WRITING SAMPLE University of Maryland College Park, MD 20742 (301) 405 1000 http://www.umd.

.edu FOR IMMEDIATE RELEASE November 13, 2011 KAITLYN MCCOACH kmccoach@terpmail.umd.edu

University of Maryland makes strides in minority enrollment

COLLEGE PARK The University of Maryland has increased minority enrollment by around 9 percent according to new figures. This increase came in a year when overall campus enrollment grew less than 1 percent.

The university has taken a significant step forward, said President Wallace Loh. Our many efforts of recent years are beginning to produce the desired results.

According to self-reported student data: African American student enrollment grew nearly 2000% Hispanic enrollment increased by almost 1,600% Asian student enrollment grew approximately 1,300% American Indian student enrollment increased roughly 450% Minority enrollment for five years ago was about 1,500 compared to roughly 1,750 last year and 1,900 this year.

The increase in minority students is a gratifying sight for the many students, faculty and administrators who have worked for it, President Loh said. We still have more to do. This is only the beginning.

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About University of Maryland The University of Maryland, College Park, is a public research university, the flagship campus of the University System of Maryland, and the original 1862 land-grant institution in Maryland. It is one of only 61 members of the Association of American Universities (AAU). The University of Maryland is committed to achieving excellence as the State's primary center of research and graduate education and the institution of choice for undergraduate students of exceptional ability and promise. The University advances knowledge, provides outstanding and innovative instruction, and nourishes a climate of intellectual growth in a broad range of academic disciplines and interdisciplinary fields. It also creates and applies knowledge for the benefit of the economy and culture of the State, the region, the nation and beyond. For more information visit www.umd.edu or call (301) 405-1000

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WRITING SAMPLE UM E-Pitch By Kaitlyn McCoach Sunday, November 13, 2011 To: roubein@umdbk.com From: kmccoach@terpmail.umd.edu Subject: UMD minority enrollment increases Ms. Roubein: Considering your connections to the university as a student and editor of the college newspaper, I would like to invite you to read about the advances the University of Maryland has made in minority enrollment. The university has dramatically improved their enrollment and everyone should share and celebrate this accomplishment. Sincerely, Kaitlyn McCoach Office of University Relations University of Maryland College Park, MD 20742 (301) 405-1000 kmccoach@terpmail.umd.edu http://www.umd.edu

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WRITING SAMPLE SEO Head w/ Teaser By Kaitlyn McCoach Sunday, November 13, 2011

Americas testing addiction

F. Allan Hanson has just published a new book suggesting that America is addicted to testing. The book explores Americas testing problem and its effects on society. The University of California Press publishes the book and it is available at local bookstores or by contacting Denise Cicourel at UC Press, 2120 Berkeley Way, Berkeley, CA 94720.

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University of Maryland College Park, MD 20742 (301) 405 1000 http://www.umd.edu FOR IMMEDIATE RELEASE November 13, 2011 KAITLYN MCCOACH OFFICE OF UNIVERSITY RELATIONS Phone: (443) 846-3667 kmccoach@terpmail.umd.edu

Americas newest addiction: testing New book asserts America has testing problem
American society needs a testing intervention. Thats what F. Allan Hansons book, Testing Testing: Social Consequences of the Examined Life, claims. The American preoccupation with testing has resulted in panoply of techniques dedicated to scanning, probing, weighing, perusing and recording every last detail of our personal traits and life experiences he says. Hanson uncovers a variety of hidden consequences many of them unsavory of tests commonly used in business and education. Tests that measure performance are useful, but those that predict behavior or aptitude, such as IQ tests or the ACT, can have unintended and undesirable consequences. Scores from IQ tests can become life sentences for children with very high or very low scores. Tests assign people to various categories genius, slow learner, security risk Where they are then treated, act and come to think of themselves according to the expectations (more)

WRITING SAMPLE associated with those categories, Hanson writes. People are examined and evaluated less for qualifications or knowledge they already possess than for what the test results can predict about future actions or potential behavior He says it should be possible to eliminate much of the testing used to predict behavior and aptitudes. Hanson argues, Decisions are made about people not on the basis of what they have done, or even what they will certainly do, but in terms of what they might do. The University of California Press publishes the book and it is available at local bookstores or by contacting Denise Cicourel at UC Press, 2120 Berkeley Way, Berkeley, CA 94720. For more information contact Denise Cicourel at UC Press, 2120 Berkeley, CA 94720.

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WRITING SAMPLE Kaitlyn McCoach W/R# 14 TA# IV Comm231 Sect 0101 Nov. 13, 2011 Part 11: E-Pitch to Editor To: emaunkashfipour@gmail.com From: kmccoach@terpmail.umd.edu Subject: Americas Testing Addiction, New UM Faculty Book Mr. Kashfipour: As the multimedia editor of a college newspaper and a student who has experienced her fair share of testing, I would like to invite you to read about F. Allan Hansons new book. The book explores Americas addiction to testing and its impact on society. The University of California Press publishes the book and it is also available at local bookstores. For more information contact Denise Cicourel at UC Press, 2120 Berkeley Way, Berkeley, CA 94720. Sincerely, Kaitlyn McCoach Office of University Relations University of Maryland College Park, MD 20742 (301) 405-1000 kmccoach@terpmail.umd.edu http://www.umd.edu

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