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FOR IMMEDIATE RELEASE

May 24, 2012

NewsChannel 5 has #1 Newscasts at 4, 5, 6 and 10pm in May!


KSDK, NewsChannel 5 continued to be the viewers choice for St. Louiss news and information both on-air and online during the 2012 May ratings period that was completed yesterday, Wednesday, May 23rd. NewsChannel 5 made a clean sweep of the early evening and late night newscasts in the much-soughtafter demographic of adults 25-54. May 2012 Adults 25-54 Seven-Day Average Newscasts 4:00 pm KSDK NC 5 First @ Four (4-4:30PM) KPLR News 11 at 4PM (4-5:00pm) 5:00 pm KSDK KTVI KMOV KDNL KSDK KTVI KMOV KDNL KSDK KTVI KMOV KSDK KMOV KTVI KDNL

1.6/9 .3/2

NewsChannel 5 @ 5 (5-5:30PM) 2.7/13 Fox 2 News at 5pm (5-6:00pm) 2.5/12 News 4 (5-5:30pm) 1.5/7 STL Now on ABC 30 (5-5:30pm) .4/2 NBC Nightly News (5:30-6PM) 3.2/14 Fox 2 News at 5pm (5-6:00pm) 2.5/12 CBS Evening News (5:30-6pm) 1.2/6 ABC World News (5:30-6pm) .4/2 NewsChannel 5 @ 6 (6-6:30PM) 2.6/11 Fox 2 News at 6pm (6-6:30pm) 2.3/10 News 4 (6-6:30pm) 1.3/6 NC 5 @ 10 (10-10:30PM) News 4 (10-10:30pm) Fox 2 News Edge (10-10:30pm) STL Now / ABC 30 (10-10:30pm) 4.2/11 4.0/11 2.6/7 .5/1

5:30 pm

6:00 pm

10:00 pm

In our world today, people now have so many choices when it comes to news and information, said Lynn Beall, President and General Manager of KSDK. Were grateful to St. Louis viewers for choosing NewsChannel 5. - more-

NewsChannel 5, Where the News Comes First Page 2 Whether it was tracking massive hail storms with our First Alert weather team, our Making a Difference stories featuring positive news or our investigations and watching out for St. Louis with our Five on Your Side consumer reports, were proud to serve this community each and every day. Im particularly proud of the performance of our late evening newscast, which won in the demo race in both the 7-day and 5-day averages. NBC has made some strides this past ratings period with The Voice and Americas Got Talent, and thanks to our viewers, we grew our NBC network quarter-hour lead-in rating from prime programming to our late news by 50%! NewsChannel 5s daytime lineup, which of course includes Today in St. Louis as well as the newly launched Today In St. Louis at 4 am and NewsChannel 5 at 10am enjoyed strong performances. These newscasts became part of the stations news portfolio last September. Of particular note was the multi-faceted Bullying, Enough is Enough project produced by Today In St. Louis. This week-long effort not only put the spotlight on Bullying in our local schools, but also offered help and potential solutions to parents. In the 7-day household ratings, Today In St. Louis @ 4 a.m. begins the stations local morning news block with a strong 1.0 rating and 6 share. NewsChannel 5 @ 10 a.m. scored a solid 2.6 rating and jumped past perennial time-period winner The View. Show Me St. Louis moved to 12:30 last September and more than doubles the rating of its rival Great Day St. Louis with a 2.7 rating and 9 share! NewsChannel 5 First @ Four continues its strong growth, nudging past Judge Judy in the households during May. Each rating point is equivalent to 12,585 area households. May 2012 Households Seven-Day Average 4:00 am KTVI Fox2 News at 6 am (4:00-5am) KMOV Awake News 4 (4:30-5am) KSDK Today In St. Louis (4:00-5AM) KDNL ABC News Now (3:00-5am) - more1.9/11 1.2/7 1.0/6 .3/2

NewsChannel 5, Where the News Comes First Page 3 May 2012 Households Seven-Day Average (continued) 6:00 am KTVI Fox2News at 6am (6-7am) KSDK Today In St.L @ 6 am (6-7am) KMOV Awake-News 4 (6-7am) KDNL STL Now on ABC 30 (6-6:30am) 10:00 am KTVI KSDK KDNL KMOV KMOV KSDK KTVI KPLR KMOV KSDK KTVI KDNL KPLR Rachael Ray (10-11am) NC 5 @ 10 AM (10-11AM) The View (10-11am) Great Day St. Louis (10-11am)

6.0/22 5.5/20 2.6/10 .5/2 2.6/10 2.6/9 2.1/8 1.1/4

12:30 pm

Bold & the Beautiful (12:30-1pm) 3.9/13 Show Me St. Louis (12:30-1PM) 2.7/9 Access Hollywood (12:30 1pm) 2.1/7 News 11 at Noon (12:00-1pm) .7/2 Young and the Restless (4-5pm) NC 5 First @ 4 (4:00-4:30PM) Judge Judy (4:00-4:30pm) Anderson Cooper (4:00-5pm) News 11 at 4PM (4:00-5pm) 5.5/13 5.1/12 5.0/12 1.4/3 .7/2

4:00 pm

We are invigorated by the challenge and opportunity of providing fresh, additional content to our audience 24/7, across all of our stations platforms, said Mike Shipley, KSDK News Director. The expansion of our news content into these additional time slots has allowed us to better serve St. Louis. The additional investment weve made in our own product gives us the opportunity to better showcase local big story coverage and breaking news. It also gives us an additional venue for our First Alert Weather team in covering severe weather. Whether it was our coverage of damaging hail, the anniversary observance of the devastation in Joplin, or our investigations and Five On Your Side reports, it all comes down to the dedication and commitment you see continually from our entire NewsChannel 5 team. - more-

NewsChannel 5, Where the News Comes First Page 4 The stations website, ksdk.com, continues to be the choice for online news and information ahead of all local broadcast properties. Ksdk.com provides a vast amount of online video, robust content, and First Alert Weather interactive local radar. With a full week left to go in the month of May, ksdk.com has recorded more than 11 million page views and more than 2 million unique visitors. The site also has delivered more than 1.6 million videos on demand! Were very pleased with the results of the May ratings period, said Beall. Particularly with the demographic sweep in the early evening and late evening newscasts. More importantly, I am proud of the kind of journalism and storytelling this station does every day not just during a ratings period. Were pleased to have our viewers choose NewsChannel 5 from tuning in first thing in the morning at 4:00 a.m. for Today In St. Louis with Jennifer and Pat, to Mike Bush, Kay Quinn and our late evening newscasts and of course visiting ksdk.com in between. Were grateful for our community and the trust they put into NewsChannel 5 across all of our platforms each and every day. About Gannett Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people and the companies who want to reach them with their interests and communities. For more information, visit gannett.com.

May 2012 Adults 25-54 Monday - Sunday


STATION PROGRAM A 25-54 RTG/SHR

M-S

KTVI KSDK KMOV KDNL KDNL

Fox 2 News (6-7am) TODAY IN ST. LOUIS (6-7AM) News 4 This Morning (6-7am) ABC News Morn. (5-6:30am) STLNow on ABC30 (6:30am-7am)

4.5/27 3.1/19 1.3/8 0.1/1 0.1/

- more-

NewsChannel 5, Where the News Comes First Page 5

May 2012 Adults 25-54 Monday Sunday (continued)


STATION PROGRAM A 25-54 RTG/SHR

KMOV KSDK KTVI KMOV KTVI KSDK KDNL KPLR KSDK KTVI KMOV KDNL KSDK KMOV KDNL KSDK KTVI KMOV KTVI KMOV KSDK KDNL KSDK KMOV KTVI KTVI KDNL

News 4 - Noon (12-12:30pm) NEWS CH 5 NOON (12-1PM) Fox 2 News (11:00am-12pm) Young and Restless (4-5pm) Judge Judy (4-4:30pm) NEWS CH 5 First @ 4 (4-4:30 PM) Anderson Cooper (3-4 pm) News 11 at 4pm NEWS CH 5 @ 5 (5-5:30PM) Fox 2 News (5-6:00pm) News 4 (5-5:30pm) STL Now on ABC 30 (5-5:30pm) NBC Nightly News (5:30-6pm) CBS Evening News (5:30-6pm) ABC World News (5:30-6pm) NEWS CH 5 @ 6 (6-6:30PM) Fox 2 News (6-6:30pm) News 4 (6-6:30pm) Fox Prime (7-9 pm) CBS Prime (7-10pm) NBC Prime (7-10pm) ABC Prime (7-10pm) NEWS CH 5 @ 10 (10-10:30PM) News 4 (10-10:30pm) Fox 2 News (9-10pm) Fox 2 News Edge (10-10:30pm) STL Now on ABC 30

1.7/12 1.1/8 1.5/11 2.0/10 2.3/13 1.6/9 .7/4 .3/2 2.7/13 2.5/12 1.5/7 .4/2 3.2/14 1.2/6 .4/2 2.6/11 2.3/10 1.3/6 4.0/11 3.4/9 2.9/8 2.0/5 4.2/11 4.0/11 3.5/9 2.6/7 .5/1

Source: Nielson LPM (Live Plus Same Day) Multiday Grid Report M-F 20 of 20 days May 12 (4/26/12-5/23/12) Nielson LPM (Live Plus Same Day) Multiday Grid Report M-S 28 of 28 days May 12 (4/26/12-5/23/12)

For More Information Contact: Jeff Winget (314) 444-5224 ###

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