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Introduction and objective:

The aim of the assignment is to understand and demonstrate the various strategies and ways of corporate communication of pizza hut i.e.company of interest to study about its corporate communication strategies. The report lightens the excellent communication strategy of the Pizza Hut Company for dealing with all of its constituencys i.e.internal stake holders that includes stake holders/employees and external stake holders that includes share holders. pizza hut is one of the famous names in the world of fast food industry. The other thing that is included in this report is to demonstrate how key components of reputation management and corporate communication effect the companys business, how company crosses the barriers of international problems like culture, language and religion and beliefs. This report also shows what the main aims are, why they want to achieve that aims and how the company has been succeeding over the years with such good results through their communication strategy and providing high quality hygienic products to their consumers. In reality every company uses different communication strategies of their own that makes a unique operating environment of the company. They use specific strategies for an effective communication. Corporate communication is a management function that that helps in effective coordination of all means of communications with the purpose of establishing and maintaining reputations with stakeholder groups(internal/external) upon which organization is dependent. This report explains that how corporate communication strategy in the Pizza hut is performed in the internal and external environment of the organization. The internal communications process of the Pizza hut company is associated with the employees of the organization and with the shareholders of the organization. Internal communication also involves various levels of communication. For external communication, the company provides a distinctive picture and presents a corporate custom worldwide and involves the customers. This report also shows the various mission, vision and values of the Pizza hut company along with the environmental, health and safety policies. The main aim of this assignment to apply various communication models of the corporate communication strategy and then to evaluate their approach with regard to selected company.

Company profile Pizza hut was first of all started by two students in U.S.A namely, Frank and Dan Carney, in year 1958 in 1958. Today the Pizza hut company is part of the Pepsi Empire, but back then two brothers borrowed $600from their mother and started to forge the history of Pizza hut. Pizza Hut is split into several restaurant formats; the original family-style "RedRoof" dine-in locations, delivery locations that offer a carry-out, delivery, and dinein options, and the store front delivery and carry-out locations. Additionally, Pizza Hut also has a number of other business concepts that are different from the store type; Pizza Hut "Bistro" locations are Red Roofs which offer an expanded menu and slightly more upscale options. The firm expanded overseas and introduced the slogan, "Gather 'round the good stuff". The Pizza hut is among the worlds leading fast food chains of restaurants .The Pizza hut operates in more than 200 countries around the globe. In Sri Lanka pizza Hut introduced in 1993 November. Now they have 23 out lets in Colombo and su.

Vision and mission Since the goal of corporate communication is all about managing image of the company, goal of the corporate communication is to manage all surrounding happenings. Mission can be linked as an aim to do things. Vision is like a goal to achieve or a target for which they are looking for. In pizza hut vision is based on McKinneys 7s model approach. Values are like roots of an organization on which it depends since we all know. That mission, vision and values are the important factors of any organization to perform better and to achieve a certain level of success. Mission can be linked as an aim to do things. Vision is like a goal to achieve or a target for which they are looking in pizza hut.

THEORYITICAL BACKGROUND
What is communication?
Communication is the process by which information is transferred and understands. In other words communication is the transfer of information from the sender to the receiver with the information being understood by receiver. Most of us spend about 75persent of our working hours communicating our knowledge, thoughts, and ideas to others. There are communication exchanged and understand by two or more people.

What is effective communication?

Effective communication extends the concept to require that transmitted content is received and understood by some in the way it was intended. The goals of effective communication include creating a common perception change behaviors and acquiring information.

Interpersonal communication

Interpersonal communication is the process by which people exchange information, feelings and meaning through verbal and non verbal messages. It can involve on conversations or individuals interacting with many people within a society. It helps to understand how and why people behave and communicate in different ways. Actually Interpersonal communication is the process that we use to communicate our ideas, thoughts and feelings to another person. In general terms, Interpersonal communication can be classified as either one way or two ways. One way communication occurs when the sender transmits information in the form of direction, without any expectation of discussion or feedback. Two ways communication involves the sharing of information between two or more parties in a constructive exchange .when we consider about interpersonal communication, we cant forget successful interpersonal communication. Successful interpersonal communication assumes that both the message sender and the message receivers will interpret and understand the messages being sent on a level of understood meanings and implications. Interpersonal communication is not just about what is actually

said/the language used. But how it is said and the verbal messages sent through tone of voice, facial expressions and body languages. There are using three basic methods.
1. Oral communication 2. Written communication 3. Nonverbal communication

Oral communication
Talking about the oral communication we mean word of mouth. Oral communication is main method of conveying a message. It is a most powerful tool. Some of examples are speeches, face to face discussions, talking on the phone, answering call etc Advantages of the oral communication Speed Feedback Discussion can be made quickly

Disadvantages of the oral communication Not suitable when the message has to pass through a large group of people Language barriers People forget what they have be told or asked to do

Written communication
Talking about the written communication we mean written with hand. In other words ability to use written language in a precise and assemble way in order to clearly express oneself to the intended audience. These are some of example for written communication Memos, Letters, Faxes, E-mail etc. Advantages of the written communication Clear instructions Permanent record Well throughout, logical and clear

Disadvantages of written communication

Time consuming Lack of instant feedback If you dont understand information it can be hard to check

Nonverbal communication
Nonverbal communication is transmitted through actions and behaviours rather than through words or usually understands as a process of communication through sending and receiving wordless message between people. There are many examples of non-verbal communication, Body language, facial expressions Voice, Mannerism, posture, Dress are also examples of nonverbal communication.

Communication process
Communication process is the steps between a source and a receiver that result in the transfer and understanding of meaning. It is continuous process. There is no communication without communication process. The sender or source of the message, initiates the communication. In an organization, the sender will be the person with information needs or desires and a purpose communicating them to two or more people.

The main components of communication process

1. Sender : person who initiates a message by encoding a thought or party sending the message 2. Encode : Select symbols with which to compose a message or giving the idea a form ( symbols, sounds words ) 3. Message :The tangible formulation of an idea to be sent to a receiver( speech/ writing ) 4. Channel : The carrier medium of a communication or a way to deliver the message to the receiver 5. Receiver : Object to whom the message is directed 6. Decode : To translate the symbols used in a message for the purpose of interpreting its meaning or to break the message again into meaningful parts 7. Feedback : A response by the receiver to the senders communication 8. Noise : Communication barriers that distort the clarity of the message or unplanned static or distortion during the communication process

Communication Strategy in pizza hut

Communication strategy is reviewing what you are doing now, working out what works and what does not, and defining what needs to be done to fix things. Communication strategy creates the ideal frame work between the different levels of an organization. Moreover, it provides guideline to enable the appropriate assumption of social responsibility towards employ worldwide. The total communication domain, model invented by the Finnish writes Rogers in 1992 can partly be applied on Pizza huts approach to corporate communication. According to Rogers to make the corporate communication successful these four forms of communication have to operate together . Socialising: providing training, tutoring and providing handbooks to employees. Informing: informing the stakeholders about the latest changes like internal and external important activities which may or may not related to their relation with the organization. Profiling: product and corporate oriented survey. Support: of core operations internal & external market support.

Internal Communication
In pizza hut, the communication done within the organization is mainly in the form of authority chain. The important and the more specific information of pizza hut are communicated among the employees through the managers to their subordinates. The following chart,

MD

CEO VP(PIZZA HUT) OUT LETS HR MAHAGER MARKETING MANAGER FINACE MANAGER SALES MAGAGER SALES CENTER SALES AGENTS HOME DELIVERY VP(DELY FRANCE )

IT MANAGER

DELIVERY,PIC UP, DINE IN

Internal communication and communication methods in pizza hut

The internal Communication is termed as exchange of information/thoughts/decisions within an organization. Internal communication helps the organization in strengthening the relationship with employees .Employees play a critical role for the communication activities; internal communication is becoming very essential.

Communication methods
Main communication method is telephone (networks are telecom, dialog) telecom is the main sever. If anything happen to the telecom line automatically its change to the dialog sever. Online service Emailing Tv advertisement Redio Sms campaign Face book ( now face book communication is popular one because we are doing a games ,promotion etc.)

Communication with share holders

Shareholders are the prior owners of business. Big organisation does their communication programme towards their key shareholders . Pizzahut Company gives great importance to the effective communication with the shareholders. Pizza hut Company provides information to shareholders by the Annual Reports. Shareholders receive letters from the company at regular intervals. Comparing with the internal communication the communication model used in the organization was the Shannons model of communication which was the basic model of internal communication for the pizza hut company and for the most of the organizations in which all the employers in the organization can communicate. But this classical approach to internal communications process within the employees, however, was somewhat inconsistent and unstructured. Because the company doesnt discloses its communication strategies to a large extent.

Pizza hut external communication

As internal communication External communication carries out of the organisation, organizations constantly exchange message with customers, investors, journalist and community representative. The external communication strategy of a pizza hut company involves the face to face interaction and providing the normal public with the various prizes, gift coupons, at different intervals of time in order to have a loyalty of the customers. The external communication strategy of pizza Hut Company involves the face to face interaction and providing the normal public with the various prizes. Their main strategy involves targeting the audience, youths, males, young adults and elder audience by providing them good services to them. To do so they promote their products mostly during sports events, advertising on TV, cinemas and on press, and even by different posters and Pam plates in attractive colours.

Communication with suppliers Pizza hut company actively pursues close and strong relationships with suppliers based on sound business practices and mutual trust. The relationship should be dynamic in nature and must ensure the long-term competitiveness of the supplier. Pizza hut Companys suppliers include those who supply material including ingredients, packaging, machinery as well as goods and services. Coca-cola company also considers suppliers as an important information source and relies on their objectivity and expertise. Suppliers must therefore be fully aware of company quality and safety standards, understand quality policy; share objectives and work together to achieve them and makes suppliers clear about laws and regulations including those concerning child labor, abuse of labor, collective bargaining, discrimination, wages and benefits, working hours, and environmental practices .

Communication with government Communication with government is also very important. Pizza hut Company has many legal mediators who represent the company in front of the government. Pizza hut has to follow rules and regulations including changes in tax, accounting standards etc. Company is following certain standards for the quality of the products produced by the company and the company ensures that its operations are strictly followed as per the standards set by the government.

Conclusion
Report concludes that the pizza hut company had a very good image in customers which, as a result, has helped the company in acquiring an excellent reputation in front of its customers with a bright future ahead. Such image has been built by the company over the past 51 years providing high quality services to its customers. This great and tremendous

reputation has helped the company many times to come out of the crisis. This report also shows that it has a very good and effective internal and external communication structure that satisfies everyone who ever is linked with the company internally or externally. Company also knows that the good communication with employees providing efforts and capabilities, shareholders providing support, customers providing trust and belief, investors providing capital are very necessary to run the business well organized. This report also shows the fact that companys operations are greatly influenced by its mission i.e. caring values and vision that helped it in establishing such a great brand image . Due to these facts elaborated above it shows that the company has a great potential in delivering message to its customers and caring about them in every aspect of life through their corporate communication strategy which is making a good reputation of the company. But still there are some areas where improvements are required in order to make corporate communication as one of its key to success.