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50 40 30
7 9
20 10 0 -10
$ Billion % Growth
3.4
2005
4.9
25%
Domestic International 80 70 60 50 40 30 20 10 0
35.5
75%
20
73.8
54.5
-6.4
10 0 -10
Mn Passengers % Growth
The domestic segment is the largest segment of the airlines industry in India, accounting for 75% of the industry's total volume
35
2005
2006
2007
2008
2009
With its first flight in 1993, Jet Airways now connects 24 international destinations and operating flights to and from 51 destinations in India
Awarded 5-STAR AIRLINE' by Skytrax for the 3rd consecutive year, the airline has 66 fleets operating in India and the globe
The company recorded revenues of $2,413 million in the fiscal year ending March 2009, a decrease of 21.7% compared to fiscal 2008. Its net loss was $54 million in fiscal 2009, compared to a net income of $118 million in the preceding year
The company recorded revenues of approximately $1069.8 million in the fiscal year ended March 2010. Its net loss was $347.7 million in fiscal 2010
Supplier Power
Buyer Power Supplier Power There are very few aircraft suppliers and quality of planes Overall, the attractiveness of the industry is MEDIUM is highly important increasing their bargaining power. The number of aviation fuel supplier is also few. Overall attractiveness: LOW
Buyer Power
Indias huge market size, its booming economy, rising disposable income, huge & fast growing middle class with demand outpacing supply, the pricing power is returning to the sector. However price sensitivity is high and switching cost is negligible strengthening buyers power. Overall attractiveness: MEDIUM There are large no of substitutes available such as roads, railways, etc. However, the comfort and time saving especially for business travellers makes it very attractive over its counterparts. Overall attractiveness : MODERATE
InRev Systems 2011
Threat of Substitute
Jet Airways use Twitter as an agent for both engaging wit customers and giving announcement
4 4
5 6 5 5 4 4 3 3 2
InRev Systems 2011
3.42 3.24
3.14 2.87 2.62 2.59 2.45 1.46 0.95 0.75 0.66
Interactivity Level
2.5
2 1.5 1 0.5 0 0 1 2 3 4 5 6
No of Channels Social Engagement Graph: Interaction Plot of Airlines in the Social Media Space
Interactivity Level
2.5
2
1.5 1 0.5 0 0 1 2 3 4 5 6
No of Channels Social Engagement Graph: Interaction Plot of Indian-origin Airlines in the Social Media Space
RESEARCH FINDINGS
BRAND AWARENESS
Number of conversations across web
Jet Airways is talked more about in the Social Networking Sites. There has been an average of 4000 conversations about Jet Airways within a time span of 2 weeks alone
RESEARCH FINDINGS
BRAND HEALTH
SENTIMENTS across web for different Airlines
JET AIRWAYS
55.71%
13.31%
Even though Jet Airways is more popular in the social media space, its negative sentiment as a percentage of total talk is much higher than that of Kingfisher Airlines
InRev Systems 2011
RESEARCH FINDINGS
DEMOGRAPHIC
Demographic Age Groups
Twitter demographics shows that both Kingfisher Airlines and Jet Airways has the same age group of people patronizing them. It is essential for them to differentiate their service as much as possible for customer retention and attraction
RESEARCH FINDINGS
DEMOGRAPHIC
Demographic Location
Both Kingfisher Airlines and Jet Airways are more or less represented in the same manner in India However, Kingfisher Airlines is talked about more in the international level and so Jet Airways need to increase its international brand image
RESEARCH FINDINGS
UNDERSTAND Industry Trend - TRACK specific keywords to see what is happening in the industry
Southwest Airlines has got many negative comment about its flight being delayed. It should ACT accordingly 11.6% and 10.2% of air travellers who tweet about flightdelay also use iPhone and Blackberry respectively
InRev Systems 2011
11.60% 10.20%
78.20%
SIMPLIFY360
The Research is done using Social Media Monitoring Product, Simplify360
Brand Monitoring & Sentiment Analysis Social Analytics Dashboard Schedule Messages and RSS Feed Personalized URL Tracking Download Data and Reports
Creating Polls and Sharing Email Campaigns Team Collaboration and Work Assignment Email and Notification
SIMPLIFY360
SIMPLIFY360
Simplify360 is a web based social media engagement and analytics platform that offers a ONE STOP SOLUTION to the social media needs of a business and lets you engage with your customers and interpret your social presence
Simplify360 provides an easy to use platform for tracking and listening to what people are talking about your brand in social communities.
With Simplify360 you can not only LISTEN to what your customers are talking about your brand but also ENGAGE with them!
Simplify360 lets you ANALYSE the social media presence of your brand by giving you actionable insights
SIMPLIFY360
People Talk a Lot About Companies.
But tracking conversations happening online is easier said than done. With SIMPLIFY360, you can track what customers are talking about your airlines good or bad feedback or even suggestion
Engage with such customer proactively with the help of SIMPLIFy360 engagement console tool
InRev Systems 2011