Академический Документы
Профессиональный Документы
Культура Документы
PaRtnering Together: Scripps Public Relations Students Society of America members attended PaRtners Conference on April 21. In this photo, three PRSSA members are pictured at the event: Ashley Osborne, Heather Bartman and Samantha Tischler (Photo credit: Allison Jordan).
After the keynote, conference attendees divided into two breakout sessions: PR Boot camp: Agency Panel and PR Freelancing 101. The agency panel included Zack Bingham of SBC Advertising, Jennifer McQuiston Fening of Fahlgren Mortine and Bridget Granger of Be Wise Management. M.J. Clark, president of M.J. Clark Communications and ImPRessions professional advisor, hosted the PR freelancing session. At the panel, students were able to ask the professionals questions about all aspects of agency work. When asked about the benefits of agency experience, Granger answered first. [Agency] helps organize you in a way you never thought you could be organizedIt really does
make you more marketable, she said. The pros also stated that if students are seeking agency employment, it is essential to have at least two internships prior, and to highlight pertinent skills and results on their rsums. After finishing session one, students and pros gathered for lunch, then departed for breakout session number two. Think Before You Do: Recognizing the Strategy Before the Tactic was presented by Heather Whaling, of Geben Communication and Building a Brand for the Modern Workplace was presented by Ohio Universitys own Scott Eardley, the only student presenter at the
Spring 2012
PRSUCCESS
Page 2
when in Cleveland following the internship. They seemed like a great group of people to work with and we kept in touch afterward, Miller said With the skills Miller acquired through classes in the E.W. Scripps School of Journalism, and student organizations, she was able to complete eleven internships before graduating in March 2012. At the start of her senior year, Miller continued to have contact with the people she interned with at PR 20/20 and expressed an interest in working with the company full time after graduating from Ohio University. Over this past winter break they continued to discuss the opportunity, and in January they offered Miller a full-time job. Overall, it was networking. Networking and informational interviews are the skills I developed over the years that have been the biggest help in securing internships and jobs, she said. Keeping in touch with PR 20/20 was the biggest advantage in guaranteeing a job after graduation and securing her future.
they were here. The networking and informational interviews were a great help in securing her future. The following year, PR 20/20 contacted Miller with an internship opportunity for winter break. She also made sure to visit the company
You learn a lot in PRSSA, but this [national] conference opens up the PR flood gates. -Nicole Bersani, ImPRessions CEO
The 2012 conference, themed Bridging the Gap, is being held in The Golden City of San Francisco. The event is filled with chapter development sessions and seminars including New Professionals, Brand Yourself, Putting on the Glam and Glitz, and The Bare Essentials of
Spring 2012
PRSUCCESS
Page 3
conference. Eardley focused on merging the reality we think were projecting with what is actually being perceived. He explained the four components of a successful brand as differentiation, consistency, clarity and authenticity through effective storytelling. Ultimately, he had one question for his audience: What is your story going to be? Students then filtered into the last breakout session of the day. 10 Disruptive Technology Trends that change How Public Relations Works
was led by Nate Riggs, of The Karcher Group, and Public Speaking Techniques was led by Stephanie Mennecke, from the Ohio Department of Development. Riggs discussed how to apply technology tools to brand communication and customer experience. He hoped to give students an edge that would put them ahead of the curve. Mennecke gave tips and tricks for public speaking, such as avoiding caffeine and practicing speeches out loud three (and only three) times. For the last activity of the day, students were able to create a Dream Wall. Through the Dream
Wall, participants were able to look at flyers and take the contact information of those they could either help, or receive help from. The conference ended soon after. As students emptied out of the building, swag bags and networking tools were in hand. It was a great experience, especially learning more about an industry Im not accustomed to. It was also great to find commonalities, Eardley said. It doesnt matter what industry youre in; branding is branding and professional communication is professional communicationI really enjoyed it.
Spring 2012
PRSUCCESS
Page 4
Schuneman Symposium Speakers: This years Schuneman Symposium, Impact: Words and Pictures that Matter, took place on April 10 and 11. In this photo, Clarence Page and Jesse Jackson are pictured (Photo credit: E.W. Scripps School of Journalism).
and living the new media dream. I loved everything she talked about and how excited she was about her own life. It just made me want to jump into my journalistic career right away, said Parker. As Page interviewed, Jackson concluded the symposium. Twenty minutes into the session, Jackson learned that George Zimmerman was arrested for the seconddegree murder of Trayvon Martin. Through this topic, he further emphasized the symposiums focus on social movements. The idea for this years symposium originated at the close of the 2011 Schuneman Symposium when faculty began discussing the possibility of bringing Jackson to campus. We wanted to show what effect media can have on social movements, said Dr. Robert Stewart, director of the E.W. Scripps School of Journalism. Jackson has been central to many major movements in the past four decades.
The theme became more relevant as social forces, such as the Occupy movements and those surrounding the shooting of Trayvon Martin, have grown in the past year. Although Jackson was unable to confirm his appearance until about six weeks before the symposium, having Jesse Jackson in the mix gave us a draw for other speakers, said Stewart. Stewart hopes that this year students will come to understand that they should try to aspire to do something that matters, that has an impact. The two-day symposium was possible because of support of alumni Smith and Pat Schuneman. Through annual donations, the E.W. Scripps School of Journalism will be able to host 11 more symposia, totaling 15. The Schunemans hoped to support an event that was intellectually stimulating and that brought together visual communication, photography and new media elements.
Spring 2012
PRSUCCESS
Page 5
Wifflemania: Six E.W. Scripps School of Journalism students completed a spring quarter PR internship with local summer collegiate baseball organization, the Southern Ohio Copperheads. Top: The PR team created a flyer to publicize their Wifflemania event, which was held on May 5. Bottom: In this photo, Wifflemania participants cheer on their team members during one of the wiffle ball games (Photo credits: Nicole Bersani).
and appreciative of our work. Thanks to the PR teams hard work, more than 16 teams competed in Wifflemania. The team also contributed many long-term advancements for the Copperheads. Through the social media plans, the Copperheads Twitter account gained more than 500 new followers a 159% increase and expanded
by more than 120 likes on their Facebook page. The students involved in this project have gained invaluable experience and knowledge, as well as a great addition to their rsums. It has been great learning how to put together a PR campaign with the team. It has definitely been a learning experience, said Peck.
Spring 2012
PRSUCCESS
Page 6
Sam Bartlett
Nicole Bersani
Kieran Manzi
John Marvar
opposed to places like Athens, Columbus, Cincinnati, etc. N. Bersani: I start a paid post-graduate internship with Ogilvys Social@Ogilvy team in Chicago shortly after I graduate in June. J. Marvar: I am going to graduate school to get a dual degree in both business and law at Case Western Reserve in August. Q: Where do you see yourself in five to 10 years? S. Bartlett: In 10 years I see myself working in PR and being happy. Hopefully I am in happy marriage and have a baby? I see myself as a super womandoing awesome things in my career and domesticated! J. Marvar: Hopefully starting/have started my own business Q: What will you miss most about Ohio University?
S.Bartlett: My friends. The people who have changed my life forever. Being able to do nothing all day and it be 100 percent socially acceptable. And, of course, the brick roads and beautiful trees - they were, of course, a huge decision factor of what made me feel at home in Athens. N. Bersani: I will miss Scripps Hall (particularly Scripps after dark) and the friends Ive made through the years. I will also miss the beautiful campus and four-day weekends the last few years. K. Manzi: The randomness! You never know what to expect with this town, something new, crazy and exciting happens here every day. Its a black hole of craziness. J. Marvar: I love OU & Athens but what Ill miss is not the places, but the people I meet. As my friends get jobs all across the country Ill miss having them in one place near me.
2. @prtini, Heather Whaling owner of Geben Communications Whaling is based out of Columbus and is one of the most insightful pros in the industry. She tweets links to her PR blog at prtini.com, along with moderating the #PR20chat for students and professionals. Whaling interacts with a wide range of followers, allowing you to find connections with
Spring 2012
PRSUCCESS
Page 7
ACHS ImPRessions Account: Athens County Humane Society ImPRessions account members have worked hard to plan their annual Mutt Strut event, where Athens dog owners showcase their dogs. In this photo, ACHS ImPRessions account members are pictured (Photo credit: Alexzandria Reazor).
The ImPRessions accounts involvement has increased attendance at ACHS events, such as Play Time with Puppies, which gives students the opportunity to bond with adoptable pets. The social media accounts also include an active Lost and Found page that can be accessed via Facebook. The page is successful at reporting and returning lost pets. As a result, ImPRessions has helped ACHS decrease the likelihood of lost animals being mistakenly placed in shelters. The times and dates of Spay and Neuter clinics are also posted to the ACHS Twitter and Facebook accounts. These events are dedicated to educating owners on the importance of stabilizing the animal population, addressing popular myths concerning spay and neuter
and providing on-the-spot registration for appointments. Each of these elements is crucial in the attempt of decreasing the number of strays. The ACHS ImPRessions account will conclude the year by taking time to recognize animals in the Athens area privileged with homes and owners who share a deep concern for their pets wellbeing. On June 2, account associates will assist ACHS with hosting their annual Mutt Strut event. Mutt Strut gives pet owners in Athens the opportunity to showcase their dogs. Attendees will have the opportunity to participate in contests for Best Trick, Look-Alike and Most Original Dog Name. The event will take place from 3-5 p.m. in West State Street Park.
Spring 2012
PRSUCCESS
Page 8
Spring 2012
FROM SENIORS ON PAGE 6
And lastly when asked about searching/ securing an internship or job opportunity, all four in unison responded withnetworking! N. Bersani: The biggest tip is not to lose your networks. Everyone says to network, network, network but the true key is to build relationships -- make sure to follow-up and keep in touch with people you meet. You might be surprised when an opportunity comes your way and it can come when you least expect it. With that, start your search early and let your networks know youre looking -- if youve stayed in touch, they will be more inclined to help.
PRSUCCESS
Page 9
To Melaina Lewis, thank you for all your help with emailing, editing, photography, design and much more! I know that you are going to do great as next years VP of PR. To this editions writers, editors and photographers, I greatly appreciate your dedication and hard work. Finally, to the PRSSA advisors, faculty and students in the E.W. Scripps School of Journalism and students at Ohio University, thank you for your support throughout this year. On behalf of PRSSA, I hope you enjoy the PR Success spring 2012 edition!
PR Success readers, Thank you all for the support you have shown over the past three quarters. Releasing my final edition of PR Success as not only the VP of Public Relations for PRSSA, but also as a PRSSA senior, is very bittersweet. I would like to thank many people who helped this edition come fullcircle. First, to Scripps PRSSA Advisor Dan Farkas, thank you for all your help with editing and support in keeping the publication going. To Scripps PRSSA President Heather Farr, thank you for your help with design and editing. Also, thank you for your support when things get stressful!
Amanda Stefanik VP of PR
@RCsaszar: Last @ScrippsPRSSA meeting of my entire college career tonight at 6 p.m. in Scripps 111! #bittersweet
@StephGort: Sad to see the @ScrippsPRSSA seniors for the last time at the banquet :( Ill miss you all & good luck to everyone on their life journeys!!
PR Success