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Master of Business administration


an Unconventional MBa For Unconventional Minds The SMU MBA

Welcome from the Dean About SMU Programme Structure Faculty Curriculum Career Admissions, Fees & Applications Campus 1 2 4 5 6 8 10 11

Asia needs leaders and entrepreneurs.

If you would like to be one, I recommend you consider the SMU MBA, the cornerstone postgraduate programme of Singapore Management University.

WElcomE From thE DEAn

The SMU MBA is built on new ideas and research coupled with proven methods from leading global programmes. Our distinguished faculty comprises senior academics and industry experts who are familiar with the most current business concepts and are passionate about teaching. Through the MBA, we are committed to creating opportunities for participants to interact with top business leaders at our vibrant campus in Singapores city centre. Participants will also visit our corporate partners to better understand developments in a variety of industries. The ties between the business community and SMU are extensive and growing. Our MBA participants will have privileged access to the vast business network we have built. The Flex-time and Full-time MBA programmes are designed to train participants in management and leadership so that they can make an impact on the global economy as an entrepreneur, the head of a Fortune 500 company, or both. At SMU, we believe an MBA should prepare participants for a career of growing responsibilities, not just the next job. Our general management-based curriculum balances functional and managerial knowledge. We provide career services from the start and support self-awareness training to prepare SMU MBAs for the long term. Our MBA programme is unique in several ways. First, it emphasises management and leadership training. Such expertise is often cited as the most valuable training anyone can get from an MBA programme and is sought by most companies, even though it is often left in the shadow of other MBA curricula. Second, to make the most of in-class time, basic finance and accounting concepts are studied prior to starting the programme. This ensures fuller in-class discussion and a solid basis to start this accelerated MBA. The full support we provide gets everyone up-to-speed before you begin. As an SMU MBA you become a part of the SMU community. Please come and visit our city campus. I look forward to seeing you soon. Yours sincerely

Professor Pang Eng Fong Dean, Lee Kong Chian School of Business

Welcome from the Dean


Since its incorporation in 2000, SMU has established undergraduate and postgraduate programmes that aim to produce business leaders and creative entrepreneurs capable of excelling in a rapidly changing and dynamic world. Its educational and administrative practices are modelled after world-class institutions, in particular the Wharton School of the University of Pennsylvania, which has played a key role in SMUs development. SMU has six schools School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Information Systems, School of Law and School of Social Sciences. Within a few short years, SMU has redefined tertiary education in Singapore and has achieved a high degree of recognition and respect in Singapore, Asia and beyond.

From its conception, SmU was designed to provide a different model of university education here in Singapore. We wanted to start with a clean slate instead of just adding another public university in the mould of the existing ones. From this starting point emerged a confluence of factors that make SmU special.
Dr tony tan Former Deputy Prime Minister, Singapore SMU Commencement 2004

thE SmU mBA

In keeping with the spirit of the Singapore Management University, the SMU MBA is unconventional in delivery and design. Two programmes are taught a 2-month Full-time and 6-month Flex-time MBA. Because we value our participants time, the SMU MBA is intense and accelerated. An innovative pre-course self-study component maximises the use of in-class time. Both the Full-time and Flex-time programmes focus on leadership and communication, with a solid foundation in the traditional functions of management. The structure of the core curriculum is unconventional. It includes core subjects, such as negotiations and ethics, which are traditionally offered as electives. Participants can choose their ten electives from a broad selection of subjects to tailor their MBA to their specific needs.

About SMU


mBA ProGrAmmE StrUctUrE

Flex-time : September 2009 December 200
Full-time Flex-time nov - Dec July - Aug Jan Aug

Full-time : January 200 December 200

Jan - Jun Sept - Apr Sector Activity Career Guidance Jul - Aug may - Dec may - Dec

Pre-Study Basic Accounting Basic Finance Basic Statistics

Foundations Learning with Cases Presentation Skills Pre-Study Review

Core Business Skills () Understanding Finance Analysing Financial Statements Delivering Value through Customer Relationships Leading Organisations and Teams Exploring Corporate Finance Managing Ethical Dilemmas and Corporate Governance Negotiating in Business Creating Value with Business Processes Understanding the Global Economy and Political Risk Shaping Strategy Leading Across Cultures

Internship Electives (0) Opportunities Participants Choice

Pre-term Self Study Prior to arriving on campus, participants are expected to have mastered the pre-term self study material that covers accounting, statistics and finance. This knowledge is required for fuller in-class discussion. Tutorials will be available upon request. Business Foundations This component provides a transition into the classroom environment and context to the year ahead. Participants review their pre-study material, attend a seminar on presentation skills, and are introduced to the case method. Pedagogy The SMU pedagogy fosters leadership and communication skills through a seminar-style teaching environment. Class

participation typically accounts for between 20 50% of the course grades. These highly interactive seminars are supported by lectures, panels and public forums given by distinguished guest speakers. Sector Focuses Sector focuses Family Business and Entrepreneurship, Finance, Energy and Technology are included to provide participants with a broader knowledge of these areas, and are incorporated into the programme not only in the classroom, but through company visits and industry exposure opportunities offered throughout the year. Through this, graduates develop a deep understanding of these growing and important sectors and their impact on an increasingly complex global market.

MBA Programme Structure


The MBA is offered by the Lee Kong Chian School of Business, but is taught by senior faculty members selected from the more than 200 faculty across SMUs six schools. This team of distinguished SMU faculty obtained their PhDs or professional degrees from established international academic institutions. Besides recruiting some of the best academics in their field, SMU also taps successful businessmen for their specific expertise and management skills to combine academic vigour with hands-on business savvy. Teaching faculty within the MBA programme itself consists of highly qualified and experienced individuals such as Annie Koh, John Davis and Neil Jones. Associate Professor Koh is currently Dean, Executive and Professional Education; Associate Dean (Strategic Planning & Programme Development); Associate Professor of Finance; Academic Director, International Trading Institute@SMU and is a PhD from New York University. Practice Associate Professor Davis, who was awarded the 2007 Most Inspiring Teacher Award for teaching excellence at SMU, is an MBA from Columbia Business School. He is the Practice Associate Professor of Marketing and Director of SMUs Centre for Marketing Excellence. He has taught at the UC Davis School of Management, the University of Washington Business School and Stanford University. Assistant Professor Jones, a DBA from Harvard University, is an Assistant Professor of Management at SMU, and teaches various programmes in SMUs Centre for Executive Education. He has taught at INSEAD, the Wharton School of Business, University of Pennsylvania and Ivey School of Business, University of Ontario.

the global perspective and high quality education that students previously sought by travelling overseas is now available at universities such as Singapore management University. we are benefiting from the impact of SmU, InSEAD and the chicago Executive programme. the schools are turning out a large pool of business graduates with the kind of diverse, internationally focused backgrounds we are looking for Were impressed by SmUs efforts
Charles M Ormiston, Director, Bain & Company



Understanding Finance introduces the tools used in financial decision-making. Topics include cash flow valuation, stock and bond valuation, asset pricing models, options and market efficiency. Exploring corporate Finance introduces complex financial analysis, financial policy choices, transactions such as IPOs, M&As and LBOs, and hostile takeovers, with an introduction to market imperfections including the costs of financial distress, transaction costs, information asymmetries, and tax and agency conflicts. Analysing Financial Statements aims to train participants to become informed users of financial statements. This course will familiarise participants with accounting terminology and formats to comfortably extract the data needed to evaluate the health of companies and to make sound business decisions. Understanding the Global Economy and Political risk introduces the concepts of government and law and their role in business. Participants learn more about the impact of macroeconomic tools such as FDI, interest rates, exchange rates and the effect political regimes can have on global business. Legal concepts such as contracts, intellectual property and securities law are introduced. creating Value with Business Processes is a business process in itself, in which theory, practice, interactive learning and teamwork will be used to explore and understand: - Process design and improvement, production and service delivery, resource investment and planning, inventory management, quality control, operational risk and hedging. Delivering Value through customer relationships introduces the critical role of marketing in creating value for organisations. Concepts covered include pricing, channels of distribution, customer service and branding. Shaping Strategy integrates material learned in prior core classes to better understand how companies create long and short term strategies. Sustaining competitive advantage, optimising product mix and activities, and assessing opportunities and risks will be covered, as well as analysing issues such as cannibalisation, network externalities and globalisation. negotiating in Business trains participants in the basic tools of negotiations, and through multiple simulations helps participants learn and improve upon their personal negotiation styles. leading organisations and teams covers concepts such as group culture, power, team building and team leadership. This course also examines how leaders in action create corporate vision and the necessary infrastructure required to achieve business goals. This course cannot be exempted. leading Across cultures presents a mix of negotiation, marketing, strategy, leadership and process challenges which may arise due to cultural differences. Concepts such as monochromatic and polychromatic cultures, and Hofstedes four cultural dimensions are covered. managing Ethical Dilemmas and corporate Governance presents participants with different business dilemmas and encourages debate and discussion to prepare students to face similar choices they may encounter in their careers. The discussion is aimed at giving participants time to consider their own values and expose them to potential differences. This course cannot be exempted.

A minimum of ten electives are required to complement the core curriculum. Participants will choose from a number of electives based on their interest and knowledge gaps. The electives range from subjects as diverse as Exploring Venture Capital, Building Environmental Businesses, Managing Hedge Funds to Acquiring and Appreciating Art.



SMU provides an unmatched connection to the business community of Singapore and Asia. It has actively engaged the business community as recruiters, board members, donors, research partners and guest lecturers. The location in the city centre of Singapore helps facilitate these close relationships. Through its ties with the business community, SMU has successfully achieved a 00% job placement on the undergraduate level since 200, and built relationships with over 700 businesses. The list below is a sample list of companies that recruit at SMU. AT Kearney, Bain & Company, Barclays, Boston Consulting Group, British Petroleum, Burson-Marsteller, Caterpillar, Citibank, DBS, Deloitte and Touche, Deutsche Bank, Ernst & Young, GIC, Goldman Sachs, Hewlett Packard, ING Bank, Janssen-Cilag, Macquarie, MediaEdge, Maersk Shipping, McKinsey, Morgan Stanley, NOL, PriceWaterhouseCoopers, Prudential, Shell, SingTel, Standard Chartered, Temasek.

lEE KonG chIAn School oF BUSInESS ADVISory BoArD

ms Jeanette Wong (chairperson)
Group Executive Institutional Banking Group Development Bank of Singapore

mr Supratim Bose

Company Group Chairman Johnson & Johnson Medical Asia Pacific

mr Simon Israel

Executive Director Temasek Holdings (Private) Limited

mr Edmund lin

Partner Bain & Company SE Asia, Inc

mr Bill chua teck huat

Executive Vice President, Operations United Overseas Bank Limited

mr ronald ong

Managing Director / CEO Morgan Stanley

An SMU career coach works with each participant throughout the MBA programme to help set personal career goals and to guide participants in their career development. Career Services runs a number of workshops throughout the year to provide exposure to different industries and to open doors to the business community.

mr David conner

Chief Executive Officer OCBC Bank

mr ron Sim

Founder and CEO OSIM International Ltd

Dr Gan See Khem

In consultation with Career Services, internships with leading companies in a variety of industries are coordinated to enable participants to gain exposure in a new field and to build networks in their targeted industries.

Chairman & Managing Director Health Management International Ltd

ms Patricia yim

Managing Director IBM Singapore Pte Ltd

mr chay yee meng Infowave Pte Ltd

Chief Executive Officer

mr latiff Ibrahim

Managing Partner Harry Elias Partnership

mr chan Soo Sen

Director (Chairmans Office) Keppel Corporation Limited

mr chong lit cheong

Chief Executive Officer International Enterprise (IE) Singapore

mr Boris F. J. collardi

Chief Operating Officer Bank Julius Baer & Co Ltd




To be admitted into the SMU MBA, a student will have a minimum of 2 years full-time work experience (6-5 years recommended); proven academic ability; international interest or experience; leadership experience or potential; and community involvement.


monthly Estimates Accommodation Food Transport Miscellaneous
(Phone, recreation, etc)

S$600 S$2,000 S$00 S$500 S$50 S$300 S$500 S$,500

These figures are to be used as a guide as expenditures will vary depending on personal spending habits.

Applications should be made online at www.smu.edu.sg/MBA Requirements include: Written Essays Two Recommendation Forms GMAT Candidates may also be invited for an interview as part of the admission process

Scholarships and Student Awards are available to assist students during the course of their study. Applications for scholarships follow the admission decision. Scholarship details are found at www.smu.edu.sg/MBA under the Financing Your MBA section.

StUDy loAnS
SMU has some study loan options available from a number of commercial banks, including Citibank, Maybank, OCBC and POSB. More details are available at www.smu.edu.sg/MBA under the Financing Your MBA section.

Full-time (for the  January 2009  April 2009  August 2009 Flex-time (for the  October 200  January 2009  April 2009 January 2010 class) (Round ) (Round 2) (Round 3) September 2009 class) (Round ) (Round 2) (Round 3)

IntErnAtIonAl StUDEntS
SMU welcomes international postgraduate students. SMU will assist in the application of student passes for all international students studying in full-time programmes. Foreign candidates who hold employment or dependant passes may apply for part-time programmes. Applicants must show proficiency in the English language. A TOEFL or IELTS test is required if the medium of instruction in the applicants undergraduate or postgraduate education was not in English. More information can be obtained from the TOEFL website www.toefl.org and IELTS website www.ielts.org. SMUs institutional code for TOEFL is 90.

Certain core classes are not open for exemption such as Managing Ethical Dilemmas & Corporate Governance and Leading Organisations & Teams. Exemptions in other core classes where participants have deep knowledge are possible through examination prior to each term. Additional electives or independent projects are required in lieu of core courses that are exempted.

Application S$00 Non-refundable Tuition* S$56,000 (Flex-time) S$53,000 (Full-time) Fees are inclusive of GST

StUDEnt AccommoDAtIon
The SMU campus is conveniently located in the city and is well-served by public transport. There is a variety of accommodation available in Singapore. We would advise you to visit the Singapore Education website www.singaporeedu.gov.sg/htm/stu/stu0309.htm for more information on the types of accommodation available.

Tuition fees are locked in once the student enters the programme. The Singapore Management University reserves the right to alter tuition fees for new incoming cohorts when required. Tuition fees do not include meals, air and local travel, accommodation expenses in Singapore or elsewhere.

Admissions, Fees & Applications


SMU moved into its new state-of-the-art .5 hectare campus in January 2006. The entire campus is equipped with seminar style or flat classroom configurations and boasts a gymnasium, swimming pool and other recreational facilities.

cEntrAl locAtIon
Singapore is located at the crossroads of Asia, boasting a rich multi-cultural society of Chinese, Malay, Indian and Eurasians who live together harmoniously. Singapore is also a reputable financial centre, a key regional trading centre and an ideal location for investment. The island is well-connected to all parts of Asia. SMU has become an integral part of the central business district of Singapore, similiar to many of the worlds great urban universities in city centres such as New York and London. Situated at the very heart of Singapores civic, cultural and business district, SMU has especially close working relationships with the business community, as well as the neighbouring cultural institutions. The campus is surrounded by museums, theatres, educational institutions, art galleries, cafs and restaurants.

FreqUentLy aSKed qUeStionS

am i eligible for the programme? Individuals who hold a strong university degree or an equivalent professional qualification can apply for admission to the programme. Applicants will also be expected to have a minimum of two years of full-time working experience. GMAT is a compulsory requirement for admission to this programme. Above all, candidates will need to demonstrate that they have the commitment, experience, motivation and potential to benefit from, and contribute to the programme. What kind of academic record do i need? We expect applicants to have a strong basic degree. However, we look at many other aspects of your application such as drive and motivation. do i need to come from a finance or business background? No, we admit students from all backgrounds and work experience and look for diverse individuals to enhance the classroom experience. do you offer specializations? The SMU MBA is a general management programme. We do require 10 electives which is the participants way of tailoring their course work to their needs. For example if one wanted to take all electives in finance or marketing that would be possible. am i required to participate in the sector components if i am not interested in these areas? No, the sector activity is included in the SMU programme for the students to participate as they wish. While it is not compulsory, we do strongly encourage you to take advantage of some of the company visits, talks, and industry studies as it will provide you with some deep insights into industries of global importance and broaden your network. is the GMat required and what is the minimum score? Yes, the GMAT is required for all candidates (regardless of age) for both the Flex-Time and FullTime programmes as it gives us a base to compare candidates from different backgrounds to ensure each of our students can manage the academic rigour of the programme. Although there is no minimum score we consider scores above 600 to be competitive. Can i apply before i have taken the GMat? You can send us your application prior to taking the GMAT. However, applications will not be processed without a GMAT score. How do i find out more about preparing and registering for the GMat? More information is contained on the GMAT website www.mba.com/mba/TaketheGMAT SMUs GMAT institution codes are: Full-Time MBA: F8D-7V-17 Flex-Time MBA: F8D-7V-35 do i need to take the toeFL? TOEFL is only required if your undergraduate degree was not taught in English. are scholarships and financial aid available for the MBa programme? Yes there will be many scholarships available. The application for scholarships will follow the admissions decisions. There are also a number of bank student loans available with favorable rates and terms for Singapore citizens and Permanent Residents. is this program taught via e-learning? No, our Flex-time and Full-time MBA both require your attendance. Some modules will use web and online updates for their classes however this is used to supplement your time in class. What is the schedule for the Flex-time programme? The Flex-Time programme is designed for working individuals. The class will have an orientation week at the end of August. Core classes will be taught over 6 full week sessions over the first 8 months (Sep-April) of the 16 month programme. Elective classes will take place on Thursday nights, Friday nights and weekends from May-December. The dates for electives will depend on your choice of electives. What is the schedule for the Full-time programme? The Full-Time programme will take place over 5 semesters from January to December with a break for potential internship in July and August. Classes will be conducted during the day with optional activities during the evenings.

SMU MaSterS. Be One.

Lee Kong Chian School of Business Singapore Management University 50 Stamford Road #04-01 Singapore 178899 Tel: +65 6828 0100 Fax: +65 6828 0427 Email: mba@smu.edu.sg www.smu.edu.sg/MBA