SYNOPSIS

on
CONSUMER AWAERNESS

Submitted To GGSIPU, Dwarka, For the Partial Fulfillment of the Award of Degree Of

BACHELOR OF BUSINESS ADMINISTRATION JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL GURU GOBIND SINGH

INDRAPRATHA UNIVERSITY, NEW DELHI

BATCH: 2009-2012

Submitted to: Mrs. Manisha Gupta

Submitted by: Assish Narula Enrollment No.: 02521401709 6th SEMESTER

INTRODUCTION
Consumer awareness is making the consumer aware of His/Her rights. Consumer awareness it a marketing term. It means that consumers note or are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion).

Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers.

Education is a life long process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the school level. Consumers by definition include all citizens who are, by and large the biggest group, who are affected by almost all government, public or private decisions. The most important step in consumer education is awareness of consumer rights. However, consumer education is incomplete without the responsibilities and duties of consumers, and this influences individual behaviour to a great extent. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how

The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products);

The the psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media);

How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and

How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

NEED FOR THE STUDY

This project study is to know how far the product is in reach with the consumer. and also to know weather the customer know about the product . Finding out weather the manufacturer makes consumer awareness on his product by any of the means. To know that the steps taken by the manufacturer to make the consumer awareness

CONSUMER AWARENESS
Consumer awareness is making the consumer aware of His/her rights. Consumer awareness it a marketing term. It means that consumers note or are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion). Consumers will often say things that may make them look good (i.e., they watch public television rather than soap operas or cook fresh meals for their families daily) even if that is not true.

RESPONSIBILITTIES The consumer mentions his or her preferences and opinions, and the focus group moderator can ask the consumer to elaborate. In a questionnaire, if one did not think to ask about something, chances are that few consumers would take the time to write out an elaborate answer. Focus groups also have some drawbacks

PROJECTIVE TECHNIQUES Projective techniques are used when a consumer may feel embarrassed to admit to certain opinions, feelings, or preferences. For example, many older executives may not be comfortable admitting to being intimidated by computers. It has been found that in such cases, people will tend to respond more openly about someone else. Thus, we may ask them to explain reasons why a friend has not yet bought a computer, or to tell a story about a person in a picture who is or is not using a product. The main problem with this method is that it is difficult to analyze responses.

OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVE

To find out the satisfaction level of the consumer

SECONDARY OBJECTIVE

The main objective is to know about the awareness on product. To check whether the consumer is aware about the product. To know that the manufacturer make aware among the product.. To know how the product is known to the consumer

SCOPE OF THE STUDY

To make a consumer awareness about the product. To analysis the data interpretation. To prepare questionnaire about the consumer awareness. To make the study on that data collected.

DATA USED: Primary data is used to collect the opinion, feeling and attitude of the public. DATA COLLECTION METHOD: A survey method has been used to collect the data. INSTRUMENT USED: Questionnaire has been use for the purpose of survey and questionnaire is structured one and it consists of multiple choice of question followed by dichotomous question.

PERIOD OF SURVEY: The duration of the study has been for the two months LIMITATIONS OF THE STUDY

Though the research was done in a systematic and planned manner, there were a few hurdles that could not be overcome. These constituted the limitations of the research. Care was taken that the below limitations did not affect the research results as much.

Time constraint was the biggest limitation. The project had to be completed within 2 months and hence the sample size had to be lesser.

 Area selection had to be done on a random basis. Convenience was also considered. Hence, there were a few areas in the outskirts of the city that could not be visited.

Once the problem was defined, the objectives of the study were formulated and the sampling framework is decided, there was a problem in deciding the percentage of people in general population that fit the qualifications of those people who were desired to be interviewed. This is known as incidence rate.

One problem that every interviewer faces is the willingness of the customers in filling up the questionnaire.

Validity of information obtained from the respondents was a major drawback FINDINGS: Consumer awareness is that which is very important in the point of consumers and from the point view of manufacturer. The manufacturer should be very much keen to say about the product to their customer in any of the easy way in which the consumer get to be attracted by the product to buy. Each and every simple step in the process of using the product should be told and teach to the customer so that they will be very much easy to use the product.

 The organization or the manufacturer will be the whole responsible for the damage to the customer with the using product. So the organization should check will about the product well before making to the sale. The organization should know the product and their activities and they should explain or make a trail of the usage of the product. Consumer should not be exploited by the manufacturer other wise if he make any the piracy then the consumer will be able to file a case against the manufacturer.

CONCLUSION

This is the study made on the consumer awareness in the cease fire organization. This study clearly shows the way of the consumer awareness and what should be followed and what should not be followed from the point view of the consumer and the manufacturer. So I thank all the people who have been helped in this project to make it successfully to get it as a good output.

ANNEXURE QUESTIONNARE

A STUDY ON CONSUMER AWAERNESS WITH RESPECT TO CEASE FIRE INDUSTRIES LIMITED

1. CUSTOMER NAME:

2. Gender

a) Male 3. Age: a)15-20

b) Female

b) 21-30 d) 41-50

c) 31-40

4. Do you examine the expiry date the items buy the product?

a) Yes

b) No

5. Whether the weight of the product is mentioned?

a) Yes

b) No

6. Have you ever cross checked the weights of the products mentioned on the item?

a) Yes

b) No

7. Do you aware to check the prices, of goods you buy, from alternative sources?

a) Aware

b) unaware

8. Do you check the M.R.P. (Maximum Retail Prices) before buying the products?

a) Yes

b) No

9. Do you satisfy in this product? a) Highly satisfied c) Dissatisfied b) Satisfied

d) Highly Dissatisfied

10. Is your complaints are considered by your salesmen/ seller?

a) Consider

b) Not consider

11. Are you aware of consumer courts, for redressal of grievances of consumers?

a) Yes

b) No

If yes share your experience ________________

12. Do you get the voucher for the electronic goods which you bought?

a) Yes

b) No

13. Are you satisfied with the salesmen facilities?

a) Satisfy

b) Dis satisfy

14. Are your salesmen giving the information about the new product?

a) Yes c) Partly

b) No

15. How are they maintaining customer relationship?

a) Excellent c) Very good

b) good

d) Average

16. During warrantee/ guarantee period, are they attending for service properly?

a) Highly satisfied c) Dissatisfied

b) Satisfied

d) Highly Dissatisfied

BIBLIOGRAPHY
BIBILEOGRAPHY BOOKS
Name of the book: consumer awareness Author: john pritt Name of the book: consumer satisfaction. Author: Michel Donald

MAGAZINES
Name of the magazine: India today Article name: consumer exploitation.

ENCYCLOPEDIAS
Name: limca books, volume 4. Schedule 6. Name: Britannica books, volume 7, schedule 8.

CD-ROMS

Name : customer management

WEBSITES
www.ceasefire.com www.consumerexploitation.org www.consumeronline.com www.consumersatisfaction.pk