INTRODUCTION

We have chosen the two recognized company that are doing well in the field of aviation Industry and contributed lot in this field . The two airline companies that we have chosen are kingfisher and spicejet.

Introduction of kingfisher
Kingfisher Airlines is a private airline based in Bangalore, India. Currently, it holds the status of India's largest domestic airline, providing world-class facilities to its customers. Owned by Vijay Mallya of United Beverages Group, Kingfisher Airlines started its operations on May 9, 2005, with a fleet of 4 brand new Airbus - A320, a flight from Mumbai to Delhi to start with. The airline currently operates on domestic as well as international routes, covering a number of major cities, both in and outside India. In a short span of time, Kingfisher Airlines has carved a niche for itself in the civil aviation industry.

History
Kingfisher Airlines proved to be a stiff competition for other domestic airlines of India, with its brand new aircraft, stylish red interiors, stylishly dressed cabin crew and ground staff. The airline introduced in-flight entertainment (IFE) systems, for the first time to Indian consumers. The IFE systems were provided on every seat, even on the domestic flights. The airline offers attractive services to its on board passengers. Years following its inception proved to be beneficial for the airline, in terms of its booming business, with a good track record of customer satisfaction. However, it faced a worsening economic scenario in 2008.

Recession
In 2008, due to the prevalent economic downturn, the civil aviation industry faced the worst period in its history. It was the time, when air passenger traffic started dripping, and the aircraft fuel prices went sky rocketing. As a result, Kingfisher Chairman Vijay Mallya and his Jet Airways counterpart Naresh Goyal announced an alliance, after a meeting. According to the alliance, both the airline companies decided to implement code-sharing on both domestic and international flights. It was a step to reduce the expenses.

UniqueServices
Kingfisher Airlines offers several unique services to its customers. These include personal valet at the airport to assist in baggage handling and boarding, exclusive

lounges with private space, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalized screens in the aircraft, sleeperette seats with extendable footrests, and three-course gourmet cuisine.

Fleet
Kingfisher Airlines was the first airline in India to operate with all new aircrafts. It was also the first airline in the country to order the Airbus A380. Kingfisher Airlines currently operates ATR 42, ATR 72 and Airbus A320 aircraft for domestic and Airbus A330s for international services. In the present time, the airline operates with a fleet of 74 aircrafts, which include 25 Airbus A320-200 aircraft, 6 ATR 42-500, 27 ATR 72500, 3 Airbus A319-100, 8 Airbus A321-200 and 5 Airbus A330-200. Delivery of A380s is due in 2010 and A350s in 2012.

Destinations
Kingfisher Airlines plies regular flights from the major cities of India, including Delhi, Mumbai, Bangalore and Kolkata. The airline also covers regional destinations from the four zones of India, including Chennai, Hyderabad, Pune, Port Blair, Rajahmundry, Tirupati, Vijayawada, Visakhapatnam, Agartala, Dibrugarh, Guwahati, Jorhat, North Lakhimpur, Silchar, Patna, Chandigarh, Raipur, Goa, Ahmedabad, Bhavnagar, Bhuj, Kandla, Dharamsala, Kullu, Simla, Jammu, Leh, Srinagar, Jamshedpur, Ranchi, Hubli, Mangalore, Calicut, Cochin, Trivandrum, Agatti, Indore, Jabalpur, Aurangabad, Kolhapur, Latur, Nagpur. Nanded, Nasik, Solapur, Imphal, Aizawl, Dimapur, Bhubaneswar, Amritsar, Jaipur, Jodhpur, Udaipur, Coimbatore, Madhurai, Trichi, Tuticorin, Dehradun, Lucknow, Varanasi and Siliguri are the other regional destinations covered by Kingfisher Airlines. The airline also plies flights to Dhaka and Colombo. The airline is soon going to ply flights from Kolkata to Bangkok. It will also provide its passengers to take a flight from Mumbai to international destinations including Singapore, Hong Kong, Bangkok, Colombo and Dubai. It is also going to start flights from Delhi to London, Dubai and Bangkok. The airline is planning to increase its international presence, by plying flights to Kuala Lumpur, Mal, Lahore and Karachi.

Introduction of spicejet

SpiceJet is a low-cost airline headquartered in Gurgaon, India. It began service in May 2005 and by 2008, it was India's second-largest low-cost airline in terms of market share SpiceJet operates 274 flights daily to 32 Indian cities. Spicejet's fleet consists of 26 Boeing 737-800, 6 Boeing 737-900ER and 7 Bombardier Dash 8 Q400 aircraft. SpiceJet provides a wide range of customer services on board such as catering. A maximum of 20 kg of baggage is allowed per paying passenger. SpiceJet allows customers to earn reward points and cash back offers as they book using their SpiceJet State Bank of India Master Card. Each of SpiceJet's employee is trained to behave in a smart, friendly and efficient manner so that they ensure every passenger feels welcome and looked after. SpiceJet was also voted the best lowfare airline in India by Hindustan Times' Monitoring and Research Systems (MaRS) in 2009 for its focused commitment to passenger comfort and satisfaction. SpiceJet was reported to be far ahead of other low-cost carriers in India like IndiGo, JetLite, Kingfisher Red and GoAir and also full service carriers like Jet Airways and Kingfisher. However, services has been riddled by delays. Some passengers have been left stranded after repeated delay announcements followed by abrupt cancellations. According to reports, more than 17,480 passengers of Spicejet have been affected by delays of more than two hours in January 2011 alone. That Spicejet is the worst hit among low cost carriers is exemplified by the fact that this number stays unabated at a staggering 15,629 in July 2011 In December 2011, a major runway collision at Chennai Airport was averted as a Kingfisher Airlines' ATR 72 aircraft was stopped from taking off. SpiceJet was voted as the best low-cost airline in South Asia and Central Asia region bySkytrax in 2007 In 2012, the airline again hit the headlines for its debacle in the disabled passenger handling issue for which it has been issued a notice by the Supreme Court.

Financial analysis of kingfisher and spicejet

Return on assets ROA=net profit/total assets Kingfisher -72.99 spicejet 7.79

An indicator of how profitable a company is relative to its total assets. ROA gives an idea as to how efficient management is at using its assets to generate earnings Spicejet is more efficiently utilising its resources as compare to kinghfisher Positive figure show proper utilizing of assets

Return on equitiy
ROE=net profit / total equity

Kingfisher
21.72

Spicejet
138.56

. Return on equity measures a corporation's profitability by revealing how much profit a company generates with the money shareholders have invested. Spicejet is able to generates more money to its shareholder as compare to kingfisher as return of spicejet is higher then kingfisher

Earning per shares

EPS=equity earning /equity

Kingfisher -20.64

spicejet 2.50

Earning per share serves as an indicator of a company's profitability. Spicejet is more profitable then kingfisher Positive show the incremental in companies total earning

Dividend per share

DPS=total dividend/dividend outstanding

Kingfisher 0

spicejet 0

This show that both the company have 100% retention ratio

Current ratio

Current ratio= current assets /current liability

Kingfisher 1.22

Spicejet 0.54

 The ratio is mainly used to give an idea of the company's ability to pay back its short-term liabilities (debt and payables) with its short-term assets (cash, inventory, receivables) The higher the current ratio, the more capable the company is of paying its obligations. Kingfisher is more capable in paying its obligation as compare to spicejet as ratio of this company is higher then spicejet

Debtor turnover ratio

Debtor turnover ratio = net credit sales /account receveable

Kingfisher 16.34

spicejet 159.34

An accounting measure used to quantify a firm's effectiveness in extending credit as well as collecting debts. A high ratio implies either that a company operates on a cash basis or that its extension of credit and collection of accounts receivable is efficient Spicejet ratio is high this show that firm basically operates on cash basis and collection of account receivable is efficient

Marketing analysis of kingfisher and spicejet

Kingfisher
Following strategies were followed to make it one of the leading Airlines in India.

It came up with a very appealing promotional line Fly the good times and it reflected in the experience the company offered to its passengers. KFA is also launched Kingfisher express in order to tap into the growing LCC segment. It planned to re-launch its commercial air service called UB Airway again which it had to withdraw it due to government restrictions. The company gave best services to its customers that were like providing world class interiors, and in-flight entertainment systems. The company came up with only one class airlines rather than other airlines that had Business Class; Economy Class the idea was to combine Business Class experiences and Economy Class experiences in one.

Having a single class freed up more leg space for passengers when compared to normal economy class flights.

The company started addressing its customers as GUEST rather than passengers. The company made its mark by providing its guests with more legroom and bigger seats so as to provide better comfort.

KFA has set its sight to become Indias largest airline both is capacity and in market share.

KFAs Promotional Strategies As part of its promotional strategy the marketing team of KFA showcased the airline as the new flying experience. The following initiatives were taken as part of its promotional strategy

Advertisements hoardings at airports depicted the stylish interiors of the Funliners, which conveyed youthfull, fun-filled, and world class image. INOX multiplexes in Mumbai publicized KFAs special offers for a month. KFA was the official travel airlines for the cast and crew of Mangal Pandeythe movie. KFA made use of various fashion shows, celebrity golf matches, New Year parties all to build its Kingfisher brand. The UB groups monthly magazine called Pegasus published information about KFA along with other information related to UB group. KFA launched many attractive offers to promote its sales like the King Card in association with ICICI Bank, in August 2005. This was ment to creat loyal customers for KFA by providing benefits like privileged access to lounges, restaurants, free refreshments at airports, access to 180 golf clubs across India, special invites for lifestyle shows . In October, KFA launched Chill Times Offer in the month of August 2005 and September 2005. In October they launched the King Saver Offer which said Fly like a King, dont play like one.

KFA targeted the frequent fliers business traveler segment, which was dominated by Jet Airways. By offering a King Saver Booklet, This booklet contained six free flight tickets and was presented as a free gift if the passenger bought two such booklets each worth Rs. 26,999.Passengers could avail off this offer if they showed there Jet Privilege Member (Gold or Platinum) card

Spicejet
Even though India is the worlds fastest-growing domestic market in aviation, it is not yet known for airlines that are superstars in engaging or offering customer service via social media. Or at least, until now. Last year, SpiceJet, a leading domestic low-cost carrier in India, launched the Bombardier Q400 in a market thats traditionally sceptical and scared of flying turboprops (popularly classified as the planes with fans outside). Whats more, they chose the untested waters of social media for propelling their route-launch and tasted tremendous success, achieving over 88% load-factor in the first two weeks itself. Moreover, they also earned countless new fans, followers and increasing engagement manifold on their social media channels. So how did they achieve this? We reached out to Pooja and she was gracious enough to give us more details about SpiceJets initiatives, the story of its rise in social media, its plans for the future and advice for those looking to taste similar success on social media. Its worth noting, however, that SpiceJet has a great history of meticulous brand execution, unique positioning and clearbrand strategy that have been previously covered by SimpliFlying

Human resources analysis of kingfisher and spicejet Kingfisher

Prior to launch, KFA signed a non-poaching alliance with Air Deccan under which both the airlines agreed not to hire each others employee. KFAs flight attendants called Flying models were selected through a national level model contest. KFA also stressed the fact that its employees had to be capable enough to meet the airlines high service standards. Among one of the biggest HR move for KFA was addition of Nigel Harwood as Chief Operating Officer with effect from August 1, 2005, to strengthen its management team. Mr. Mallya said Kingfisher Airlines Limited has a first class management team not just at top most level but also in the second line. This is part of the UB groups commitment to human resources

Spicejet
They focused on providing safe, reliable and quality service to their customers and an enriching and fun work environment for their employees. Their philosophy has always been that happy employees create happy customers and consequently, a healthy business. It is this positive attitude of people and the support they receive from their customers that makes Spicejet a winning organization."

Technology used by kingfisher and spicejet Kingfisher

Kingfisher Airlines has launched King Mobile, a mobile ticketing solution. Kingfisher Airlines has launched King Mobile, a mobile ticketing solution. King Mobile will be available exclusively on mobile commerce service ngpay. The service would enable airlines customers to book air travel ticket after securing ngpay application on their GPRS-enabled mobile handsets. With the introduction of Mobile King, the travellers can now book, pay and generate e-tickets on their phones as well as check mails and book Kingfisher Holidays. To to avail the service, users would have to download the ngpay application on their GPRS-enabled mobile handsets by sending an SMS. Once the application is installed, after one-time registration, guests can book tickets , Kingfisher Holiday packages and also check their King Miles, it added. E-tickets generated will be automatically emailed to the guests preferred email address which can be printed and used to gain entry inside the airport as well as for check-in using valid photo identification. On completion of the booking, e-ticket details will be stored automatically on the phone in the ngpay application for future access. The guest will also receive the booking details on his phone via SMS.

Spicejet

Spicejet employ common web technologies that help to manage their web site, among them:

Cookies A "cookie" is a name for tokens of information that their web site may provide to their browser, which is used only by their web sites while you are at those web sites. SpiceJet.com uses cookies for a variety of purposes. Their use cookies to help us better understand web site usage in the aggregate so that their know what areas of our site users prefer. Their also use cookies to simplify your data entry for some of our online forms. If they simply want to browse, you do not have to accept cookies from our site. Should you decide, however, that you would like to register and login to special areas of the web site, and their have modified their browser settings not to accept cookies, you will need to re-set your browser to accept the cookies that we send it. Otherwise, you may not be able to participate in certain areas of the web site. Most browsers are defaulted to accept and maintain cookies. Web Site Usage Data With or without cookies, their web site keeps track of usage data, such as the source address that a page request is coming from (i.e., your IP address, domain name), date and time of the page request, the referring web site (if any), and other parameters in the URL (e.g., search criteria). They use this data to better understand web site usage in the aggregate so that they know what areas their web site users prefer (e.g., based on the number of visits to those areas). This information is stored in log files and used for aggregated and statistical reporting. It is not attributed to you as an individual. Links to Third Party Sites Their web sites often provide links to third party web sites, such as those of our business partners and online advertisers. You should review their privacy policies to learn more about what, why, and how they collect and use personally identifiable information. Links to External Sites their privacy policy only applies to the SpiceJet.com network. It does not apply to non-network sites that you connect to from our site. They recommend that you read their privacy policy to understand how they manage personal information. they choose their partners and sponsors carefully. However, they are not responsible for the content or practices of web sites operated by third parties that are linked to their sites. These links are provided as a service to their users. Unless otherwise stated, they do not constitute their endorsement, sponsorship or approval of their content, policies or practices.