Baljeet Kaur Samra / OUGD203 YCN Student Awards 2011 - 2012 / Swarovski

Attract the next generation of Swarovski fans Working in collaboration with Sadie Thompson as well as Sinead OHerlihy a 3rd year Fashion student at Leeds College of Art.

Although the brief was set by Swarovski, after gathering a broad range of research we soon realised that the brief set was already being fulfilled by a new Swarovski sub-brand called Lola & Grace. It was hard to ignore the development of the subbrand so myself and Sadie made the decision to move away from Swarovski and create a range of promotional packaging for Lola & Grace.

Through our combined research about Lola & Grace myself and Sadie took the decision to produce a range of limited packaging that was inspired by the jewellery as well as the latest fashion. By working with Sinead OHerlihy we wanted to propose the idea of having a clothing range that complemeted the Lola & Grace jewellery.

1:6

Concept

Baljeet Kaur Samra / OUGD203 YCN Student Awards 2011 - 2012 / Swarovski
Attract the next generation of Swarovski fans Working in collaboration with Sadie Thompson as well as Sinead OHerlihy a 3rd year Fashion student at Leeds College of Art.

Going for a simple square box design, made especially for rings, but can also package other jewellery. Making it slightly more quirky by making the lid slightly angled rather than straight across, this ensures the pattern is revealed around the box.

Making the base and lid of the box seprate with the middle section designed to have a pattern printed onto it, so the lid sits just onto the middle section of the packaging.

2:6

Packaging

Baljeet Kaur Samra / OUGD203 YCN Student Awards 2011 - 2012 / Swarovski
Attract the next generation of Swarovski fans Working in collaboration with Sadie Thompson as well as Sinead OHerlihy a 3rd year Fashion student at Leeds College of Art.

The initial starting point behind the packaging was to creating vector based patterns that were inspired by the new range of jewellery. After created a series of patterns we found that we needed something that was more relevant to the fashion range designed by Sinead OHerlihy, as these patterns just didnt work as well.

After the vector based patterns I began working on patterns that were more organic, using water colour paints. These fitted the range of jewellery as well as the dresses designed by Sinead. As well as the idea behind the patterns myself and Sadie also decided to make sure we kept a limited colour palette so that the different packaging would still tie in together.

3:6

Patterns

Baljeet Kaur Samra / OUGD203 YCN Student Awards 2011 - 2012 / Swarovski
Attract the next generation of Swarovski fans Working in collaboration with Sadie Thompson as well as Sinead OHerlihy a 3rd year Fashion student at Leeds College of Art.

Using the individual water colour patterns that I had created, I scanned them in to create repeated patterns in illustartor, this meant the pattern was slightly more condensed and worked across the packaging.

Myself and Sadie decided to go for creating two repeated patterns each so we had four different packaging concepts with two of our patterns each. We decided to keep the colours similar across all the packaging.

4:6

Packaging

Baljeet Kaur Samra / OUGD203 YCN Student Awards 2011 - 2012 / Swarovski
Attract the next generation of Swarovski fans Working in collaboration with Sadie Thompson as well as Sinead OHerlihy a 3rd year Fashion student at Leeds College of Art.

Using the original water colour patterns to be printed onto the gift bags. Looking at which patterns suite the rest of the packaging prints ensuring the colours tie the packaging together.

After myself and Sadie and started working with Sinead we found that she was showcasing her collection at Manchester Fashion Week, we thought it would be a great idea to create the gift bags and packaging as promotional material that could be given out to VIP guests at Manchester Fashion Week.

5:6

Gift Bag

Baljeet Kaur Samra / OUGD203 YCN Student Awards 2011 - 2012 / Swarovski
Attract the next generation of Swarovski fans Working in collaboration with Sadie Thompson as well as Sinead OHerlihy a 3rd year Fashion student at Leeds College of Art.

As well as the packaging, we had proposed the idea of merging the Lola & Grace store with the House of Herlihy. We felt that this would ensure the consumers would engage with the brand more as well as giving up and coming fashion designers exposure. Although the proposal was based on a merger with the House of Herlihy, it could easily work with any up and coming designer.

We both came up with individual for the shop front, seeing what we could create, after talking about our designs we were able to come together to create the final shop front which included the most relevant aspects of our designs.

6:6

Shop Front