Career Planning And Skills Development

Term Report
Title: The CEO cant afford to panic

Submitted to : Syed Qamar Abbas Zaidi

Submitted by:

Shoaib Akber Aakash Kumar Muhammad Khalid Ahmed Khan

Submitted On: 23-5-2012

ACKNOWLEDGEMENT In the Name of Allah, the Most Gracious and the Most Merciful, All praise and thanks are due to Allah, and peace and blessings be upon His Messenger.

This Report could not be completed without the blessings of Almighty Allah, the Omnipotent, and the Most Merciful. Without His Will nothing in this world is possible. He gave us the strength and the will to strive for success at every point in life. Even if we praise and thank him a million times, we would not be able to compensate for that entire He has given us.

we would also like to express our deepest gratitude to our teacher and mentor, Mr. Qamar Abbas, who encouraged us to put in our utmost efforts in making this report, a milestone in our life. It was a great learning and enlightening experience for us.

TABLE OF CONTENTS Sr.No 1 2 3 4 5 6 7 8 9 Topic Executive Summary Introduction of the project Introduction of the topic The Case Study The Casve Cycle Conclusion Proposal Recommendation Page No. 4-6 7 8 9-15 16 17-18 19 20

Bibliography(Appendix A and B) 21-22

EXECUTIVE SUMMARY A disaster can strike at any time, but a crisis can only occur if one is not prepared. When a subway bombing occurs, CEO Gerald Smarten is faced with making an executive decision on behalf of Kaspa Financial Services and the community. However, he is not professionally or personally prepared for the challenge of deciding whether to allow their lobby to be used as a triage center and temporary morgue. In the event of an emergency, each organization should have a step-by-step contingency disasterrecovery plan and each leader should have the skills and training to implement emergency management. A step-by-step contingency disaster-recovery plan is specifically designed to assist financial institutions in the decision making process during an emergency or disaster. A plan might include: How to begin the process of assessing damage, taking inventory and measuring the impact on the business, nd utilizing an emergency file back up system that would protect any internal records and recover data that might otherwise be lost (Kelly & Peckham, 2002). In the case of Kaspa Financial Services, Mr. Smarten and the executive staff used this type of plan when they reorganized their staff and their duties, assessed the companys financial risks and dedication to their clients, and transferred their financial operations calls off site. When Mr. Smarten and his executive team are asked to consider Kaspas lobby for a triage center and temporary morgue, they would again go through the process of assessing the situation and reorganizing their staff. However, this time they will also have to rely on their ability to lead others toward what they believe would be the right thing to do.[3]
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As a financial institution, I feel that Kaspa does have an obligation to their investors and customers. However, Mr. Smarten and his staff also have a responsibility to evaluate what is morally and ethically right. There is complexity in decision making in extreme case. The competing emotional and pragmatic views shared by the various players in the case are valid, theres a lot on the line. It is not possible to truly separate business concern from community or ethical ones. You just have to gather as many facts as possible, seek advice from people whose judgment you trust, and make the best decision you can. In this case I would let the city use the lobby. To be sure ,there are drawbacks to that call. Being physically displaced from your headquarters comes at a cost, psychological ,most likely financial. Mishandling a trade is no small matter and neither damaged employee morale. At the same time making humane decision, and give morale a tremendous boost. At his firm they united around the cause of honoring those lost and supporting surviving families. At least one partner attended each funeral, and they made countless phone calls and prayers and visits to families of our lost. They also paid base salaries for the remainder of 2001 to surviving families and we paid total compensation exceeding each individuals best year. They offered medical benefits to the families for a minimum of 5 years, unintentionally setting the standard among World Trade Center tenants.They are fortunate enough to still offer the families coverage today. They tried to do the right thing on principle.[3]
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The powerful,often lasting positive effects of making a humane gesture in times of crisis outweigh the short term negatives.It galvanized their organization.[3]

INTRODUCTON OF THE PROJECT: This is a project we are given .In this project in the light of a case study The CEO cant afford to panic we have to make a report covering all important aspects and essentials of a report .The report tells how a CEOs job is important and that he cant afford to panic in pressure situations and crisis and in extreme circumstances it tells how a CEO has to deal with one such situation and how he overcomes the hurdles and handles the situation Our job in this article is also to enquire real life CEOs in our country to find out how they react and deal with such scenerios.Also they gave useful advices and recommendations on how to deal with such situations ,not to panic ,give a quick decision and survive the testing time and make preemptive measures to deal with natural catastrophes like earth quakes,fires etc.CEOS and high level employees with their knowledge and expertise tells and explains how they dealt and their learning experiences and real life stories .[1]

INTRODUCTION OF THE TOPIC:

Gerald Smarten, CEO of Kaspa Financial Services, was presiding over the regular Tuesday morning executive committee meeting in the glass-walled conference room that looked east over Massachusetts Bay. The management team was wrestling with the complexities of acquiring Huadong, a Shanghai-based investment firm. He glanced at his "watch: 8:10 already, and they still had three more agenda items to work through. I just dont trust their valuation of all of their assets, said Sarah Hicks, Kaspas CFO. The securities are straightforward, but She stopped mid-sentence as the building shook and a low rumble rose up from below. She and her colleagues looked at one another and then, almost as one, rushed to the window. Smoke was billowing out of the subway entrance across from Bostons historic South Station. Traffic had stopped, and people were pouring into the street. Oh my God! exclaimed Ben Lee, the firms general counsel. Theres a fire. Or worse, Smarten said quietly. Just a month earlier he had attended a citywide meeting convened by the mayor to discuss emergency response plans. It had seemed so abstract then: Experts had talked about everything from hurricanes to pandemic flu to, yes, a subway bombing. No one seemed to really believe that Boston was a major terrorist targetsnow emergency routes and swine flu containment tactics had been the order of the day although the mayor had expressed concern about a strike at the liquid natural gas storage facilities on the waterfront. A Timothy McVeigh type in a speedboat could incinerate downtown, he had warned. Now, images Smarten had seen of bombings in Madridand London flooded his mind. He tried to push them out. A fire or an accident. Im sure youre right, Ben. [2]
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THE CASE STUDY: Behind him, Sal Persano, the senior VP of marketing, was fumbling with the remote control to the boardroom television. He pushed buttons seemingly at random, managing only to initiate a video conference with the firms London office. Hicks, meanwhile, had stepped back from the window and was tapping furiously on her laptop. CNN is just reporting an incident so far, she said. No details yet. She continued to focus on the screen, surfing from site to site in search of concrete information. A cacophony of ringtones in the conference room competed with the sirens of emergency vehicles outside. The head of HR, Joan Kaczmarek, moved close to Smarten at the window. Its rush hour, she said. Our people are probably down there. Ill initiate a headcount in all departments. What else do you want to do? Smarten turned without answering her, as Persano had managed to get a news station on the large plasma screen at the far end of the room. The cameras showed them the details theyd missed from 20 floors up: Many of the people coming out of the subway were choking and bloodied. Certain words from the reporter cut through the confusion: attack, chemical, fatalities. But nothing was confirmed yet. Smarten noticed Dana Rossi, the chief investment officer, in the far corner of the room with her BlackBerry held to one ear and her finger in the other. He knew that Rossi would be on the phone to the trading desk two floors below them. Markets were faster than the media in spreading newsespecially bad news. If this was a simple subway accident, there wouldnt be a blip. If futures headed sharply down, it would indicate that this was part of something larger. Rossi returned Smartens gaze and shrugged her shoulders. [2]
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He looked back at Kaczmarek. Wheres Schlesinger? Get him up here now, he ordered. As if on cue, Paul Schlesinger burst into the room, slightly out of breath. Everyone stopped talking to hear what their security chief had to say. I just got off the phone with my contact at the police department. Its a bomb. No indication of chemicals or radioactive material at this point. Extensive casualties and fatalities. Theres been an explosion at North Station, too, he said. Its a coordinated attack. Thats all he can tell me. Do we evacuate? Kaczmarek asked. She glanced at Hickss computer screen, which showed a reporter interviewing a woman with tears streaming down her dust-covered face. Simultaneous attacks on the citys two major rail hubs at rush hour could mean hundreds of victims. They want us to sit tight, Schlesinger replied. Theres chaos enough out there. Smarten remembered the mayors final words at the emergency preparedness summit: The city cant do everything, he had said. You all have an important role to play. At the time it had sounded trite; now, with people dying outside, the words held fresh meaning. Paul, tell your contact that we want to know how we can help. In the meantime, well get organized here. HR is working on a census. Keep us informed. Smarten felt a sense of control returning. He said they may want to use our lobby and cafeteria, Schlesinger added. Whatever food we have is theirs for the taking, Smarten said. Well support the first responders and the victims.[2]
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Actually, theyre thinking about our space for a triage center and temporary morgue. Schlesinger stammered a bit. Hell be calling back in a few minutes. Smarten took note of the ashen faces of the executives around him. He was sure he looked no better himself. He had managed through market crashes. He knew that disciplined traders carried the day; panic was the ultimate enemy. He sought to demonstrate that now and motioned for the team to retake their seats around the table. He looked across at Rossi expectantly. Wall Street pre-opening numbers are down sharply, she said with a sigh. I think we need to move as much activity to the New York and Chicago offices as we canfast. Smarten nodded. That decision was the easy one. Theyd rehearsed it numerous times during disaster drills. An attack on Wall Street might close the markets, but one in Boston wouldnt. Kaspa would have to stay open for business in order to fulfill its obligations to clients. The Boston office traded mostly foreign currency, and although other offices didnt have the same level of expertise, theyd have to get by. But they had never rehearsed having the first floor of the Kaspa Tower transformed into a shelter for bleeding victims or the bodies of the dead. What are you going to tell the police when they call? asked Kaczmarek. We have to help, dont we? He heard a slight note of panic in her voice.[2] Smarten turned to his general counsel. Ben, issues? I dont want to sound coldhearted, the attorney said with a glance to Kaczmarek. But I am responsible for protecting this firm. If they ask and we volunteer our space, we may be open to a lot of liability issues. We should be covered by the Good
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Samaritan laws, but who knows what can happen with paramedics moving people in and out of here? Even if someone chokes on food we provide, we could be on the hook. Our facilities will suffer damage no matter what. If they commandeer our resources, however, I believe the liability rests with the city. I want to get an opinion from someone with more expertise. Schlesinger piped up. I understand the city will ask, but it wont take. And we wont have time to ask for a liability waiver or to get a second opinion. Were going to have to say yes or no pretty quickly. If they ask and we say no, Ben? Smarten asked. We should be clear, the counsel replied. From a legal point of view. Ethically, it may be another story, Smarten deliberated out loud. How do youhow do wefeel if someone dies because we didnt want their blood on our fancy Italian furniture? How do you feel if our name and logo appear in every news report, YouTube video, and Wikipedia entry about this bombing forever? Persano countered. Investors may give us credit for being good guys who stepped up during a crisis, or they may pull back from placing their money with a firm whose name is tightly tied to a terrorist attack. He glanced around the room to gauge reaction, then continued. No one will know if we decline. And even if they find out, there are sound business reasons for saying no. Joan, you must be thinking about the effect on the people who work here and who might want to work here in the future. No one is going to want to walk through a morgue every day.[2] Kaczmarek looked up from her PDA. Nor will they feel very good about a company that ignored its employees and the community in a crisis. We have 23 people missing this morning. If the police

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and EMS need our space, I say we give it to them and do anything else we can to help, she said forcefully. Londons down 22%, with no bottom in sight, Hicks interjected. I hate to be callous, but Sal has a point. Weve got to think about our shareholders. We want to be humane, yes, but we also have to consider the long-term interests of the firm and our investors. There are plenty of buildings around here they can use. This could tie up the lobby for days, and God knows no one will ever use the cafeteria again. And if we miss just one trade for a major client... Three of the 23 work for you, Sarah, was Kaczmareks terse retort. Smarten stood at the window. The smoke made it look like an eerily foggy morning. His heart told him to open the doors, but in his head, he knew that this wasnt his house; it was the office of the firm that employed him and expected sound stewardship of its assets. How should Gerald Smarten balance the needs of Kaspa and the community? As the head of a firm that sustained tragic and personal loss on September 11, 2001, I can attest to the complexity of making decisions under extreme duress. The competing emotional and pragmatic views shared by the various players in the case are valid; theres a lot on the line. Its not possible to truly separate business concerns from community or ethical ones. You just have to gather as many facts as possible, seek advice from people whose judgment you trust, and make the best decision you can. In this case, I would let the city use the lobby.[2]

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To be sure, there are drawbacks to that call. Being physically displaced from your headquarters comes at a costpsychological and, most likely, financial. Mishandling a trade is no small matter, and neither is damaged employee morale. At the same time, making a humane decision can give morale a tremendous boost. At my firm, we united around the cause of honoring those lost and supporting surviving families. At least one partner attended each funeral, and we made countless phone calls and prayers and visits to families of our lost. We paid base salaries for the remainder of 2001 to surviving families, and we paid total compensation exceeding each individuals best year. We offered medical benefits to families for a minimum of five yearsunintentionally setting the standard among World Trade Center tenants. We are fortunate enough to still offer the families coverage today. We tried to do the right thing on principle.

The powerful, often lasting positive effects of making a humane gesture in times of crisis outweigh the short-term negatives. It galvanized my organization and generated goodwill that helped us through some terribly dark days. Acting ethically during a crisis does affect the bottom line. In our case, it may have saved the whole enterprise. As a fixed-income trader early in my career, I was, and am, a numbers guy. Yet business is not solely about money. If Kaspas ability to trade was compromised by the decision to open its doors to the city, another firm might step in to help. Competitive dynamics change when something tragic like this occurs. Shortly after 9/11, some of our competitors shared revenue with us on transactions in which we had zero involvement. Bank of America donated office space that we used in the early months of piecing the company back together.[2]
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After a crisis, executives need to continue employing analytical and tactical thinking. Being a results-oriented businessperson is more important at a time like this than ever. But you need to be sure youre weighing all the factors in your deliberations, not just the numbers.[2]

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THE CASVE CYCLE:

Communication Analysis Synthesis Valuing Execution

Communication:(Identifying a gap) Communicate to employees about unexpected and unusual events like this disaster and educate them about how to deal with it. Analysis(Thinking About Alternatives): If things dont go according to plan,always have a plan B and evaluate suitable alternatives. Synthesis(Creating likely alternatives): Create alternatives ,plan up actions .What measures to deal with such events ,how employees should react to such event. And having a proper system to cope with such difficulty. Valuing(Prioritizing Alternatives): Choose which alternatives are better and can be a better ploy to deal with a disaster.Line them up and prioritize them according to their effectiveness. Execution(Taking Action to narrow the gap): Execute your plans ,strategies and tactics .Measure them and if any difference take steps to narrow the gap and fill the gap ,so that you reach your desired level and achieve your plans[4]

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CONCLUSION:

Mr leonard have been on the scene during a number of incidents like the one here, observing and analyzing the behavior of leaders, and I can fully identify with Gerald Smartens dilemma. There are valid reasons for saying yes or no to the citys request, and his senior staff is clearly divided. He has only a few minutes to reflect before he must take action. Smarten is familiar with appropriate crisis response in situations that are limited to his firm or industry. He quickly agrees, for example, to Dana Rossis recommendation to move trading activity to the other offices. But he struggles when facing a novel threat that requires him to think about Kaspas connectivity with the city. That isnt unusual; many of the private-sector participants in emergency preparedness summits my colleagues and I lead tend to focus on narrow, high-probability risks. A terrorist attack in this country is a low-probability riskuntil it happens. Smarten needs to focus on the resilience of his staff and, by extension, his firm and the city as a whole. Resilience has three components: individual (personal coping strategies); social (support from family, friends, neighbors, and coworkers); and institutional (support from the police and fire and emergency medical services). The essential core is the individual component. In the face of a threat, especially a novel one, we all go to the emotional basement: Our primitive fight, flight, or freeze survival response takes over. Smarten gets quiet; Persano fumbles with the remote; Hicks burrows into her computer. These are all evidence of panic.

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Fortunately, Smarten begins to climb out of the basement when he directs his team into action. He uses routine and planned activities to start moving the group back toward more normal, and then more strategic, thinking. To answer the citys request, Smarten needs to answer this question first: Which course of action will help Kaspas employees and the citizens of Boston regain equilibrium fastest? Which choice will help the most people bounce back? If Smarten and Kaspa Financial Services embrace the citys request as a human and civic responsibility, I believe that they will be rewarded. Theyll earn greater loyalty and engagement from employeesafter all, 23 of them could be among those helped by the triage center. And investors will appreciate that resilient individuals will be able to better carry out their fiduciary duties.

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PROPOSAL:

In order to make this reported we visited a construction company of soil testing and material testing company namely ,Geo Coastal.They entertained us well and gave valuable knowledge about their experiences,they take preventive measure to avoid accidents and survey their labs regularly,also they are careful in conducting their experiments and soil testing procedures. Reference of Organization and Personal Details of the Interviewees: Mr. Abdul Quddus Qurashi Director Geo Costal Lab. Cell no : 03132777802, Office no : 02134980543

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RECOMMENDATIONS:

We recommend that the companies should always be ready for any type of situation .Training employees for such events,creating awareness and letting all the employees know what to do in a situation.The fire broke out in our case study was a disaster,but in such situations CEOs cant panic and should direct employees as to how they can save their lives.How to evacuate the building in such situations,use basements or take any other necessary actions.In this case for example employees could have phoned the fire brigade to put off the fire .Also rescue teams and 911 could be called. The company should explicitly have plans and procedures to facilitate employees.Mostly importantly not to panic in such situations and soothe and calm employees and remain in senses to save themselves and also others. Emergency and disaster plans are growing popularity in companies ,so Kapsa should also promote such plans and actions to further avoid such circumstances .Also by doing this and stepping up and being bold the company will earn a good reputation and investors will look up to them as a responsible ,caring and efficient company and they might attract investors and may increase their goodwill, name ,sales and profits.Also if company fails to save the suffering ones then,paying compensations and benefits to the affected is also advisible as it is both ethical and the right thing to do.[4]

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BIBLIOGRAPHY: APPENDIX A Books and Articles: Ceo cant afford to panic [1] Author:Eric J.McNulty Internet Sources: http://hbr.org/2010/03/hbr-case-study-the-ceo-cant-afford-topanic/ar/7 [2] http://www.oppapers.com/essays/The-Ceo-Can-t-Afford-ToPanic/917990 [3]

Primary Source: Visit and Interview [4] APPENDIX B Questionnaire: Q1-How do you make your company decisions? Q2-Does employees have a say in decisions? Q3-How do you deal with pressure situations? Q4-How do you make quick and right decisions? Q5-How do avoid panic in making decisions that can effect the companys reputation and good will? Q6- Do you have any preemptive measures to deal with sudden disaster or a crisis situation near or in your organization?
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Q7-If the disaster is not in your organization but is near and people dealing with it,how do you react? Q8-Have you ever faced with such situation in the past? Q9-If yes how did you react to handle the problem? Q10-Do you think organizations should be prepared and optimistic to deal with such situations? Q11-Do you think not getting panic and remain calm is the key To deal with such circumstances? Q12-Have you read the case study The CEO cant afford to panic if yes ,what are your thoughts about the case?

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