AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 1. COMPETITORS' ANALYSIS

Particulars I. Program Offerings Degree Courses Course 1 Course 2 Course 3 Course 4 Diploma/Certification Courses Course 1 Course 2 Course 3 Course 4 Short Courses Course 1 Course 2 Course 3 Course 4 Course 5 Course 6 II. Enrollment III. Special Programs on IT Education IV. Tuition Fee Structure and Amount Tuition Fee per unit Registration Fee Laboratory Fees Miscellaneous Fees Other Fees V. Facilities With Campus (y/n) With Airconditoned Classrooms (y/n)? With Internet Access (y/n)? Number of Classrooms Number of Laboratories - Computer - Internet - Other Laboratories Other Student Support Facilities - Library - online system (y/n) - capacity - Sports (Gym) - Canteen (Capacity) - Parking Space (capacity) VI. Marketing Program Print Ads TV & radio ads Campaign scheme Outreach Other Marketing Activities (identify) VII. Partnerships a. International Number Name of Companies b. Local VIII. Branch Network Number of Branches Prepared by: DILIMAN PREP. SYSTEMS PLUS COMPETITOR 1 COMPETITOR 2 AB Computer SC COMSCI Comp. Eng'r ECE BSOA BSIT Comsci - 2years Comsec Com. Tech Tech. Drafting IETI COMPETITOR 3 BS Ind. Tech BSIT

Comsec Inf Tech Comp. Tech Comp. Prog BAS MOUS

PCT OST IT

Dig. Electronics MOUS BAS LAN Auto CAD Visual Basic Comp. Acctg. Basic Electronics Desktop Publishing

300/unit 150/sem 450 1450

316-344/ unit 200/sem 750 1500

200/unit 150/sem 300 1500

y y y 12 3 2 1 1 y y 10 y y y

n y y 7 3 2 1 1

n y y 5 3 2 1 1

y y y

y y y

1 Microsoft Microsoft

1 Microsoft

8 Noted by:

School Administrator

nel/Workshop Forms

FEU-Fern COMPETITOR 4 BS Nursing

Care Giver

450/unit 500/sem 5000 3500

y y y 25 5 3 2

1 y y y 15 y y y y

1 Microsoft

nel/Workshop Forms

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 2. MARKET SHARE SUMMARY (last four years)

Particular 2001 - 2002 No. of Schools 4th Year Population, SY 2000-2001 AMA Freshmen Enrollees Market Share (%) 2002 - 2003 No. of Schools 4th Year Population, SY 2001-2002 AMA Freshmen Enrollees Market Share (%) 2003-2004 No. of Schools 4th Year Population, SY 2002 - 2003 AMA Freshmen Enrollees Market Share (%) 2004-2005 No. of Schools 4th Year Population, SY 2003-2004 AMA Freshmen Enrollees Market Share (%) Average Market Share for the last four years (%) Private School 4 2,029 20 0.99 2 570 7 1.23 2 735 10 1.36 2 645 17 2.64 1.36 Public School 5 8,828 176 1.99 5 4,493 49 1.09 5 4,516 19 0.42 7 6,507 103 1.58 1.43 Combined 9 10,857 196 1.81 7 5,063 56 1.11 7 5,251 29 0.55 9 7,152 120 1.68 1.39

Prepared by:

Noted by:

School Administrator

NOTE: AMA Freshmen enrollees should match enrollment figures in Forms 4 and 7. Market share formula : AMA Freshmen enrolee / 4th yr pop x100 Average market share formula : sum of market share for x number of years / number of years

nel/98569771.xls.ms_office

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 2A. OUTREACH DETAILS, SY 2004-2005

Private Schools No Name of School Location (identify the city,town or municipality) Riverside, Manggahan QC Old Balara, QC AMA Freshmen 4th Year Population Enrollees (1st (2003-2004) trimester,SY 20042005) 200 1 445 1 645 2

1 St. Mark School of QC 2 Balara Academy Combined Private Schools

Public Schools No Name of School Location (identify the city,town or municipality) Ecols St. Commonwealth QC Batasan Hills, QC Bagong Silangan, QC T. Sora Avenue, QC Old Balara Filter, Old Balara QC Krus na ligas, UP Village, QC T. Sora Avenue, QC AMA Freshmen 4th Year Population Enrollees (1st (2003-2004) trimester,SY 20042005) 2,000 15 1,600 16 750 16 700 9 487 6 270 5 700 12 6,507 79 7,152 81

1 Commonwealth HS 2 Batasan HS 3 Bagong Silangan HS 4 Culiat HS 5 Balara HS 6 Krus na Ligas HS 7 New Era HS Combined Public Schools Combined Private and Public Schools

Prepared by:

Noted by:

School Administrator NOTE: AMA Freshmen enrollees should match enrollment figures in Forms 4 and 7. Market share formula : AMA Freshmen enrolee / 4th yr pop x100

nel/98569771.xls.ms_office

Market Share (%) 0.50 0.22 0.31

Market Share (%) 0.75 1.00 2.13 1.29 1.23 1.85 1.71 1.21 1.52

School Administrator

nel/98569771.xls.ms_office

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 2B. NON-OUTREACH DETAILS, SY 2004-2005

Private Schools No 1 2 3 4 5 6 Name of School Mirriam Computer College 16 Provincial Private School Holy Rosary School of Sci & Tech St. Mark International Acad Garden Of life School OPS San Juan Combined Private Schools Location (identify the city,town or municipality) QC QC QC QC San Juan, MM 4th Year Population (2003-2004) AMA Freshmen Enrollees (1st trimester,SY 20042005) 1 7 3 2 1 1 15

Public Schools No Name of School Location (identify the city,town or municipality) 4th Year Population (2003-2004) AMA Freshmen Enrollees (1st trimester,SY 20042005) 2 2 3 2 1 1 2 1 10 24 39

1 Ramon Magsaysay HS Cubao QC 2 Payatas HS Payatas, QC 3 Lagro HS Lagro, QC 4 North Fairview HS North Fairview QC 5 Montalban Hts,(NTA) NHS Montalban, Rizal 6 Rizal National HS Rizal 7 St. Anne de Beaupre School UP Village, QC 8 Camp Crame HS Camp Crame, QC 9 14 Provincial Public School Combined Public Schools Combined Private and Public Schools

Prepared by:

Noted by:

School Administrator NOTE: AMA Freshmen enrollees should match enrollment figures in Forms 4 and 7. Market share formula : AMA Freshmen enrolee / 4th yr pop x100

nel/98569771.xls.ms_office

Market Share (%)

Market Share (%)

chool Administrator

nel/98569771.xls.ms_office

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 2C: New Students Enrollment Statistics by Demographics (first term only)
SY 2001-2002 Area Covered
Total New Students New Students % to Total Total New Students

SY 2002-2003
New Students % to Total Total New Students

SY 2003-2004
New Students % to Total Total New Students

SY 2004-2005
New Students % to Total

Brgy Commonwealth 60 18.40% Bagong Silangan 12 3.68% Payatas 30 9.20% Balara 25 7.67% TAndang Sora 17 5.21% Fairview/Nova/Mal 4 1.23% 326 215 Culiat 15 4.60% Diliman/Proj2/Cubao 23 7.06% Marikina/Cainta 2 0.61% San Mateo 3 0.92% Outside MM 135 41.41% Batasan Notes: - Reference shall be place of residence of students. - No. of new students during the First Term only. - % to total new enrollees during the first term (FORMULA : new / total x 100) Prepared by:

23 12 9 9 18 5 16 18 3 5 97

10.70% 5.58% 4.19% 4.19% 8.37% 2.33% 7.44% 8.37% 1.40% 2.33% 45.12%

155

18 8 5 2 15 9 2 15 6 5 70

11.61% 5.16% 3.23% 1.29% 9.68% 5.81% 1.29% 9.68% 3.87% 3.23% 45.16%

138

25 9 5 3 12 12 5 9 2 2 15 39

18.12% 6.52% 3.62% 2.17% 8.70% 8.70% 3.62% 6.52% 1.45% 1.45% 10.87% 28.26%

Noted by:

School Administrator

NOTE: Total new students should match enrollment figures in Forms 4 and 7.

nel/98569771.xls.ms_office

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 3. TRANSFEREES DETAILS, SY 2004-2005

Private Schools/Colleges/Universities Location (identify the city,town or municipality) Antipolo, Rizal Proj. 8, QC Batangas La Union Cubao, QC Cubao, QC Espaa, Manila Taft Avenue, Manila Iligan City Aurora Blvd. Cubao, QC Fairview, QC Recto, Manila QC Transferees (1st trimester, SY 2004-2005) 2 1 1 1 1 1 1 1 1 2 1 1 1 3 18

No Name of School 1 STI- College ( Antipolo) 2 AMA University 3 University Of Batangas 4 ACLC 5 EITEC 6 PSTC 7 UST 8 National Teachers College 9 MCU- Iligan Institute of Tech. 10 TIP-Cubao 11 NCBA 12 STI- College ( Recto) 13 Colegio de San Lorenzo 14 3 Provincial branches Total Private

Public Schools/Colleges/Universities Location (identify the city,town or municipality) Transferees (1st trimester, SY 2004-2005)

No Name of School 1 2 Total Public Total Private and Public

18

Prepared by:

Noted by:

School Administrator NOTE: Number of transferees should match enrollment figures in Forms 4 and 7.

nel/98569771.xls.ms_office

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 4: Enrollment Statistics, Attrition, Dropout and Graduation Rates

New Student 326 49 16 Old Student 219 379 327 Growth in New Students (4.96) Growth in Old Students (6.81) Growth in Total Pop'n (5.71) Attrition Rate 49.54 30.46 23.60 Dropout Rate 20.51 24.40 22.43

Freshmen Transferees SY 2001-2002 1st Term 2nd Term 3rd Term Annual SY 2002-2003 1st Term 2nd Term 3rd Term Annual SY 2003-2004 1st Term 2nd Term 3rd Term Annual SY 2004-2005 1st Term 2nd Term 3rd Term Annual

Total

Graduates

303 46 13

23 3 3

545 428 343

33 5 102 140 22 16 37 75 12 12 54 78 28 15 155

154 26 11

61 2 4

215 28 15

215 168 255

430 196 270

(34.05)

(1.83)

(21.10)

37.32 60.93 (30.10)

7.58 55.81 (38.27)

124 26 14

31 3 3

155 29 17

121 199 175

276 228 192

(27.91)

(43.72)

(35.81)

31.00 27.90 23.25

41.48 23.55 17.98

120

18 0 0 Prepared by:

138

98

236

(10.97)

(19.01)

(14.49)

48.96

20.83

Noted by:

School Administrator NOTE: Number of students should match enrollment figures in Forms 5 and 7.

nel/98569771.xls.ms_office

Graduation Rate 6.06 1.17 29.74 25.69 5.12 8.16 13.70 17.44 4.35 5.26 28.13 28.26 11.86

nel/98569771.xls.ms_office

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 5B: Enrollment History by Course by Year Level

2-Year Diploma Courses
Comp Sys Design & Prog SY 2001-2002 1st Term 1st Year 2nd Year Graduates 2nd Term 1st Year 2nd Year Graduates 3rd Term 1st Year 2nd Year Graduates SY 2002-2003 1st Term 1st Year 2nd Year Graduates 2nd Term 1st Year 2nd Year Graduates 3rd Term 1st Year 2nd Year Graduates SY 2003-2004 1st Term 1st Year 2nd Year Graduates 2nd Term 1st Year 2nd Year Graduates 3rd Term 1st Year 2nd Year Graduates SY 2004-2005 1st Term 1st Year 2nd Year Graduates 123 72 51 6 76 46 30 3 37 24 13 2 236 142 94 11 349 145 96 49 6 121 67 54 8 98 51 47 30 86 54 32 7 70 43 27 3 66 41 25 19 33 21 12 1 28 16 12 10 47 34 13 278 184 94 13 224 131 93 12 192 108 84 59 411 327 286 202 128 74 12 165 96 69 9 87 71 16 57 81 53 28 10 50 38 12 22 116 77 39 33 27 6 3 21 18 3 5 53 47 6 371 252 119 12 279 176 103 22 158 127 31 84 540 393 229 291 184 107 31 273 179 94 88 208 24 184 65 189 122 67 21 111 72 39 37 84 17 67 32 104 71 33 10 44 20 24 23 27 5 22 16 584 377 207 62 428 271 157 148 319 46 273 113 877 583 430 Comp Sys Network Tech Bus Info Mgt Comp based Acct Internet Tech Total (All Courses) IE BAS

Short Courses
Total Short Courses

nel/98569771.xls.ms_office

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 6. TARGET MARKET for SY 2005-2006 (Graduating HS Students, SY 2004-2005)

Private Schools 4th Year Projected Target Freshmen Population (2004- Market Share (1st trimester,SY 2005) (%) 2005-2006) 200 0.5 1 430 0.2 1 630 2

Name of School 1 St. Mark School of QC 2 Balara Academy Combined Private Schools

Location (identify the city,town or municipality) Riverside, Manggahan QC Old Balara, QC Public Schools

# Name of School 1 Commonwealth HS 2 Batasan HS 3 Bagong Silangan HS 4 Culiat HS 5 Balara HS 6 Krus na Ligas HS 7 New Era HS Combined Private Schools Combined Private and Public Schools

Location (identify the city,town or municipality) Ecols St. Commonwealth QC Batasan Hills, QC Bagong Silangan, QC T. Sora Avenue, QC Old Balara Filter, Old Balara QC Krus na ligas, UP Village, QC T. Sora Avenue, QC

4th Year Projected Target Freshmen Population (2004- Market Share (1st trimester,SY 2005) (%) 2005-2006) 1,800 0.75 14 1,500 1.00 15 700 2.13 15 650 1.29 8 450 1.23 6 250 1.85 5 650 1.71 11 6,000 73 6,630 75 149

Prepared by:

Noted by:

School Administrator

nel/98569771.xls.ms_office

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 6A. TARGET MARKET for SY 2005-2006 (Professionals)

No. 1 2 3 4 Name of Office/Organization/Institutions within the Area Nissan Motors Office of the Muslim Affairs RCBC Savings Bank TOYOTA Motors Location (identify the city,town or municipality) Commonwealth Ave., Diliman QC Commonwealth Ave., Diliman QC Commonwealth Ave., Diliman QC Feria, Diliman, QC WorkForce/ Members 50 50 10 20

Prepared by:

Noted by:

School Administrator

nel/98569771.xls.ms_office

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 7: Enrollment Targets, 2nd trimester SY 2004-2005 to 3rd trimester SY 2005-2006
Growth in New Students Growth in Total Pop'n

Freshmen SY 2004-2005 1st Term(actual) 2nd Term(projected) 3rd Term (projected) Annual SY 2005-2006 1st Term (projected) 2nd Term(projected) 3rd Term (projected) Annual 120 20 10

Transferees 18 15 6

New Student 138 35 16

Old Student 98 173 161

Total 236 208 177

Estimated Graduates 28 15 155

Estimated Dropouts 35 31 14 81 50 25 11 86

Dropout Rate 15.00% 15.00% 8.00% 0.00%

157 20 10

23 15 6

180 35 16

153 135 115

333 170 131

29 17 138

30.43%

41.10%

15.00% 15.00% 8.00% 0.00%

Estimated Revenue, SY 2005-2006

Average Tuition Fee/student New Student SY 2005-2006 1st Term (projected) 2nd Term(projected) 3rd Term (projected) Total Revenue 1,800,000 350,000 160,000 2,310,000 10,000.00 Old Student 1,534,000 1,349,400 1,153,490 4,036,890 Total 3,334,000 1,699,400 1,313,490 6,346,890

Prepared by:

Noted by:

School Administrator

nel/98569771.xls.ms_office

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 8: CAPEX Inventory

Student Population Target New Freshmen Transferees Old Student : Computer Ratio computer lab internet Computer : Room Ratio Student : Classroom Ratio Classroom : Chairs Ratio Computer : Printer Ratio Student : Teacher Ratio 333 180 157 23 153 1:13 1:29 30 108 30 15 30

AREA Building Faade Horizontal Signage Vertical Signage Computer Rooms Classrooms Internet Hardware Laboratory Audio Visual Room CLASSROOMS Classroom Chairs (armchairs) Teacher's Tables Teacher's Chairs Airconditioners Ceiling Fans COMPUTER LAB Computer Set Computer Tables Computer Chairs Printers Hub, 24 port, 10/100 mbps Airconditioners Teacher's Tables Teacher's Chairs Ceiling Fans Baggage Counter INTERNET LAB Computer Set Server Computer Tables Computer Chairs Printers Hub, 24 port, 10/100 mbps UPS, 1KVA Airconditioners Teacher's Tables Teacher's Chairs Ceiling Fans Baggage Counter Hardware Laboratory Electronic Lab Equipment Working Tables Stools Airconditioners Teacher's Tables Teacher's Chairs Ceiling Fans Dispensing Counter Baggage Counter Hardware Laboratory Tools Library Books Library Tables Computer Set Computer Tables Computer Chairs Airconditioners Ceiling Fans Monobloc Chairs Library Shelves Card Catalogue Dictionary Table Baggage Counter Admission Office AMA Mission/Vission LCD Projector TV VHS Player Notebook Computer/Computer Swivel chair Computer Set Computer Table Computer Chair Sofa Admission Officer Table Receiving Counter Frontliner's swivelchair Visitor's chairs Portable Sound System/Karaoke Treasury/Cashier Window Counter Table Swivel chair Computer Set Computer Tables Computer Chairs Accounting Table Swivel chair Computer Set Computer Tables Computer Chairs

Needed Inventory

Existing Inventory

Lacking Inventory

UnitCost

Total Cost

AREA Office of the School Director Portrait of Sir ARA Portrait of Sir ACA Portrait of AMA Philippine Flag AMA Flag Officer's Table Swivel Chair Visitor's Chairs Computer Set Computer Table Computer Chair Faculty Room Faculty Lockers Faculty Shelves Tables Chairs Long Table IT Room Computer Laboratory Tools Shelves Table Chair Computer Set Computer Table Computer Chair Property/Stockroom Shelves (forstocks) Table Chair P.E. P.E. Area P.E. Equipment Clinic Medical Bed with matress Medical Kit Medicines Midical Equipment No. of CR Exhaust Fans Hallways Ceiling Fans Audio Visual Room Chairs Airconditioners Teacher's Tables Teacher's Chairs Ceiling Fans Leasehold Improvement Repainting Additional Site Renovation Rental Deposit (add'l site) AvancePayment (add'l site) Repair of Equipment

Needed Inventory Existing Inventory

Lacking Inventory

UnitCost

Total Cost

1 1 201 4 1 1 1 120 4 4 8

1 1 201 4 1 1 1 120 4 4 8

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

6027 6027 6027 2 402 201 201 1

6027 6027 6027 2 402 201 201 1

1 1 1

1 1 2 1 1 1

1 1 2 1 1 1

1 1 1

4 40 2 1 1 1 1

4 40 2 1 1 1 1

30 2 1 1

30 2 1 1

1 2 2 2 2 10 1 1 1 1 1 1 1 1 1 1 1 1

1 2 2 2 2 10

SUBTOTAL

GRAND TOTAL

AREA MANPOWER Faculty - Full time - Part time Non Academic

Needed Inventory Existing Inventory

Lacking Inventory

12 10

4 2 5

8 5

Prepared by: 1 1 1 1 1 1 1 1 1 1 1 1 1

Noted by:

School Administrator

SUBTOTAL Note: Shaded cells are for data encoding.

nel/98569771.xls.ms_office

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

Planning Form 9. Pricing Structure (SAMPLE ONLY)

ACLC SY 2004-2005 Tuition Fee/unit New Student 1st Year & transferee Old Student 2nd Year Registration Fee Laboratory Fee Computer Miscellaneous Fees Athletics Medical/Dental Library Printing Guidance Insurance Development Fee NCC-UK Microsoft Other Fees Internet SC/DL ID Student Handbook Library Card ACLC SY 2005-2006

Assumption : Increases in Fees

399.75 399.75 291.53 925.75 116.60 233.20 174.60 200.00 12.17 715.25 450.00 132.25 816.20 116.62 174.90 35.00 100.00

439.73 439.73 320.68 1,018.33 128.26 256.52 192.06 220.00 13.39 786.78 495.00 145.48 897.82 128.28 192.39 38.50 110.00 Tuition Laboratory Registration Miscellaneous Others 10% 10% 10% 10% 10%

AMA EDUCATION SYSTEM

Branch: COMMONWEALTH
SY 2005-2006 MARKETING BUDGET Activity OUTREACH Mailers Strategy Required Collateral or Equipment Letterhead Database (Letters) Exam (Letters) Follow-thru (Letters) Stamp Envelope Coordination Letterhead Envelope Transpo/Meals Token Career Talk On-Site Exams Transpo/Meals Questionnaires Answer Sheets Transpo/Meals General Campaign Requirements Streamers 2 x 10 yards 1 x 5 yards Banner - 1 x 3 feet Goodwill Programs Happy Graduation - 1 x 3 feet Dummy Diploma Computer Training Medals With AMA Logo Ordinary SCC Forms Buddy System Forms Mail Box Drop Mailbox Drop Brochures Manpower Sub-Total 50.00 25.00 0.80 0.80 25.00 250.00 40 20 2,000 2,000 2,000 2 pc/s pc/s pc/s pc/s pc/s fax 3,000.00 750.00 200.00 200.00 1.00 3,000.00 6 20 20 1 0 1 pc/s pc/s pc/s pc/s pc/s 18,000.00 15,000.00 4,000.00 200.00 3,000.00 2,000.00 500.00 1,600.00 1,600.00 5,000.00 500.00 103,125.00 51,400.00 8,900.00 5500 37,000.00 700.00 Unit Cost 500.00 2.00 2.00 2.00 6.00 600.00 500.00 600.00 225.00 500.00 700.00 Qty 6 5000 2000 2000 1500 3 1 0.5 9 9 9 3000 5000 9 per school Unit ream pc/s pc/s pc/s pc/s box/es ream box/es per school per school per school Amount 3,000.00 10,000.00 4,000.00 4,000.00 9,000.00 1,800.00 500 300.00 2,025.00 4,500.00 6,300.00 6,300.00 51,725.00 7325 31,800.00 Responsible Unit Target Date

Activity General Campaign Requirements

Strategy Leaflet Campaign

Required Collateral or Equipment

Unit Cost

Qty

Unit

Amount

Responsible Unit

Target Date

Leaflets Manpower Directional Signage Stickers Posters Token Give-aways Advertisement Newspaper Radio TV Other Marketing Campaign Grad Mass Sponsorship Recorida Fast Food tie-up Drugstores tie up Sub-Total GRAND TOTAL

5.00 50.00 2,500.00 5.00 25.00 200.00 8.00

2,000 2 3 1,000 20 20 1,000

pc/s fax pc/s pc/s pc/s pc/s pc/s month/s month/s month/s

10,000.00 100.00 7,500.00 5,000.00 500.00 4,000.00 8,000.00 100,000.00 10,000.00 3,600.00 10,000.00 10,000.00 33,600.00 236,725.00

Note: Target School for Coordination = at least 10 / day you may add additional requirement , activity or change price if not applicable total marketing budget = 5% of projected ANNUAL gross revenue from NEW students + 3% of projected ANNUAL gross revenue from OLD students (intake of new & retention activities) Prepared by: Noted by:

_______________________ Admission/Marketing Officer

_______________________ School Director

AMA EDUCATION SYSTEM

SCHOOLYEAR 2005-2006 Branch: COMMONWEALTH

SUMMARY OF MARKETING BUDGET

TARGET STUDENT Projected Annual Gross Revenue EQPT OUTREACH
(transpo, per diem, salary, token, etc.

GENERAL CAMPAIGN MATERIALS

(for all activities including outreach but excluding token)

Advertisement

333

6,346,890.00

6,000.00

80,475.00

103,125.00

47,125.00

236,725.00

AMA EDUCATION SYSTEM

SCHOOL YEAR 2005-2006 Branch: COMMONWEALTH OPERATING EXPENSES PARTICULAR Royalty Fee Licences & other Payment (due to franchisor) Salaries - acad Salaries- non acad pag-ibig contribution Philhealth contribution SSS/EC contribution officers benefit employees benefit rental - bldg rental - internet power water telephone postage ( other than mailers for marketing) insurance professional fee supplies repair and maintenance representation transportation and travel ( other than those included in the mktg budget) dues and subscription marketing advertising ( omnibus and local) accreditation and related expenses training and seminar scholarship grants discounts printing and reproduction school activities taxes and licenses ( due the govt) donation depreciation TOTAL EXPENSES MONTHLY 57090.91 10000 50000 68181.82 1636.36 1818.18 9818.18 1000 1500 100000 2727.27 30000 2727.27 5454.55 454.55 3272.73 2500 2272.73 3500 454.55 545.45 200 15000 16363.64 2727.27 545.45 2727.27 2000 2272.73 2000 2272.73 2181.82 403,245.46 PER TRI 228363.64 40000 200000 272727.28 6545.44 7272.72 39272.72 4000 6000 400000 10909.08 120000 10909.08 21818.2 1818.2 13090.92 10000 9090.92 14000 1818.2 2181.8 800 60000 65454.56 10909.08 2181.8 10909.08 8000 9090.92 8000 9090.92 8727.28 1,612,981.84 ANNUAL 685090.92 120000 600000 818181.84 19636.32 21818.16 117818.16 12000 18000 1200000 32727.24 360000 32727.24 65454.6 5454.6 39272.76 30000 27272.76 42000 5454.6 6545.4 2400 180000 196363.68 32727.24 6545.4 32727.24 24000 27272.76 24000 27272.76 26181.84 4,838,945.52

Prepared by: _____________________________

Noted by: __________________________ School Administrator

AMA EDUCATION SYSTEM

SCHOOLYEAR 2005-2006 Branch: COMMONWEALTH

ENROLLMENT BREAKDOWN ( 1ST TERM, SY 2004 -2005 )

CAMPUS : As of :

OUTREACH ENROLLEES
Particulars CAREER TALK
Number of schools Number of audience Database gathered Career Talk Inquiries Career Talk Enrollees Conversion Rates: Audience to Inquiries Audience to Enrollees Career Talk Inquiries to Enrollees

NON-OUTREACH/WALK-IN ENROLLEES
Subtotal Particulars Public
51 24

Public
7 6,507 5,125 82 25

Private
1 645 35 2

8.00 7,152.00 5,125.00 117.00 27.00

Inquiries Enrollees Conversion Rate: Inquiries to Enrollees

Freshmen Transferees Private Subtotal State U. Private Subtotal 42 93 25 38 63 15 39 2 16 18 35.71%

47.06%

41.94%

8.00%

42.11% 28.57%

TOTAL NEW ENROLLEES

1.26% 0.38% 30.49%
7 4,515 72 15

5.43% 0.31% 5.71%

2 30 2

0.02 0.00 0.23

9.00 4,515.00 102.00 17.00

Total Freshmen Transferees GRAND TOTAL Public Private Subtotal State U. Private Subtotal State U/Pb Private TOTAL
103 17

ON-SITE EXAMINATIONS
Number of schools Number of On-site Examinees OSE Inquiries OSE Enrollees Conversion Rates: On-site Examinees to Inquiries On-site Examinees to Enrollees OSE Inquiries to Enrollees

120

16

18

138

INQUIRIES TO ENROLLEES CONVERSION RATE Particulars State U/Pb Private TOTAL TOTAL INQUIRIES TOTAL ENROLLEES
Conversion Rate: Inquiries to Enrollees

1.59% 0.33% 20.83%

6.67%

0.02 0.00 16.67%

158 51

115 33

273 84

32.28% 28.70% 30.77%

AMA EDUCATION SYSTEM

SCHOOLYEAR 2005-2006 Branch: COMMONWEALTH

Outreach Target Campus: Commonwealth

Target
Schools for Career Talk - Primary Target (within 15 km. radius) - Secondary Target (16-20 km. radius) - Tertiary Target (21-25 km. radius) - Others (beyond 25 km. radius) Audience - Primary Target - Secondary Target - Tertiary Target - Others Schools for On-site Exams - Primary Target - Secondary Target - Tertiary Target - Others On-site Examinees - Primary Target - Secondary Target - Tertiary Target - Others

Public 2

Private 7

Total 9
-

645

6,507

7,152
-

2
-

7
-

645
-

6,507
-

7,152
-

AMA EDUCATION SYSTEM

ENTRY SURVEY RESULTS 1ST TRIMESTER, 2004-2005
Branch: COMMONWEALTH

MARKETING ACTIVITIES SURVEY

FRESHMEN 1. How did you become aware Marketing Activities Tot. # of Resp. of AMA ? 2. Most influential factor in making you decide to Tot. # of Resp. TRANSFEREES 1. How did you become aware of AMA ? 2. Most influential factor in making you decide to

ents Rank Respond

1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 26 45 2 8

enroll in AMA % vs. Total % vs. Total k dents Respondents Ran Respon Respondents
21.67 37.50 1.67 6.67 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3

ents Rank Respond

1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3

enroll in AMA % vs. Total % vs. Total k dents RespondentsRan Respon Respondents
1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3

a) AMA's Career Orientation b) Television Ads c) Radio Ads d) Newspaper Ads e) Friends f) Parents/Relatives g) posters h) stickers I) leaflets Others No Response 120

15 12

12.50 10.00

2 10

1.67 8.33

AMA EDUCATION SYSTEM

ENTRY SURVEY RESULTS 1ST TRIMESTER, 2004-2005 _____________
[branch]

REASONS TO ENROLL SURVEY

Tot. # of Resp. 3. Why did you choose AMA instead of Others Reasons
a) World Class School b) No. 1 in IT Education c) Parents/Relatives/Friends d) Closeness to Residence e) Best in Quality Education f) Better Facilities g) Endorsed by High School Principal / Guidance Counselor h) Personal Interest I) Career Opportunity Others

Resp

onde

nts

FRESHMEN 4. What course do you intend to enroll % vs. Total COURSES Respondents
a) Comp. System Design & Programing b)Computer Based Accountancy c) Internet Technology d) Business & Info Mgnt e) Comp System & Network Technology f) 1yr Intl. Advanced Dip. in Comp. Studies g) 1 yr. Dip. in E-Commerce Technology h) 1yr. Intl. Dip. In Computer Studies i) MOUS Others

Resp

onde

nts

% vs. Total Respondents

Tot. # of Resp.

TRANSFEREES 3. Why did you choose AMA instead of Others 4. What course do you intend to enroll nts % vs. Total nts Reasons COURSES onde onde Respondents Resp Resp
a) World Class School b) No. 1 in IT Education c) Parents/Relatives/Friends d) Closeness to Residence e) Best in Quality Education f) Better Facilities g) Endorsed by High School Principal / Guidance Counselor h) Personal Interest I) Career Opportunity Others a) Comp. System Design & Programing b)Computer Based Accountancy c) Internet Technology d) Business & Info Mgnt e) Comp System & Network Technology f) 1yr Intl. Advanced Dip. in Comp. Studies g) 1 yr. Dip. in E-Commerce Technology h) 1yr. Intl. Dip. In Computer Studies i) MOUS Others

% vs. Total Respondents

AMA EDUCATION SYSTEM

SCHOOL YEAR 2005-2006 Branch: COMMONWEALTH OPERATIONAL PLAN (list down at least 10 strategies / activities per objective) OBJECTIVES A. ADMINISTRATIVE / ACADEMIC 1. To improve on facilities STRATEGY / ACTIVITY Upgrade computer units. Add equipments needed at the Tech Lab. (e.g.: crimping tool, tester). Give students seminars, educational trips & tutorials Encourage students to use consultation hours, where they can catch up lessons through Strengthen guidance services. Add tie-ups for OJT. Acquire additional references at the library Improve the set-up of the clinic. Build camaraderie to other companies for placement services (for OJT & alumni) Provide team building seminars to strengthen and uplift their drive to continue performing at their best. Send them to intensive trainings to keep them updated. Monitor their performance (PRS) and use it as the basis for renewal of Teacher's Contract. Provide extensive trainings on effective teaching methodologies. Continuos upgrading of the curriculum. (WITH Head Office support)

2. To guide students from entry

3. To improve support services (canteen,, library , med/ dental alumni, placement, scholarship, financial assistance etc.) 4. To build a strong faculty line-up

5. How to keep the best faculty & weed-out the bad

6. To improve methods of teaching

7. To offer more diversified programs & improve curriculum to meet industry's demands B. RETENTION /ENROLLMENT

1. To improve retention by keeping students happy through various school activities

2. To make career talk more effective and more convincing to entice students to enroll

C. FINANCIAL 1. To make tuition and other fees competitive and affordable As compared to competitors, our tuition fees are a lot higher but it won't be good to lower , instead we can lower other fees like miscellaneous, internet, etc.

Prepared by: Noted by: _____________________________ Admission Officer

_________________________ School Administrator

e a lot higher but

AMA EDUCATION SYSTEM SCHOOL YEAR 2005-2006 Branch: COMMONWEALTH

FINANCIAL HIGHLIGHTS Particulars GROSS REVENUE less : OPEX NET INCOME CAPEX MONTHLY Total Pop New Students 528,907.50 192,500.00 403,245.46 125,662.04 6,000.00 PER TRI Total Pop New Students 2,115,630.00 770,000.00 1,612,981.84 502,648.16 6,000.00 ANNUAL Total Pop 6,346,890.00 4,838,945.52 1,507,944.48 6,000.00

Note : when indicating the OPEX and CAPEX, just fill-up portion for total population

ANNUAL New Students 2,310,000.00 4,838,945.52 1,507,944.48 6,000.00