ASSIGMENT

ANSWER THE QUESTION

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1. What are some basic questions to ask when deciding on the legal form to choose for a small business ? What extent is your family able to endure the physical, psychological, , and emotional strains associated with running the business ? How easy is it to start, operate, and transfer to others your interest in the company ? What extent are you and your family willing to accept the financial risks involved, including being responsible for not you only your own losses and debts but also those of other people ? How much information about your self, your family, and your economic , status are you willing to make public ? 2. Define proprietorship, partnership, corporation, limited-liability company, coorperative, and joint venture Proprietorship is a business that is owned by one person. Partnership is a business owned by two or more persons who have unlimited liability for its debts and obligations . Corporation is a legal entity separate from its owners, because owners arent personally responbility for its liabilities . Limited-liability company is the combines the advantages of a corporation , such as liability protection , with benefits of a partnership, such as tax advantages . Coorperative is a business owned by and operated for the benefit of pattrons using its services. Joint venture is a form of temporary partnership whereby two or more firms join in a single endeavor to make a profit . 3. What are some advantages and disadvantages of a proprietorship ? Advantages Secrery Unique tax advantages Owner doesnt have to share profits Relative freedom of action and control Easiest and simplest form to organize , operate, and dissolve Disadvantages Limited capital Difficulty in obtaining credit Inadequate management and employee skills Unlimited liability for the firms debts

 Limited life because business and owner are legally the same 4. What are some advantages and disadvantages of partnership ? Advantages Easy to form Division of labor and management responsibility Can use ideas and plans of more than one person Specialized skills available from individual partners Can raise more capital since good credit maybe available Obtains financial resources from more than one person Disadvantages Limited life Unlimited liability for debts of the firm Each partner is responsible for the acts of every other partner An impasse may develop if the partners become incompatible Death of any one of the partners terminates the partnership A partner cannot obtain bonding protection againts the acts of the other partner

5. What are advantages and disadvantages of a coorporation? Advantages Can have resprentative management Ease of raising large amounts of capital Legal entity separate and distinct from its owners as individuals . Relatively permanent , since life of firm not affected by loss of any shareholder. Owners liability for the firms debt limited to their invesment in it Disadvantages Impersonal Owners have limited interest in firms activities except profit High incorporation fees and high taxes,espesially double income taxation Burdensome procedurs,report, and statement required by government Powers limited to those stated in charter-maybe difficult to do business in another state .

6. Distinguish between a general partnership and limited partnership ? General partnership is each partner actively participates as an equal in managing the business and being liable for the acts of other partners Limited partnership is one or more general partners conduct the business. While one or more limited partners contribute capital but do not participate in management and are not held liable for debts and the general partners. 7. Distinguish between a C corporation , an S corporation , and limited-liability company (LLC)

The C corporation is a regular corporation that provides the protection of limited liability for shareholders, but its earnings are taxed at both the corporate and shareholders levels. Limited-Liability company (LLC) combines the advantages of a corporation , such as liability protection , with the benefits of a partnership, such as tax advantages.

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1. What are some important factors to consider in chossing the type of business to enter? Product Planning Budget Places 2. How can you identify a business you would like to own? What characteristic do you have that would help make that business succesful? I must to eliminating the least attractive ideas from consideration and then concentrate on selecting the most desirable one . Some characteristic that i choose which can help us to make a business succesed are you must do what you enjoyed, after that you must take it to do seriously , plan everything, manage your money wisely , it can make ur business have a good quality, Become a shameless self-promoter (without becoming obnoxious), create a competitive advantage , its means you must see the unique way to get a consumer .and the last important is get and stay organized . The best place to start to identify is to find your appropiate market niche . and the process is called niche marketing . Niche Marketing is the process of finding a small but profitable demand for somethimg and producing a costomade product for that market. 3. How do you determine the market for a product ? your share of that market ? First, you must see in your domain , what is consumer need and after that u must eliminating your ideas with the attractive one . When u start ur business dont forget to promote your product that you sell with the attractive way too. So , consumer interest to buy your product . show the best quality of your product . 4. What are some characteristic you should consider in studying the potential market for a proposed bussiness? Search for and identify a needed product Study the market for the product, using as many sources of information as feasible Decide wheter to start a new business, buy an existing one, or buy a franchise. Make strategic plans, including setting your mission , strategic objectives and strategies Make operational plans , including setting policies, budgets , standards, procedures, and ,methods, and planning the many aspects of producing and marketing the product. Make financial plans, including estimating income and expenses,estimating initial investment, and locating sources of funds Develop these plans into a detailed business plan

Implement the plan

5. A. What are some reasons for and againts starting a new business? Economy , alot of individuals will start a business when they cannot find a regular 9 to 5 job . When the economy is bad , many people take the opportunity to build a business and develop a clientele. Own Boss, anyone who wants to be her own boss will start her own business. Some people have the entrepreneurial spirit and like a challenge. Financial Idependence, a lot of people will start their own business because they are looking for financial independence . If you put in the time and dedicate your self to your business, you may be able to hit your financial goals. Freedom, if you are looking for freedom , you may want to start your own business . Many people like the idea of not being restricted by the rules and regulations of a job .When you have your own business, you set your own hours and come and go as you please . Initialy, many owners may needtowork more hours perday than a standard job. But when the business is established, they maybe able to take time off and hire help to run the business. Passion, if you uhappy or youdont feel fulfilled with your current job, self-employment may be a good avenue to pursue. You can start a business doing something that you enjoy. Work From Home, With your own business , you may be able to work from home and not worry about commuting,saving money on travel-related expenditure. B. What are some reasons for and againts buying an existing business? Price, some people who are trying to unload their falling small business are willing to give it up for a price that would cost less to you to buy than to start up completely. You can then take the money you saved by purchasing it instead of starting it up yourself and put it towards marketing efforts or ways to improve the existing products or services. You already know what doesnt work. When observing a small business from as an outside party, it is sometimes easier to figure out what is working than it is when it is your own business that you have started and invested so much into. The owner of the failing business should be completly upfront about what is going wrong , so you have a good idea already of what need to be fixed. There is a built in customer base. Even if a business is failing it will more than likely still have a following, however small, of customers or in the very least , leads. This is beneficial because you dont have to start from scratch in finding costumers, which many will agree is the most difficult part of starting a business You can bring the new ideas to the business . A brand new owner can breathe life into a failing and have people excited about it . After you buy a failing business , you can then advertise it as having new owners and hold hold a grand and revamping of the company will bring renewed interest and help to get the business back off the ground. You can skip the start up . Starting a business from the ground up is hard work, Just starting a business can deplete savings and take a great deal of time . Buying an already-

existing business (even it is failing )will still save the new owners the hassle of the legalities and other complicated and expensive issues associated with small business start up. C. What are some reasons for and againts buying a franchise? Track Record of Success, one of the biggest advantages of franchising is that the company is building a brand on a regional or national basis that should have value in the eyes of costumers youre trying to attract Strong Brand, one of the biggest advantages of franchising is that the company is building a brand on a regional or national basis that should have value in the eyes of costumers youre trying to attract Training Programs, a good franchise company has training programs design to bring you up to speed on the most succesfull method to run the business Ongoing Operational Support, Franchise company have staff dedicated to providing ongoing assistance to franchises. Marketing Assistance, the franchise company has marketing assistance to provide you with proven tools and strategies for attracting and retaining costumers. Real Estate Assistence, most franchise have manuals and other documentation , as well as staff, to help you find the right site and negotiate the best possible deal on your site . Construction Assistence , franchise company can also provide a wonderful benefit in helping you design the layout of the business and select the right contracors to do your build out, as well as you get the exact mix of furniture and equipment you need to maximize the efficiency of your initial investment. Purchasing Power, a good franchise can take advantage of the buying power of the entire system to negotiate prices for everything you need at significantly lower levels than you could achieve as an independent operator. Risk Avoidance, this one is so important , the biggest reason to buy a franchise is that . if ure smart it will help you avoid much of the risk of starting a new business. 6. What distinguish a franchise from an independent small business? Franchise is a marketing system that permits the franchise to conduct business as an individual owner under the trems and conditions set by franchiser. But small business is they generate only a small proportion of busines revenue . 7. What are two most important forms of franchising ? describe each ? Product and trademark franchising Franchise acquire the right to sell the franchisers product and use its trademark, but they are relatively free to use their own operating methods Business format franchising The franciser determines virtually every aspect of the franchisees operations, including management policies accounting methods, reporting forms, design, and furnishings. 8. Describe why franchising growing rapidly ?

Business format franchising has increased steadly because it provides a ready market and management system and the failure rate is lower than for independent businesses. Franchising sales have more than doubled in the last decade, and the number of establishment is also increasing . Franchising is strongest in retailing , accounting for about 41 percent of retail sales . Minority ownership of franchises is also growing , and special effort are being made to encourage minority franchising . 9. What are some expected areas of growth for franchising in the future ? Over the next five years , the franchise sectors globally will grow at an annualised rate of at least 10 percent per year and this rate of growth is expected to be much higher in the world developing economies. 10. Why is franchising growing internationally? We can see the success achieved by some U.S franchises has resulted growing global interest and oppotunity. One survey found that an estimated 20 percent of U.S franchisers operate internationally by means of company units, master licences, individual franchises, or join ventures. Growing franchise industries also include maid and personal services, home improvement, business aids and services (such as accounting, collections, and personnel service). Automobile products and services, weight-control centers, hair salons and services and private postal services . 11. What is happening to opportunities in franchising for minorities? According to a study of 366 franchise chains in 60 business , about 10 percent of franchises were operated by members of minorities . While the major barriers continue to be lackj of financing and experise, minority ownership is now growing. According to Shingler-Hollis Investment Group, a small business development/franchise consultant , the minority community is insisting on getting more information from franchisers. The result is that franchise executives and government agencies are increasingly alerting potential franchises to franchise opportunities, including financing, training, and support activities. DISCUSSION CASE

Sue Thinks of Going into Business

1. What do you see as Sues alternative? I think Sues future will be better in marketing, because she has graduated from marketing school. So, she has competence in marketing, beside that, her career in marketing has guarantee in bigger salary than being a truck driver. And she could get profit to fulfill her family needs. 2. What are Sues qualifications for going into business for herself?

She already has a modal to build a small business. After running a small business she will get a profit to develop their business become bigger than before. She can invest her money from her profit for her familys future. Not only that, but also she as a basic knowledge in marketing school. So, she has competence, and builds the business to develop her business based on her knowledge. 3. What are Sues deficiencies? First, she doesnt have any experience in business before. Next, she has a family and she must take care for her children. Because of that, she cannot manage her time between her family and her business. So, she doesnt have much time for her family, because she is too busy in her business activity. 4. What do you think of Sues uncles profit prediction? She must refuse her uncles suggestion, because she can develop her business by herself. Because she has potential in her business. She can produced, distributed, and promoted the product in her business, and finally she can increase the profit and optimistic to advance her business. 5. What do you recommended to Sues do? Based on our opinion, she must running her business well by make the production process efficiently and effectively, she can promote her product with higher price, and distribute her product in right place. So, her product can be sold quickly. And the revenue can increase the profit. Then, she can determine the right market and the product can purchase for all kind of people.

Example of Company DESIRES

Desire is a sense of longing for a person or object or hoping for an outcome. Desire is the fire that sets action aflame. The same sense is expressed by emotions such as "craving" or "hankering". When a person desires something or someone, their sense of longing is excited by the enjoyment or the thought of the item or person, and they want to take actions to obtain their goal. The motivational aspect of desire has long been noted by philosophers While desires are often classified as emotions by laypersons, psychologists often describe desires as different from emotions, psychologists tend to argue that desires arise from bodily structures, such as the stomach's need for food, whereas emotions arise from a person's mental state. Marketing and advertising companies have used psychological research on how desire is stimulated to find more effective ways to induce consumers to buy a given product or service. While some advertising attempts to give buyers a sense of lack or wanting, other types of advertising create desire associating the product with desirable attributes, either by showing a model with the product.

NEED
A need is something that is necessary for organisms to live a healthy life. Needs are distinguished from wants because a deficiency would cause a clear negative outcome, such as dysfunction or death. Needs can be objective and physical, such as food, or they can be subjective and psychological, such as the need for self-esteem. On a social level, needs are sometimes controversial. Understanding needs and wants is an issue in the fields of politics, social science, and philosophy. To most psychologists, need is a psychological feature that arouses an organism to action toward a goal, giving purpose and direction to behavior. One of the problems with a psychological theory of needs is that conceptions of "need" may vary radically between different cultures or different parts of the same society. One person's view of need may easily be seen as paternalistic by another.

WISH
A wish is a hope or desire for something. Fictionally, wishes can be used as plot devices. In folklore, opportunities for "making a wish" or for wishes to "come true" or "be granted" are themes that are sometimes used

In fiction a wish is a supernatural demand placed on the recipient's unlimited request. When it is the center of a tale, the wish is usually a template for amorality tale, "be careful what you wish for"; it can also be a small part of a tale, in which case it is often used as a plot device. You can wish on many things for example: wishing wells, dandelions when you blow the seeds, stars and much more. When you wish in a well you throw money in, in the hope your wish comes true, the money normally goes to a charity. Classically the wish provider is often a spirit, Genie or similar entity, bound or constrained within a commonplace object (Aladdin's oil lamp for example) or a container closed with Solomon's seal. Releasing the entity from its constraint, usually by some simple action, allows the object's possessor to make a wish. The subservience of the extraordinarily powerful entity to the wisher can be explained in several ways. The entity may be grateful to be free of its constraint and the wish is a thank-you gift. The entity may be bound to obedience by its prison or some other item that the wisher possesses. The entity may, by its nature, be unable to exercise its powers without an initiator. A common problem is the granter of the wish being either extremely literal or through malice granting the request in a manner designed to cause maximum distress (such as a request for wealth being granted through inheritance/insurance on the death of a loved one). Certain authors have also tried an "always on" approach: the careless use of the word "wish" in everyday conversation having, often unpleasant, consequences. In practice, Some cultures have customs in which people are encouraged to "make a wish", such as blowing out the candles on a birthday cake, seeing a shooting star at night, tossing a coin into a wishing well orfountain or breaking the wishbone of a cooked turkey. Many believe such wishes can only come true if you keep them a secret from other people. Others, on the other hand, believe that wishes come true only if you tell them to someone else

WANT
The idea of want can be examined from many perspectives. In secular societies want might be considered similar to the emotion desire, which can be studied scientifically through the disciplines of psychology or sociology. Want might also be examined in economics as a necessary ingredient in sustaining and perpetuating capitalist societies that are organised around principles like consumerism. Alternatively want can be studied in a non-secular, spiritual, moralistic or religious way, particularly by Buddhism but also Christianity, Islam and Judaism. In economics, a want is something that is desired. It is said that every person has unlimited wants, but limited resources. Thus, people cannot have everything they want and must look for the most affordable alternatives. Wants are often distinguished from needs. A need is something that is necessary for survival (such as food and shelter), whereas a want is simply something that a person would like to have.[1] Some economists have rejected this distinction and maintain that all of these are simply wants, with varying

levels of importance. By this viewpoint, wants and needs can be understood as examples of the overall concept of demand.

Nestl Company

About nestle
The world's leading Nutrition, Health and Wellness company. Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. The Company was founded in 1866 by Henri Nestl in Vevey, Switzerland, where our headquarters are still located today. We employ around 280 000 people and have factories or operations in almost every country in the world. Nestl sales for 2010 were almost CHF 110bn. The Nestl Corporate Business Principles are at the basis of our companys culture, developed over 140 years, which reflects the ideas of fairness, honesty and long-term thinking.

Strategy - Nestl Roadmap to Good Food, Good Life

Nestls objectives are to be recognised as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry. We believe that leadership is not just about size; it is also about behaviour. Trust, too, is about behaviour; and we recognise that trust is earned only over a long period of time by consistently

delivering on our promises. These objectives and behaviours are encapsulated in the simple phrase, Good Food, Good Life, a phrase that sums up our corporate ambition. The Nestl Roadmap is intended to create alignment for our people behind a cohesive set of strategic priorities that will accelerate the achievement of our objectives. These objectives demand from our people a blend of long-term inspiration needed to build for the future and short-term entrepreneurial actions, delivering the necessary level of performance.

Competitive advantages True competitive advantage comes from a combination of hard-to-copy advantages throughout Unmatched product and the value chain, built up over decades. brand portfolio Unmatched R&D capability Unmatched geographic presence People, culture, values and attitude There are inherent links between great products and strong R&D, between the broadest geographic presence and an entrepreneurial spirit, between great people and strong values.

Growth drivers These four areas provide particularly exciting prospects for growth. They are applicable across all our categories and around the world. Everything we do is driven by our Nutrition, Health and Wellness agenda, Good Food, Good Life, which seeks to offer consumers products with the best nutritional profile in their categories

Nutrition, Health and Wellness Emerging markets and PPP Out-of-home leadership Premiumisation

Operational pillars Nestl must excel at each of these four inter-related core competences. They drive product development, renewal

Innovation & Renovation Wherever, whenever, however Consumer communication Operational efficiency

and quality, operational performance, interactive relationships with consumers and other stakeholders and differentiation from our competitors. If we excel in these areas we will be consumer-centric, we will accelerate our performance in all key areas and we will achieve excellence in execution.

We are seeking to achieve leadership and earn that trust by satisfying the expectations of consumers, whose daily choices drive our performance, of shareholders, of the communities in which we operate and of society as a whole. We believe that it is only possible to create long- term sustainable value for our shareholders if our behaviour, strategies and operations are also creating value for the communities where we operate, for our business partners and, of course, for our consumers. We call this Creating Shared Value. We are investing for the future to ensure the financial and environmental sustainability of our actions and operations: in capacity, in technologies, in capabilities, in people, in brands, in R&D. Our aim is to meet todays needs without compromising the ability of future generations to meet their needs, and to do so in a way which will ensure profitable growth year after year and a high level of returns for our shareholders and society at large over the long-term.

Our Brands
Most people know us through our brands. Our portfolio covers almost every food and beverage category giving consumers tastier and healthier products to enjoy at every eating occasion and throughout lifes stages including times of special nutritional need. Here is a sample of some of our brands. For more information, visit our Brands section.

BRANDS
Baby foods ( Cerelac, Gerber, Gerber Graduates, NaturNes, Nestum ) Bottled water ( Nestl Pure Life, Perrier, Poland Spring, S.Pellegrino ) Cereals ( Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik Cereal ) Chocolate & confectionery ( Aero, Butterfinger, Cailler, Crunch, Kit Kat, Orion, Smarties, Wonka) Coffee ( Nescaf, Nescaf 3 in 1, Nescaf Cappuccino, Nescaf Classic,NescafDecaff, Nescaf Dolce Gusto, Nescaf Gold, Nespresso )

Culinary, chilled and frozen food ( Buitoni, Herta, Hot Pockets, Lean Cuisine, Maggi, Stouffer's, Thomy ) Dairy ( Carnation, Coffee-Mate, La Laitire, Nido ) Drinks ( Juicy Juice, Milo, Nesquik, Nestea ) Food service ( Chef, Chef-Mate, Maggi, Milo, Minors, Nescaf, Nestea, Sjora,Lean Cuisine, Stouffer's ) Healthcare nutrition ( Boost, Nutren Junior, Peptamen, Resource ) Ice cream ( Dreyers, Extrme, Hagen-Dazs, Mvenpick, Nestl Ice Cream ) Petcare ( Alpo, Bakers Complete, Beneful, Cat Chow, Chef Michaels Canine Creations, Dog Chow, Fancy Feast, Felix, Friskies, Gourmet,Purina, Purina ONE, Pro Plan ) Sports nutrition ( PowerBar ) Weight management ( Jenny Craig )

Nestl's Corporate Business Principles

The Nestl Corporate Business Principles are at the basis of our companys culture, which has developed over the span of 140 years. Since Henri Nestl first developed his successful infant cereal FarineLacte, we have built our business on the conviction that to have long-term success for our shareholders, we not only have to comply with all applicable legal requirements and ensure that all our activities are sustainable, but additionally we have to create significant value for society.

At Nestl we call this Creating Shared Value.

The new version of our Corporate Business Principles, updated in June 2010, will be handed over to each of our 280000 employees by the end of 2010 and accompanied by basic learning and training tools. As of 2011, a modular training programme will be rolled out on the various components of the Corporate Business Principles. The depth and focus of the trainings will be established in accordance

with the materiality for the different functions within the company. For example, the training on the human rights components will focus on managers and employees in countries of higher human rights risks as a priority, with the aim to having completed the first training cycle by the end of the year. Our Corporate Business Principles will continue to evolve and adapt to a changing world, our basic foundation is unchanged from the time of the origins of our Company, and reflects the basic ideas of fairness, honesty, and a general concern for people. Nestl is committed to the following Business Principles in all countries, taking into account local legislation, cultural and religious practices:

1.Nutrition, Health and Wellness Our core aim is to enhance the quality of consumers lives every day, everywhere by offering tastier and healthier food and beverage choices and encouraging a healthy lifestyle. We express this via our corporate proposition 'Good Food, Good Life'. 2.Quality Assurance and product safety Everywhere in the world, the Nestl name represents a promise to the consumer that the product is safe and of high standard. 3. Consumer Communication We are committed to responsible, reliable consumer communication that empowers consumers to exercise their right to informed choice and promotes healthier diets. We respect consumer privacy. 4. Human rights in our business activities We fully support the United Nations Global Compacts (UNGC) guiding principles on human rights and labour and aim to provide an example of good human rights and labour practices throughout our business activities. 5. Leadership and personal responsibility Our success is based on our people. We treat each other with respect and dignity and expect everyone to promote a sense of personal responsibility. We recruit competent and motivated people who respect our values, provide equal opportunities for their development and advancement, protect their privacy and do not tolerate any form of harassment or discrimination 6. Safety and health at work We are committed to preventing accidents, injuries and illness related to work, and to protect employees, contractors and others involved along the value chain

7. Supplier and customer relations We require our suppliers, agents, subcontractors and their employees to demonstrate honesty, integrity and fairness, and to adhere to our non-negotiable standards. In the same way, we are committed towards our own customers. 8. Agriculture and rural development We contribute to improvements in agricultural production, the social and economic status of farmers, rural communities and in production systems to make them more environmentally sustainable. 9. Environmental sustainability We commit ourselves to environmentally sustainable business practices. At all stages of the product life cycle we strive to use natural resources efficiently, favour the use of sustainably-managed renewable resources, and target zero waste. 10. Water We are committed to the sustainable use of water and continuous improvement in water management. We recognise that the world faces a growing water challenge and that responsible management of the worlds resources by all water users is an absolute necessity.

Nestl continues to maintain its commitment to follow and respect all applicable local laws in each of its markets.

Management

NESTL LEADERS: Peter Brabeck-Letmathe, left, Nestl Chairman and Paul Bulcke, Nestl Chief Executive Officer (CEO).

Nestl has a Board of Directors, led by our Chairman Peter Brabeck-Letmathe, who was the former Nestl CEO. There are 15 members of the Board of Directors. Full details of each member and the committees that they operate within can be found in our Board of Directors section. The day to day management of the Nestl business is taken care of by our Executive Board members. The 13 designated Board Members manage diverse parts of the global business and a full curriculum vitea of each member can be found in the Executive Board section. You can also download the Organisational Chart The Nestl Group is managed by geographies (Zones Europe, Americas and Asia/Oceania/Africa) for most of the food and beverage business, with the exceptions of Nestl Waters, Nestl Nutrition, Nestl Purina Petcare, Nespresso, Nestl Professional and Nestl Health Science which are managed on a global basis - these we call the Globally Managed Businesses. We also have joint ventures such as Cereal Partners Worldwide and Beverage Partners Worldwide.

The history

Henri Nestl (1814 - 1890)

One of the original Nestl chocolate adverts

The first Nestl logo 1868 1866-1905 The key factor which drove the early history of the enterprise that would become the Nestl Company was Henri Nestl's search for a healthy, economical alternative to breastfeeding for mothers who could not feed their infants at the breast. In the mid-1860s Nestl, a trained pharmacist, began experimenting with various combinations of cow's milk, wheat flour and sugar in an attempt to develop an alternative source of infant nutrition for mothers who were unable to breast feed. His ultimate goal was to help combat the problem of infant mortality due to malnutrition. He called the new product FarineLactee Henri Nestl. Nestl's first customer was a premature infant who could tolerate neither his mother's milk nor any of the conventional substitutes, and had been given up for lost by local physicians. People quickly recognized the value of the new product, after Nestl's new formula saved the child's life and within a few years, FarineLactee Nestl was being marketed in much of Europe. Henri Nestl also showed early understanding of the power of branding. He had adopted his own coat of arms as a trademark; in his German dialect, Nestl means 'little nest'. One of his agents suggested that the nest could be exchanged for the white cross of the Swiss flag. His response was firm: "I regret that I cannot allow you to change my nest for a Swiss cross .... I cannot have a different trademark in every country; anyone can make use of a cross, but no-one else may use my coat of arms." Meanwhile, the Anglo-Swiss Condensed Milk Company, founded in 1866 by Americans Charles and George Page, broadened its product line in the mid-1870s to include cheese and infant formulas.The Nestl Company, which had been purchased from Henri Nestl by Jules Monnerat in 1874, responded by launching a condensed milk product of its own. The two companies remained fierce competitors until their merger in 1905. Some other important firsts occurred during those years. In 1875 Vevey resident Daniel Peter figured out how to combine milk and cocoa powder to create milk chocolate. Peter, a friend and neighbor of Henri Nestl, started a company that quickly became the world's leading maker of chocolate and later merged with Nestl. In 1882 Swiss miller Julius Maggi created a food product utilizing legumes that was quick to prepare and easy to digest.

His instant pea and bean soups helped launch Maggi & Company. By the turn of the century, his company was producing not only powdered soups, but also bouillon cubes, and sauces and flavorings.

Suppliers
The Nestl Supplier Code establishes non-negotiable minimum standards that we ask our suppliers, their employees, agents and subcontractors to respect and to adhere to at all times when conducting business. In our Corporate Business Principles, Nestl commits to foster responsible practices in our supply chain. The Nestl Supplier Code helps to implement this commitment. We want to ensure both responsible sourcing and supplier relationships that deliver a competitive advantage. The Nestl Supplier Code is an integral part of all purchase orders, supply contracts and is being integrated into all other commercial agreements. The Nestl Supplier Code is implemented in each market and business and is applicable to all suppliers.

Nutrition, Health & Wellness

Good Food, Good Life

Nutrition, Health and Wellness is Nestls strategic direction. We want you to be able to make healthy choices about your food and beverages. We also believe that good food sometimes means treating yourself! We aim to make your life more pleasurable because our products not only taste better; but they are also more nutritious. Here we have listed some of the local sites that will provide you good local information about Nutrition, Health and Wellness. We will change and add to these addresses from time to time, so be sure to come back often to check on the links for Good Food, Good Life. CONCLUSION

Desire is a sense of longing for a person or object or hoping for an outcome. Desire is the fire that sets action aflame. The same sense is expressed by emotions such as "craving" or "hankering". A need is something that is necessary for organisms to live a healthy life. Needs are distinguished from wants because a deficiency would cause a clear negative outcome, such as dysfunction or death.
A wish is a hope or desire for something. Fictionally, wishes can be used as plot devices. In folklore, opportunities for "making a wish" or for wishes to "come true" or "be granted" are themes that are sometimes used want can be examined from many perspectives. In secular societies want might be considered similar to the emotion desire, which can be studied scientifically through the disciplines of psychology or sociology The relationship between desire, need, wish, and want are very dependent of each other . if in between them doesnt exist, then there would be no them

REVERENSI

About desire , want, wish, need Id.wikipedia.org Nestle Company www.nestle.com

SMES (SMALL MEDIUM AND ENTERPRISES)

Small and medium enterprises (also SMEs, small and medium businesses, SMBs, and variations thereof) are companies whose headcount or turnover falls below certain limits.

Internasional Usage

The abbreviation SME occurs commonly in the European Union and in international organizations, such as the World Bank, the United Nations and the WTO. The term small and medium businesses or SMBs is predominantly used in the USA. EU Member States traditionally have their own definition of what constitutes an SME, for example the traditional definition in Germany had a limit of 255 employees, while, for example, in Belgium it could have been 100. But now the EU has started to standardize the concept. Its current definition categorizes companies with fewer than 10 employees as "micro", those with fewer than 50 employees as "small", and those with fewer than 250 as "medium".[1] By contrast, in the United States, when small business is defined by the number of employees, it often refers to those with fewer than 100 employees, while medium-sized business often refers to those with fewer than 500 employees. Both the US and the EU generally use the same threshold of fewer than 10 employees for small offices (SOHO). In most economies, smaller enterprises are much greater in number. In many sectors, SMEs are also responsible for driving innovation and competition. In India, the Micro and Small Enterprises (MSEs) sector plays a pivotal role in the overall industrial economy of the country. It is estimated that in terms of value, the sector accounts for about 39% of the manufacturing output and around 33% of the total export of the country. Further, in recent years the MSE sector has consistently registered higher growth rate compared to the overall industrial sector. The major advantage of the sector is its employment potential at low capital cost. As per available statistics, this sector employs an estimated 31 million persons spread over 12.8 million enterprises and the labour intensity in the MSE sector is estimated to be almost 4 times higher than the large enterprises.[2] In South Africa the term is SMME for Small, Medium and Micro Enterprises. Elsewhere in Africa, MSME is used for Micro, Small and Medium Enterprises.

Industry Canada defines a small business as one that has fewer than 100 employees (if the business is a goods-producing business) or fewer than 50 employees (if the business is a service-based business), and a medium-sized business as fewer than 500. In New Zealand a SME has to be 19 people or fewer Definition: SME stands for Small to Medium Enterprise. However, what exactly an SME or Small to Medium Enterprise is depends on whos doing the defining. Industry Canada uses the term SME to refer to businesses with fewer than 500 employees, while classifying firms with 500 or more employees as "large" businesses. Breaking down the SME definition, Industry Canada defines a small business as one that has fewer than 100 employees (if the business is a goods-producing business) or fewer than 50 employees (if the business is a service-based business). A firm that has more employees than these cut-offs but fewer than 500 employees is classified as a medium-sized business. A microbusiness is defined as a business with fewer than five employees. In its ongoing research program that collects data on SMEs in Canada, Statistics Canada defines an SME as any business establishment with 0 to 499 employees and less than $50 million in gross revenues. Different countries define SMEs differently. In the EU, a similar system is used to define Small to Medium Enterprises. A business with a headcount of fewer than 250 is classified as medium-sized; a business with a headcount of fewer than 50 is classified as small, and a business with a headcount of fewer than 10 is considered a microbusiness. The European system also takes into account a businesss turnover rate and its balance sheet.