CHAPTER V ANALYSIS AND INTERPRETATION

TABLE 5.1 Age of the respondents 21-30 31-40 41-50 Above 50 Total No of Respondents 7 32 51 10 100

Inference: From the above table we infer that 7% of the respondents belong to the age group 21-30 yrs, 32% of the respondents belong to 31-40 yrs , 51% of the respondents belong to 41-50% and remaining 10% of the respondents belong to above 50 years age group

CHART 5.1

Age of the Respondents

60 51 50 40 30 20 10 0 21-30 31-40 41-50 Above 50 7 10 32 21-30 31-40 41-50 Above 50

TABLE 5.2

Gender Male Female Total

No of Respondents 32 68 100

Inference: From the above table we infer that 32% of the respondents are male and remaining 68% of the respondents are female

CHART 5.2

Gender of the Respondents

32 Male Female 68

TABLE 5.3 Occupation of the Respondents Pvt Employee Govt Employee Small Business House Wife Total No of Respondents 60 2 12 26 100

Inference: From the above table we infer that 60% of the respondents are private employees, 2% are government employees, 12 % run small business, and remaining 26% are house wife

CHART 5.3

Occupation of the Respondents

70 60 50 40 30 20 10 0 Pvt Employee Govt Employee Small Business House Wife 2 12 26 Pvt Employee Govt Employee Small Business House Wife 60

TABLE 5.4

Income per Month of Respondents Less Than Rs.2500 Rs.2501 -Rs.5000 Rs.5001 - Rs.7500 Rs.7501 - Rs.10000 Above 10000 Total

No of Respondents 75 11 6 6 2 100

Inference: From the above table we infer that 75% of the respondents are earning less than 2500 in a month , 11% of the respondents earn between 2501 - 5000, 6% of the respondents earn between 5001-7500,6% of the respondents earn between 7501- 10000, and remaining 2% of the respondents earn more than 10000

CHART 5.4

Income per Month of Respondents

80 70 60 50 40 30 20 10 0 Less Than Rs.2500 Rs.2501 Rs.5000 Rs.5001 Rs.7500 Rs.7501 Rs.10000 Above 10000 11 6 6 Less Than Rs.2500 Rs.2501 -Rs.5000 Rs.5001 - Rs.7500 Rs.7501 - Rs.10000 2 Above 10000 75

TABLE 5.5

Years of using ARASU salt 1-2 years 3-4 years 5-6 years Above 6 years Total

No of respondents 2 3 28 67 100

Inference: From the above table we infer that 2% of the respondents are using ARASU salt for 1-2 years, 3 % of the respondents use it for 3-4 years, 28% of the respondents use it for 5-6 years and remaining 67% of the respondents use it for more than 6 years

Chart 5.5

Years of Using ARASU Salt

67 70 60 50 40 30 20 10 0 1-2 years 3-4 years 5-6 years Above 6 years 2 3 28 1-2 years 3-4 years 5-6 years Above 6 years

TABLE 5.6 Purchase of all food commodities at Ration Shop Yes No Total No of Respondents 100 0 100

Inference: From the above table we infer that 100% of the respondents purchase all commodities at the Ration Shop

CHART 5.6

Purchase of all food commodities at Ration Shop

100

TABLE 5.7 Type of ARASU salt purchase from Ration Shop Crystal salt Refined free flow salt Both Total No of respondents 2 85 13 100

Inference: From the above table we infer that 2% of the respondents purchase only Crystal Salt, 85% of the respondents purchase refined free flow salt and the remaining 13% of the respondents purchase both the variants

CHART 5.7

Type of ARASU Salt Purchase

2 13 Crystal salt Refined free flow salt 85 Both

TABLE 5.8

Quantity of ARASU salt purchase Crystal Salt Refined free flow salt Total

1 KG 13 4 17

2 KG 2 77 79

Above 2 KG 0 4 4

Inference: From the above table we infer that 13% and 4% of the respondents purchase Crystal salt and Refined free flow salt , 2% and 77% of the respondents purchase Crystal Salt and Refined free flow salt and remaining 4% of the respondents purchase Refined free flow salt

CHART 5.8

Quantity of ARASU salt purchase

90 80 70 60 50 40 30 20 10 0 1 KG 2 KG Above 2 KG 13 4 2 0 4 Crystal Salt Refined free flow salt 77

TABLE 5.9 Self and Family members satisfied after using ARASU salt Very Satisfied Satisfied No idea Dissatisfied Very Dissatisfied Total No of Respondents 18 75 4 3 0 100

Inference: From the above table we infer that 18% of the respondents are Very Satisfied with ARASU salt , 75% of the respondents are Satisfied , 4% of the respondents have No idea , and 3% of the respondents are Dissatisfied

CHART 5.9

Self and Family members satisfied after using ARASU salt

80 60 40 20 0 18 4 3 0 75 Very Satisfied Satisfied No idea Dissatisfied Very Dissatisfied

TABLE 5.10

Opinion on ARASU salt in its Colour / Taste / Packing Factors Colour Taste Packing Very Good 25 43 11

Opinion Good Bad 70 5 57 0 63 15 Very Bad 0 0 11 No idea 0 0 0 Total 100 100 100

Inference: Colour : From the above table we infer that 25% of the respondents vote for Very Good for Colour , 70% of the respondents say Good, 5% of the respondents say bad

Taste: From the above table we infer that 43% of the respondents agree the Taste is Very Good and the remaining 57% of the respondents say its Good

Packing: From the above table we infer that 43% of the respondents say the packing is Very Good , 63% say it is Good , 15% of the respondents say it is Bad, 11% of the respondents say it is Very Bad

CHART 5.10

Opinion on ARASU salt in its Colour / Taste / Packing

80 70 60 50 40 30 20 10 0 Very Good Good Bad Very Bad No idea 25 11 15 5 0 0 0 11 0 0 0 43 57 70 63

Colour Taste Packing

TABLE 5.11 Awareness that ARASU Iodized Salt is very helpful for body health particularly for childrens brain development Yes No No Idea Total No of Respondents 87 7 6 100

Inference: From the above table we infer that 87% of the respondents are aware, 7% of the respondents are not aware and the remaining 6% of the respondents have No Idea .

CHART 5.11

TABLE 5.12 Price of ARASU Salt is very reasonable and affordable Strongly Agree Agree No Comments Disagree Strongly Disagree Total No of Respondents 87 10 3 0 0 100

Inference: From the above table we infer that 87% of the respondents Strongly Agree that the price is reasonable and affordable, 10% of the respondents agree and 3% of the respondents didnt comment on it

CHART 5.12

Price of Arasu Salt is very reasonable and affordable

100 90 80 70 60 50 40 30 20 10 0 87 Strongly Agree Agree No Comments 10 Disagree 3 No Comments 0 Disagree 0 Strongly Disagree Strongly Disagree

Strongly Agree

Agree

TABLE 5.13 Availability of ARASU salt in ration shop Always Very Often Some times Rarely Not at all Total No of respondents 91 6 0 3 0 100

Inference: From the above table we infer that 91% of the respondents say ARASU salt is always available, 6% of the respondents sat very often , 3% of the respondents say it is rare

CHART 5.13

TABLE 5.14

Health after consuming ARASU salt Improvement in Health No change in Health Deficiency in Health Can't say Total

No of Respondents 71 22 0 7 100

Inference: From the above table we infer that 71% of the respondents feel improvement in health, 22% of the respondents feel no change in health, and 7% of the respondents can't say

CHART 5.14

Health after consuming ARASU salt

0 7 22 Improvement in Health No change in Health 71 Deficiency in Health Can't say

TABLE 5.15 Government of Tamil Nadu provides awareness of Iodized ARASU salt Strongly Agree Agree No comments Disagree Strongly Disagree Total No of Respondents 5 77 15 0 3 100

Inference: From the above table we infer that 5% of the respondents Strongly Agree that government provides awareness, 77% of the respondents agree, 15% of the respondents didnt comment and remaining 3% strongly disagree

CHART 5.15

Government of Tamil Nadu provides awareness of Iodized ARASU salt

0 15 3 5 Strongly Agree Agree No comments 77 Disagree Strongly Disagree

TABLE 5.16 Promotion of Iodized ARASU salt among public Television News Papers Pamphlets Free Small Sachet Public meetings Total No of Respondents 64 10 2 23 1 100

Influence: From the above table we infer that 64% of the respondents want the government to promote the product through television , 10% of the respondents vote on news papers , 2% of the respondents vote for pamphlets , 23% of the respondents vote for free small sachet , 1% of the respondents vote on public meetings

CHART 5.16

Promotion of Iodized ARASU salt among public

1 23 2 10 64 Television News Papers Pamphlets Free Small Sachet Public meetings

TABLE 5.17 Apart from ARASU Salt preferred brand TATA Salt Annapurna Salt I Shakthi Others Total No of Respondents 57 32 3 8 100

Inference: From the above table we infer that 57% of the respondents prefer TATA salt, 32% of the respondents prefer Annapurna Salt, 3% of the respondents prefer I Shakthi and remaining 8% of the respondents prefer other private brands

CHART 5.17

Apart from ARASU Salt preferred brand

60 50 40 30 20 10 0 TATA Salt Annapurna Salt I Shakthi Others 8 3 32 TATA Salt Annapurna Salt I Shakthi Others 57

HYPOTHESIS TESTING
Aim To find the relationship between years of using ARASU salt and Self and Family members satisfied after using ARASU salt Hypothesis Null Hypothesis Ho: There is no relationship between years of using ARASU salt and Self and Family members satisfied after using ARASU salt Self and Family members satisfied after using ARASU salt Very Satisfie No Dissatisfie Satisfied d idea d Very Dissatisfied 8 21 2 2 0 10 54 2 1 0 18 75 4 3 0

Years of using ARASU salt 1- 6 years Above 6 years Total

Tota l 33 67 100

Inference According to the null hypothesis There is no relationship between years of using ARASU salt and Self and Family members satisfied after using ARASU salt. Chi-Square 0.99 Degree of freedom 1 p-value 0.3197

Since P>0.05 , the null hypothesis is accepted at 5% level of significance Hence there is no relationship between years of using ARASU salt and Self and Family members satisfied after using ARASU salt .

Aim To find the relationship between Occupation of the respondents Awareness that ARASU Iodized Salt is very helpful for body health particularly for childrens brain development Hypothesis Null Hypothesis Ho: There is no relationship between Occupation of the respondents Awareness that ARASU Iodized Salt is very helpful for body health particularly for childrens brain development

Occupation of the respondents Pvt Employee Govt Employee Small Business House Wife Total

Awareness that ARASU Iodized Salt is very helpful for body health particularly for childrens brain development YES NO NO IDEA 47 7 6 2 0 0 12 0 0 26 0 0 87 7 0

Total 60 2 12 26 100

Inference According to the null hypothesis There is no relationship between Occupation of the respondents Awareness that ARASU Iodized Salt is very helpful for body health particularly for childrens brain development. Chi-Square 4.57 Degree of freedom 1 p-value 0.03

Since P<0.05 , the null hypthesis is rejected at 5% level of significance Hence there is relationship between Occupation of the respondents Awareness that ARASU Iodized Salt is very helpful for body health particularly for childrens brain development.

Aim To find the relationship between Income of the respondents and Price of ARASU Salt is very reasonable and affordable Hypothesis Null Hypothesis Ho: There is no relationship Income of the respondents and Price of ARASU Salt is very reasonable and affordable Price of ARASU Salt is very reasonable and affordable Strongly No Strongly Agree Agree comments Disagree Disagree 77 8 1 0 0 10 2 2 0 0 87 10 3 0 0

Income of the respondents Less than 5000 Above 5000 Total

Total 86 14 100

Inference According to the null hypothesis There is no relationship between Income of the respondents and Price of ARASU Salt is very reasonable and affordable. Chi-Square 0.05 Degree of freedom 1 p-value 0.823

Since P>0.05 , the null hypthesis is accepted at 5% level of significance Hence there is no relationship between Income of the respondents and Price of ARASU Salt is very reasonable and affordable .

FINDINGS It is found that 7% of the respondents belong to the age group 21-30 yrs, 32% of the respondents belong to 31-40 yrs , 51% of the respondents belong to 41-50% and remaining 10% of the respondents belong to above 50 years age group

It is found that 32% of the respondents are male and remaining 68% of the respondents are female

It is found that that 60% of the respondents are private employees, 2% are government employees, 12 % run small business, and remaining 26% are house wife It is found that 75% of the respondents are earning less than 2500 in a month , 11% of the respondents earn between 2501 - 5000, 6% of the respondents earn between 5001-7500,6% of the respondents earn between 7501- 10000, and remaining 2% of the respondents earn more than 10000

About 2% of the respondents are using ARASU salt for 1-2 years, 3 % of the respondents use it for 3-4 years, 28% of the respondents use it for 5-6 years and remaining 67% of the respondents use it for more than 6 years About 100% of the respondents purchase all commodities at the Ration Shop

About 2% of the respondents purchase only Crystal Salt, 85% of the respondents purchase refined free flow salt and the remaining 13% of the respondents purchase both the variants

About 2% of the respondents purchase only Crystal Salt, 85% of the respondents purchase refined free flow salt and the remaining 13% of the respondents purchase both the variants

It is found that that 13% and 4% of the respondents purchase Crystal salt and Refined free flow salt , 2% and 77% of the respondents purchase Crystal Salt and Refined free flow salt and remaining 4% of the respondents purchase Refined free flow salt

It is found that that 18% of the respondents are Very Satisfied with ARASU salt, 75% of the respondents are Satisfied , 4% of the respondents have No idea , and 3% of the respondents are Dissatisfied

It is found that 25% of the respondents vote for Very Good for Colour , 70% of the respondents say Good, 5% of the respondents say bad

It is found that 43% of the respondents agree the Taste is Very Good and the remaining 57% of the respondents say its Good

It is found that 43% of the respondents say the packing is Very Good , 63% say it is Good , 15% of the respondents say it is Bad, 11% of the respondents say it is Very Bad

About 87% of the respondents are aware, 7% of the respondents are not aware and the remaining 6% of the respondents have No Idea . About 87% of the respondents Strongly Agree that the price is reasonable and affordable, 10% of the respondents agree and 3% of the respondents didnt comment on it About 91% of the respondents say ARASU salt is always available, 6% of the respondents sat very often , 3% of the respondents say it is rare

It is found that 71% of the respondents feel improvement in health, 22% of the respondents feel no change in health, and 7% of the respondents can't say

It is found that 5% of the respondents Strongly Agree that government provides awareness, 77% of the respondents agree, 15% of the respondents didnt comment and remaining 3% strongly disagree

It is found that 64% of the respondents want the government to promote the product through television , 10% of the respondents vote on news papers , 2% of the respondents vote for pamphlets , 23% of the respondents vote for free small sachet , 1% of the respondents vote on public meetings

About 57% of the respondents prefer TATA salt, 32% of the respondents prefer Annapurna Salt, 3% of the respondents prefer I Shakthi and remaining 8% of the respondents prefer other private brands

It is found that P<0.05 , the null hypthesis is rejected at 5% level of significance Hence there is relationship between Occupation of the respondents Awareness that ARASU Iodized Salt is very helpful for body health particularly for childrens brain development.

It is found that P<0.05 , the null hypthesis is rejected at 5% level of significance Hence there is relationship between Occupation of the respondents Awareness that ARASU Iodized Salt is very helpful for body health particularly for childrens brain development.

It is found that P>0.05 , the null hypthesis is accepted at 5% level of significance Hence there is no relationship between Income of the respondents and Price of ARASU Salt is very reasonable and affordable .