Unit 1: Outsourcing production 1. Do many fashion brands outsource their production? Why or why not? 2.

What does Coach produce? 3. Where is Coach based? 4. Is Coach a UK-based leather goods maker? 5. How long has it outsourced its products? 6. How has Coach lifted its all gross margin over the past five years? 7. What does Low-cost market in the first paragraph refer to? 8. When did Coach close its last company-owned factory? 9. Does Burberry outsource its products to many Asian companies? 10.Which do Japanese consumers prefer: European made or Asian made products of Burberry? 11.What did Sanyo do to react to the demand for a snob alternative to Burberry s Asian made products in its factories? 12.What does Sanyos flag store in Tokyos Ginza sell? 13.According to Domenico De Sole, what does the Asian consumer really believe? 14.By whom is Gucci controlled? 15.Will Gucci move its production offshore? 16.Are super luxury brands likely to outsource their products? 17.What does Prada offer to its customers? 18.What does the Chief Executive of Prada recognize? 19.How is a brand defined in the reading passage? 20.How important is the role of the brand for luxury goods?

Unit 2: The challenge of turning a brand into an object of love 1. What do Krispy Kreme doughnuts, Tide soap powder, Harley Davidson motorcycles, Cheeries cereal have in common? 2. Do all people prefer useful or competitively priced products? 3. What can mysterious or intimate products inpire? 4. What are the two things that lie behind the crazy for emotional involvement? 5. Why is it hard to gain attention for anything ordinary? 6. What do producers tend to do in general? 7. Is it helpful to keep making goods a little bit better? 8. What is Seth Godins Advice to companies? 9. What does Seth Godin advise companies to do? 10.What must a product be to attract attention from shoppers? 11.Has the ability of consumers to communicate their views about products increased? Why? 12.Why should companies take advantage of the internet? Unit 3: Branding: A crucial defend in guarding market share 1. Is branding considered to be a crucial defence is guarding market share? 2. How important is branding according to the reading? 3. Are all chemicals products branded to the end-user? Why or why not? 4. Why are many chemicals products not branded to the end-user?

5. What is Mr May advice to chemicals producers? 6. What does Mr May advice to chemicals producers to do through clever use of branding? 7. What are procurement officers in large companies responsible for? 8. What are the two factors that the procurement officers must consider when buying supplies? What must procurement officers consider when buying in supplies? 9. What is Neoprene recognized for? 10.According to the research, how do people make buying decision?

Unit 4: Road rangers in the sky 1. Are there more and more air rage incidents? 2. What are air rage incidents caused by? Why do people get angry on aircraft? 3. People in groups are more likely to be have badly on planes than individuals, arent they? 4. According to most analysts, whats the main cause of this phenomenon? 5. Whats the main cause of air rage according to many passengers? 6. Do many people agree that the main cause of this phenomenon is alcohol? 7. What increases passengers frustration on aircraft? 8. What do airlines do to cut cost?

9. Why do airlines routinely instruct their flight crew to run sophisticated air conditioning devices systems on minimum settings? 10.What can bad cabin ventilation/ poor quality of air lead to? 11.What is reflected on many new Websites relating to these issues/problems? 12.What are people demanding on one of the Websites relating to these issues/problems? 13.Who are in the front line of the battle against disruptive and dangerous in-flight behavior? 14.What have cabin and flight crews called for? 15.What do airlines deny? 16.Do airlines agree that their cost cutting practices have contributed to the problem? 17.What is one of the good sign from US airlines? 18.What have some major airlines in the US done to respond to customer dissatisfaction?

Unit 5: Wireless Internet: Demands of a more mobile workforce 1. Why can business traveler get on line easily in hotels these days? 2. What does Visiongain predict? 3. By whom are wi-fi hotspots mainly used? 4. What are business travelers accustomed to/used to? 5. What are corporate customers demanding? 6. Hotels improve their Internet connection to meet the demand of business travelers, dont they? 7. What has Marriot installed in its hotels chain? 8. How many properties of Marriott have been installed wireless connections? 9. Why is the wireless connection in the lobby or in a meeting environment a premium for travelers? 10.Can high-speed connections boost a hotels business? 11.Since when has Palace Hotel increased revenue by $27,000 per month? 12.How much has its monthly revenue been increased since the Palace Hotel installed Ciscos high-speed Internet access? Unit 6: Corporate road warriors 1. According to the reading, what do today executives spend a lot of time doing? 2. What can you do to observe the real impact of globalization? 3. According to the reading, what do global markets mean? 4. Why do management consultants travel a lot?

5. Do face-to-face meetings benefit anybody when one of the parties is exhausted and jet-lagged? 6. Is business travel likely to decrease in the future? 7. Why isnt business travel likely to decrease according to the reading? 8. Does the technological gadgetry help to reduce the amount of business travel? 9. Why are facial expressions, body language, eye contact important? 10.What do a lot of people rely on to persuade others?