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Objectives of Research
This research is intended to make an explanatory study into the aspects of consumer behaviour in a threefold way: 1. Customer awareness on airtel 3G services and data cards. 2 To understand the factors influencing the competitive customers to choose other services. 3. To Finding out the awareness levels spread by retailers to the customers on 3G and data cards. The main objective of this research was to ascertain the relative importance of characteristics towards loyalty of Individual telecom customers. To accomplish the above objectives the following points may have to be looked into: 1. Finding the awareness of data cards and 3G services in customers. 2. Finding the competition customers in the field of data cards and 3G services. 3. Finding factors influencing the customers in choosing the product (Data card and 3G services). 4. Finding the various segments of customer groups (Demographic, Psychographic and Behavioural Segments). 5. To understand the product awareness of customers. 6. Finding the Retailers interest on data card selling and 3G mobile phones and along with airtel.

1. Research Methodology
I will be carrying out by survey using Questionnaire method with random sampling for data collection. After the data is collected, analysis will be carried out using tools like MS-excel and Statistical Package for Social Science.

SURVEY ON USAGE OF DATA CARDS


Introduction: My name is Srikanth Mallepaka Reg No. 109523 of MBA 1st Year in School of Management, NIT Warangal. I am working on research project entitled Consumer awareness on Data cards in Warangal. I request you to spend your valuable time in answering the following questionnaire. Note: This survey is only meant for project purpose and it doesnt hold any commercial value so please feel free to express your opinions. I. The following questions are asked on awareness of data cards to the customers. Please tick as per your experience 1. Since how long have been using data card? a. Less than 6 months b.6 to 12 months c.1-3years d. Above 3 years

2. Which network data card are you using? a. Reliance b. Tata Indicom c. MTS d. BSNL

e. Others____________________(please mention here) 3. What kind of data card services are you using? a. Post-paid b. Pre-paid 4. What are the reasons for choosing this Operator ______________________________________________________________ 5. How frequently Use Internet a. Very Often b. Often c. Frequently d. Most Frequently

6. What is your tariff plan (in Rupees)? a. Below 500 b.500 to 1000 c.1000 to 2000 d. Above 3000

7. Let us know your purpose of using the data card? a. Browsing b. Gaming c. Downloading d. Other services

8. Do you think your data card price rightly priced? a. Strongly disagree b. Disagree 9. Where did you buy your data card? a. Retail Outlets d. Promotions b. Company outlets c. Direct Sales Representative c. Neutral d. Agree e. Strongly agree

e. Others________________________(please mention here)

10. Are you satisfied with network coverage? a. Yes b. No

11. Are you satisfied with your data card services? a. Yes b. No

12. What additional benefits would you expect from your data card operator? ____________________________________________________________ II. The following questions will help us in identifying the demographic factors please mention 13. Name__________________________ 14. Gender a. Male 15. Age a. < 18yrs 16. Marital status a. Married b. Unmarried b. 18-25yrs c. 25-35yrs d. 35-50yrs e. >50yrs b. Female

17. Educational qualifications e. 12th Standard b. Graduation c. Post-Graduation d. Ph.D.

Others___________________________(please mention here) 18. Occupation a. Student b. Businessman c. Employee d. Others___________________

19. Annual household income a. <1 lakh b. 1-2.5 lakhs c. 2.5-4 lakhs d. 4-6 lakhs e. > 6 lakhs

Thank you for valuable time in patiently filling the questionnaire

SURVEY ON CUSTOMER AWARENESS OF DATA CARDS


Introduction: My name is Srikanth Mallepaka Reg No. 109523 of MBA 1st Year in School of Management, NIT Warangal. I am working on research project entitled Consumer awareness on Data cards in Warangal. I request you to spend your valuable time in answering the following questionnaire. Note: This survey is only meant for project purpose and it doesnt hold any commercial value so please feel free to express your opinions. I. The following questions are asked on awareness of data cards to the customers. Please tick as per your experience 1. Which Mobile Operator are you using? a. Airtel b. Vodafone c. Idea d. Reliance e. Others________________

2. Since how long have been using this Mobile Operator? a. Below 6 months b.6 to 12 months c. 1 to 3years d. Above 3 years 3. What kind of services are using now? a. Post-paid b. Pre-paid 4. How much money are you spending on recharge every month (in rupees)? a. Below 300 b.300-700 c. 700-1500 d. Above 1500 5. Do you use internet? a. Yes b. No 6. Mode of internet usage? a. LAN b. Wi-Fi c. Mobile (GPRS) d. Others__________________________(please mention here) 7. Are you aware of data card for internet usage? a. Yes b. No 8. Are you aware of airtel data card? a. Yes b. No 9. If yes, are you aware of its tariff plans? a. Yes b. No 10. Would you like to buy airtel data card? a. Yes b. No 11. (i) If No, why you are dislike? ___________________________________

11. (ii). If Yes, When are you going to buy the product? a. < 30days b. 1-3months c. 3-6months d. >6months

12. How much are you willing to spend per month _________________________(in rupees)

II. The following questions will help us in identifying the demographic factors please mention 13. Your name_______________________ 14. Gender a. Male 15. Age a. < 18 16. Marital status a. Married b. Unmarried b. 18-25 c. 25-35 d. 35-50 e. > 50 b. Female

17. Educational qualifications a. 12th Standard b. Graduation c. Post-Graduation d. Ph.D.

e. Others____________________________(please mention here) 18. Occupation a. Student b. Businessman c. Employee d. Others________________

19. Annual household income b. <1 lakh b. 1-2.5 lakhs c. 2.5-4 lakhs d. 4-6 lakhs e. > 6 lakhs

Thank you for valuable time in patiently filling the questionnaire

Level-III / Retailers
I. The following questions are asked on awareness of data cards to the customers. Please tick as per your experience 1. Name of the outlet_____________________ 2. Area 3. How many 3G handset are you selling in a day _____________________ 4. Which operators will have the maximum sale per day? a)Vodafone b)Airtel c)MTS d)DoCoMo e)Reliance f)Others

5. Are you aware of airtel 3G services and data cards and its tariff? a. Yes b. No

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