PROJECT REPORT

Market Study of Financial (Banking) Product Of YES Bank, Jaipur Submitted For the MBA curriculum Of University of Kota Under the Guidance of Faculty member (SADTM) Under the Supervision of Mr. Sunil Singh Chauhan (Head of Retail Liabilities) Rajasthan

Submitted By POOJA KEJRIWAL (MBA-II) Seedling Academy of Design, Technology, and Management Session: 2006-07 Jaipur, Affiliated To University of Rajasthan

ACKNOWLEDGMENT

I am deeply indebted to the management of YES BANK, for providing me An opportunity to undergo summer training in the organization.

I pay my sincere thanks to Mr. SUNIL SINGH CHAUHAN (Head of Retail Liabilities) Rajasthan for his timely suggestions and valuable guidance that helped To carry out the project work and complete the summer training without Any difficulty. At a very outstanding, I would like to space may sincere thanks and regards To Mr. SANDEEP BAKSHI, DIRECTOR (SADTM)

I also want to take the opportunity to thanks all gentlemen who have Directly or indirectly helped me during the project work.

POOJA KEJRIWAL (SADTM)

ACKNOWLEDGMENT

My dept to those who have helped m in on way or other is heavy indeed. While I take this Opportunity to thank all of them they are too numerous to b mentioned in this brief preface. I would like to acknowledge my deep sense of gratitude to Mr. RAJEEV GANDHI for his ungrudging help at all stage. Thanks are also due to Ms. SHWETA MISHRA.for here suggestions for effecting a number of stylistic Improvements. I will be failing in my duty if do not mention her the tremendous co-operation. I received from my friends in the completion of this report. In particularly whose patience, support, encouragement, understanding and helped to bring this effort to fruition.

PREFACE

The M.B.A. curriculum is so designed; those students get enough practical knowledge of business world, which helps them to explore their skills in the corporate world in future. The M.B.A. training helps the students to understand and gain knowledge about the industry and market environment. It develops skills of analyzing and interpreting problems through application of concepts and techniques of management. Trainee did a project for YES Bank in Jaipur City. The study consists of the following chapter: Introduction of YES Bank Briefing of survey Findings of comparison Brand promotional activity Conclusion

INDEX

Summary of the project Introduction of the concern YES bank in Jaipur Products offerings Project profile Briefing of survey Comparison: Category-1 Category-2 Promotional activity Interpretation Sources of data collection Conclusion Bibliography

TABLE OF CONTENT
History of the concern About YES Bank Distribution Network Promoters Investors Mission Core Value Management Technology Milestones . YES Bank in Jaipur Product offerings Project Profile Briefing of survey Comparison of SAVING A/C of YES Bank with other six banks. Promotional Activity Interpretation Sources of data collection Conclusion Bibliographies

Summary of the project

SUMMARY OF THE PROJECT

Under training in YES Bank, I analyzed both the customers and the competitors of the bank. Both customers and competitors hold supreme importance in any organization. All scheme and services are planned for the convenience and the satisfaction of the customers in a competitive environment. Customers satisfaction and convenience in respect of services and working of the organization creates rapport of the organization in the market and distinguish it from its competitors. To satisfy customers, organization has to be taken care of the competitors strategies, their services, offerings, charges etc.

In my study, I took 6 Banks and did comparison on the basis of the services they provided with CASA and the charges for their services. And, I did it with appropriate accuracy.

History of the concern

ABOUT YES BANK YES BANK, INDIA

ABOUT BANK: YES BANK, Indias new age private sector Bank, is an outcome of the professional commitment of its Founder, Rana Kapoor and his highly competent top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to Emerging India. YES BANK is the only Greenfield license awarded by the RBI in the last 12 years, associated with the finest pedigree investors. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. A key strength and differentiating feature of YES BANK is its knowledge driven approach to banking and an unprecedented customer experience for its retail banking and wealth management clients. YES BANK is built on a foundation of trust, strengthened by knowledge, backed by cutting-edge technology, governed by transparency and committed to responsible banking. The result is an unstinted commitment to growing customers wealth. It is this commitment that has earned the distinction of being ranked Indias No. 3 Bank in a recent survey of listed banks in India, by Business world. The same survey also ranked YES BANK No. 1 in Safety, Efficiency & Growth. YES BANK was recently ranked No. 2 amongst New Private Sector Banks, in the Financial Express survey of Indias Best Banks for 2006, while being ranked No. 1 in Growth. Today, YES BANK is present across all major cities in India and offers a comprehensive range of banking products and financial services which include corporate and institutional banking, financial markets, investment banking, business and transactional banking, retail and private banking business lines across the country. The Banks constant endeavor is to provide a delightful banking experience expressed with simplicity, empathy and totality. Financial Trust The vast banking experience of Founder, Rana Kapoor, has been strengthened by the financial support of Rabobank Netherlands, the worlds only AAA rated private Bank, and respected global institutional investors like Swiss Re, Khazanah Nasional, Fidelity, HSBC, TIAA-CREF, Arisag amongst others including private equity investors AIF Capital and Chrys Capital, to provide YES BANK a strong foundation of enduring financial trust. Human Capital 9

At YES BANK, they look to offer comprehensive banking and financial solutions. Which is why, they have inducted top quality Human Capital across all our banking functions, including Corporate & Institutional Banking, Financial Markets, Investment Banking, Business & Transactional Banking and Retail Banking & Wealth Management. Knowledge Banking Banks differentiated view of banking as a knowledge-based industry has ensured that Banks Bankers are also industry experts in sectors like Food & Agribusiness, Life Sciences, Telecommunications, Media & Technology, Infrastructure, Retailing & Textiles and Select Engineering. These Knowledge Bankers offer invaluable and in-depth insights into these sectors, thereby helping clients to develop great ideas and nurture them to fruition. Technology Edge Technology is another key differentiator at YES BANK. Banks alliances with best-ofbreed technology partners ensure proactive, on-demand support to meet growth requirements, as well as the continuous development of its systems infrastructure and delivery channels. Corporate Governance Foundations of bank have been inscribed with stringent Corporate Governance measures, whereby transparency, disclosure norms and accountability have paramount importance, in order to safeguard the trust and wealth of each and every stakeholder and customer. Responsible Banking Commitment of bank extends further, from its customers, investors, stakeholders and employees to society at large. By focusing on sustainability and corporate social responsibility, they aspire to be a role model institution in Responsible Banking.

Growth

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Indeed, at YES BANK, they look to partner the growth of its clients, while they gain from leveraging its financial expertise, thereby enabling them to accomplish its mission of Creating and Sharing Value.

Distribution Network:
YES BANK has 40 fully operational retail branches across the country with additional branches opening shortly in various locations.

Promoters:
Mr. Rana Kapoor and Mr. Ashok Kapur, who have a collective financial stake of 38.62%, financially own YES BANK. Mr. Rana Kapoor He is the Managing Director & CEO of the Bank. He holds an MBA from Rutgers University in New Jersey, U.S.A. and a Bachelors degree in Economics (Honors) from the University of Delhi. A professional entrepreneur, Mr. Kapoor is also a seasoned banker with decades of experience to his credit. Prior to joining YES BANK, he was the Chief Executive Officer and Managing Director of Rabo India, responsible for all its business activities, including Corporate Finance and Investment Banking. Prior to joining Rabo India, Mr. Kapoor was the General Manager and Head: ANZ Grindlays Investment Bank (ANZIB) in India for a period of two years. Mr. Kapoor also spent 16 years at Bank of America, where he managed corporate, government and institutional clients. Mr. Kapoor is a member of the Government of Indias Board of Trade. The Ministry of Commerce & Industry nominates this apex body consisting of top leadership from the Industry. He is a member of the CII National Council and a member of the FICCI Executive Committee. Mr. Kapoor was a member of the Managing Committee of the Indian Banks Association (IBA), a premier body represented by top Bankers across the industry. He was also the Chairman of CIIs Banking Committee for the year 2005-06. An imminent jury awarded Mr Kapoor the Start- up Entrepreneur of the Year 2005 at the Ernst & Young Entrepreneur of the Year Awards. Mr. Ashok Kapur

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He is the Non Executive Chairman of the Bank. He is an Associate of the Institute of Bankers, U.K. Mr. Kapur has been in the industry since 1962 and was employed by Grindlays Bank in various capacities including General Manager, Institutional Banking and Managing Director, Grindlays Merchant Bank of Nigeria Limited. He has also worked as Regional Manager (Executive Vice-President), ABN Amro Bank, Singapore, where he was Involved with the geographical spread of the Asia/Australia branch network and the different business groups including commercial and investment banking. He was also the first Asian to be appointed Country Manager of ABN Amro Bank, India. Before joining YES BANK, Mr. Kapur was the Managing Director of Rabo India where he led a management team to partner Rabobank Netherlands to set up Rabo India, a new financial service company focused on corporate and structured finance for the Indian market.

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Our Promote Entrepreneurial Bankers rsCare r History e

Rana Kapoor
Manag Dire ing ctor & CEO

CEO & Managing Director, Rabo India, responsible for all business activities including Corporate Finance and Investment Banking Ashok Kapur General Manager & Head, ANZ Grind lays Chairm (Non-Exe India an cutive Investment Bank ) 16 years of Director, Rabo India Managing prior experience at Bank of America Regional Manager (Executive VP) at ABN Amro Bank, Singapore First Asian to be appointed as Country Manager, ABN Amro Bank, India with 65 years of cumulative banking experience Professional Entrepreneurs experience RBI awarded the Banking License after an extensive Due Diligence Process Held a number of senior positions in Grindlays & based Bank since 1962 on the track record of the promoters

Investors:
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Rabobank Citigroup Venture Capital International (CVC) ChrysCapital II, LLC AIF Capital Rabobank (Nederland) More than 15% ownership stake in YES BANK Owned by approximately 288 local banks which provide financial services and products to the Dutch retail and business markets that, together with Rabobank Nederland and its subsidiaries, form the Rabobank Group In its Dutch home market, the Rabobank Group has approximately 1.5 million members, nine million business and private customers and is the market leader in virtually every area of financial services Outside the Netherlands, the Group has 244 offices, in 37 countries Responsible for establishing the Netherlands as a global role model in the Food & Agribusiness businesses Consistently awarded a AAA credit rating by both the leading rating agencies, Moodys and Standard & Poors respectively. Its being named among the Top 5 Worlds Safest Banks by Global Finance magazine for three consecutive years, in 2001, 2002, and 2003, further evidences the Banks stability

Citigroup Venture Capital International (CVC) 7.41 % ownership stake at a 25% premium in YES BANK A division of Citigroup Global Investments and part of Citigroup Inc. Headquartered in London, with regional offices in Hong Kong, Delhi, Mumbai and New York Responsible for the origination, structuring, execution and monitoring of investments in emerging markets CVCIs investments in India are valued at approximately USD 1 billion. Some of the other prominent investments in India include I-flex limited, Progeon Limited (a subsidiary of Infosys Technologies Limited), Lupin Limited and Suzlon Limited.

ChrysCapital II, LLC 5.56 % ownership stake at a 40% premium in YES BANK Principal investment firm that provides growth capital to services businesses, combined with strategic expertise to enhance margins and free up capital for acquisitions, sales force expansion and other key initiatives

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Presently has approximately $450 million under management, with investors that comprise of prestigious institutional investors including Harvard Management, IBM, the Government of Kuwait, Microsoft, Stanford University, the Government of Singapore, and CEOs of multinational firms and partners of several top-tier global private equity firms The firm targets investment sectors encompassing Outsourcing services, Business and Financial services, Healthcare services, Software services and Information services In addition to YES BANK, ChrysCapitals investments include Core3, Global VantEdge, IVRCL, MphasiS BFL, New Path Ventures and Tech Team. AIF Capital 5.56 % ownership stake at a 40% premium in YES BANK Headquartered in Hong Kong, AIF Capital is one of the largest Asia-based independent private equity firms Over US$1 billion under management and provides growth capital for expansion, buy-outs or recapitalization, primarily to unlisted companies Oversees a broad based portfolio of investments in sectors ranging from supply chain management, financial services, manufacturing, specialty steels and engineering services, to power generation, telecom and transportation AIF Capitals associates include Frank Russell Company, and investors in its funds include major corporate and government pension and investment funds, insurance companies and financial institutions from North America (51%), Australia (17%), Asia and the Middle East (17%) and Europe (8%), as well as multilateral agencies such as the International Finance Corporation, Washington and Asian Development Bank and Manila (7%) The current portfolio of over US$850 million encompasses a number of industry sectors and is well distributed geographically across South Asia, South East Asia and North Asia. In addition to YES BANK, AIF Capitals portfolio in India includes Bharti Tele-Ventures and GVK Industries

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Our Inve stors

Private Equity Investors

Established Pedigree
Other Investors
Fidelity & GIC among large FII shareholders Invested through the maiden IPO at the top end of the price band and have increased stake through market purchases Other key investors include Marshall Wace, NWI, Arisaig, ABN A mro, Norges Bank Held by Citigroup Venture Capital, Chrys Capital II LLC and Asia Infrastructure Fund Investment at premium of 25-40% prior to receipt of banking license Three year lock-in of entire holding

Original Private Equity 19% Employees 2% Public/MFs 10%

FIIs 10% Indian Promoters 38.61%

Rabobank
A AA rated private bank and among top 15 banks in the world Lock-in of entire pre-IPO holding (15% post dilution) for a five year period Increasing stake to 20% through market purchases RBI approval obtained for the same

Rabobank 20%

Promoters
Successful entrepreneurial track record at Rabo India Ashok Kapur Over 25 years at Grindlays Bank where he held a number of senior positions, First A sian to be appointed Country Manager, ABN A mro Bank, India Rana Kapoor - 16 years at Bank of America at various senior positions; Head of ANZ Grindlays Investment Bank

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Key Management:

Name Rana Kapoor H. Srikrishnan Sunil Gulati

Designation Managing Director & CEO Executive Director Group President Corporate & Institutional/Emerging Corporates Banking, Risk Management & Corporate Development Country Head Government Relationship Management

Previous Employer Rabo India Finance HDFC Bank GE Commercial Finance, ING Vyasa, Bank of America ICICI Bank, UK

Deepak Gaddhyan Sumit Gupta Alok Gupta Rajnish Datta Sanjay Agrawal Subir Bisht Aalok Gupta Raj Benahalkar Ajay Mahajan Sandeep Sarkar Arun Agrawal Aditya Sanghi Somak Ghosh Varun Tuli

Country Head Emerging Corporates Banking Rabo India Country Head Life Sciences & Technology Country Head Retail Assets Country Head SME Credit Management Chief Risk Officer Country Head Credit Retail Risk & SME Head Market Risk Group President Financial Markets, Institutions & Investment Management Country Head Financial Market Sales Country Head Financial Institutions & International Banking Country Head Investment Banking President - Corporate Finance and Development Banking President Business Banking Rabo India Finance, ABN Amro, ANZ AMEX, Birla Global Finance Ltd. Standard Chartered Bank ICICI Bank HSBC, HDFC IBDI Bank Bank of America Bank of America, ANZ Grindlays ICRA, Larsen & Toubro Rabo India Finance Rabo India Finance Avigo Capital Partners, Strategic Capital Corporation, Lehman Brothers, Bank of America ABN Amro Citibank N.A. HDFC Bank HDFC Bank Equinox Global Services

Suhail Kazmi Suresh Sethi B. Chandramouli P. Kumar Lovekesh Dev

President Retail Banking & Wealth Management President Transaction Banking, Branch Operations & Services Chief Operating Officer Country Head Business Services Head Centralized Business Processes & Contact Centre

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Rajat Monga Nilanjan Sinha Devamalya Dey Shubhada Rao Deodutta Kurane

Chief Financial Officer Chief Legal Officer EVP & Country Head Audit & Compliance Chief Economist President Human Capital

Rabo India Finance ICICI Bank Citibank N.A. Kotak Institutional Equities Bajaj Allianz Life Insurance

Rana Kapoor Managing Director & CEO Rana Kapoor is the Founder/ Managing Director & CEO of YES BANK. As a professional entrepreneur, he is establishing a high quality, technology driven, state-of-the-art private Indian Bank catering to Emerging India, since mid 2003. Under his leadership, YES BANK is steadily evolving as the finest quality Bank in India at an accelerated pace with exemplary business and financial outcome. YES BANK is the only Private Indian Greenfield Bank to be licensed by the Reserve Bank of India in the last 12 years, an outcome of Mr. Kapoors credibility and meritorious stature with the top Regulators and the Government of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence. The Bank provides a delightful banking experience expressed with simplicity, empathy and totality. Prior to establishing YES BANK, Mr. Kapoor was CEO & Managing Director, and main Managing Partner of Rabo India Finance (RIF) Pvt. Ltd., responsible for all its business activities (a corporate finance and investment-banking organization, 1998-2003). He successfully spearheaded RIF as a foreign joint venture financial services organization in partnership with Rabobank in India, and thereafter sold his shareholdings to Rabobank in early 2003. RIF is now a 100% subsidiary of Rabobank, Netherlands. Prior to joining Rabo India, he was the General Manager & Country Head: ANZ Grindlays Investment Bank (ANZIB, from 1996-98). Under his leadership, ANZIB emerged as one of the strongest investment banks in India, which was widely recognized in India and by Asian financial journals. Prior to ANZIB, Mr. Kapoor spent 15 years at Bank of America (1980-1995), where he last headed the Banks Wholesale Banking businesses and held several positions of increasing responsibility in his 15 years career including assignments in Asian countries. He was presented the Eagle Pin by the Chairman of Bank of America, in 1990, the highest professional recognition for consistent performance excellence in Bank of America, amongst several other enterprising achievements. 18

Mr. Kapoor is a member of the Government of Indias Board of Trade. The Ministry of Commerce & Industry nominates this apex body consisting of top leadership from the Indian Industry. He is a member of the prestigious Indo-British Partnership Network (IBPN). He is also a Founding Member of the International Centre for Corporate Accountability Inc. Advisory Council, Zicklin School of Business, New York. He is an Honorary Member Advisory Board of the College of Agribusiness Management (CABM) at the GB Pant University of Agriculture & Technology, Uttaranchal. He is a member of the prestigious CII National Council and a member of the FICCI National Executive Committee. Mr. Kapoor is a member of the Managing Committee and Co-Chairman of the Agri Business Committee of the Indian Banks Association (IBA), a premier body represented by top Bankers in India. He was also the Chairman of CIIs Banking Committee for the year 2005-06. The Government of Cyprus appointed Mr. Kapoor in 2002 as the Honorary Consul General for Cyprus in Mumbai/ Maharashtra state. He is also an active member of the Young Presidents Organization (YPO), a leading global forum of business leaders. He was the Chairman for two years of the Indian Merchant Chambers (IMC) - Banking, Finance and Insurance committee, in the years 1992-93. An eminent jury awarded Mr Kapoor the Start- up Entrepreneur of the Year 2005 at the Ernst & Young Entrepreneur of the Year Awards. In a short span of less than 3 years, YES BANK has been ranked as the THIRD best overall public private sector Banks in the November 2006 survey of Business World. Mr. Kapoor holds a MBA degree from Rutgers University in New Jersey, U.S.A. (1980), and a Bachelors degree in Economics (Honors) from the University of Delhi (1977).

Board of Directors:

Name

Designation

Current Employer

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Mr. Ashok Kapur

Non-Executive Chairman Chairman of Risk Monitoring committee Managing Director & CEO Chairman of Nominations committee Vice Chairman Director Executive Director Independent Director Chairman of Audit & Compliance committee Independent Director Chairman of Investor Relations committee Independent Director Independent Director

YES BANK Ltd.

Mr. Rana Kapoor Mr. Hans Ten Cate Mr. Wouter Kolff Mr. H. Srikrishnan Mr. Kashi Memani Mr. Bharat Patel Mr. S.L Kapur Mr. Arun K Mago

YES BANK Ltd.

Senior Member Executive Board, Rabobank Nederland, Holland Former Vice Chairman Managing Board, Rabobank International, Holland YES BANK Ltd. Former Chairman, Ernst & Young, India

Non Executive Chairman, Procter & Gamble, India

Former Secretary, Government of India, Department of Small Scale Industries & Agro and Rural Industries Former Chief Secretary, Government of Maharashtra

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Hum Capital Philosophy an

The Vision:
To achie org ve anizational e lle and strate ic busine g xce nce g ss oals by harne ssing and inspiringthehig st pote he ntial of YBLs Hum an Capital to build theworlds be quality bank in India. st Building an organization from scratch Creating an institution of enduring value

The Challenge:

The Value Proposition:

Shareholders Creating and Sharing Value Employees Customers

Empowering employees & encouraging efficient decision-making Cre ating& SharingValue for all stakeholders

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Diversity Data As an entrepreneurial start-up venture, YES BANK is a congruence of diverse cultures and individual work-styles. Its Diversity data is intended to provide a snapshot of the key activities happening across the organization in the HR space. In addition to providing information, it ensures a focus on the areas being indexed and measured. Workforce Profile 1. Gender Distribution @ YES The gender distribution within the Bank is a good measure to evaluate whether they are equal opportunity employers and is an important element in achieving best employer status.

2. Educational Qualifications:

3. Experience profile The experience profile captures the past work experience of its employees

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both in terms of number of years as well as the industry segments represented.

4. Work experience w.r.t industry segments

5. Age profile The age profile captures the age range of its employees

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Employee Value Proposition: At YES BANK, they strongly believe that for an organization to appropriately convey its External Brand values to its existing and potential customers, the same values must translate into the Internal Brand, The image that employees have of the organization as an employer. Thereby enabling employees to imbibe the core values of the organization and adequately convey the same to its customers.

At YES BANK, its Employer Brand is represented as the Employee Value Proposition (EVP). The EVP is integrally linked to the Bank's core values, and all HR systems and processes are designed to convey the EVP to the Bank's employees.

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YES BANK pursues a strong Employee Value Proposition of Creating & Sharing Value, with a vision to build an organization, driven by Professional Entrepreneurship, where all YES Bankers truly partner to direct, manage and accelerate the development of YES BANK as the Young and Dynamic Bank of Emerging India.

It is this untiring and relentless passion for Professional Entrepreneurship that has resulted in YES BANK being recently ranked as the THIRD Best Bank in India by Business world. YES BANK also received the Continuous Innovation in HR Strategy award at The India times Mindscape Employer Branding Awards 2007.

YES BANK recognizes that the only real source of sustainable competitive advantage for an organization is the power of its High Quality Human Capital. Therefore, they foster a leadership mindset that embraces meritocracy as a vital force to reward performance and exceptional competency. They have also institutionalized various key strategic initiatives including:

YES Entrepreneur in Action YES Professional Entrepreneurship Program (Y-PEP) YES Retail Entrepreneurship Program (Y-REP) 25

YES Mentor YES School of Banking YES UNIVERSITY and SCHOOL Relations Our Objectives

To build a strong employer brand. To attain a preferred employer status in the Banking and Financial Services industry. To ensure that the Bank is able to attract, engage and retain high quality human capital for its long-term success.

Focus
The focus of the Human Resources function at YES BANK is to build a worldclass team, based on professional recruitment methodologies, and attract the best talent in the industry.

While its immediate hiring has primarily been lateral, to bring the relevant skills, competencies and experience into the organization, its focus is on building the requisite talent bench strength to support the business plans of the Bank.they are making a concerted effort towards building learning and development solutions that continuously enhance employee value, in line with the growth plans of the Bank.

Culture & Processes

Building a high performance culture is another key prerogative of the HR function. We envisage a credible and transparent performance management process that helps in aligning individual goals with corporate objectives, both quantitative and qualitative, and encourages cross sell and team spirit. Its performance management process will be supported by a robust rewards and recognition strategy for each business and a market based compensation structure that is flexible, responsive and helps retention through asset building 26

and wealth creation for top performers. Its Promoters believe that a broad employee ownership of the shares of the company has a positive impact on performance. Therefore, its stock option scheme covers a large cross-section of our employees.

The HR functions at YES BANK is working closely with leading international consultants, including Hewitt and Korn Ferry, to operationally this strategy and ensure that the organizational architecture of the Bank is operational and adequately supports its business plans.

Technology:
At YES BANK, they are employing technology as strategic business tools for a competitive advantage.they intend to effectively employ our technology in a costefficient manner to achieve superior standards of customer service.

They are currently building flexible, scalable and adaptable technology relationships and frameworks, through:

Strategic Total Outsourcing An IT Investment Portfolio comprising of innovative technologies and best-ofbreed solutions Developing Strategic Alliances with key technology providers for a sustained technology advantage

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At YES BANK, They are investing in innovative, robust and world-class technology to facilitate the launch of differentiated products and deliver an unparalleled customer experience.

Core Principles Its IT strategy is being formulated in consultation with Gartner. This strategy recognizes the future requirements of the Bank and addresses the six critical needs that they have identified for successfully running a new Bank: High levels of efficiency through automation Centralized database management & centralized processing Connectivity with customers and external agencies to provide a consistent experience at various touch-points Best of breed systems, which enable integration of front, middle and back offices (Straight Through Processing) Strong built-in surveillance and security systems, providing a comfort factor to all users Real time environment facilitated by high network uptime through proven disaster recovery processes and back-up systems

Strategic Total Outsourcing Pursuant to our IT strategy, we have adopted a Strategic Total Outsourcing model in the areas of Information Technology and Business Services. This enables the Bank to build operational excellence by concentrating on core business activities and ensures world-class quality standards in service delivery to customers, through well-structured and documented Service Level Agreements.

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Strategic Alliances YES BANK is entering into strategic alliances with key Information Technology service providers and consulting partners to develop innovative system features in order to improve process efficiencies and to create sector-specific banking solutions for differentiated offerings in the market place.

As a norm, YES BANK follows a disciplined process wherein technology decisions are based on well-defined phases of evaluation, with the objectives and outcomes of each of the phases clearly pre-established. Strategic fit, architectural alignment, customer benefits and operational impact are key determinants of this process.

The first of these strategic initiatives is the Global Strategic Cooperation Memorandum signed with i-flex to collaborate on technology-led innovations for improving products and processes by effectively leveraging each others competencies and areas of strength across the larger industry domain of financial services and across international markets of interest.

They have adopted i-flexs FLEXCUBE, an efficient universal banking solution, as the core banking system for its Retail and Corporate Banking businesses. FLEXCUBE, an internationally recognized banking system, provides YES BANK the technological head start and institutional agility to launch new products across business segments, enabling rapid growth.

In consultation with Gartner, they are adopting a comprehensive IT Governance framework which would help in IT Performance management, effective IT operating structure, IT Control framework and a responsible IT Organization for ensuring technology and Business alignment and making its technology resilient enough to learn and adapt.

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As a part of Total Outsourcing Agreement with WIPRO, YES BANK is also entering into a Banking Technology & Operations Strategic tie-up, wherein we shall be forming specific Banking Center of Excellence for technological advancement for mutual benefits and collaborating on improving operational efficiencies for Business Process Services.

Wipro will deploy, own and manage all IT assets and provide 24-hour support services for YES Banks operational technology requirements. In addition, they have established a distinct Business Services Unit that will manage non-core processing and applications management. This unit is being developed on the foundations of Six Sigma practices and in conformation with ISO guidelines.

They have also signed a Strategic Co-operation Agreement with CashTech to develop structured solutions, customized for select knowledge intensive business sectors, to optimize customer financial supply chains. The partnership will further leverage our domain knowledge and Cash Techs implementation expertise to offer end-to-end cash management solutions to clients. After undertaking an exhaustive technical and business analysis on the above lines, Cash In, Cash Techs comprehensive cash management solution, has been adopted to facilitate our strategy of providing end-to-end cash management solutions.

YES BANK has also licensed an integrated, cross-asset platform from Murex, the leading provider of trading, risk management and processing solutions for capital markets. The solution will enable straight through processing of all treasury transactions. Murex will provide YES BANK with an integrated platform offering uncompromising specialization and leading functionality in each asset class.

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Milestones:

Ke Mile y stone s

Significant Strategic Achievements

Incorporation of the Bank RBI grants license to A1+Rating by ICRA commence (Moodys affiliate) (Moody commercial banking for the Banks Bank Board of pedigree Certificate of Deposit Directors programme (Current established size - INR 10 bn) Successful listing of YES BANK scrip on BA NK Indian bourses through an IPO of INR 3.15 bn (issue subscribed 30 times over) Second operating half year: PAT: INR 255 mn PA T: ROE: 13.26% ROA: 2.95%

Mar 10, 2 004 Nov 21, 200 3

Aug 23 Oct 14, 20 04 Oct, 2 004

Fe 17, 2004 b July 12, 2005

Aug 2005 , De 200 c, 5

May 24, 2004

Infusion of capital by promoters, Rabobank and private equity investors (CVC, ChrysCapital & AIF) A IF)

Launch of C&IB, business banking, financial markets and transaction banking. High quality mgmt team in place

ISO 9001:2000 Certification for back office processes and operations

ADB Board approves Tier II facility of INR 1 bn (long term, unsercured, unsercured, subordinated debt)

The Banks maiden IPO of INR 3.1 bn was oversubscribed 3 times 5 0 30 YES BANK had a total income of 28 .91 cr and a PAT of 55 cr in FY 2005-06 89.9 9 1 5 .32 5.32 2005-

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Brand Vision And Strategy:

YES BANK is pursuing a Brand strategy to build one of the finest financial brands in India. YES BANK believes that differentiation begins with its service and trust mark embedded in YES, which represents the Banks fundamental goal of being a highly service-oriented Financial Institution. The endeavourer at YES BANK is to provide an unprecedented Delightful Banking Experience to all its customers.

The name YES signifies The essence of the brand completely by conveying all the values and characteristics - Attractive, Smart, Simple, Serious, Reliable, Trustworthy, Optimistic, Positive, Efficient, Universal Clutter breaking in the banking environment, and affirmative with target clients across business and market segments

Awards And Recognition:

In a relatively short time since commencement of operations, YES BANK has been able to achieve some significant milestones and recognition. YES BANK has received the following Awards and Recognition for the differentiated, strategic initiatives it has undertaken Awards & Recognition Financial Express Ranking (March 2007) YES BANK was ranked SECOND among New Private Sectors Banks, in the Financial Express survey of

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Indias Best Banks for 2006, published on March 28, 2007 in the Financial Express, while being ranked #1 on the key parameter of Growth, among 64 Private, Public and Foreign Banks in India. India's Best Bank Awards Trade Finance Deal of the Year Award (March 2007) YES BANK received the prestigious Euromoney Trade Finance Deal of The Year award for a structured & innovative Rural Financing solution in providing loans to over 2000 nomadic honey bee farmers in Jammu & Kashmir. YES BANK was the only Indian private sector Bank to have won this award as the lead arranger out of a total of 367 deals presented across 30 countries. YES BANK was included as a member of the select Community of Global Growth Companies (GGC) at the World Economic Forum (WEF), Davos, and Switzerland. YES BANK is the only Indian Bank to have been identified by The Forum as one of Indias growing organizations on the way to becoming a global industry leader. YES BANK won the Continuous Innovation in HR Strategy award at The Indiatimes Mindscape Employer Branding Awards 2007, the RASBIC award for Innovative Recruitment & Staffing Programmed and the Global HR Excellence Award for Innovative HR Practices at the Asia Pacific HRM Congress 2007. YES BANK was ranked overall THIRD in The BW Banking Special 2006 A Survey of Indias Best Listed Public & Private Sector Banks, published in Business worlds issue, dated December 04, 2006, while being ranked #1 on the key parameters of Safety, Growth and Efficiency. YES BANK was the only bank from Asia (ex Japan) to be nominated across all five categories and the only Indian Bank to be on the final shortlist for the Emerging Markets Sustainable Bank of the year Award. YES BANK was awarded for innovative use of IT

World Economic Forum (February 2007)

HR Awards (February 2007)

Business World Ranking(December 2006)

Financial Times/IFC, Washington Sustainable Banking Awards 2006(June 2006)

ACNielsen CIO Jury Award for Technology Innovation (June 2006) NASSCOM Award (April 2006)

YES BANK was awarded IT Innovations in Emerging India, for the Banks adoption of innovative technologies for increased customer satisfaction and for improving process efficiencies. YES Banks Investment Banking Group was ranked No.1 in M&A Outbound Cross Border Transactions and No. 5 in M&A Overall category Rana Kapoor, Founder / MD & CEO was ranked amongst the 100 most powerful CEOs in India

Bloomberg league tables (April 2006)

Corporate Dossier, Economic Times (December 2005)

33

Business Today most valuable companies (November 2005)

YES BANK was ranked the 105th most valuable private sector company and the 7th most valuable bank in India Rana Kapoor, Founder / MD & CEO was adjudged the Start-up Entrepreneur of the Year YES BANK was awarded for contributions made through working in partnerships to improve the environment/quality of life for the people of Asia YES BANK was ranked second in the Best for Currency Strategy and Best for Technical Analysis categories under the Best Domestic FX providers Corporate YES BANK was ranked amongst the 20 most technology wired companies A1+ rating for YES BANKs certificate of deposit programmed in the second month of operations (current programmed size - INR 12 billion)

Ernst & Young Entrepreneur Awards '05 (November 2005) Environment Leadership Award from USAID (October 2005)

Asiamoney Foreign Exchange Poll for India (September 2005)

Business Today technology wired companies (February 2005) ICRA (Moody's affiliate in India) (October 2004)

34

YES BANK IN JAIPUR

Organization Structure:

35

Re tail Banking Org Structure Country Head- Retail Banking Regional Head Branch Manager CSE CSM Teller SM ASM (15) Associate Sales Manager (1 -20) 5 National Head- Insurance

City Head Insurance (1)

RM

Branches In Jaipur:
In Jaipur YES Bank has only one branch.

36

Branch Location: YES BANK GREEN HOUSE BUILDING ASHOKE MARG, C-SCHEME JAIPUR, RAJASTHAN

37

PRODUCT OFFERING

38

Product Range:
At YES Bank, they are committed to creating an easy and comfortable banking environment for your business. They realize that different businesses need different solutions according to heir size, nature and scale of operations. They also understand what we need to add impetus to your business. There range of current accounts comes geared to answer all kind of business requirements. Each of current accounts has been customized to ensure efficient management, quick transfers and instant availability of funds across their network. They are also providing saving account with best features. They are also dealing in Mutual funds, Fixed deposits with highest interest rates, Investment plans and saving accounts. YES Bank brings two different kinds of saving accounts for different types of businesses. Normal Saving Account Gold Saving Account Select the one that best suits your business requirements. The YES Savings Account has been designed with the singular purpose of helping us to grow our savings. Its innovative financial solutions, backed by expert advice, will provide us with a truly rewarding banking experience.

Product Services:
Benefit from Expert Services Free Demand Drafts and Pay Orders Avail of free Demand Drafts and Pay Orders (free only for online request), payable at any of Banks branches, to a pre-specified limit. Its rapidly increasing network, through its own and partner bank branches, gives us instant access to over 600 cities across India for our payment transactions.

At-par Cheques

39

At YES BANK, they offer us at-par cheques that are accepted as 'local clearing' cheques across its branches. This helps us save on the charges associated with ordering a Demand Draft, while we continue to enjoy the benefits of a cheque. Technology Edge Single PIN Banks unique Personal Identification Number (PIN) facilitates access to all electronic channels. We can now access Internet Banking, Mobile Banking, Phone Banking and its ATM network using a Single PIN.

Two Factor Authorizations Its Two Factor Authorization assures us of the highest levels of security for our Internet Banking transactions.

Account Offerings Average Quarterly Balance Non-Maintenance Free Convenience of Payment Demand Drafts at YES BANK locations Demand Drafts at Non YES BANK locations Pay Orders Electronic Clearing Service (ECS) Home Banking Cash Pick-up

Savings Account Rs.10, 000 Rs. 300 per quarter 5 free per year Rs. 2.5 per Rs. 1000 of value thereof; min Rs. 50 5 free per year; rs. 20 thereafter Free

Gold Savings Account Rs.100, 000 Rs. 600 per quarter 10 free per year Rs. 1.5 per Rs. 1000 of value thereof; min Rs. 50 10 free per year; rs. 20 thereafter Free Free One transaction per day Minimum value - Rs. 10000 Maximum value Rs. 100000 Rs. 75 per transaction

Electronic Funds Transfer (EFT) Free One transaction per day Minimum value - Rs. 10000 Maximum value Rs. 100000 Rs. 75 per transaction

Charges above free limit

40

Cheque Pick-up Charges-above free limit Relationship Statement

1 Free per day Rs. 75 per transaction

1 Free per day Rs. 75 per transaction Free Free

Account Statements quarterly by Free courier ADHOC Statements Cheque Book 25 leaves International Debit Card Annual fee Use any of YES bank ATMS Withdrawal limit Shopping limit Use ATMs of other banks in India Per Withdrawal Per Inquiry Other Features Email and SMS Alerts Balance confirmation and other advices on your account status with the Bank Free Free Free Regular Debit Rs. 149 Free Rs. 25000 per day Rs. 25000 per day Unlimited Free in India Free

Free Gold Debit Card Free Free Rs. 75000 per day Rs. 75000 per day Unlimited Free Globally

Other bank ATM usage charges International Rs. 120 per transaction Rs. 25 per transaction Free Free Free Free

Instruct us to change any of your account mandate or status or Free detail Account closure charges within 6 months SI Failure charges A cheque deposited to your account but not honored by the Bank Should you wish to stop a Rs. 250 Nil Rs. 100

Free Rs. 250 Nil Rs. 100 Free Rs. 100 per instruction

Automated standing instructions Free Rs. 100 per instruction

41

payment For insufficient funds in your account to honor a payment Cancel a payment order Commission for issuing a Travelers cheque Need a fresh PIN to access our direct channels Balance confirmation and other advices on your account status with the Bank Rs. 200 Rs. 200 1% Rs. 50 Rs. 200 Rs. 200 1% Rs. 50 Rs. 250 per annum Free

Dormancy maintenance charges Rs. 250 per annum Free

Instruct us to change any of your account Mandate or status or Free details Forex Services Overseas collection of cheque (USD, GBP, EUR) For all other currencies courier charges on actuals, applicable over the above charges Foreign Currency Inward Remittances Regular Savings Account Rs. 1.25 per Rs. 1000 Min Rs. 250 Max Rs. 5000

Free Gold Savings Account

Rs. 1.25 per Rs. 1000 Min Rs. 250 Max Rs. 5000

Free Rs. 1.25 per Rs. 1000

Free Rs. 1.25 per Rs. 1000 Min Rs. 250 Max Rs. 5000 Free

Foreign Currency Drafts (Major Currencies) Min Rs. 250 Max Rs. 5000 Rs. 1.25 per Rs. 1000 Foreign Currency Outward Remittances Min Rs. 250 Max Rs. 5000

Charges applicable with effect from 1st January, 2007 YES Bank also provides No Frills Account, which contains the following features:

42

Feature Average Quarterly Balance Non maintenance Fees Cheque Book Statement Frequency Cheque Transactions

Pricing Rs.250 Rs.25 per quarter First 25 leaves free Rs.2 per leaf for next book Quarterly-Free 4 Inward Cheque Transactions free per month Unlimited Cheque Deposits Subsequent Rs.50 per transaction Rs.250 p.a. 3 Free transaction per month Unlimited Balance Enquiries Rs.30 per Cash Withdrawal

Debit Card-Silver Card & Internet Banking (Optional) ATM Transactions on YES Bank ATMs

Other Bank ATMs Cash Withdrawal within India Balance Enquiry within India Cash Withdrawal outside India Balance Enquiry on ATMs outside India Direct Banking Phone banking Mobile Banking Alerts RTGS Free Free Rs.50 per month 1 Free per month There-after Rs.100 for every subsequent transaction Rs.50 per transaction Rs.20 per transaction Rs.120 per transaction Rs.25 per transaction

Branch Transactions Cash Withdrawals & Deposits at Branches Two Cash Withdrawals Free per month Two Cash Deposits Free per month Rs.50 for every subsequent transaction Rs.100 per instrument Rs.1.50 per Rs.1000 or part there-of (Minimum Rs.150, Maximum Rs.5000) Rs.2.50 per Rs.1000 or part there-of Minimum Rs.250 Maximum Rs.5000

Managers Cheque Pay Orders on YES BANK locations Demand Draft on Correspondent Bank Location

Cheque Return Charges Inward Cheque Return Outward Cheque Return Account Closure Charges-Within 6 months Others Outstation Cheque Collection Rs.3 per Rs.1000 Minimum Rs.100 Maximum Rs.5000 Rs.500 per Draft Rs.250 per cheque Rs.100 per cheque Rs.250

Foreign Currency Demand Drafts

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Stop Payment

Rs.100 per instruction

Fixed Deposit
A fixed deposit is meant for those investors who want to deposit a lump sum of money for a fixed period; say for a minimum period of 15 days to five years and above, thereby earning a higher rate of interest in return. Investor gets a lump sum (principal + interest) at the maturity of the deposit. Bank fixed deposits are one of the most common savings scheme open to an average investor. Fixed deposits also give a higher rate of interest than a savings bank account. The facilities vary from bank to bank. Some of the facilities offered by banks are overdraft (loan) facility on the amount deposited, premature withdrawal before maturity period (which involves a loss of interest) etc. Bank deposits are fairly safer because banks are subject to control of the Reserve Bank of India. Features Bank deposits are fairly safe because banks are subject to control of the Reserve Bank of India (RBI) with regard to several policy and operational parameters. The banks are free to offer varying interests in fixed deposits of different maturities. Interest is compounded once a quarter, leading to a somewhat higher effective rate. The minimum deposit amount varies with each bank. It can range from as low as Rs. 100 to an unlimited amount with some banks. Deposits can be made in multiples of Rs. 100/-. Before opening a FD account, try to check the rates of interest for different banks for different periods. It is advisable to keep the amount in five or ten small deposits instead of making one big deposit. In case of any premature withdrawal of partial amount, then only one or two deposit need be prematurely encashed. The loss sustained in interest will, thus, be less than if one big deposit were to be encashed. Check deposit receipts carefully to see that all particulars have been properly and accurately filled in. The thing to consider before investing in an FD is the rate of interest and the inflation rate. A high inflation rate can simply chip away our real returns. Returns The rate of interest for Bank Fixed Deposits varies between 4 and 11 per cent, depending on the maturity period (duration) of the FD and the amount invested. Interest rate also varies between each bank. A Bank FD does not provide regular interest income, but a lump-sum amount on its maturity. Some banks have facility to pay interest every quarter or every month, but the interest paid may be at a discounted rate in case of monthly interest. The Interest payable on Fixed Deposit can also be transferred to Savings Bank or Current Account of the customer. The deposit period can vary from 15, 30 or 45 days to 3, 6 months, 1 year, 1.5 years to 10 years.

44

Duration 15-30 days 30-45 days 46-90 days 91-180 days 181-365 days 1-2 years 2-3 years 3-5 years

Interest rate (%) per annum 4 -5 % 4.25-5 % 4.75--5.5 % 5.5-6.5 % 5.75-6.5 % 6-8 % 6.25-8 % 6.75-8

Advantages Bank deposits are the safest investment after Post office savings because all bank deposits are insured under the Deposit Insurance & Credit Guarantee Scheme of India. It is possible to get loans up to75%- 90% of the deposit amount from banks against fixed deposit receipts. The interest charged will be 2% more than the rate of interest earned by the deposit. With effect from A.Y. 1998-99, investment on bank deposits, along with other specified incomes, is exempt from income tax up to a limit of Rs.12, 000/- under Section 80L. Also, from A.Y. 1993-94, bank deposits are totally exempt from wealth tax. The 1995 Finance Bill Proposals introduced tax deduction at source (TDS) on fixed deposits on interest incomes of Rs.5000/- and above per annum.
Public Sector Banks Private Sector Banks

Fixed Deposit Rates in Public Sector Banks

Bank Name Allahabad Bank Andhra Bank Bank of Baroda Bank of India Canara Bank Central Bank Dena Bank Indian Bank Indian Overseas Bank 1530466129 45 60 90 Days Days Days Days 5.00 5.50 5.00 5.00 5.00 5.00 6.00 5.00 5.00 5.50 5.50 5.00 5.00 5.00 6.00 6.00 5.00 5.00 6.50 7.00 6.00 5.50 6.00 6.50 6.25 7.00 6.00 6.50 7.00 6.00 6.50 6.00 6.50 6.25 7.00 6.00 91120 Days 7.00 8.00 6.00 6.50 6.50 7.00 6.75 8.00 7.50 120179 Days 7.00 8.00 6.00 6.50 6.50 7.00 6.75 8.00 7.50 180270 Days 8.00 9.50 7.00 7.00 7.50 8.50 7.75 8.50 8.00 271Up to With 1-2 2-3 3-5 364 5 effect Years Years Years Days Years from 8.00 9.50 10.00 10.50 11.00 1-499 1-499 5-499 21-799 16-899 12-399 9-899 17-599 1-499

9.50 10.00 10.50 11.00 11.00 7.00 7.00 7.50 8.50 7.75 8.00 8.00 9.00 9.50 9.51 10.50 10.50 9.50 10.00 10.00 9.50 10.00 10.00 9.50 10.50 10.50

9.00 10.00 10.50 10.50

8.50 10.00 10.50 11.00 11.00 8.00 9.50 10.00 10.50 10.50

45

Oriental Bank Punjab & Sind Bank State Bank of Hyderabad State Bank of India State Bank of Mysore S.B.T Syndicate Bank U.B.I North Malabar Grameen Bank Vijaya Bank

5.00 6.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00

5.00 6.00 5.00 5.00 5.00 6.00 5.50 5.00 7.00 6.00

6.50 6.50 6.50 5.50 5.50 6.50 7.00 6.00 8.00 7.00

6.50 6.50 6.50 5.50 5.50 7.00 7.00 6.50

7.00 7.00 7.00 5.50 5.50 8.00 7.25 7.00

7.00 7.00 7.00 5.50 5.50 8.00 7.25 7.00

8.00 8.00 8.00 7.00 7.00 8.00 8.00 8.00

8.00 8.00 8.00 7.00 7.00 8.00

9.50 10.00 9.50 10.00 9.50 9.00 9.00

10.5 10.5

10.5 10.5

1-499 18-599 15-399 15-399 5-399 -

9.50 10.50 10.50 9.50 10.50 10.50 9.50 10.50 10.50

9.00 10.00 10.50 10.50

15-38.00 10.00 10.50 11.25 11.25 99 8.00 9.00 10.00 10.5 10.5 1-499 1-1299 8-399

8.00 10.00 10.00 10.00 10.00 10.50 11.00 11.00 12.00 7.00 8.00 8.00 9.00 9.00 9.50 10.50 11.00 11.00

Private Sector Banks Fixed Deposit Rates in Private Sector Banks

Name of the Bank Bank of Madura Centurion Bank City Union Bank Global Trust India H.D.F.C Bank I.C.I.C.I Bank I.D.B.I. IndusInd Bank Lord Krishna Bank Tamilnadu Mercantile Bank Catholic Syrian Bank Dhana lakshmi Bank Federal Bank J. & K. Bank South Indian Bank Nedungadi 1530466191- 12029 45 60 90 120 179 days Days Days Days Days Days 5.50 6.50 5.00 6.50 5.00 5.00 5.00 5.50 5.50 6.00 6.00 7.00 5.00 5.50 5.00 6.00 6.50 8.00 6.00 8.00 8.00 6.00 8.00 8.00 5.50 6.00 6.00 7.00 5.00 5.50 5.00 6.00 6.50 8.25 7.00 8.00 8.00 7.00 8.00 8.00 8.00 7.50 8.00 8.00 7.00 7.00 7.00 8.00 7.50 8.50 8.00 8.00 8.00 7.00 8.00 8.00 8.00 7.50 8.00 8.00 7.00 7.00 7.00 8.00 8.50 9.25 9.00 9.25 9.00 8.00 9.00 9.00 8.00 9.50 8.50 9.00 7.50 9.25 7.50 9.00 8.50 180270 Days 9.50 271Up to With 1 -2 2 - 3 3 - 5 364 5 effective Years Years Years Days Years from 9.50 10.00 10.50 11.00 11.00 16-8-99 24-6-99 1-6-99 18-8-99 10-4-99 1-8-99 21-8-99 2-8-99 1-5-99 7-5-99 19-4-99 1-9-99 1-9-99 15-1299 15-9-99 1-4-99

9.25 10.25 10.25 10.50 11.25 11.25 11.25 9.00 10.00 10.00 10.50 10.50 10.00 10.00 9.25 10.00 10.00 - 11.25 11.50 -

9.00 10.00 10.00 10.00 10.00 10.00 9.00 9.50 9.50 - 10.50

8.00 10.00 10.00 10.50 10.50 10.50 10.50

9.00 10.00 10.00 8.00 9.50

- 11.25 11.25 11.25

9.50 11.25 11.25 11.25 11.25

9.50 10.50 10.50 11.00 11.00 11.50 11.50 8.50 9.00 7.50 9.00 9.50 8.00 9.00 10.00 10.50 11.00 11.00 9.50 10.50 11.00 11.50 11.50 8.00 9.50 10.00 10.75 10.75

9.25 10.00 10.00 10.25 10.50 11.00 11.00 7.50 8.50 8.50 9.50 10.25 10.75 10.75

9.00 10.00 10.00 10.50 11.50 11.50 11.50

46

Bank Vysya Bank Times Bank U.T.I. Bank 5.75 6.00 5.50 5.75 8.00 8.00 7.25 8.00 8.00 7.25 8.00 8.00 8.25 9.00 9.00 8.50 9.00 9.00 9.00 10.50 10.75 11.00 11.00 10.5 10.5 10.5 11.5 11.5 2-8-99 16-8-99 1-5-99 9.00 10.00 10.00

47

Project Profile

48

PROJECT PROFILE TILLE: - Comparative study of SAVING ACCOUNT of YES Bank with other banks
at Jaipur.

Objective of the Study: An objective is defined by the actual identification and description of an existing condition that requires consideration for improving the overall performance of the organization. For any study deciding the objective is the most important step which defines the activities to be undertaken and the individual to focus on the important issues.

Objective of YES Bank: Customer services & product innovation tuned to diverse need of individual & corporate dinette. Continuous technology up gradation while maintaining human values. Progressive globalization & achieving international standards. Efficiency & effectiveness built on ethical practices.

Objective of Student: To know the various services of various banks. To know the method of banking. To know the banking and financial terms used in day-to-day life and which plays an important role in our life. Moreover YES Bank is a reputed bank and it provided me a great platform for my growth. It gave me the opportunity of proper exposure.

Significance of Study: For Bank: The study is useful to YES Bank because with the use of the report it can compare itself with other banks and also can do some modification in its services and charges so as to compete with the competitors in both short as well as long run.

For Student: The study is useful for the student as she gained knowledge about various services of bank, the working of the bank and also about the competitors of the bank that plays an important role in the making and implementation of the strategy.

49

Briefing of the survey

50

I have done a survey regarding the selection of banks. This survey does not include any questionnaire of any big list of questions. This was a simple survey that includes only few simple questions i.e. In which bank do you want to open a saving account? What is your occupation? What is the reason for selecting the particular bank? In this survey we have given the option for the following banks i.e. ICICI BANK YES BANK UTI BANK IDBI BANK HSBC BANK HDFC BANK

SAMPLE SIZE: - 100

Result of the survey is as follows: Answer to first question: Interpretation: In this survey 30% people want to open their account in ICICI Bank only. 12% wants to go for UTI Bank. 10% For YES Bank. 10% For IDBI Bank. 30% For HDFC. 8% For HSBC. Conclusion: - In this survey YES Bank has got only 10% peoples attraction. Suggestions: - As we can see from above YES Bank is not so much popular among peoples so some awareness programme should be conducted so that people can get aware from the benefits of YES Bank.

51

10% 10%

8% 30%

ICICI HDFC UTI YES IDBI HSBC

12% 30%

Answer to second question: Interpretation: - In the survey of this question we have taken the peoples, already having their saving account in various banks, belonging from which class i.e. from which occupation. Then by survey we come to know that 50% people are from business class, 30% are salaried people, 8% students & 12% are from others. Conclusion: - most of the people are from business class who opened their saving account. Suggestions: -According to above interpretation we should put some extra efforts towards business class customers since our main focus should be towards that particular segment only & also we have to attract the other segments and for this we should put some KNOPI & also we should organized some promotional ACTIVITIES. Which will definitely beneficial for bank.

8%

12%

30%

50%

Salaried Buisnessman Students Others

52

Answer to third question: Interpretation: - Out of 100 peoples; 45%, people have selected the bank due to its goodwill. 40%, people have selected it due to its services & 10%, have selected it due to nearness or remaining 5% are due to some relationship with banks employees so that their work can easily be done. Conclusion: - Reason for choosing the particular bank is the name, services & goodwill of the bank. Most of the people are the permanent customer of the particular bank due to the goodwill & its oldness. Suggestions: - As we can see that customers attract mostly towards the goodwill, services. So we have to give emphasis on services & goodwill especially. And for this we have to take feedback of existing customers. So that we come to that weather our existing customers are satisfied with our services or not. So that by knowing that we an improve our services & finally our goodwill
50% 40% 30% 20% 10% 0%
G oo dw ill Se rv ic R es el at io ns hi p N ea rn es s

Nearness Relationship Services Goodwill

Research Methodology: Research design: Descriptive Sample size: 100 Sampling technique: Random Sampling Source of Data collection: Primary source (Direct Interview)

53

Comparison

54

Particulars
One ATM card per account Monthly statement Phone Banking Net Banking Anywhere Banking Doorstep

HDFC Bank Available Available Available Available Available Not

ICICI Bank Available Available Available Available Available Available

YES Bank Available Available Available Available Available Available 55

UTI Bank
Available Available Available Available Available Available

HSBC Bank Available Available Available Available Available Not

IDBI Bank Available Available Available Available Available Not

Banking facility Pay orders & DDs Upcountry cheque collection Multicity cheque Facility Debit Card Mobile Banking

Available Available Not Available Not Available Available Available

Available Not Available Available Available Available

Available Available Available Available Available

Available Available Available Available Available

Available Available Not Available Not Available Available Available

Available Available Not Available Available Available Available

SERVICES Particulars HDFC Bank

Min. A Q B. NonMaintenance charges p.q. Transaction Charges Local cheque Book charges for Issues Rs. 5000 Rs.750 NIL NIL

ICICI Bank
Rs. 5000 Rs.250 NIL NIL

YES Bank
Rs. 10,000 Rs.300 NIL NIL

UTI Bank
Rs. 5000 Rs.300 NIL NIL

HSBC Bank
Rs. 10,000

IDBI Bank
Rs. 5000 Rs.280

NIL NIL

NIL NIL

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Account Closer Before 6 months After 6 months Account Statement Quarterly Monthly Duplicate Account Upto 1yr.old More than 1 yr. Rs.100 NIL Rs.100 NIL NIL NIL NIL NIL Rs.500 Rs.115 NIL

Free Rs.200 p.q.

Free Free

Free Free

Free Free

Free Rs.250 p.q.

Free Rs.600 per annum Rs.85 Rs/115

Rs.50 Rs.100

Rs.25

NIL NIL

NIL NIL

TITLE: BRAND PROMOTIONAL ACTIVITY

57

SUBMITTED BY: POOJA KEJRIWAL

OBJECTIVE:- Designing a promotional plan for YES bank with in given budget constraint.
Area selection Reason behind selection area activity Activity. Financial structure of activity Customer motivation to attend the activity Expected result Profiler

AREA SELECTION: In front of Pyramid, Malviya Nagar.

REASON BEHIND SELECTION AREA: 1. We are selecting this area because here we can approach our desired target customers

58

2. Since this is very popular place, walk in is high, which would yield more number of lead generations in one go. 3. People coming out here belonging from rich / affluent class. 4. People coming with peace of mind so would be able to give us proper time for demonstration of our activity.

ACTIVITY: 1. We would be selecting around 180-200 families (specially from rich or affluent background) 2. Inviting to them for a photo click for their kid along with a caption of yes bank saying Come Yes Bank to say No to your financial Management Problems. 3. They will fill a profiler, which would contain their professional details along with financial strengths and contact data and also their interest in financial tools. 4. Photographer would click their family photograph along with kid keeping our caption in his/ her hands. 5. Photograph tracking by marking a serial no. on every profiler. 6. Post Activity:- Calling to every customer for an appointment for photo delivery and discussion regarding to our products. 7. Would select few HNI profiles out of them and invitation to them to our office for gift collection.

59

8. Immediate call closing in office by convincing them on our products.

FINANCIAL STRUCTURE OF ACTIVITY:

Details No of target customer Cost of per photograph including cost of photographer Cost of gifts Cost of gift for best 3 Total Cost

BUDGET LIMIT=RS 10, 000 Cost per unit No of customers _ 200 RS 32 200

Total Cost _ RS 6400 (32*200) RS 2955 (15*197) 300 (100*3) =RS 9655

RS 15 RS 100 .

197 3

60

CUSTOMER ATTRACTION TO PARTICIPATE IN THE ACTIVITY: 1. They will get a free photograph of their child. 2. Best 3 photograph will be awarded.

EXPECTED RESULTS: 1. We will get the personal information with financial standings of 200 peoples 2. By their profile we would be able to know the needs and expectations towards our bank.

61

3. It would increase market awareness and help us to understand our customer better.

Relationship Introductor . 1. 2. 3. 4. 5. 6. 7. 8. Name: Address: Childs name: Age Contact no: Occupation: Parents Age Your income level: 1. Below 3 lakhs

Date Of Birth: Mobile:

2. Between 3 to 5 lakhs

3. >5 lakhs

9. Interested financial Areas you would like us to serve you 1. Are you interested in INVESTMENTS PLANS? Yes / no

2. Are you interested in opening an SAVING A/C, CURRENT A/C, DMAT A/C Yes/ no 3. Are you interested in FIXED DEPOSITS? Yes/ no

62

4. Do you want our financial experts to visit you for consultancy in above products? Appointment time: Appointment date: Appointment Address:

Interpretation

63

INTERPRETATION
As we have seen that all 6 banks are providing almost the same kind of services to their customers in somewhat more or less numbers. I have done the comparison on the basis of service charges different banks are charging from their customers for different kind of same services. And from the above comparison following interpretation is drawn: ICICI Bank proves itself the best bank among the 6 banks in Jaipur. Because it is providing the best and some extra services and benefits to its customers in comparatively less charges. UTI Bank got 2nd position because it has less number of product range than ICICI Bank and in some categories of Saving A/C some services are not provided by it. YES Bank & HDFC Bank got 3rd rank, as they are better than each other in some offerings and benefits. But overall conclusion is drawn in favors. HSBC Bank got 4th position, as it has not providing much option to customers in investing their money.

64

IDBI Bank got 5th as it has only few features in Saving A/C & Current A/C and it is charging for each and every facility which it is providing to its customers. Comparisons between these 6 banks are done in Jaipur only.

Sources of data collection

65

SOURCES OF DATA COLLECTION

Both primary as well as secondary sources are used in collection of data. Using secondary source i.e collects data regarding the history of the concern. Through internet Information regarding the products & offerings of the concern is collected by using primary source data collection & i.e. Employees of the bank of the sales dept. For the collection of the data regarding survey only primary method is used i.e. Questionnaire And for the comparison of different categories of A/C both primary as well as secondary sources are used i.e. Meeting with the employees Brochures of different banks Schedule of charges

66

(Brochures & schedule of charges are published by bank.)

Conclusion

67

CONCLUSION
Conclusion of study reveals many facts about the bank. Overall conclusion is as Follows: YES Bank is a well-known bank. Offers attractive schemes to consumers with competitive charges, which pull them to avail the service

During the span of summer training, I come to know that there is a vast growth prospective for Private Sector banks to nurture and utilize their banking skills as India is growing higher as a Worlds leading corporate. The training yields me an enhancive corporate knowledge while working in Private Banking Institution like yes bank. Although there is a stiff and tough competition in the private sector banking and especially cutthroat level at Retail Banking section. The services offered by various banking sections such as Credit Card, Debit Card, ATMs,

68

Savings Banks Account, Current Account and so on enable me to find out what the customer of today thinks about the services the banks are providing and made a significant distinguish between what the performance of Private sector banks to that of the Public Sector banks and how prompt they are. Also, I learn how to make out and induce customers about the prospects of an organization upon which he is going to save his/ her deposits for a considerable period of time. It was great practical experience under Yes Bank as it inculcates me to gain open thoughts of customers pertaining to the account of customers, deal with their queries and come to the conclusion.

So I concluded that people of India are moving towards the private sector banks but Yes bank although it is a growing organization, in security, it is a first ranking position according to business world, 2006 and in growth, 3rd position, does not have great impact upon society like other private banks ICICI, HDFC, UTI etc. there is a great difference between yes bank and other top most private banks yes bank should work hard in the fields like extra facility, interest rates, quality of services, relationship with customer and at last but not least publicity. Yes bank should also try to arrange some extra events to attract the attention of the society.

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BIBLIOGRAPHY

1. Jain Nabhi Kumar, Manuals of SEBI Guidelines, Nabhi Publications, New Delhi, August 1996. 2. Kothari C.R., Research Methodology, New Delhi, Wishwa Prakashan, 1990. 3. Kotler P., Marketing Management, Prentice Hall of India Private Limited, New Delhi, 1999. 4. www.yesbank.com

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71