SELP JOURNAL OF SOCIAL SCIENCE

(A refereed quarterly journal)

ISSN: 0975-9999 -----------------------------------------------------------------------------------------------------------------Vol: III April June 2012 Issue: 10 ------------------------------------------------------------------------------------------------------------------ABSTRACTS

LIFE AND IDEOLOGIES OF BABU JAGJIVAN RAMS IS MODEL FOR YOUTH Dr.Pralhad Chengte , Asst. Professor & HOD , Dept. of Political Science ,Government First Grade College Chincholi-585307 , Gulbarga , Karnataka Jagjivan Ram was born in Bihar in 1908 into a family which could not claim the privileges of the upper caste families. In spite of the odds against him he passed his matriculation in the first division and joined the Benaras Hindu University where he was awarded the Birla scholarship. He passed his B.Sc. from Calcutta University in 1931.Babu Jagjivan Ram had a towering presence in Indian politics for nearly half a century. A multifaceted persona, Babuji was a national leader, a freedom fighter, a crusader of social justice, a defender of depressed classes, a campaigner of secularism, an outstanding parliamentarian, a strong votary of parliamentary democracy, and a competent administrator. A STUDY ON PROBLEMS OF WOMEN ENTREPRERNEURS D. Bhuvana, Ph. D Research Scholar, Department of Commerce, Periyar University, Salem In India, Women constitute around half of the total country population. Once upon a time, they were confined to the four walls of houses performing household activities. The scenario has changed. Now, women have been performing exceeding well in different spheres of activities. Even they indulge in running the enterprises and performing well in the society. They have to come across so many problems in running the enterprise. Hence, in this study, an attempt has been made to describe the problems of women entrepreneurs. FINANCIAL LIQUIDITY PERFORMANCE OF SELECTED COMMERCIAL BANKS Dr. Amarjothi , Assistant Professor, Dept. of Commerce, Madurai Kamraj University, Madurai Dr.S.Ganapathy , Assistant Professor, Dept. of Int. Business and Commerce, Alagappa Univeristty,Karakudi Banking is the back bone of the development of the National Economy. The higher financial liquidity of the banking companies is more comfortable for the banking and financial business. This present study the researcher has chosen 10 commercial banks for measuring the financial liquidity such as State Bank of India, HDFC Bank, ICICI Bank, Bank of India, Axis Bank, Syndicate Bank, Bank of Baroda, Union Bank of India, City Union Bank and Canara Bank. For measuring the financial liquidity the financial ratios are used.

WOMEN CANDLE ENTREPRENEURS IN GULBARGA DISTRICT OF KARNATAKA-A MICRO ANALYSIS Dr.Santosh M. Singh , Assistant Professor & HOD , Dept. of Commerce & Management , Govt. First Grade College , Chincholi-585307 , Gulbarga, Karnataka In recent years for a developing country like India, entrepreneurship has been a new impetus for economic development and growth. Entrepreneurship promotion and development have been identified as one of the key components of the nations economic development strategy. Entrepreneurial resource has been considered a crucial input in the process of economic development. Economic development of any country is determined not only by the strength of its physical resources but also by the development and utilization of its human resource. HUMAN RESOURCE DEVELOPMENT CLIMATE IN SUGAR MILLS: AN EMPIRICAL STUDY Dr. C.Natarajan, Assistant Professor of Commerce, D D E, Annamalai University, Annamalai Nagar. R. Hema Kalpana, Ph.D. Research Scholar, Vinayaka Missions University, Salem Dynamic people can build dynamic organizations. Effective employees can contribute to the effectiveness of the organization. Competent and motivated people can make things happen and enable an organization to achieve its goal. Human resources are claimed to be the real competitive difference between companies and the only true resources a business enterprise has. Beyond effective utilization, people have to be seen and treated as resourceful humans. Of all the tasks of management, managing the human component is the central and most important task, because all else depends upon how well it is done. FOREIGN DIRECT INVESTMENT (FDI) IN INDIA SERVICE SECTOR - (A STUDY OF POST LIBERALIZATION) Dr. P. Raja, Assistant Professor, Department of Commerce, Govt. Arts College, Salem -7 FDI is a tool for economic growth through its strengthening of domestic capital, productivity and employment, FDI also plays a vital role in the up gradation of technology, skills and managerial capabilities in various sectors of the economy. The present paper attempts to analyze significance of the FDI Inflows in Indian service sector since 1991 and relating the growth of service sector FDI in generation of employment in terms of skilled and unskilled. Key Words: FDI, Service Sector, Employment. ORIGIN AND EXPORT PERFORMANCE OF SPECIAL ECONOMIC ZONES IN INDIA S.P. Kiran , Research Scholar Dr. D.V. Gopalappa , Associate Professor , Department of Studies in Economics and Cooperation, University of Mysore, Mysore. In India the SEZs/EPZs have come into existence in 1965, today there are about 579 SEZs concentrated only in major states like Andhra Pradesh, Maharashtra, Tamilnadu, Karnataka, Haryana, Gujarat and Uttar Pradesh. The present paper based on the secondary data reveals that the total export earnings have been growing at the rate of 19.03 per cent and it is 43.81 per cent from the SEZs. The export earnings from the SEZs constitute 4.16 per cent during 2000-01 that has considerably increased to 26.10 per cent in 2009-10. This clearly reveals the importance of the SEZs in the country.

ROLE OF THE MICRO FINANCE SECTOR IN INDIA:AN OVER VIEW Dr.Sangappa .V.Mamanshetty, Asst.Professor in Economics, Govt First Grade College,Chincholi-585307.Tq:Chincholi.Dist:Gulbarga,Karnataka Micro-finance refers to small savings, credit and insurance services extended to socially and economically disadvantaged segments of society. In the Indian context terms like "small and marginal farmers", " rural artisans" and "economically weaker sections" have been used to broadly define micro-finance customers. The recent Task Force on Micro Finance has defined it as "provision of thrift, credit and other financial services and products of very small amounts to the poor in rural, semi urban or urban areas, for enabling them to raise their income levels and improve living standards. A STUDY ON THE FACTORS ASSOCIATED WITH SELP HELP GROUP MEMBERSWITHE REFERENCE TO COIMBATORE CITY DR.N.Tamilselvi, HOD of Commerce, T.S.S.A.S AND Tamil College, Coimbatore Dr.N.Kathirvel, Associate Professor, Dept. of Commerce &Mgt, Karpagam University, India has a population of 1027.01 million with 742 million living in rural areas. The government programmes have failed to address certain issues and specifically they have failed to target all the poor under their programmes. To find out the extent of assistance by the banks to SHG. Coimbatore district has been chosen for the study considering the fact that it is one of the pioneering districts in implementing mahalir thittam. CONSUMER BUYING BEHAVIOUR TOWARDS GOLD IN KARUR, TAMILNADU R.Anitha, Lecturer in Commerce, Sri Sarada Niketan College of Science for Women, Karur-5. India is the worlds largest single consumer of gold, as Indians buy about 25% of the worlds gold purchasing approximately 800 tonnes of gold every year, mostly for jewellery. Gold industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. The researcher selected 100 respondents as sample in Karur town. The respondents were selected on the basis of random sampling techniques for collecting primary data. INFORMATION TECHNOLOGY: FOCUSING ON IMPROVED TEACHING AND LEARNING Dr. Kastoori Srinivas , Senior Faculty & Project Director (ICSSR & UGC) , Dept. of Commerce, Vivek Vardhini (AN) College ,Jambagh, Hyderabad-95 Dr. N. Anjaneyulu , Lecturer in Commerce ,VSR & NVR College, TENALI. A major shift has taken place in the relative importance of factors of production. Earlier, the three main factors of production were land, labor and capital. In the recent year however, intellectual labor has become by far the most important factor of production. Educational institutional are the factories where this factor of production is developed. In a developing country like India, learning process is more difficult due to economic, political, and social complexities. The educational institutional have a compelling need to transform a highly diverse youth into informed educated learned, motivated effective and efficient employees, hence, the educational institutions should aim at continuous cultivation and deployment of knowledge.

BRAND PREFERENCE Of HEALTH DRINK - A COMPARATIVE STUDY BETWEEN THE CONSUMERS OF HIILS STATION AND PLAIN AREA A.Mekala, Research Scholar, Department Of Management, Bharathiyar University, Coimbatore. Customers are the life blood of any business regardless of its nature, type and size. The study was considered both Descriptive and Analytical study. The study was both primary as well as secondary Data. The personal interview schedule is used for this study. Objectives of this study, To study the various factors which influence the people to go for health drinks. TERRORISM, SECURITY OF STATE AND HUMAN RIGHTS Dr. T. Johnson, Associate Professor, Dr.Ambedkar Government Law College, Chennai. 600104. Terrorism poses a serious threat to the integrity and sovereignty of every nation. The innocent are victims where the terrorist operates. Being a party to several International instruments, it has become Indias international obligation to fight terrorism. Indian Government experimented a host of anti- terror laws and the result has been both productive and counter-productive. In case of any conflict between individual freedom and national security, efforts must be made to bring about a perfect synthesis. The Supreme Court of India, in many cases, has indirectly incorporated the International Human Rights Law and also evolved a right to compensation in appropriate cases. A NARRATOLOGICAL PERSPECTIVE OF NAYANTARA SAGHALS RICH LIKE US J. Baby Eliammal, Associate Professor of English, Bishop Heber College (A), Trichy, (TN) Dr.T.Jayakumar, Associate Professor of English, Periyar EVR College (A), Trichy (TN) A narrative is a story that describes a sequence of fictional or non-fictional events. The word derives from the Latin verb narrare which means to recount. It is related to the adjective gnarus that means knowing or skilled. A narrative can be told by a character within the larger narrative. The important aspect of narration is the narrative mode, the set of methods used to communicate the narrative through a process of narration. Narration, like exposition, description and argumentation, is one of four rhetorical modes of discourse. Ultimately, it is the fiction-writing mode through which the narrator communicates directly to the reader. TOURISM AS A PRO-POOR GROWTH STRATEGY: AN INDIAN EXPERIENCE Dr. Rais Ahmad Kuchay Poverty in a wider sense reflects the collective and cumulative effect of economic patterns and forces, politics, sociology, geography and history of a society and is the root cause of the social strife, backwardness and political instability. For the developing countries, poverty alleviation, and eventually its elimination, is the most important goal. The aim of this study arises from the intended ambitions of trying to quantify the economic effects of tourism in India and their contribution towards poverty alleviation. The data for this study has been collected for 22 states including union territories in India for four years. CUSTOMER ATTITUDES TOWARDS INTERNET BANKING SERVICE IN INDIA AN EMPIRICAL STUDY M.Thanagamesh , Assistant Professor, Department of Commerce, KandaswamiKandars College, Velur, Namakkal (TN) Banking and financial services have undergone a dramatic transformation over the past decade. Banks today face unprecedented challenges to sustain their growth path, if not for survival. The technology is pivotal and is central to banking. This is one of the major reasons why new private and multinational banks have been able to survive, thrive and adapt in an increasingly competitive space the technology is pivotal and is central to banking. This is one of the major reasons why new private and multinational banks have been able to survive, thrive and adapt in an increasingly competitive space.

FDI INFLOWS IN INDIA Mrs. G. Deepa, Assistant Professor, Department of Commerce and Management studies, Sudharsan college of Arts and Science, Perumanadu, Pudukkottai (TN) After the implementation of the NEP,1991(New Economic Policy), India saw tremendous novelties in the economic development. As per Balance of Payment Manual, fifth edition, FDI refers to an investment made to acquire lasting interest in enterprises operating outside the economy of the investor. FDI has been recognized as an important resource for economic development. Todaro and Smith 2003; Hayami,2001 argue that the inflows of FDI could fill the gap between desired investments and domestically mobilized saving. It may also increase tax revenues and improve management, technology as well as labor skills in host countries. BANK FINANCE TO PRIORITY SECTORS IN TIRUNELVELI DISTRICT, TAMIL NADU Dr .C. Paramasivan, Assistant Professor P. Mari Selvam, Ph.D (FT) Research scholar, PG& Research Department of Commerce, Periyar EVR College, Tiruchirappalli, (TN) The concept of Priority Sector Lending is mainly intended to ensure that assistance from banking system should flows in an increasing manner to those sectors of the economy which though accounting for a significant proportion of the national product have not received adequate support of institutional finance in the past. Priority sectors particularly agricultural sector till facing the problems of timely finance to extent their activities. In this regards, how the commercial banks provides financial assistance to priority sectors over a periods, recovery performance under priority sector lending, problems of the bankers in the priority sector lending are the major problems to be analyzed in a timely manner. Hence this study focused on the commercial banks and its financial performance relating to priority sector during a particular study period. EGALITARIANISM IN MULK RAJ ANAND'S COOLIE S. Azariah Kirubakaran, Assistant Professor of English, Bishop Heber College (A), Trichy, (TN) Literature is a medium of communication through which an artist gives expression to his own feelings or the condition of society among the different kinds of genres. Fiction plays an important role. Fiction reaches the public easily and leaves a deep impression in the minds of the readers. Fiction has different themes. Novels with social purpose deal with the problems, which are prevalent in society. Many a novelists have taken up the social purpose and created awareness in society. Mulk Raj Anand, R.K. Narayan and Raja Rao are significant social novelists of this century. They are called the three stars of the Indo-Anglian fiction.