Respo Treat

ndent ment

Gende
r
Age

Days
Bottles
Consum Price Image
Taste
Rank
Consume ed /
Import Importan Reactio This
d / Week Week
ance
ce
n
Brand

Rank
Brand
A

Purch
ase
Rank
Rank
Proba Choic
Brand C Brand D bility e

Rank
Brand
B

21

45

30

21

90

100

23

50

15

20

12

65

30

25

62

80

19

24

60

19

56

50

45

36

72

75

22

18

62

50

10

38

35

11

18

12

60

20

12

19

60

50

13

27

24

64

80

14

21

10

70

90

15

20

18

54

16

23

12

40

50

17

19

24

58

20

18

20

66

100

19

21

70

90

20

19

12

58

50

21

21

18

62

50

22

19

35

23

21

56

50

24

19

12

70

30

25

41

24

58

80

26

20

12

45

100

27

26

36

90

75

28

21

60

20

29

19

65

90

30

20

13

70

70

51

21

12

35

52

20

38

10

53

22

42

46

54

18

52

50

55

19

45

60

56

23

10

41

75

57

24

25

58

19

18

36

100

59

21

44

60

22

80

100

61

20

42

50

62

26

39

63

21

10

40

64

23

12

38

10

65

18

18

28

66

22

40

67

20

12

42

50

68

20

34

69

19

12

25

70

21

35

10

71

20

34

50

72

20

34

75

73

23

40

42

74

25

25

10

75

20

12

46

76

19

40

77

22

10

75

78

21

18

36

100

79

18

14

80

80

80

21

38

50

Row Labels
1
2
Grand Total

Average of Taste Reaction

61.68
56.06
58.87

Bottles Consumed / Week

Count of Gender
36

(Multiple Items)

Respondent

Treatment

Gender

Bottles
Consumed /
Week

Age

Days
Consumed /
Week

Price
Importance

Image
Importance

Taste
Reaction

21

45

21

90

23

50

20

12

65

25

62

19

24

60

19

56

45

36

72

22

18

62

10

38

35

11

18

12

60

12

19

60

13

27

24

64

14

21

10

70

15

20

18

54

16

23

12

40

17

19

24

58

18

20

66

19

21

70

20

19

12

58

21

21

18

62

22

19

35

23

21

56

24

19

12

70

25

41

24

58

26

20

12

45

27

26

36

90

28

21

60

29

19

65

30

20

13

70

51

21

12

35

52

20

38

53

22

42

46

54

18

52

55

19

45

56

23

10

41

57

24

25

58

19

18

36

59

21

44

60

22

80

61

20

42

62

26

39

63

21

10

40

64

23

12

38

65

18

18

28

66

22

40

67

20

12

42

68

20

34

69

19

12

25

70

21

35

71

20

34

72

20

34

73

23

40

42

74

25

25

75

20

12

46

76

19

40

77

22

10

75

78

21

18

36

79

18

14

80

80

21

38

Rank This
Brand

Purchase
Rank Brand A Rank Brand B Rank Brand C Rank Brand D Probability

Choice

30

100

15

30

80

50

75

50

20

50

80

90

50

20

100

90

50

50

50

30

80

100

75

20

90

70

10

50

60

75

100

100

50

10

50

10

50

75

10

100

80

50