1.

0 Introduction
Recent advances in networking technology have changed the way to communicate the information. Everyday new technologies are emerging in networking field. WiFi has not only the potential to transmit information at greater speed and precision but also the capacity to deal large amount of diversified information.

Wireless-Fidelity (Wi-Fi) has popularized and become the dominant networking technology. Earlier networking was done through wiring but now various light and wave emitting technologies are in use. Wi-Fi is one of such emerging technologies, with the help of which, communication between computers can be done without cables. Wireless Internet access uses radio frequency signals to exchange information between a computer and the Internet. Wireless local area networks enable network users with laptops or devices equipped with wireless network interface cards to remain constantly interconnected while roaming within the range of a base station. Fixed access points can also be interconnected with wide area networks, such as the Internet or intra-corporate local area networks.

1.1 Wireless-Fidelity (Wi-Fi)

A way to get Internet access, the term Wi-Fi is a play upon the decades-old term Hi-Fi that describes the type of output generated by quality musical hardware, WiFi stands for Wireless Fidelity and is used to define any of the wireless technology in the IEEE 802.11 specification - including (but not necessarily limited to) the wireless protocols 802.11a, 802.11b, and 802.11g. The Wi-Fi Alliance is the body responsible for promoting the term and its association with various wireless technology standards.

Figure: 1.1 Wi-Fi Networks

1.1.1 History of Wi-Fi:

Wi-Fi was invented in by NCR Corporation/AT&T (later on Lucent & Agere Systems) Nieuwegein, the Netherlands. Initially it meant for cashier systems the first wireless products were brought on the market under the name Wave LAN with speeds of 1Mbps/2Mbps. Vic Hayes who is the inventor of Wi-Fi has been named 'Father of Wi-Fi' and was with his team involved in designing standards such as IEEE 802.11a, 802.11b, and 802.11g. In 2003, Vic retired from Agere Systems. Agere Systems suffered from strong competition in the market even though their products were cutting edge, as many opted for cheaper Wi-Fi solutions. Agere's 802.11abg all-in-one chipset (code named: WARP) never hit the market, Agere Systems decided to quit the Wi-Fi market in late 2004.

1.1.2 Wi-Fi: How it works:

The typical Wi-Fi setup contains one or more Access Points (APs) and one or more clients. An AP broadcasts its SSID (Service Set Identifier, Network name) via packets that are called beacons, which are broadcasted every 100ms. The beacons are transmitted at 1Mbps, and are relatively short and therefore are not of influence on performance. Since 1Mbps is the lowest rate of Wi-Fi it assures that the client who receives the beacon can communicate at least 1Mbps.It based on the settings (i.e. the SSID), the client may decide whether to connect to an AP. Also the firmware is running on the client Wi-Fi card is of influence. Say two AP's of the same SSID are in range of the client, the firmware may decide based on signal strength (Signal-to-noise ratio) to which of the two AP's it will connect. The Wi-Fi standard leaves connection criteria and roaming totally open to the client. This is strength of Wi-Fi, but also means that one wireless adapter may perform substantially better than the other. Since Windows XP there is a feature called zero configuration which makes the user show any network available and let the end user connect to it on the fly. In the future wireless cards will be more and more controlled by the operating system. Microsoft's newest feature called Soft MAC will take over from on-board firmware. Having said this, roaming criteria will be totally controlled by the operating system. Wi-Fi transmits in the air; it has the same properties as a non-switched Ethernet network. Even collisions can therefore appear like in non-switched Ethernet LAN's.

1.2 Technology:
1.2.01 Wi-Fi vs. 3-G:
Parameters

Functionality

3-G Wi-Fi Wi-Fi is a Broadband 3G is a popular wireless Technology used with network technology used Wi-Fi enabled Devices mainly with mobile phones (Mobiles, smart phones, for mobile connectivity. I-pads, laptops, i-pods 3G is a service that is etc.). completely provided by the Wi-Fi access can be service provider. controlled by a Router For availing 3G, you need to located in a specific get in touch with your range from the access service provider. point. For availing the Wi-Fi facility, you will have to visit a hotspot which provides a Wi-Fi zone.

Range & Signal

The 3G scores well over WiFi with regards to range and signal, since it depends on the mobile service provider. You will receive signal reception as long as you are in the network range.

In case of Wi-Fi, you will be able to receive good, uninterrupted reception as long as you are within the range of the router situated in the hotspot Wi-Fi is faster compared to 3G. as

Speed

The maximum speed on 3G networks is considered to be about 2.05 mbps.

The maximum speed of the 'N' standard of the latest Wi-Fi technology is reported to be 600

mbps. Cost 3G is costlier than Wi-Fi. The cost of 3G access depends on the plan you have chosen from your service provider. Wi-Fi is cheaper than 3G. The cost of Wi-Fi at some hotspots starts from Rs. 25 for 1 hour, & Rs.15 for 30 Minutes.

1.2.02 Wi-Fi compared with different technologies: Paramete rs

Capacity

GSM

3-G

Wi-Max
2 DL: mbps. UL: mbps

Wi-Fi

LTE

GPRS: Up UMTS: to 114 kbps. mbps. EDGE: Up HSDPA: to 384 kbps. 14.4

144 802.11 n: DL:>100 Up to 300 mbps mbps 35 UL: >50 mbps

Chip-set Price

Devices number by2013 Advantage

mbps(Max.3. 6 mbps in India) EDGE 3-G modem Wi-Max 802.11a/b/ Predicted chipsets chipset=Rs.1 chipset=Rs.1 g to be price=Rs.4 200-1800 200 Rs.6000 chipset=Rs 50-625 in 2012 .50 IPR IPR royalty=Rs.6 royalty=Rs 25 .300 60 Crore 27.5 Crore 1.4 Crore 25 Crore 5.6 Crore

Max. cell Max. cell Cell size size:35 km size:2-3 km NLOS:3-10 km Good Mobility coverage LOS:50km Indoor.

Free spectrum Low CAPEX/A PEX

Lower latency. Greater simultane ous support.

Mobility Disadvant age Expensive spectrum High Capital and operating expenses ROI=3-5 years Expensive spectrum Expensive spectrum

ROI:<12 Mths High Limited cell size= infrastruct 300-500 m ure cost. Consumer will need new devices. Consumes a lot of battery.

High Capital High Capital and operating and expenses operating expenses ROI=3-5 years ROI=3-5 years Poor indoor coverage

1.2.03 Devices available in the Indian markets where Wi-Fi can be accessed:
Smartphone Laptop/ Net books Tablets Multimedia Mobiles

1.2.04 Activities can be carried out over the Wi-Fi network: Download songs/ Movies Stream videos. Watch live matches. Social networking- Browsing pictures, videos. E-mail, file upload and download. Video conferencing, chatting.

1.2.05 Flexibility with Wi-Fi network:

Wi-Fi is the most cost effective and technologically mature bearer. Data rate of Wi-Fi is 100 time of 3G, cost of Wi-Fi is almost 1/40th of 3G. Wi-Fi allows data traffic to exploit the unlicensed free spectrum. Wi-Fi chipset cost below Rs.50. So now it present in all laptops, Smartphone and most new mobile devices. Wi-Fi offers time to capacity advantages that cannot be matched by building out cellular capacity.

1.2.06 Qualities of Wi-Fi Networks:

Broadband Speeds : Experience the net at blistering speeds. Download music, watch movies, the latest videos, play games, share ideas and much more. All in the blink of an eye. Wireless Access : Just Go : Freedom to move around and surf anywhere within the DELL - OZone Wi-Fi hotspot. No waiting to connect to the net and no busy signals. Just click and you are online instantly and wirelessly. Phones busy : not Talk on the phone and surf the web at the same time. Never worry about missing an important call.

1.2.07 Wi-Fi Hotspot

A Wi-Fi hotspot is defined as any location in which 802.11 (wireless) technologies both exists and is available for use to consumers. In some cases the wireless access is free, and in others, wireless carriers charge for Wi-Fi usage. Generally, the most common usage of Wi-Fi technology is for laptop users to gain Internet access in locations such as airports, coffee shops, and so on, where Wi-Fi technology can be used to help consumers in their pursuit of work-based or recreational internet usage. Figure: 1.2 Public Wi-Fi Hotspot

1.2.08 Preferable Location for public Wi-Fi hotspot:

Coffee-Shops Restaurants Pub and Bar Gym & spa Ice-cream parlors Beauty Parlors & Saloons.

1.2.09 Major Players in Wi-Fi services:

1.2.09.1 Trustive Wi-Fi Service Provider: Trustive is a Wi-Fi internet access provider and hotspot aggregator, with a network of Wi-Fi hotspots in over 130 countries. Trustive's coverage incorporates the Wi-Fi hotspots from over 80 international Wi-Fi hotspot operators such as Telefonica, Swisscom mobile, KPN Hotspots and China Mobile. Trustive's hotspots are deployed at locations such as airports, hotels, bars and restaurants. Trustive was created in 2003 and is owned by private investors. Its headquarters is located in London, United Kingdom, and it has an operations centre at Sophia Antipolis, France. Highlight: Customers can access seamless Wi-Fi at 220000 hotspots in 130 countries (2011 report). One plan for world wide access. Price= Rs 90 per hour (Monthly Subscription), Rs. 180 per hour (Prepaid). 1.2.09.2 Tikona Wi-Fi Service Provider: Tikona Digital Networks (TDN) is engaged in building the next generation wireless broadband services for home and enterprise customers in India. TDN has an all India Class-A ISP license granted by the Ministry of Communications, Govt. of India, for this purpose. TDN envisions a powerful Broadband-enabled India and will make all possible contribution to make this happen. TDN was founded in mid-2008 by veterans from the telecom industry, who have built some of the largest networks in India for mobile, enterprise, broadband and DTH services. TDN is adequately funded by top-end global investors and is committed to comply with the highest standards of corporate governance.

Highlight: Secure wire-less broadband. Price:Rs.2999 for 30 Month with Download 30 GB(Speed=2mbps) Tikona has a base of 150,000 customers, including 6000 small and medium business customers (Source: According to 2011 report).

1.2.09.3 Spetranet Wi-Fi Services: Spectranet started its journey in the year 2000 as the pioneer of Broadband in India and has since evolved into an Integrated Communication Services Provider. Spectranets operations are strategically segmented into Enterprise and Home solutions. Spectranet portfolio ranges from highspeed broadband to next-gen cloud-based services. The solutions Spectranet offers are tailored to meet the rapidly changing needs of customers.

Spectranet currently offers its services in Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad & Chandigarh and is extending its footprint to many more cities across India. Highlight: Spectranet is an ISO 9001:2008 & ISO 27001:2005 Certified Company. Spectranet have 20,000 customers base in India (source: According to 2011 report). Price: Rs.1,999 for 30 days with downloads speed 2 mbps.

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1.1.10 Scope of Wi-Fi services in India:

India is a second fast growing country in the world. It is increasing day by day. The purchasing power of Indian customers is growing faster. There is a vast opportunity for Wi-Fi services in India. India to have 875 m mobile users by 2013, 1 billion by 2015. Worldwide, the proportion of mobile handsets shipped with Wi-Fi will account for 29% of all mobile handsets by 2013 and 42% in 2015. The proportion of Wi-Fi enabled mobile phone owners who use the facility on their devices will reach 80% by 2015. This translates to 200m actual mobile Wi-Fi device users in India in 2013 and 335m by 2015. (Source: According to O-Zone Report 2011)

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1.3 Theoretical background of Study:

This study is focused on perception and attitude of retailers towards providing WiFi services at their location. Perception is explain as, the process by which an individual or retailers selects, organizes, and interprets stimuli in to a meaningful and coherent picture of world. It can be described as how we see the world around us. Two retailers may be exposed to the same stimuli under the same apparent conditions, but how each retailer recognizes, selects, organizes, and interprets on the basis of their own needs, value and expectation. Attitude explains as, An attitude is a hypothetical construct that represents an individual's degree of like or dislike for something. Retailers perception and attitude are based on awareness level, cost of implementation, and security system of internet towards providing in retail-shops. Flexibility of services and speed of internet are major part of Wi-Fi services in retail shop.

Wi-Fi is not new to India and has been deployed in enterprises, campuses and SOHO sectors for several years. However, now more than ever before it is clear that all the enablers for creating a sustained Wi-Fi network will emerge. The availability of a robust national data network backbone remained somewhat unutilized all these years due to high cost of data circuits and generally high bandwidth costs.

Few studies have been done in the past on the planning, implementation, application of Wi-Fi services. Comparative Study of Wi-Fi Solutions at Quacks 43rd Street Bakery, Austin

Texas explains as the need of Wi-Fi services in coffee shop and restaurants. It
describes as Wi-Fi is not only additional facility for customers. It also increases footfall of retail-shops more than their competitors in same product line. It helps in additional promotion and extra facility for customers.

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Tonse Telecom reports, The Future for Wi-Fi in India: Opportunities & Challenges describe as the situation of future Indian Wi-Fi market. It indicates a detailed analysis on the current market scenario in India for Wi-Fi, its enablers, the market trends and applications within India. The report looks at what is coming ahead, how Wi-Fi and other technologies will co-exist, the opportunities and challenges moving forward.

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2.0 Research Methodology:

2.1 Objectives of the study:
1] Find out the gap between the requirements and the actual availability of Wi-Fi connectivity. 2] To measure the scope of usage of Wi-Fi services by consumers at retailoutlets at location. 3] To understand the attitude of retailers and commercial-location building profiling for Wi-Fi network of Ozone Network. 4] To find out the perception of Retail owners towards Wi-Fi as a profitable venture in their business. 5] To analyze factors responsible for Wi-Fi service to be successful in these retail outlets.

2.2 Purpose of the study:

This study is about to understand perception and attitude retail-shops like coffee shop, restaurants towards providing Wi-Fi services in their location

2.3 Research Design:

Descriptive Research

2.4 Sampling Method:

Convenience Sampling

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2.5 Sample Size:

The sample size will be minimum 180. It provides exact analysis of research.

2.6 Data collection:

2.6.1 Primary Data Questionnaire (refer: Annexure-1): There were two questionnaire for analyze the exact situation of market scenario. Interview The questionnaire is being used to get the response of the retailers about the Ozone Wi-Fi services which launched April, 2011 in Hyderabad. (Refer: Annexure-2 and 3) The retailers were being interviewed to collect the required data. 2.6.2 Secondary Data In order to collect the secondary data, the following tools are used: Internet Magazine Company report

2.7 Data Analysis Procedure: SPSS (Statistical Package for the Social Sciences) Software and Microsoft excel used for statistical analysis of the data from questionnaires and interviews.

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2.8 Limitations of the study: The study was done in a definite time period and limited to a definite area. That was major barriers in the survey and unwillingness of the sample to provide adequate information.

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3.1.0 INDUSTRY PROFILE

Wi-Fi (Wireless-Fidelity) is reshaping the future of tele-communication

sector. It is creating new opportunities for Internet Service Providers (ISP) and catalyzing changes in traditional telecommunication services. 'Wi-Fi' Service providers has generally enforced its use to describe only a narrow range of connectivity technologies including wireless local area network (WLAN) based on the IEEE 802.11 standards, device to device connectivity [such as Wi-Fi Peer to Peer AKA Wi-Fi Direct], and a range of technologies that support PAN (Public Area Network), LAN (Local Area Network) and even WAN (Wireless Area Network) connections. Wi-Fi is used by over 700 million people, there are over 750,000 hotspots (places with Wi-Fi Internet connectivity) around the world, and about 800 million new Wi-Fi devices every year. Wi-Fi products that complete the Wi-Fi Service providers interoperability certification testing successfully can use the Wi-Fi Certified designation and trademark. The Certification approval process and the general growth of wireless networking under the protocols were certified by the Wi-Fi Service providers. ANSI (American National Standard Institute), IETF (Internet Engineering Task Force), W3 and ITU (Internet Telecommunication Union) prefix (acronyms for the accredited standards organizations that have created formal technology standards for the protocols by which devices communicate). Non-Wi-Fi-Service providers wireless technologies intended for fixed points such as Motorola Canopy are usually described as fixed wireless. Non-Wi-Fi wireless technologies intended for mobile use are usually described as 3G, 4G or 5G, reflecting their origins and promotion by telephone or cell phone companies.

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3.1.1 Wi-Fi (Wireless-Fidelity) in India

The macro-economic trends in India are also driving increase in the adoption and consumption of Internet data, voice and video in various forms. In the following subsections, research describes the usage of Wi-Fi based Internet at home, in the enterprise, public hotspots, city/municipal networks, campus networks and rural deployments.

3.1.2 Key Market projection for Wi-Fi Network in India:

The combined Wi-Fi market (described as consisting of WLAN networking gear, systems integration, and professional services and not including embedded devices and laptops) is expected to grow into Rs.8930 Crore by 2020(Wi-Fi Alliance Report). In 2010-11, Indian WLAN market (described as consisting of wireless LAN network gear) stood at Rs.1034 Crore; this is expected to grow into a Rs. 2585 Crore market by 2015.It will cross Rs. 4700 Crore by 2020. The total number of Telephone subscribers as of May 31, 2011 is 87.68 Crore (TRAI Report) The laptop penetration was 65 lakh units by 2010-11. As the number of Internet users grow in India Wi-Fi is expected to become across the metros and start emerging in smaller towns as well.

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3.1.3 Market opportunities for Wi-Fi network in India:

India's economy being in a strong position is the first among many propitious signs for the massive boom taking place in retail business inside the country. Organized Retail is growing up in India and is a significant user of wireless computing solutions. World-class manufacturing facilities in the telecom and automotive sectors being setup in India are being Wi-Fi enabled. Health care seeking tourists are driving demand for Wi-Fi equipped hotels; hospitals are gearing up to provide the best in connectivity. Mobile Wi-Fi will grow as handset markets use Wi-Fi for product differentiation and ISPs find innovative business models. Wi-Fi entering home, portable and mobile entertainment sectors. Falling consumer electronics prices and a content hungry and tech-savvy younger generation are driving change. Wi-Fi penetration in conferences/convention centers going up. Expanding and new office complexes will create additional demand for Wi-Fi connectivity for visitors, vendors and consultants and employees.

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3.2.0 Company Profile

O-Zone is a neutral host, public Wi-Fi provider. O-Zone Networks Pvt. Limited was founded with the aim of providing wireless internet and mobility solutions to the masses across India. The objective is to provide a fully integrated and seamless mobile broadband experience across all of networks at affordable prices. O-Zone delivers a unique, simple, compelling & predictable service experience through intelligent integration of devices, applications & services. O-Zones Wi-Fi one can be assured of the high speed, highest level of security and seamless connectivity and Mobility throughout your premises and thus leading to increase in productivity. O-Zone wants to create a community of Wi-Fi users so that the person on the move can always be connected.

3.2.1 Vision Statement:

O-Zone Vision is to be Indias Largest Wireless Broad band Connected Community across commercial, enterprise and city based networks and to have 50,000 hotspots by 2015.Currently it has 2500 hotspot in India. 3.2.2 Value & Mission: At O-Zone Networks, O-Zone realizes that it has a significant role to play as a wireless mobility solution in India. O-Zone strives to connect their customers in productive and meaningful ways. After all, O-Zone's business is based on connectivity. O-Zone also believes that when people can connect with one another around the world they develop as professionals and as people. O-Zone is an enterprise whose purpose is to be a catalyst for positive change by engaging, inspiring and connecting people from all sectors of society throughout India.

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The greatest gift of wireless technology is the power, potential of communication which few technologies let people realize more effectively. With local and global partners it brings wireless technology to developing communities across India. Wireless communication is delivering everything from better information to improved knowledge and business opportunities. 3.2.3 Objective

of O-zone:

The main objective of O-Zone is to build and operate Indias largest public wireless Hotspots across the high footfall and Tier 1 commercial location to address the demand of neutral Wi-Fi connectivity.

3.2.4 The management team of O-Zone Network Pvt Ltd:

CEO and Founder: Mr. Sanjeev Bobby Sarin

CFO and Co-Founder: Mr. Dharmendra Amin

General Manager (Head Nationwide Sales):Mr. Saurabh Vatsa

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3.2.5 Sales-Turnover:
O-Zone is providing Wi-Fi services at various locations in major cities. SaleTurnover of O-Zone was Rs.11 Crore (FY 2010-11) and Rs.5.5 Crore (FY 200910). O-Zone has tie-up with Airtel, Aircel, Idea and Vodafone. O-Zone Network has expected 10 million potential users through tie-up.

3.2.6 The Strengths of O-Zone are:

Proven and tested executive team that has done Europe successfully. O-Zone CEO building the 3rd Wi-Fi business in the world. Neutral Host Wi-Fi provider. System Security-User authentication, Layer 2 Security. Fully TRAI (Telecom Regulatory Authority of India) and DoT (Department of Telecommunication) complaint. Class A ISP (Internet Service Provider) License holder. Member of WBA- Wireless Broadband Alliance. Best class in Wi-Fi equipment. High Bandwidth Capacity. Interference management. Unique relationship and roaming agreement with international and national operator. Extensive relationships/contacts.

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3.2.7 The Clients and Brand partners of Ozone Networks (Refer: Annexure-4)
O-Zone is currently present into various sectors-Retail, Real Estate, Hospitality, Hospitals and Education. Retail: Coffee Caf Day, McDonalds, Baskin Robins, Java City, The Coffee Beans, Hard Rocks, Aqua Java, Chokola, Golf Work. Real Estate: DLF, The Forum, Ansal Plaza. Hospitality: Radisson, Trident Hotels Hospitals: Fortis Education: University of Delhi

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3.2.8 Strategic Partners: (refer: Annexure-5)

Technology: Wipro, HP, Aptilo, CISCO, Polycom, 24 Online, Ruckus Domestic Roaming Partners: Air Tel, AirCel, Idea, Vodafone International Roaming Partners: Boingo, Comfone, I-Pass Strategic Alliance: LG, The Mobile Stores, Maxx, Dell, Samsung, Zen Competitors of O-zone Network: Trustive Wi-Fi, Tikona Network and Spectra net

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3.3.0 Product Profile

A Wi-Fi enabled device such as a personal computer, video game console, smart phone or digital audio player can be connected to the Internet. When a person enters in range of a wireless network connected to the Internet, the Coverage of one or more (interconnected) access points is called Hotspots. O-Zone is largest public network service provider in Wi-Fi services. O-Zone is neutral host in Wi-Fi network services. It connects router to broadband connection and convert that retail shop into a Wi-Fi Hotspot.
3.3.1 Business Models:

O-Zone to Provide Managed Wi-Fi Services O-Zone will be responsible to provide the broadband at all locations (Up to 2 Mbps DSL).O-Zone will invest 100% for the Capital Expenditure involved. OPTION 1: The Site owner will bear which OPTION 2: OPEX O-Zone will bear 100% of OPEX will (Operating Expenditure) which will

(Operating

Expenditure)

include installation & Broadband. Then include installation & broadband. Site Owner to give Ozone fixed Rental of Rs.750 per month and Ozone will provide 200 vouchers of Rs 15 each for surfing 30 minutes with a 30 MB download capacity. Supplementary card to be issued on Revenue Share basis between Ozone and Site in Percentages. O-Zone will provide POS (Point of sale) Connectivity to the outlets. Site Owners will Pay a fixed Rental to O-Zone against the POS (Point of Sale) connectivity (Fixed rental would be equivalent to the 50% of

70:30 the Present Broadband Charges. Revenue Share:- (O-Zone)70:30

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3.3.2 O-Zones retail rates

O-Zones Retail Rates Rs. 15 Rs. 30 Validity 30 Minutes 1 hour

O-Zone is providing Rs.15, Rs.25 voucher for 30 Minutes and 1 hour respectively.

3.3.3 Pricing Strategy and services:

O-Zone is providing thirty minutes and one hour voucher for their consumers. It will very helpful for retail- coffee shop to increase their sales. Retail-shop can increase spending time of customers in shop. It will help in additional profit for retail-shops from thirty percent commission from each O-zone Wi-Fi vouchers. Ozone Wi-Fi services help in additional infrastructure development and advertisement for retail-shop. O-Zone business model is very useful for Indian organized retail industry. O-Zone is providing good pricing option plans for retail, so they can handle with easy way without incur any cost. O-Zone considered consumers view also. Consumer will get good services at point of purchasing. Consumer can enjoy the services without any lack of internet connectivity. OZone services are very economical for everyone. Consumers have no need to pay any extra cost for Wi-Fi services. Consumers will pay for vouchers and get full secure and centralized authenticated Wi-Fi services. So, O-Zone services are useful for retail-shops and consumers both. It provides good and secure services as well as profit for retail-shops. It increases internet connectivity of consumers at retail-hotspot place. O-zone fulfills every criteria of security for retailers and consumers. O-Zone prefers consumers and retailers satisfaction with best services.

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4.1.0 Analysis responses:

of

existing

Wi-Fi

retailers

4.1.1 Gap analysis of Wi-Fi services:

Gap analysis of Wi-Fi services

Wi-Fi Users Non Users

44% 56%

(Figure 4.1.1)

Interpretation: From the above figure it shown that forty four percent markets
were captured by Wi-Fi services providers. Fifty six percent restaurants and coffee-shops were not using Wi-Fi services. It is an opportunity to increase market share in Hyderabad.

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4.1.2 Wi-Fi Service Providers:

Table 4.1.2 Wi-Fi service providers
Wi-Fi Service Providers Frequency O-Zone Network Pvt Ltd Trustive Wi-Fi Tikona Spectranet OTHERS Total 30 43 2 2 3 80 Percent 37.5 53.8 2.5 2.5 3.8 100.0 Valid Percent 37.5 53.8 2.5 2.5 3.8 100.0 Cumulative Percent 37.5 91.3 93.8 96.3 100.0

Wi-Fi service providers

2.5% 2.5%

3.8%

37.5%

O-zone Wi-Fi services Trustive Wi-Fi

53.8%

Tikona Spectranet Others

Figure:4.1.2

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Interpretation: From the above survey, it describes that Trustive Wi-Fi (53.8%) is a big competitor for O-zone Network Pvt. Ltd. in public Wi-Fi market Hyderabad. Trustive have good employee network. Others (Tikona, Spectranet, Wi-fonic) had not been more focusing in public Wi-Fi services.

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4.1.3 WI-FI Service Providers * Internet Service Providers Cross tabulation:

Table 4.1.3 WI-FI Service Providers * Internet Service Providers Cross tabulation:
Internet Service Providers WI-FI Service Providers Air-Tel O-Zone Network Pvt Count Ltd % Total Trustive Wi-Fi Count % Total Tikona Count % Total Spectranet Count % Total OTHERS Count % Total Total Count % Total of 27 33.8% 35 43.8% 3 3.8% 6 7.5% 9 11.3% 80 100.0% of 0 .0% 0 .0% 0 .0% 0 .0% 3 3.8% 3 3.8% of 0 .0% 0 .0% 0 .0% 0 .0% 2 2.5% 2 2.5% of 0 .0% 0 .0% 0 .0% 0 .0% 2 2.5% 2 2.5% of 0 .0% 35 43.8% 0 .0% 6 7.5% 2 2.5% 43 53.8% of 27 33.8% Tata Indicom 0 .0% Beam 3 3.8% Reliance 0 .0% Others 0 .0% Total 30 37.5%

Interpretation: According to above table, O-zone Network Pvt Ltd (30) was using Internet services from Air-Tel (90%) and Beam (10%). Trustive Wi-Fi (47) was using services from Tata indicom (81.4%), Reliance (13.6%) and Idea (5%). Tikona, Spectranet and Others (Wi-fonic) are using their own services. Tata Indicom service was cost efficient. Thus it concludes that O-zone Network Pvt. Ltd has opportunity to use internet services from different ISP for their Wi-Fi services.

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4.1.4 WI-FI Service Providers * REASON FOR SELECTION OF WI-FI SERVICES Cross tabulation:
Table 4.1.4 WI-FI Service Providers * REASON FOR SELECTION OF WI-FI SERVICES Cross tabulation
REASON FOR SELECTION OF WI-FI SERVICES Easy to

Wi-Fi Service Providers

Easy Pricing Option Excellent Services 12 15.0%

Good Support System 7 8.8%

access and connectivit y 5 6.3%

Two layer security system 6 7.5% Total 30 37.5%

O-Zone Network Pvt Count Ltd % Total Trustive Wi-Fi Count % Total Tikona Count % Total Spectranet Count % Total OTHERS Count % Total Total Count % Total of of of of of of

0 .0%

1 1.3%

16 20.0%

15 18.8%

11 13.8%

0 .0%

43 53.8%

0 .0%

2 2.5%

0 .0%

0 .0%

0 .0%

2 2.5%

0 .0%

1 1.3%

1 1.3%

0 .0%

0 .0%

2 2.5%

3 3.8%

0 .0%

0 .0%

0 .0%

0 .0%

3 3.8%

4 5.0%

31 38.8%

23 28.8%

16 20.0%

6 7.5%

80 100.0%

Interpretation: From the above table and graph, the main reason for selection of Wi-Fi services (80 respondents) were (87.8%, 70 out of 80) excellent services, good support system and easy to access and connectivity. Existing O-zone wi-fi retailers (30) were also more focusing on excellent services (40%) and good support system (23%).Retailers are not more focusing on easy pricing option.

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4.1.5 WI-FI Service Providers * FREQUENTLY RECEIVING MAINTENANCE SERVICES Cross tabulation:
Table 4.1.5 WI-FI Service Providers * FREQUENTLY MAINTENANCE SERVICES Cross tabulation:
WI-FI Service Providers FREQUENTY RECEIVING MAINTENANCE SRVICES Daily O-Zone Network Pvt Ltd Count % of Total 1 1.3% Weekly 0 .0% Monthly 5 6.3% Sometime 15 18.8% Never 9 11.3% Total 30 37.5%

RECEIVING

Trustive Wi-Fi

Count

20

12

43

% of Total

10.0%

25.0%

15.0%

3.8%

.0%

53.8%

Tikona

Count

% of Total

.0%

1.3%

1.3%

.0%

.0%

2.5%

Spectranet

Count

% of Total

.0%

.0%

2.5%

.0%

.0%

2.5%

OTHERS

Count

% of Total Total Count % of Total

.0% 9 11.3%

.0% 21 26.3%

.0% 20 25.0%

2.5% 20 25.0%

1.3% 10 12.5%

3.8% 80 100.0%

Interpretation:
According to above table, 37.5% (Sometime and never) Wi-Fi enabled are not getting maintenance services frequently. Wi-Fi service providers were not focusing on improvement in after sales services support. O-zone Network Pvt. Ltd. had not well as others in after sales services. They were not giving more value in after sales services. It will not be safe for future market.

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4.1.6 WI-FI Service Providers * WI-FI SERVICE RATING Cross tabulation:

Table 4.1.5 WI-FI Service Providers * WI-FI SERVICE RATING Cross tabulation:
Wi-FI Service Providers Excellent O-Zone Network Pvt Ltd Count % of Total Trustive Wi-Fi Count % of Total Tikona Count % of Total Spectranet Count % of Total OTHERS Count % of Total Total Count % of Total 0 .0% 15 18.8% 0 .0% 0 .0% 0 .0% 15 18.8% WI-FI SERVICE RATING Very good 17 21.3% 10 12.5% 2 2.5% 0 .0% 0 .0% 29 36.3% Average 4 5.0% 13 16.3% 0 .0% 1 1.3% 0 .0% 18 22.5% Satisfactory 4 5.0% 4 5.0% 0 .0% 1 1.3% 1 1.3% 10 12.5% Poor 5 6.3% 1 1.3% 0 .0% 0 .0% 2 2.5% 8 10.0% Total 30 37.5% 43 53.8% 2 2.5% 2 2.5% 3 3.8% 80 100.0%

Interpretation:
Above table describe retailers rating of Wi-Fi service providers. Only Wi-Fi enabled retailers were rating excellent services and 22.5% were rating satisfactory or poor services. It is worse in case of O-zone Network Wi-Fi services. Their maximum retailers were not satisfied with services of O-zone. O-zone was getting 16.6% poor and 13.3% satisfactory response for their services.

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4.1.7 Wi-Fi Service Providers * SALES INCREASED BY WI-FI SERVICES IN RESTAURANTS AND COFFEE-SHOP Cross tabulation:
Table 4.1.7 Wi-Fi Service Providers * SALES INCREASED BY WI-FI SERVICES IN RESTAURANTS AND COFFEE-SHOP Cross tabulation:
SALES INCREASED BY WI-FI SERVICES IN RESTAURANTS AND COFFEE SHOP WI-FI SERVICE PROVIDERS Not Profitable O-Zone Network Pvt Ltd Trustive Wi-Fi Count % of Total Count % of Total Tikona Count % of Total Spectranet Count % of Total OTHERS Count % of Total Total Count % of Total 4 5.0% 0 .0% 0 .0% 0 .0% 2 2.5% 6 7.5% Below Average 8 10.0% 9 11.3% 1 1.3% 0 .0% 0 .0% 18 22.5% Average 8 10.0% 16 20.0% 1 1.3% 2 2.5% 1 1.3% 28 35.0% Good 7 8.8% 11 13.8% 0 .0% 0 .0% 0 .0% 18 22.5% Highly 3 3.8% 7 8.8% 0 .0% 0 .0% 0 .0% 10 12.5% Total 30 37.5% 43 53.8% 2 2.5% 2 2.5% 3 3.8% 80 100.0%

Interpretation: From the survey, it was found that 65% restaurants (average, not profitable and below average) are not getting fruitful impact of Wi-Fi services on their sales. Only 35% Wi-Fi enabled restaurants (good and highly) were getting some good impact on their services. In case of O-zone, according to 66.6% (20 out of 30) restaurants it is not profitable for business. So Wi-Fi service providers should focus on 65% of their Wi-Fi their restaurants for good after sales services.

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4.2.0 Analysis of prospective retailers of Wi-Fi services:

4.2.1 Level of Wi-Fi awareness:
Table 4.2.1 Awareness level of Wi-Fi services: Level of awareness Highly Average Below Average Poor Not Aware Total 30 10 100 30.0 10.0 100.0 30.0 10.0 100.0 90.0 100.0 Frequenc y 23 22 15 Percent 23.0 22.0 15.0 Valid Percent 23.0 22.0 15.0 Cumulative Percent 23.0 45.0 60.0

Wi-Fi awareness

10%

23% Highly Average 22% Below Average Poor Not Aware

30%

15%

Figure 4.2.1

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Interpretation:
As shown in above table and figure, awareness level of Wi-Fi services. Restaurants and coffee shops (55%, below average, poor, not aware) were not fully aware about wi-fi services at their location. It happened only because of promotion policy of wi-fi service providers. Only 45% retailers were known about wi-fi Hotspot. It was a good opportunity for O-zone to increase market share through better promotion policy.

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4.2.2 Sources of Wi-Fi awareness:

Table 4.2.2: Awareness sources of Wi-Fi services

Sources Friends Internet News Papers Magazines Techno Fairs Total

Frequenc y 14 49 28 Percent 14.0 49.0 28.0

Valid Percent 14.0 49.0 28.0

Cumulative Percent 14.0 63.0 91.0

7 2

7.0 2.0

7.0 2.0

98.0 100.0

100

100.0

100.0

Sources of Wi-Fi awareness

7% 2%

14% Friends

28%

Internet News Papers Magazines Techno Fairs 49%

Figure: 4.2.2

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Interpretation:
As shown in above table and graph, 63% retailers (internet, 49% and magazines, 14%) got awareness about wi-fi services through internet and magazines. Because Wi-Fi service providers were more focus on internet for promotion. Awareness can increase through others channel of advertisement and promotion.

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4.2.3 Wi-Fi cost effectiveness:

Table 4.2.3 Cost effectiveness of Wi-Fi services Valid Frequency Percent Very High 23 High Average Low Not Known Total 100 100.0 100.0 30 36 7 4 23.0 30.0 36.0 7.0 4.0 Percent 23.0 30.0 36.0 7.0 4.0 Cumulative Percent 23.0 53.0 89.0 96.0 100.0

Wi-Fi cost effectiveness

7%

4%

23% Very High High

36% 30%

Average Low Not Known

Figure 4.2.3

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Interpretation:
As shown in above table and graph, according to 53% retailers (Very high and high); Wi-Fi services were high cost effective. Because they were not aware about O-Zones cost efficient policy. They had not needed any cost for Wi-Fi services. All cost of Wi-Fi was afforded by O-Zone itself.

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4.2.4 Awareness level of Wi-Fi companies:

Table 4.2.3 Awareness level of Wi-Fi companies Wi-Fi companies Ozone Network Pvt Ltd Trustive Wi-Fi Tikona Spectranet Others Total 27 38 11 2 100 27.0 38.0 11.0 2.0 100.0 27.0 38.0 11.0 2.0 100.0 49.0 87.0 98.0 100.0 Valid Frequency Percent 22 22.0 Percent 22.0 Cumulative Percent 22.0

Figure 4.2.4

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Interpretation:
As shown in table and graph, Awareness level of Tikona was 37%. It was highest among all service providers. Many retailers (78%) were not aware about O-zone Network Pvt Ltd. O-zone Network can increase their awareness level through better promotion policy.

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4.2.5 To make Wi-Fi enabled restaurants or Coffee-shops:

Table 4.2.5 Response to make Wi-Fi enabled retail-shops Valid Frequency Percent Yes 26 26.0 44.0 30.0 100.0 Percent 26.0 44.0 30.0 100.0 Cumulative Percent 26.0 70.0 100.0

Postponed 44 No Total 30 100

To make Wi-Fi enabled restaurants or Coffee-shops

30%

26%

Yes Postponed No

44%

Figure 4.2.5

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Interpretation:
As shown in above table and graph, many retailers (70%) were agreed to enable Wi-Fi services at their location. It explained that it was a good opportunity for Ozone to increase market share in Hyderabad. It can be very fruitful with future prospective.

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4.2.6 Preference for Wi-Fi Service Provider:

Table 4.2.6 Preference for Wi-Fi service provider
Cumulative Frequency 59 10 22 8 1 100 Percent 59.0 10.0 22.0 8.0 1.0 100.0 Valid Percent 59.0 10.0 22.0 8.0 1.0 100.0 Percent 59.0 69.0 91.0 99.0 100.0

Wi-Fi service Providers

O-Zone Network Pvt Ltd Trustive Wi-Fi Tikona Spectranet Others Total

Preference of WI-Fi Service Provider

1% 8% 22% 10% 59% O-Zone Network Pvt Ltd Trustive Wi-Fi Tikona Spectranet Others

Figure 4.2.6

Interpretation:
As shown in above table and graph, many restaurants and coffee shops (59%) were ready to take Wi-Fi services from O-zone Network. But 41% were not satisfied with future uncertainty, lack of services and after sales services.

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4.2.7 Reason for not opting Wi-Fi services:

Table 4.2.7 Reason for not opting Wi-Fi services Reason for not opting Wi-Fi services Additional Cost Uncertainty of Future Broadband Connection Risk & Security Others Total 12 9 100 12.0 9.0 100.0 12.0 9.0 100.0 91.0 100.0 Frequency Percent 18 31 30 18.0 31.0 30.0 Valid Percent 18.0 31.0 30.0 Cumulative Percent 18.0 49.0 79.0

Reason for not opting Wi-Fi services

35 30 25 20 15 10 5 0 Additional Uncertainty Broadband Risk & Cost of Future Connection Security Others Reason for not opting Wi-Fi services

Figure 4.2.8

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Interpretation:
As shown in above table and graph, many restaurants and coffee-shops (59%) were giving uncertainty of future and broadband connection main reason for dissatisfaction with Wi-Fi services. 41% accepted others (Additional cost, risk and security, after sales service) factors for dis-satisfaction with Wi-Fi services.

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4.2.8 Important factors in Wi-Fi services:

Table 4.2.8 Factors in Wi-Fi services Important factors Price Security Maintenance and After sales Services Speed Availability of demand Total 15 10 100 15.0 10.0 100.0 15.0 10.0 100.0 90.0 100.0 Valid Frequency Percent 22 16 37 22.0 16.0 37.0 Percent 22.0 16.0 37.0 Cumulative Percent 22.0 38.0 75.0

Figure 4.2.8

Interpretation:
Based on the data available and graph, it is observed that 59% of retailers were accepted maintenance and after sales services, price main factors for Wi-Fi services. But 41 % of retailers were accepting security, speed and availability of demand main factors. O-zone can focus on these factors for maximize the market share.

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4.2.9 Wi-Fi companies * Most important factors in Wi-Fi services Cross tabulation:
Table 4.2.9 Wi-Fi companies * Most important factors in Wi-Fi services Cross tabulation:
Most important factors in Wi-Fi services Maintenance Wi-Fi companies and After sales Price Ozone Network Pvt Ltd % within About Wi-Fi companies Trustive Wi-Fi % within About Wi-Fi companies Tikona % within About Wi-Fi companies Spectranet % within About Wi-Fi companies Others % within About Wi-Fi companies 22 % within About Wi-Fi companies 22.0% 16 16.0% 37 37.0% 15 15.0% 10 10.0% 100 100.0% 0 .0% 0 .0% 0 .0% 2 100.0% 0 .0% 2 100.0% 2 18.2% 4 36.4% 2 18.2% 2 18.2% 1 9.1% 11 100.0% 12 31.6% 4 10.5% 16 42.1% 5 13.2% 1 2.6% 38 100.0% 2 7.4% 2 7.4% 13 48.1% 5 18.5% 5 18.5% 27 100.0% 6 27.3% Security 6 27.3% Services 6 27.3% Speed 1 4.5% Availability of demand 3 13.6% Total 22 100.0%

Table 4.2.10 Chi-Square Tests Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 31.537
a

df 16 16 1

Asymp. Sig. (2-sided) .068 .023 .937

29.084 .006 100

a. 18 cells (72.0%) have expected count less than 5. The minimum expected count is .20.

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The result of the cross tabulation:

From the above tables, the Chi-square test read a significance level of 0.068 at 90 per cent of confidence level. For 90 per cent, significance level is 0.1, that is, (10.9), so above result shows that at 0.068 (which is less than 0.1); there is a significance relationship between the two variables. At 95 per cent confidence, significance level being 0.5, and the above output giving significance level of 0.068 which is greater than 0.05, there is no relationship between the variables. Thus it concluded that there is a significance relationship between WI-FI COMPANIES (independent variables) MOST IMPORTANT FACTOR OF WI-FI SERVICES (dependent variables), of the respondents. It explained that factors of Wi-Fi services play an important role in adopting a particular Wi-Fi service provider in retail-shops at their location.

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5.1 FINDINGS:
Lack of availability (56% were not using) of Wi-Fi services. Trustive Wi-Fi (53.8%) was biggest Wi-Fi service provider in Hyderabad. Trustive have good employee network in city. Seventy percent (70 out of 100) prospective retailers agreed towards providing Wi-Fi services at their location. Fifty nine percent (59 out of 100) prospective retailers were ready to take Wi-Fi services of O-Zone network. Fifty three percent prospective retailers perceive Wi-Fi services costly. Only thirty five percent Wi-Fi enabled restaurants were accepting some good impact on their sales with Wi-Fi services. Seventy (87.5%) out of eighty retailers have selected Wi-Fi services for excellent services, good support system and easy to access and connectivity. Fifty nine percent (59 out 100) prospective retailers were giving uncertainty of future and broadband connection main reason for unhappiness with WiFi services. Lack of awareness (55% not fully aware) of Wi-Fi services in restaurants and coffee-shops. Seventy eight percent (78 out 100 prospective retailers) were not aware about O-zone Network.

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 Ninety percent (27 out of 30) Airtel was providing Wi-Fi services for OZone Network and 81.4% (35 out of 43)Tata Indicom for Trustive Wi-Fi services. Forty three percent existing retailers of O-zone were not satisfied with services due lack of interaction.

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5.2 Conclusion:
In conclusion it can be said that the Wi-Fi services are going to be the future of wireless internet communication as more and more retail-shops are ready to provide their services and facility as per requirement at their location.

The Wi-Fi service providers have appealed to almost everyone who has some bit of information about it and has given a positive response too. It is considering the fact that the O-zone has the potential to provide better services and good experience to the next billion users. Urban middle class is well versed with the technology and usage of internet has become a daily need than just an entertainment source. The amount o /f usage of Internet in Hyderabad is very high as more and more youngsters are getting used to internet. However, O-zone Network Pvt Ltd needs to promote their services extensively into the market. Not only by promoting, knowledge about the Wi-Fi services and uses of services should be shared with the users. Technology is changing at a higher rate and if O-zone will fail to capture the market with this innovative service due to lack of promotions, soon competitors would come in may be with a better technology and capture the market. These prices issues need to be addressed by imparting knowledge about the safety measures taken by O-zone to safeguard the documents and privacy of the user. Users are increasing the uses of Wi-Fi internet services at their location. If Wi-Fi can provide on affordable price, it can increase its potential retailers. Overall, O-zone Wi-Fi services are innovative services which has the ability to improve the lifestyle of billions of people. However, it needs to be promoted effectively and extensively through various promotional tools.

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6.0 RECOMMENDATIONS & SUGGESTIONS

After conducting the survey through questionnaire and interview methods among retailers of Hyderabad, following recommendations and suggestions can be given for betterment of services, satisfaction level of retailers as well as awareness level. O-zone can focus on their prospective retailers to fulfil the need of Wi-Fi services. It can create a better opportunity for a bigger market. O-zone can focus on promotion and good employee network to increase their market-share in city. O-zone can follow a customized service policy to increase the Wi-Fi services in retail-shops. O-zone can establish a good employee networks for better services to their end users. O-zone can educate the retailers that Wi-Fi services are not costly. Wi-Fi services facility is very low in Hyderabad. It can increase better relation-ship with retailers and last consumers. O-zone can create a good relationship with existing retailers by providing a good after sales support, excellent services and easy to access and connectivity. O-zone can focus on more tie-ups with internet service providers for better network facility. O-zone can create awareness through different promotion activities in coffee-shops and restaurants.

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 O-zone can establish a good advertisement campaign for Wi-Fi services and retailers. E.g. Social events, young professional awards, social awareness campaign etc. O-zone can tie-up with others for flexible network facility. O-zone can provide better follow-up team for existing retailers it can create a good satisfaction level and social relation with retailers. It describe from research O-zone can establish a good channel for providing maintenance and after sales services to their existing retailers. They were suffering with lack of relationship with their Wi-Fi enabled retail-shops.

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Bibliography:
Books:
Kotler, Philip, et al. Marketing Management- A South Asian Perspective 13-e. New Delhi: Pearson Education, 2009. Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior 9-e. New Delhi: Pearson Education, 2009. Nargundkar, Rajendra. Marketing Research- Text and Cases 2-e. New Delhi: Tata McGraw-Hill, 2003.

Websites:
http://www.ozonewifi.com, June 20, 2011. http://www.tikona.in/, June 27, 2011. http://www.spectranet.in/, June 27, 2011. http://www.trustive.com/, June 27, 2011. http://www.wifonic.com/, June 27, 2011.

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Annexure -1
Questionnaire for Prospective Customers Name of Retailer/Restaurant Contact No. 1) a) 2) a) Are you aware about Wi-Fi Hotspot? Highly b) Average c) Below Average d) Poor e) Not Known What is the source of awareness? Friends b) Internet c) News paper d) Magazine

e) Techno-fair 3) Do you think that enabling Wi-Fi is costly? a)Very High 4) b) High c) Average d) Low e) Not known

Do you know about Wi-Fi network companies? b) Trustive Wi-Fi c) Tikona

a) O-zone Network Pvt Ltd d) Spectranet 5) a) Yes 6)

e) others, specify

Would you like to make your store Wi-Fi enabled? b) Postponed b) Not

If Yes or Postponed Which companies you will prefer for Wi-Fi network

in your store/restaurant? a) O-zone network Pvt Ltd b) Trustive Wi-Fi d) Spectranet 7) e) others; specify c) Tikona

If not what is the reason for not opting Wi-Fi network in your

store/restaurant?

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a) Additional cost d)Risk& Security

b) Uncertainty of future

c) Broadband connection

e) Others, specify

8) According to you what is the most important factor in Wi-Fi network services? a) Price d) Speed b) Security c) Maintenance and after sales services e) Availability of demand

Any Comments or suggestions for the company with whom you prefer to Wi-Fi services.

Thank You

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Questionnaire for Existing Retailers Name of the Retail-Shop .. 1. a) Which company is providing your Wi-Fi services? O-Zone Network Pvt Ltd b) Trustive c) Spectra net e) others (Specify)

d) Tikona

2.

Which company is providing your internet connection for Wi-Fi

connectivity? a) AIRTEL b) Tata Indicom c) BEAM d) RELIANCE

e) Others (Specify)

3.

Why did you choose Wi-Fi services?

a) Easy pricing option b) Excellent Services c) Good Support System d) Easy to access and connectivity 4. e) Two layer security system

How frequently do you receive updates and maintenance helps from

company regarding your Wi-Fi services? a) Daily b) Weekly c) Once in Month d) Some time e) Never

5.

How will you rate the Wi-Fi services of your company? (1-5) b) 2-Very good c) 3-Average d) 4-satisfactory

a) 1-Excellent e) 5-Poor 6.

How sales are increased by WI-FI services? (1-5) b) 4- Good c) 3-Average d) 2-Below Average e) 1- Not

a) 5- Highly profitable

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7.

Any feedback or suggestion to improve the services :

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Annexure -2
Map of research location (Hyderabad)

61

Annexure-3
Visiting Cards of some prospective retailers

62

Annexure -4

63

Annexure-5

64

Annexure-6

(Company guide Mr. Santosh Manyam (left) with me in Lumbani Park for discussion about O-zone campaign)

65