard-
framework to different kinds of technologies: long- son, 1972, p. 891). Hence, closely complementary
linked, mediating and intensive. activities imply a bilateral form of dependence since
Thompson’s dependence framework is applied by the two activities only contribute value in specific
Stabell and Fjeldstad (1998) in an effort to scrutinise relation to each other and, thus, to their common
Porter’s value chain concept. While this concept relies purpose, e.g. a particular end product. Closely com-
heavily on sequential interdependence among firms, the plementary activities therefore need ex ante matching of
authors identify two additional ‘value configurations’: plans by those involved in their performance.
value shops and value networks, relying on pooled and Pooled interdependence is vital to the efficiency of any
reciprocal interdependence, respectively. They conclude kind of operation since this form of interdependence has
that ‘the concepts promoted in value chain analysis are to do with joint utilisation of resources. By utilising
adaptable beyond the traditional manufacturing context common resources, economies of scale can be achieved
to which its description and sequencing of activities are in the performance of individual activities that belong to
best suited’ (Stabell and Fjeldstad, 1998, p. 435). More different supply chains. Richardson (1972, p. 889)
interestingly, still, is the fact that their analysis points defines activities as ‘similar’ if they ‘require the same
out inter-firm dependencies of all three forms. This, in capability for their undertaking’. Creation and utilisation
turn, implies that other forms of dependence among of pooled interdependence thus imply that supply chains
firms than strictly implied by the chain concept need to need to be connected in terms of joint resource use in
be included when trying to understand how values are order to be efficiently completed. This, furthermore,
created together by firms. requires some degree of standardisation in the use of the
common resources. Pooled interdependence implies that
individual activities within a particular chain are subject
4. Interdependence and supply chains to similarities with individual activities belonging to
other chains. Hence, to analyse the efficiency in a
Some kind of starting point is needed for identifica- particular chain, activities are suitable units of analysis.
tion of supply chains. For instance, an end product may Each individual activity’s connections to other activities
be used for identification and analysis of the activity can then explain the efficiency of the performance of
structure organised ‘behind’ it. This is in line with the that activity, which is thus a function of the utilisation of
transvection concept coined by Alderson (1965, p. 92) resources jointly activated by similar activities.
who defines transvections as comprising ‘all prior action Where activities are subject to counterpart- or end
necessary to produce this final result, going all the way product-specific interdependence and hence are closely
back to conglomerate resources’. This, however, entails a complementary, it is also necessary to include reciprocal
first important connection among chains as they interdependence in the analysis of supply chains. That is,
typically merge at different stages in an activity structure where ex ante matching of plans is required, firms need
where different parts of the end product are assembled, to interact in order to make the plans fit into their
welded, etc., and tie different chains together succes- different production contexts. This interaction may also
sively (Dubois, 1998). Consequently, several different include adjustments of resources used in, or refined by,
products (and thus also several chains, if defined by the activities subject to co-ordination to improve
products) are involved in every ‘supply chain’ that resource utilisation or the means by which the activities
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are co-ordinated. Understanding the interaction among


actors involved in undertaking activities and/or in
developing the resources activated by, or the end-
products resulting from, the activities, are of vital
importance to understand and analyse change in these
structures.
Above, we have identified interdependence among
activities within and among supply chains in principle,
but we have not yet discussed the organisations involved
in performing and co-ordinating the activities. Thomp-
son (1967) mainly focuses on intra-organisational
interdependence, and considers the environment in
general terms, using variables such as uncertainty.
Where ‘boundary-spanning’ activities are concerned he
states that: ‘The crucial problem for boundary-spanning Fig. 1. Supply chains in context.
units of an organisation, [y], is not coordination (of
variables under control) but adjustment to constraints and
contingencies not controlled by the organisation - to what The focal firm, F, in the example may be a producer of
the economist calls exogenous variables’ (Thompson, heavy components whose main activity is machining.
1967, pp. 66–67). However, assuming that activity Above, we have defined supply chains in relation to
chains are subject to the three forms of interdependence specific end products. However, firms involved in any
described above, this description of anonymous markets sort of supply chain perceive products differently. For
surrounding the firm does not fit our aim. Instead, we instance, firm F in Fig. 1 produces three components
need to take into account the specific interdependence that end up as part of three different end products (b, c
among activities pursued across the boundaries of firms. and d) that may be different vehicle models. How firm F
To analyse these complex patterns of interrelated chains perceives the products resulting from its (similar)
we need to examine three units of analysis: products, activities will presumably impact on the firm’s behaviour
activities and resources. In addition, we need to add in relation to its counterparts. For firm F there are also
firms (or business units) and relationships, as they other products of relevance. Two products are used as
organise the performance and co-ordination of activ- input, and are supplied by firm E. These products may
ities, as well as the development of products and be standardised raw materials such as different qualities
resources. We assume that individual firms try to of steel. Firm E also sells one of these products to firm B
‘optimise’ their respective sets of activities and resources after which it is further refined by firms C and D into
but that this cannot be done without taking into account end product a. Furthermore, firm F’s activities (utilising
interdependence across their boundaries. We thus also a common resource, e.g. an FMS-cell) result in three
assume that relationships among firms provide them products that are further refined by firms G, H, I and J
with means to co-ordinate their activities and to interact into end products b, c and d. This way of organising the
in the development of the resources activated by, and of activities means that the supply chains resulting in all
the products resulting from, their respective activities. the end products in the example utilise resources also
activated in other chains. Hence, there are quite a
number of interdependent products, activities and
5. Illustrating supply chains in context resources involved even in this simplified example.
And, since they are distributed among several firms,
Complex patterns of interrelated supply chains appear their respective perspectives on how to organise and
when we consider supply chains within a context of manage their activities, resources and products will
other supply chains. In order to facilitate the con- impact on their efforts to improve the efficiency of their
ceptualisation and understanding of interdependence perceived parts of the supply chains.
within and among supply chains, we illustrate and The exchanges taking place within relationships make
discuss an empirical example (see Fig. 1). The example is it possible to identify products as part of that exchange.
simplified to pinpoint the main principles of our However, as with the resources activated in supply
arguments. More detailed empirical examples, of how chains, business relationships may also be used for
supply chains are interrelated in the PC industry, are exchange of several products as illustrated by the
presented in Hulthe! n (2002). relationship between firms E and F in Fig. 1. Further-
The simplified illustration in Fig. 1 involves five (end- more, who is buying or selling from whom is not
product related) supply chains (ending in products apparent if we simply look at the sequence, or flow, in a
a,b,c,d and e) that are all subject to interdependence. chain of firms, since a producer may, for example, buy
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refinement, transportation, storage, etc., from the next for instance by means of JIT-principles. Interdepen-
firm in the chain. For instance, firm H might paint the dence among chains has only been touched upon
components produced by firm F, on commission by firm occasionally in the SCM literature and then mainly in
F, before they are delivered to firm I. This also blurs terms of competition.
product definitions since activities may be carried out by In this final section we discuss the consequences of
a firm who does not own the object of these activities. how firms may act, given different assumptions about
Hence, what are considered products, or end products, the contexts in which their actions take place. In the
in supply chains is an arbitrary perception and depends discussion below we focus on three typical recommen-
on whose perspective is taken and on the aim of the dations offered in the SCM literature, and contrast them
analysis. with the interdependence framework suggested in this
The activities that are parts of a supply chain paper.
(regardless of how it is defined) are interdependent with First, the SCM literature suggests that firms may
other supply chains in that they share various common design the most appropriate supply chain by selecting
resources. The individual firms involved need to match the ‘best members’. This implies that ‘members’ of the
and adjust activities and resources in order to be supply chains are considered to be independent and
efficient. Through relationships, they are also able to interchangeable. If we recognise that each and every one
interact with customers and suppliers to make adjust- of the firms involved is also involved in other supply
ments that may improve some part of their perfor- chains and that these links contribute to the efficiency of
mance. These adjustments may result in relationship the supply chain in question, the ‘best members’
specific investments that tie firms to one another. This approach entails difficulties. What makes the ‘member’
can make other changes costly. In Fig. 1, firm K, who a good partner is dependent on its network context in
may be a producer of plastic components, may have general and on some of its other customer and supplier
invested in a resource e.g. a mould specific to end relationships in particular. When links are established,
product e. This investment, in turn, will affect firms K, J the adjustments of activities and resources may further
and L, and their relationships. increase the contribution of individual firms to the
Owing to the interdependence, any adjustment may particular supply chain, which, in turn, entails creation
impact on other supply chains, and thus on other firms, of even more interdependence among the firms involved
and these adjustments may provoke reactions of various and the supply chains in which they are involved.
kinds. If, for instance, firm G wants to improve the Second, while optimisation of various parameters is
performance of its end product b by developing the often suggested in the SCM literature, the framework
material supplied by firm E, and used as input by firms B presented here suggests that this is not a useful approach
and F, this may call for adjustments of firm B’s and/or for two reasons. Taking note of interdependence among
firm F’s resources and/or activities. This, in turn, may supply chains implies that there are no proper bound-
entail changes that impact on the other four end aries to optimise within. In addition, neither activities,
products, as some of the activities included in their resources nor products can be considered ‘given’ when
supply chains share common resources with the supply supply chains are organised and managed, since condi-
chain of end product b. tions for activity co-ordination and resource utilisation
Here, we assume that changes take place among constantly change.
existing members of the structure. Although firms may, Third, the SCM literature often suggests control
and sometimes do, change counterparts, the key issues within and competition among supply chains. Consider-
are arguably more often how to interact with existing ing different forms of interdependence within as well as
counterparts (Wynstra, 1998). This may be perceived as among chains makes these concepts fuzzy. It is difficult
of even greater importance when interdependence within to exercise control when the efficient use of various
and among supply chains is recognised, as exemplified resources depends on their other uses. Hence, supply
here. chains resulting in competing end products may be
interdependent in terms of joint resource use. Further-
more, the roles among the firms involved in these
6. Concluding discussion complex supply networks are seldom clear-cut.
Based on the discussion above, some alternative areas
Interdependence has only been dealt with to a very for managerial implications can be formulated. First,
limited extent in SCM, and in most cases in an intra- instead of viewing interdependence as a problem to be
organisational setting, discussing how functions within a solved, e.g. by reducing or even eliminating it, the focus
firm are dependent on one another. Where interdepen- can be set on how firms can deal with it in different
dence within the supply chain is dealt with, the emphasis ways. Considering interdependence as an inevitable
is typically on how the firms involved are sequentially consequence of adjustments made among firms in order
dependent and thus need to co-ordinate their activities, to increase their joint efficiency may direct the attention
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A. Dubois et al. / Journal of Purchasing & Supply Management 10 (2004) 3–9 9

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