Policy and Media

By JUSTICE DR. MUNIR AHMAD MUGHAL

30 August 2011

http://ssrn.com/author=1697634

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Electronic copy available at: http://ssrn.com/abstract=1919511

What is the Differences Between 13 Policy and Procedures POLICY 1. A policy describes principles 2. A policy addresses the "what" and "why". 3. The purpose of a policy is to facilitate governance. 4. A policy gives broad application. 5. A policy is expressed in broad, inclusive manner. 6. A policy changes in response to alterations in institutional mission/philosophy, relationships, or newly emerging issues.

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Electronic copy available at: http://ssrn.com/abstract=1919511

What is a procedure? 1. A procedure describes processes. 2. A procedure addresses the "how, " "when, " and "who". 3. the purpose of procedure is to facilitate operations 4. A procedure is narrow application 5. A procedure is expressed in detailed manner 6. A procedure changes in response to operational needs of the institution 7. A procedure changes frequently How Do Policies and Procedures Interact? Although policies and procedures have very different purposes and roles, they work together to achieve the overall goals of an institution. In
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effect, policies are implemented through procedures. For example, a museum may have a policy that states it will properly acknowledge and credit the ownership of all IP, but it is the procedures that spell out exactly how the museum staff will do this (e.g., through the use of credit lines, attributions, copyright notices, or trademark symbols). 1 WHAT ARE THE STANDARDS FOR MAKING A POLICY? Standards are the norms to be followed by the members of a society given by the whole society and agreed to by all. A policy may be,1

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 the state controlled, or the owner controlled. The object of the policy is to keep the direction straight towards the target or the goal. EXAMPLE FROM IP GUIDE: it is important to understand procedures and their relationship to policy. It is not unusual for institutions to confuse the two, although they are very distinct in purpose, development, and use. A procedure is a particular method of accomplishing a task that is usually implemented in sequential "steps". Procedures provide the "who, " "when, " and "how" details that policies do not address. They outline the way one conducts day-to-day operations. Procedures are
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malleable and can be altered easily, often in response to specific operational needs such as staff changes, departmental reorganization, new technology implementation, or new projects. They are easier to develop and approve, as they require input only from those involved in the particular "step" that needs modification. Museums are laden with procedures -- from the initial process of acquiring an object through each of the activities that involves its use. Often these procedures are maintained and followed through "checklists" that articulate each step, but they may also be implemented less formally through guidelines. Ideally procedures should emerge from policy, but the reality in
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museums is that many procedures are created in the absence of policy. (The pressure of meeting day-to-day needs favors a quick and systematic response that a procedure provides.) Few museums, for example, have IP policies, but most have IP procedures of one sort or another: for example, rights and reproduction checklists; fee and usage schedules; and gallery filming and photography procedures.

POLICY IN PAKISTAN Pakistan is an Islamic Republic. Islam is its State religion. It has its own Constitution. No policy should be made that is counter to Pakistans
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Constitution. Media in Pakistan is to follow the policy and procedures according to the law of Pakistan. WHAT IS MEDIA LAW IN PAKISTAN? Media Law in Pakistan is contained in,The Pakistan Electronic Media Regulatory Authority (PEMRA) is a regulatory body established by Pakistan on 1 March 2002. The Authority is responsible for facilitating and regulating the establishment and operation of all private broadcast media and distribution services in Pakistan established for the purpose of
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international, national, provincial, district, and local or special target audiences. PEMRA'S MANDATE Improve the standards information, education, entertainment.

of and

Enlarge the choice available to the people of Pakistan in the media for news, current affairs, religious knowledge, art, culture, science, technology, economic development, social sector concerns, music, sports, drama, and other subjects of public and national interest. Facilitate the devolution of responsibility and power to the
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grass roots by improving the access of the people to mass media at the local and community level. Ensure accountability, transparency, and good governance by optimizing the free flow of information.

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