QUESTIONNAIRE

Name:Age :Occupation :1. Do you consume Goa Dairys products? Yes No

2. If NO, then Which brand would you prefer ?

Sr. No. 1 2 3 4 5 6 7 Name Of Brand Nandini Mahananda Arokya/ Hatsun Warana Gokul Swaraj Others Answer

3. What are your views about the following brands? BRANDS VERY GOOD
Goa Dairy Nandini Mahananda Arokya/ Hatsun Warana Gokul Swaraj

GOOD

AVERAGE

BAD

WORST

4. what is the reason for not using Goa Dairys Product? Satisfied with current brand Price factor

Quality Not aware Availability Other (Please specify) ________________________

5. Which ONE product comes to your mind, when you think about Goa Dairy? (Single answer)

Sr.No. 1 2 3 4

Name Of Product Shrikhand Chach Lassi Flavored Milk

Answer

5 Ghee 6 Butter 7 Curd

6. How often do you consume the products of Goa Dairy? Daily Once in a week Once in a fortnight Once in a month Once in six months 7. Are you satisfied with the quality of the Goa Dairys products that you purchase? Highly satisfied Satisfied Neither satisfied nor dissatisfied Dissatisfied Highly dissatisfied 8. Goa Dairy provides value for your money. Do you agree? Strongly agree Agree Neither agree nor disagree Disagree Highly disagree

9. What are your views of attributes of the products of Goa Dairy purchased.

Very Good Attribute Price Quality Availability Variants Packaging Quantity of product

Good

Average

Bad

Worst

10. Rank the attributes of the products of Goa Dairy purchased by you as per their importance. (Develop a five point scale from 1 through 5 where 1= Least Important and 5= Most Important)

Attribute Price Quality Availability Variants Packaging Quantity of product 11. Suggestions:-

Least Important (1)

Little important (2)

Somewhat important (3)

More important (4)

Most Important (5)