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SUBMITTED TO: Mr. Pradip Singh Regional head (Northern region) KARVY, Kanpur
Dr. Virendra Swarup Institute of Computer Studies 810, W-1 Block, Juhi, Saket Nagar, Kanpur-208014
DECLARATION
I, Neha Shukla do hereby declare that the project report titled TRAINING AND DEVELOPMENT (with special reference to Karvy) is a genuine research work undertaken by me and it has not been published anywhere earlier.
Place: Kanpur
Acknowledgement
Sometimes words fall short to show gratitude, the same happened with me during this project. The immense help and support received from Karvy stock broking limited overwhelmed me during the project. My sincere gratitude to Mr.Pradip Singh (Head, northern region, Karvy) and Dr. Arpit Awasthi (Ex.Director, Dr.VSICS, Kanpur), for providing me with an opportunity to work with Karvy. I am highly indebted to Mr. Ashish (team head , northern zone, Karvy) and company project guide, who has provided me with the necessary information and his valuable suggestion and comments on bringing out this report in the best possible way. I also thank Mr. Saurabh Shukla (faculty guide, Dr. VSICS, Kanpur)who has supported me with the valuable insights into the completion of this project. I am grateful to all faculty members (Dr. VSICS, Kanpur) who have helped me in the successful completion of the training and this project. Last but not the least; my heartfelt love for my parents, whose constant support a blessings helped me throughout this project. sincerely
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B) Environmental Scanning Competitors Detail Quality Policy of Karvy SWOT Analyses C) Training & Development Introduction Objectives & Importance Models of Training Process of Training Training Need Analyses & Design Training Evaluation 30 33 36 43 45 51 26 28 29
EXECUTIVE SUMMARY
This internship report consists of the overall experience of working as a part of Karvy StockBroking Limited. This experience helped me understand the basic functioning of the particular Training and Development programs where I was inducted. My Internship consisted of Training and Development. The best learning experience was that I started from the very basics of getting tothatposition and not from the position itself. This helped me get useful insight and understanding of various financial products, the market details aboutthem and the benefits provided by them to the customers. Emphasis wasgiven in analysis of the investor behavior of the clients. Another interesting fact was that all these products were suggested to clients not just based ontheir market performance and returns, but on the clients financial conditions well as their risk taking capacity. Training sessions were held to give me insights about the various programs that Karvy Stock Broking Limited deals in like: Recruitment and selection, Employee motivation and Training and Development. Presentations on the same after self-study and analysis were a part of this internship session. I provided financial advice and suggestions to the investors for mutual funds which may prove prudent to them. For other products I studied the clientsinvesting behavior and assisted the wealth manager, who decided theinvestment options and designed the portfolios.
OVERVIEW OF INDUSTRY
The financial industry, or financial services industry, includes a wide range of companies and institutions involved with money, including businesses providing money management, lending, investing, and insuring and securities issuance and trading services. The following institutions are a part of the financial industry:
Banks
Insurance companies
Investment bankers
Securities traders
Financial planners
Security exchange
Demand and supply for financial products are driven by risk-reward assessments, which consider:
Government regulations
As per the Securities and Exchange Board of India (SEBI), the total FII inflow in equity during January to May 2010 was US$ 4.6 billion while it was US$ 5.9 billion in debt. Net investment made by FIIs in equity between June 1, 2010 and June 14, 2010 was US$ 530.05 million while it was US$ 875.73 million in debt, as per the latest data released by SEBI.
The average assets under management of the mutual fund industry stood at US$ 170.46 billion for the month of May 2010, as compared to US$ 135.58 billion in May 2009, according to the data released by Association of Mutual Funds in India (AMFI).
As on June 4, 2010, India's foreign exchange reserves totaled US$ 271. Billion, an increase of US$ 9.87 billion over the same period last year, according to the Reserve Bank of India's Weekly Statistical Supplement.
Also, a study by Project Finance International (PFI), a source of global project finance intelligence and a Thomson Reuters publication has ranked India on top in the global project finance (PF) market in 2009, ahead of Australia, Spain and the US.
The study said the main market for PF in 2009 was the domestic Indian market, which raised US$ 30 billion, accounting for 21.5 per cent of the global PF market. This was up from US$ 19 billion in 2008.
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Housing Development Finance Corporation : This company offers the best financial solutions and guidance for home loans, property related services, loans for NRIs etc. in India. The one stop destination for comprehensive information on personal finance is HDFC. The company has a wide network in India and abroad. The company's overseas o0ffices are in Singapore, Kuwait, Qatar, Saudi Arabia and many others. ICICI Group: This company offers a wide spectrum of financial products and services in India. The company provides solutions for all needs like InstaBanking, OnlineTrading, InstaInsure, ICICI Bank etc. The company keeps up the financial profile healthy and diversifies earnings across geographies and businesses. The company's philosophy is to deliver high class financial services for all the cross sections of the society. Their products are Mutual Fund, Private Equity Practice, Securities, and Life Insurance etc. LIC Finance Limited : It is the leading player in the finance sector of India being the biggest Housing Finance Company of India. The function of the company is to provide finance to individuals for repair or construction or renovation of the old or new apartment or house. It also offers finance on the existing property for personal or business matters. The company has 14 back offices,6 regional offices and 126 units of marketing in India. Karvy Group:: One of the top players in the financial sector is this group. The company has about 575 offices in 375 destinations in India. It offers services like the Mutual Funds Services, DepositoryServices, Debt Market Services, Investment Banking and many others.
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Organization overview Introduction: Success is a journey, not a destination. If we look forexamples to prove this quote then we
can find many but there is none like that of karvy. Back inthe year 1981, five people created history by establishing karvy and company which is todayknown as karvy, the largest financial service provider of India.
Evolution of KARVY:
It is well said that success is a journey not a destination and we can see it being proved by Karvy. Under this section we will see that how this Karvy and company of 1980became Karvy of 2008. Karvy blossomed with the setting up of its first branch at Mumbai during the year 198788. The turning point came in the year 1989 when it decided to enter into one of the not only emerging rather potential field too i.e.; stock broking. It became the member of Hyderabad Stock Exchange through associate firm Karvy Securities and then Karvy never looked backit went on adding services one after another, it entered into retail stock broking in the year 1990.
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Karvy investor service centers were set up in the year 1992. Karvy which already enjoyed a wide network through its investor service centers, entered into financial product distribution services in the year1993. One year more and karvy was now dealing into mutual fund services too in the year 1994 but it didnt stopped there, it stepped into corporate finance and investment banking in the year 1995. Karvys strategy has always been being the first entrant in the market. It stepped into the other most happening sector i.e.; IT enabled services by establishing its own BPO units and at a gap of just 1 year it took the path of e-Business through its website www.karvy.com. Then it entered into insurance services in the year 2001 with the launch of its retail arm karvy- the finapolis: your personal finance advisor. Karvy launched karvy global services limited after entering into a joint venture with Computershare, Australian the year 2004.the year 2004 also saw karvy entering into commodities marketing through karvy comrade. Karvy realty& services (India) ltd. hence, we can see now karvy being established as the largest financial service provider of the country.
Vision of Karvy
To achieve & sustain market leadership.
Mission statement:
Our mission is to be a leading and preferred service provider to our customers, and we aim to achieve this leadership position by building an innovative, enterprising, and technology driven organization which will set the highest standards of service and business ethics.
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Karvy was established as Karvy and company by five chartered accountants during the year 1979-80, and then its work was confined to audit and taxation only. Later on it diversified into financial and accounting services during the year 1981-82 with a capitalof Rs.150000. It achieved its first milestone after its first investment in technology. Karvybecame a known name during the year 1985-86 when it forayed into capital market asregistrar.
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Now karvy group consists of 8 highly renowned entities which are as followed:
:
The first securities registry to receive ISO 9002 certification in India. Registered with SEBI as Category I Registrar, is Number 1 Registrar in the Country. The award of being Most Admired Registrar is one among many of the acknowledgements we received for our customer friendly and competent services.
Karvy Stock Broking Limited consists of five units namely stock broking services, depository participant, advisory services, and distribution of financial products, advisory services and private client groups.
It is registered with SEBI as a category 1 merchant banker. Its clientele includes leading corporates, State Governments, foreign institutional investors, public and private sector companies and banks, in Indian and global markets
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Karvy Insurance Broking Limited is also a part of Karvy Stock Broking Limited. At Karvy Insurance Broking Limited both life and non-life insurance products are provided to retail individuals, high net-worth clients and corporates.
The company provides investment, advisory and brokerage services in Indian Commodities Markets. And most importantly, it offers a wide reach through our branch network of over 225 branches located across 180 cities.
Karvy Global is a leading business and knowledge process outsourcing Services Company offering creative business solutionsto clients globally. Itoperates in banking and financial services, insurance, healthcare and pharmaceuticals, media, telecom and technology. It has its sales and business development office in New York, USA and the offshore global delivery center in Hyderabad, India
Karvy Realty (India) Limited is engaged in the business of real estate and property services offering: Buying/ selling/ renting of properties Identifying valuable investments opportunities in the real estate sector
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Facilitating financial support for real estate and investments in properties Real estate portfolio advisory services
It is a joint venture between Computershare, Australia and Karvy Consultants Limited, India in the registry management services industry.
KarvyComrade, Karvy Stock Broking Limited., and Karvy Global Services Limited. Karvy group being the flagship company looks after the functional departments such ascorporate affairs, group human resources, finance & accounting, training & development, technology services and corporate quality. Summarizing it in a diagram, it can be presented as:
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Karvy Values
Integrity Responsibility Reliability Unity Understanding Excellence
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MARKET POWER
BRAND PREFERENCE
CUSTOMER VALUE
RELATIONSHIPS
OUR COMPETITIVE ADVANTAGE
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Every year with this picture keeping in mind Karvy accelerate with Recovery, Revival and Reappearance.Karvy has started 2004 on a strong note with the realization to signal some of the challenges it faced previous year. In a competitive market and a branded business, Karvy need to carefully manage itself to avoid down trading or brand shifts by consumers.Some competitive advantages are long lasting. These are intangible, difficult to replicate and thus more sustainable. Karvy has focused on some of these to gain competitive advantages. There are:
Winning culture and a desire to excel in everything Karvy do. Strong meaningful relationships with Customers along with Strategic
Partners in which Karvy operate and above all, its own staff. Karvy value and carefully nurture relationships with customers. Karvy truly believe that more than technological prowess and business process innovations, it is the focus on relationships which has been the corner stone of satisfying and successful presence in India over many years.
This has been possible with deep insight of consumer behavior as well as market demand drivers, understanding of the arena where to operate and quality execution all thanks to a greater team that makes this happen.
Karvys customers consider themselves part of Karvy family and share their experiences and dreams with other customers and thus Karvy becomes successful not only in relating customers but also gains new customers from satisfied prevailing customers. Karvy want to create a strong emotional bond with new customers promoted by prevailing customers.
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Market Positioning:
Market positioning statements of Karvy are At Karvy we give you single window service and We also ensure your comfort. So, Karvy focus on the consumers who prefer almost all investmentactivities at same place by providing number of various financialservices. At Karvy a person can purchase or sell shares, debentures etc. and at the same place also demat it. Karvy
also provides otherinvestment option to the same person at same place like Mutual Fund,
Insurance, Fixed Deposit, and Bonds etc. and help the person in designing his portfolio. By this way Karvy provides comfort to its customers. Karvy is also positioned according to Rise and Trout. Karvy is promoted as a no. 1 investment product distributor and R & T agent of India.
Target Market:
Karvy uses demographic segmentation strategy and segment people based on their occupation. Karvy uses selective specialization strategy for market targeting. Target person for the Karvy Stock Broking and Karvy Investment Service are persons who can work as sub-broker for the companies. Companies focus on Advisors of Insurance and post office, Tax consultants and CAs for making sub-broker.
of activity through channel. Company distributes stationery, brokerage, and information forward to its sub-broker. The sub-brokers send filled forms, queries, amount of investment etc. back to the company.
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HR POLICY OF KARVY
Karvys HR Department is located at Hyderabad.
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Employee Motivation:
Karvys employees are highly empowered. They dont have to report any person of the same branch but they report upper level branch. i.e. Marketing executive of Jamnagar branch directly reports Senior Marketing executive of Baroda zonal office. If particular branch earn certain profit then Karvy gives them special incentives. E.g. last year Karvy had arranged two days tour of Div for their employees of Rajkot, Jamnagar, Junagadh and Bhavnagar branch which was totally free of cost. This also helps in maintaining cooperation between employees.
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ORGANIZATION CHART
CM & MD (Hyderabad)
GG
.
GM (MARKETING)
GM (FINANCE)
GM (HRM)
Zonal Manager
Regional Manager
Branch Manager
Branch Manager
Branch Manager
Accountant
Sr. Executives
Executives
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COMPETITORS DETAILS
1. Bajaj Capital
It was established in 1964 at Delhi. In 1965 it innovates a new financial instrument Companies Fixed Deposits and becomes the first company to raise Fixed Deposits. The objective of company is to provideprofessional guidance to investors on where, when and how to investand to assist the corporate sector in its resource raising activities. Bajaj Capital became the first company to set up Investment Centers all over India for this purpose. Today, Bajaj Capital has 90 offices in over 40 important Indian Cities and has a team of around 500 employees nationwide.
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4. HDFC
HDFC is the leading financial company in India. IT has large network of branches all over India. HDFC Securities which is fully subsidiary of HDFC provides demat service.
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To achieve and retain leadership, Karvy shall aim for complete customer satisfaction, by combining its human and technological resources, to provide superior quality financial services. In the process, Karvy will strive to exceed Customers expectations.
Build in-house processes that will ensure transparent and harmonious relationships with its clients and investors to provide high quality of services. Establish a partner relationship with its investor service agents and vendors that will help in keeping up its commitments to the customers. Provide high quality of work life for all its employees and equip them with adequate knowledge & skills so as to respond to customer's needs. Continue to uphold the values of honesty & integrity and strive to establish unparalleled standards in business ethics. Use state-of-the art information technology in developing new and innovative financial products and services to meet the changing needs of investorsand clients. Strive to be a reliable source of value-added financial products and services and constantly guide the individuals and institutions in making a judiciouschoice of same. Strive to keep all stake-holders (shareholders, clients, investors,employees, suppliers and regulatory authorities) proud and satisfied
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Strengths:
Employees are highly empowered. Strong Communication Network. Good co-operation between employees. Number 1 Registrar and Transfer agent in India. Number 1 dealer of Investment Products in India.
Weakness:
High Employee Turnover.
Opportunity:
Growth rate of mutual fund industry is 40 to 50% during last year and it expected that this rate will be maintained in future also. Marketing at rural and semi-urban areas.
Threat:
Increasing number of local players.
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TRAINING AND DEVELOPMENT is a subsystem of an organization. It ensures that randomness is reduced and learning or behavioral change takes place in structuredformat. It is concerned with the structure and delivery of acquisition of knowledge to improve the efficiency and effectiveness of organization. Therefore, training is a key to optimizing utilization human intellectual technological and entrepreneurial skills. There are four phases of training in Karvy - Training needs analysis, Training design, Training implementation and Training evaluation. Training evaluationis the most important part of training process which refers to activities aimed at finding out the effectiveness of training programs after they are conducted, against the objective for which such programs were organized. Training evaluation techniques give us solution to answer questions like where was the capability level of learners before the program and where is it now, what was intended to be achieved by particular program and where is really achieved now, and what is the monitory value of training outcome against the cost incurred for conducting the training program. The key issues involve staffing policies selecting and retaining talented employee, training and
developmentwhilst encouraging employees to be innovative and creative, culture barriers, and legal framework. Karvy provides soft skill development training to their employees. But still they need to work on providing product/process development training. To evaluate the trainingprogram, questionnaire is the most popular method in Karvy.Training initiatives and programs have become a priority for Human Resources. As business markets change due to an increase in technology initiatives, companies need to spend more time and money on training
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employees. In todays business climate employee development is critical to corporate success and organizations are investing more in their employees training and development need
Training and Development referred to as: Acquisition and sharpening of employees capabilities that is required to perform various obligations, tasks and functions. Developing the employees capabilities so that they may be able to discover theirpotential and exploit them to full their own and organizational development purpose. Developing an organizational culture where superior-subordinate relationship, teamwork, and collaboration among different sub units are strong and contribute toorganizational wealth, dynamism and pride to the employees.
Development defined
It helps the individual handle future responsibilities, with less emphasis on present job duties.
Introduction of training
It is a learning process that involves the acquisition of knowledge, sharpening of skills,concepts, rules, or changing of attitudes and behaviors to enhance the performance of employees.
INPUTS IN TRAINING AND DEVELOPMENT Any training and development program must contain inputs which enable theparticipants to gain skills, learn theoretical concepts and help acquire vision to look intothe distant future.
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Skills:Training is imparting skills to employees. A worker needs skills to operate machines, and use other equipment with least damage and scrap. This is a basic skill without which the operator will not be able to function. Employees, particularlysupervisors and executives, need interpersonal skills.
Education:The purpose of education is to teach theoretical concepts and develop asense of reasoning and judgment.
Development:It is less skill-oriented but stresses on knowledge. Knowledge aboutbusiness environment, management principles and techniques, human relations,specificindustry analysis is useful for better management of a company.
Ethics: There is need for imparting greater ethical orientation to a training and development program. Ethical attitude help managements make better decisionswhich are in the interests of the public, the employees and in the long term-the companyitself.
Attitudinal Changes:Attitude represents feelings and beliefs of individuals towardsothers. Attitude affects motivation, satisfaction and job commitment. Negative attitudeneed to be converting into positive attitude. Attitude must be changed so that employees feel committed to the organization, are motivated for better performance, and derive satisfaction from their jobs and the work environment.
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Decision making and problem solving skills:It focus on methods and techniques for making organization decision-making and solving work related problems.
Decision making and problem solving skills:It focus on methods and techniques for making organization decision-making and solving work related problems.
Individual objectives help employees in achieving their personal goals, which inturn, enhances the individual contribution to an organization.
Organizational Objectives assist the organization with its primary objective bybringing individual effectiveness.
Functional Objectives maintain the departments contribution at a level suitable tothe organizations needs.
Societal Objectives ensure that an organization is ethically and socially responsible to the needs and challenges of the society.
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Team spirit Training and Development helps in inculcating the sense of team work, team spirit, and inter-team collaborations. It helps in inculcating the zeal to learn within the employees.
Organization Culture Training and Development helps to develop and improve the organizational health culture and effectiveness. It helps in creating the learning culture within the organization.
Organization Climate Training and Development helps building the positive perception and feeling about the organization. The employees get these feelings from leaders, subordinates, and peers.
Quality Training and Development helps in improving upon the quality of work and worklife.
Healthy work-environment Training and Development helps in creating the healthy working environment. It helps to build good employee, relationship so that individual goals aligns with organizational goal.
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Health and Safety Training and Development helps in improving the health and safety of the organization thus preventing obsolescence.
Morale Training and Development helps in improving the morale of the work force.
Profitability Training and Development leads to improved profitability and more positive attitudes towards profit orientation.
Training and Development aids in organizational development i.e. Organization gets more effective decision making and problem solving. It helps in understanding and carrying out organizational policies
Training and Development helps in developing leadership skills, motivation, loyalty,better attitudes, and other aspects that successful workers and managers usually display.
Optimum Utilization of Human Resources Training and Development helps in optimizing the utilization of human resource that further helps the employee to achievethe organizational goals as well as their individual goals.
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Development of skills of employees Training and Development helps in increasing the job knowledge and skills of employees at each level. It helps to expandthe horizons of human intellect and an overall personality of the employee
MODELS OF TRAINING
Training is a sub-system of the organization because the departments such as, marketing & sales, HR, production, finance, etc.depend on training for its survival. Training is a transforming process that requires some input and in turn it produces output in the form of knowledge, skills, and attitudes (KSAs).
THE TRAINING SYSTEM The three model of training are: 1. System Model 2. Instructional System Development Model 3. Transitional model
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The system model consists of five phases and should be repeated on a regular basis to make further improvements. The training should achieve the purpose of helping employee to perform their work to required standards. The steps involved in System Model of training are as follows:
1. ANALYZE and identify the training needs i.e. to analyze the department, job, employee requirement, who needs training, what do they need to learn, estimatingtraining cost, etc. The next step is to develop a performance measure on the basis of which actual performance would be evaluated.
2. DESIGNand provide training to meet identified needs. This step requires developing objectives of training, identifying the learning steps, sequencing and structuring the contents
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3. DEVELOP- This phase requires listing the activities in the training program thatwill assist the participants to learn, selecting delivery method, examining the training material, validating information to be imparted to make sure it accomplishes all the goals & objectives.
4. IMPLEMENTINGis the hardest part of the system because one wrong step can lead to the failure of whole training program.
5. EVALUATINGeach phase so as to make sure it has achieved its aim in terms ofsubsequent work performance. Making necessary amendments to any of the previous stage in order to remedy or improve failure practices.
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TRANSITIONAL MODEL
Transitional model focuses on the organization as a whole. The outer loop describes the vision, mission and values of the organization on the basis of which training model i.e. inner loop is executed.
VISION focuses on the milestones that the organization would like to achieve after the defined point of time. A vision statement tells that where the organization sees itself few years down the line. A vision may include setting a role mode, or bringing some internal transformation, or may be promising to meet some other deadlines.
MISSION explain the reason of organizational existence. It identifies the position in the community. The reason of developing a mission statement is to motivate, inspire, and inform the employees regarding the organization. The mission statement tells about the identity that how the organization would like to be viewed by the customers, employees, and all other stakeholders.
VALUES is the translation of vision and mission into communicable ideals. It reflects the deeply held values of the organization and is independent of current industry environment. For example, values may include social responsibility, excellent customer service, etc.
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The mission, vision, and values precede the objective in the inner loop. This modelconsiders the organization as a whole. The objective is formulated keeping these three things in mind and then the training model is further implemented
INSTRUCTIONAL SYSTEM DEVELOPMENT (ISD) MODEL Instructional System Development model was made to answer the training problems. This model is widely used now-a-days in the organization because it is concerned with the training need on the job performance. Training objectives are defined on the basis of job responsibilities and job description and on the basis of the defined objectives individual progress is measured. This model also helps in determining and developing the favorable strategies, sequencing the content,
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and delivering media for the types of training objectives to be achieved. The Instructional SystemDevelopment model comprises of five stages:
1. ANALYSIS This phase consist of training need assessment, job analysis, and target audience analysis.
2. PLANNING This phase consist of setting goal of the learning outcome,instructional objectives that measures behavior of a participant after the training,types of training material, media selection, methods of evaluating the trainee, trainer and the training program, strategies to impart knowledge i.e. selection of content,sequencing of content, etc.
3.DEVELOPMENT This phase translates design decisions into training material. It consists of developing course material for the trainer including handouts, workbooks, visual aids, demonstration props, etc. course material for the trainee including handouts of summary.
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4. EXECUTION This phase focuses on logistical arrangements, such as arrangingspeakers, equipment, benches, podium, food facilities, cooling, lighting, parking,and other training accessories.
5. EVALUATION The purpose of this phase is to make sure that the training program has achieved its aim in terms of subsequent work performance. This phase consists of identifying strengths and weaknesses and making necessary amendments to any of the previous stage in order to remedy or improve failure practices.
The ISD model is a continuous process that lasts throughout the training program. It also highlights that feedback is an important phase throughout the entire training program. In this model, the output of one phase is an input to the next phase.
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PROCESS OF TRAINING
An analysis of training need is an essential requirement to the design of effective training. The purpose of training need analysis is to determine whether there is a gap between what is required for effective performance and present level of performance.
Training Need arises at three levels: Organizational level Individual level Operational level
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Corporate need and training need are interdependent because the organization performance ultimately depends on the performance of its individual employee and its subgroups.
Training programs are designed to achieve specific goals that meet felt needs. There are many benefits of need assessment:
1. Trainers may be informed about the broader need of the trainees. 2. Trainers are able to pitch their course inputs closer to the specific needs of the trainees. 3. Assessment makes training department more accountable and more clearly linked to other human resource activities, which make the training programs easier to sell to line managers.
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TRAINING-DESIGN
The design of the training program can be undertaken only when a clear training objective has been produced. The training objective clears what goal has to be achieved by the end of training program i.e. what the trainees are expected to be able to do at the end of their training. Training objectives assist trainers to design the training program.
The trainer Before starting a training program, a trainer analyzes his technical, interpersonal,
judgmental skills in order to deliver quality content to trainers.
The trainees A good training design requires close scrutiny of the trainees and their profiles.
Age, experience, needs and expectations of the trainees are some of the important factors that affect training design.
Training climate A good training climate comprises of ambience, tone, feelings, positive
perception for training program, etc. Therefore, when the climate is favorable nothing goes wrong but when the climate is unfavorable, almost everything goes wrong.
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Trainees learning style the learning style, age, experience, educational background of
trainees must be kept in mind in order to get the right pitch to the design of the program.
Training strategies Once the training objective has been identified, the trainer translates it
into specific training areas and modules. The trainer prepares the priority list of about what must be included, what could be included.
Training topics After formulating a strategy, trainer decides upon the content to be delivered.
Trainers break the content into headings, topics, ad modules. These topics and modules are then classified into information, knowledge, skills, and attitudes.
Training tactics Once the objectives and the strategy of the training program becomes clear,
trainer comes in the position to select most appropriate tactics or methods or techniques. The method selection depends on the following factors:
Trainees background
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Time allocated Style preference of trainer Level of competence of trainer Availability of facilities and resources, etc
Support facilities IT can be segregated into printed and audio visual. The various
requirements in a training program are white boards, flip charts, markers, etc.
Constraints The various constraints that lay in the trainers mind are:
Time Accommodation, facilities and their availability Furnishings and equipment Budget Design of the training, etc
TRAINING IMPLEMENTATION
To put training program into effect according to definite plan or procedure is called training implementation. Training implementation is the hardest part of the system because one wrong step can lead to the failure of whole training program. Even the best training program will fail due to one wrong action. Training implementation can be segregated into:
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Once
the
staff,
course,
content,
equipments,
topics
are
ready,
the
training
is
implemented.Completing training design does not mean that the work is done because implementation phase requires continual adjusting, redesigning, and refining.
Preparation is the most important factor to taste the success. Therefore, following are the factors that are kept in mind while implementing training program:
The trainer The trainerneeds to be prepared mentally before the delivery of content. Trainer prepares materials and activities well in advance. The trainer also set grounds before meeting with participants by making sure that he is comfortable with course content and is flexible in his approach.
Physical set-up Good physical set up is pre-requisite for effective and successful training program because it makes the first impression on participants. Classrooms should not be very small or big but as nearly square as possible. This will bring people together both physically and psychologically. Also, right amount of space should be allocated to every participant.
Establishing rapport with participants There are various ways by which a trainer can
establish good rapport with trainees by:
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Greeting participants simple way to ease those initial tense moments Encouraging informal conversation Remembering their first name Pairing up the learners and have they familiarized with one another Listening carefully to trainees comments and opinions Telling the learners by what name the trainer wants to be addressed Getting to class before the arrival of learners Starting the class promptly at the scheduled time Using familiar examples Varying his instructional techniques Using the alternate approach if one seems to bog down
Reviewing the agenda At the beginning of the training program it is very importantto review the program objective. The trainer must tell the participants the goal of the program, what is expected out of trainers to do at the end of the program, and how the program will run. The following information needs to be included: Kinds of training activities Schedule Setting group norms Housekeeping arrangements Flow of the program Handling problematic situations
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TRAINING EVALUATION
The process of examining a training program is called training evaluation. Training evaluation checks whether training has had the desired effect. Training evaluation ensures that whether candidates are able to implement their learning in their respective workplaces, or to the regular work routines.
Feedback: It helps in giving feedback to the candidates by defining the objectives and linking it to learning outcomes.
Research: It helps in ascertaining the relationship between acquired knowledge, transfer of knowledge at the work place, and training
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Control: It helps in controlling the training program because if the training is noteffective, then it can be dealt with accordingly. Power games: At times, the top management (higher authoritative employee) uses the evaluative data to manipulate it for their own benefits.
Intervention: It helps in determining that whether the actual outcomes are aligned with the expected outcomes.
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a) Evaluation must be continuous. b) Evaluation must be specific. c) Evaluation must be based on objective methods and standards. d) There should be correlation to the needs of the business and the individual. e) Organizational, group and individual level training need should be identified and evaluated. f) Techniques of evaluation should be appropriate. g) The evaluation function should be in place before the training takes place. h) The outcome of evaluation should be used to inform the business and training process.
Training cost can be significant in any business. Most organizations are prepared to incur these cost because they expect that their business to benefit from employees development and progress. Whether business has benefited can be assessed by evaluation training. There arebasically four parties involved in evaluating the result of any training. Trainer,Trainee, Training and Development department andLine Manager.
The Traineewants to confirm that the course has met personal expectations and satisfied any learning objectives set by the T & D department at the beginning of the program.
The Trainerconcern is to ensure that the training that has been provided is effective or not.
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Training and Developmentwant to know whether the course has made the best use of the resources available.
The Line managerwill be seeking reassurance that the time hat trainee has spent in attending training results in to value and how deficiency in knowledge and skill redressed. The problem for many organizations is not so much why training should be evaluated but how. Most of the organizations overlook evaluation because financial benefits are difficult to describe in concrete terms. The process of evaluation is central to its effectiveness and helps to ensure that:
Whether training budget is well spent and team. To establish culture of continuous learning and improvement.
Before Training: The learners skills and knowledge are assessed before the training program.
During the start of training, candidates generally perceive it as a waste of resources because at most of the times candidates are unaware of the objectives and learning outcomes of theprogram. Once aware, they are asked to give their opinions on the methods used and whether those methods confirm to the candidates preferences and learning style
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During Training: It is the phase at which instruction is started. This phase usually consist of
short tests at regular intervals.
After Training: It is the phase when learners skills and knowledge are assessed again to
measure the effectiveness of the training. This phase is designed to determine whether training has had the desired effect at individual department and organizational levels.
Techniques of evaluation
The various methods of training evaluation are: Observation Questionnaire Interview Self diaries Self-recording of specific incidents
Donald Kirkpatrick developed four level models to assess training effectiveness. According to him evaluation always begins with level first and should move through other levels in sequence.
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Reaction Level: The purpose is to measure the individual reaction to the training activity. The benefit of Reaction level evaluation is to improve Training and Development activity efficiency and effectiveness.
Learning Level: The basic purpose is to measure the learning transfer achieved by the training and development activity. Another purpose is to determine to what extent the individual increased their knowledge, skills and changed their attitudes by applying quantitative or qualitative assessment methods
Behavior Level: The basic purpose is to measure changes in behavior of the individual as a result of the training and development activity and how well the enhancement of knowledge, skill, attitudes has prepared than for their role.
Result Level: The purpose is to measure the contribution of training and development to the achievement of the business/operational goals.
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RESEARCH OBJECTIVES
OBJECTIVES OF THE STUDY The first & foremost step in any research work is to identify the problems or objectives on which the researcher has to work on.
MAJOR OBJECTIVES To analyze the existing training practices, its effectiveness and recommend measures to improve the training practices in Karvy.
To take feedback and analyze the level of satisfaction amongst the employees in respect of training activities and suggest alternatives.
RESEARCH METHODOLOGY
Every project work is based on certain methodology, which is a way to systematically solve the problem or attain its objectives. It is a very important guideline and lead to completion of any project work through observation, data collection and data analyses .
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According to Clifford Woody, Research Methodology comprises of defining & redefining problems, collecting, organizing &evaluating data, making deductions &researching to conclusions.
Defining the objectives of the study Framing of questionnaire keeping objectives in mind (considering the objectives) Feedback from the employees Analysis of feedback Conclusion, findings and suggestions
DATA COLLECTION
Data collection is a term used to describe a process of preparing and collecting business data for example as part of a process improvement or similar project.
Data collection usually takes place early on in an improvement project, and is often formalized through a data collection Plan which often contains the following activity.
1. Pre collection activity Agree goals, target data, definitions, methods 2. Collection data collection 3. Present Findings usually involves some form of sorting analysis and/or presentation.
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There are two methods of data collection which are discussed below:
DATA COLLECTION
SECONDARY DATA
QUESTIONNAIRE INTERVIEW
EXTERNAL SOURCE
INTERNET
INTERNAL SOURCE
Unstructured
PRIMARY DATA
In primary data collection, you collect the data yourself using methods such as interviews and questionnaires. The key point here is that the data you collect is unique to you and your research and, until you publish, no one else has access to it. I have tried to collect the data using methods such as interviews and questionnaires. The key point here is that the data collected is unique and research and, no one else has access to it. It is done to get the real scenario and to get the original data of present.
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Questionnaire:
Questionnaire are a popular means of collecting data, but are difficult to design and often require many rewrites before an acceptable questionnaire is produced. The features included in questionnaire are:
Interview:
This technique is primarily used to gain an understanding of the underlying reasons and motivations for peoples attitudes, preferences or behavior. The interview was done by asking a general question. I encourage the respondent to talk freely. I have used an unstructured format, the subsequent direction of the interview being determined by the respondents initial reply, and come to know what is its initial problem is.
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SECONDARY DATA
All methods of data collection can supply quantitative data (numbers, statistics or financial) or qualitative data (usually words or text). Quantitative data may often be presented in tabular or graphical form. Secondary data is data that has already been collected by someone else for a different purpose to yours.
1. Data is of use in the collection of primary data. 2. They are one of the cheapest and easiest means of access to information. 3. Secondary data may actually provided enough information to resolve the problem being investigated. 4. Secondary data can be a valuable source of new ideas that can be explored later through primary research.
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STATISTICAL TOOLS USED The main statistical tools used for the collection and analyses of data in this project are: Pie Charts
SAMPLE DESIGN
SAMPLE UNIT
The respondents who were asked to fill out questionnaires are the sampling units. These comprise of employees of Karvy, who had attended the personality development workshop.
possible sample combination an equal probability of being picked up and each item in the entire population to have an equal chance of being included in the sample. This sampling is without replacement, i.e. once an item is selected for the sample, it cannot appear in the sample again.
SCOPE OF THE STUDY Training Effectiveness is the process wherein the management finds out how effective it has been at training and developing the employees in an organization.
This study gives some suggestions for making the present training and development system more effective. It gives organization the direction, how to deal differently with different employees. It identifies the training & development needs present among the employees .
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(1) Training needs identification/ assessment: From employees through interviews, questionnaires, etc. and secondly through HOD recommendation.
(2) Training (Internal/External): Training depends upon its scope, whether needs of the training can be met within the organization or whether has to be taken to an environment outside the organization.
(3) Certified corporate trainer: Certified corporate trainers are the employees of the company itself. It is their voluntary involvement. If they feel like in their service tenure that they can, for some time, train the employees of the company on the base of their experience, then send in their CVs and on approval by the respective authority, become certified corporate trainers.
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1) How many training programs have you attended in last 5 years in Karvy?
INTERPRETATION 45% of the officers have attended 6-15 training programs in the last 5 years, which is an indication of an effective training policy of the organization. However, 40% of the officers have attended only 0-5 training programs, which need to be evenly monitored by the organization.
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2) How many training programs have you attended during the last year?
INTERPRETATION 35% of the workers have attended 3-8 training programs in the last year, which is the clue of a useful training policy of the organization. However, 62% of the workers have attended only 0-2 training programs, which should be effectively seen by the organization. Also, every worker should be given chances to attend as many training programs as possible.
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INTERPRETATION
35% of the respondents moderately agree to the fact of knowing the training objectives beforehand, in addition to 25% who strongly agree. But a small population disagrees as 20% strongly disagree to this notion. Training objectives should therefore be made known compulsorily before imparting training in the organization.
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INTERPRETATION
70% of the respondents feel that the training programs were in accordance to their developmental needs. 15% respondents could not comment on the question and 15% think that the programs are irrelevant to their developmental needs and the organization must ensure programs that satisfy the developmental needs of the officers.
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INTERPRETATION
52% respondents feel that the time limit of the training program was adequate but 25% feel that it was insufficient. Also, 21% could not comment on the question. All the respondents though felt that increase in time limit of the programs would certainly be beneficial and the organization should plan for this to be implemented in the near future.
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5) The training methods used during the training were effective for understanding the subject.
INTERPRETATION
40% of the respondents believe that the training methods used during the programs were helpful in understanding the subject, yet 25% disagree to this notion. The organization should use better, hi-tech methods to enhance the effectiveness of the methods being used during the training programs.
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INTERPRETATION
65% respondents believe that the training sessions were exciting and a good learning experience. 10% respondents could not comment on this while 25% differ in opinion. They feel that the training sessions could have been more exciting if the sessions had been more interactive and in line with the current practices in the market.
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7) The training aids used were helpful in improving the overall effectiveness of the program.
INTERPRETATION
40% of the respondents believe that the training aids used were helpful in improving the overall effectiveness, yet 20% disagree to this notion. 35% respondents did not comment on the issue. Yet the total mindset of the respondents was that the organization should use better scientific aids to enhance the presentation and acceptance value of the training program.
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INTERPRETATION
45% respondents believe that the training programs increase their job efficiency but 35% disagree to this. The view of the respondents were towards having more technological and current topics for the training programs which could help them satisfy their creative urge and simultaneously increase their on-the-job efficiency.
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9) How many training programs have you attended during the last year?
INTERPRETATION
35% of the workers have attended 3-8 training programs in the last year, which is the clue of a useful training policy of the organization. However, 62% of the workers have attended only 0-2 training programs, which should be effectively seen by the organization. Also, every worker should be given chances to attend as many training programs as possible.
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10) In your opinion, the numbers of training programs organized during the year were sufficient for employees of Karvy.
INTERPRETATION 25% respondents have the opinion that the frequency of the training programs is sufficient but 50% of the respondents differ to this. They believe that the number of training programs organized in a year should be increased and some in house training programs should also be organized by the organization regularly.
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INTERPRETATION
71% of the respondents feel that the training programs were useful. 13% respondents could not comment on the question and 16% think that the programs were irrelevant to their objective of being useful. The organization must ensure programs that are useful and prove to cater to the developmental needs of the workers.
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INTERPRETATION
42% respondents feel that the time limit of the training program was adequate but 35% feel that it was insufficient. Also, 13% could not comment on the question. All the respondents though felt that increase in time limit of the programs would certainly be advantageous and the organization should take some steps in this direction.
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13) The time limit of the training program, if increased would make it more effective.
INTERPRETATION
65% respondents feel that the increase in the duration of the training programs would be beneficial but 25% differ to this opinion. Going by the majority, the organization should make required changes to increase the duration of the programs and also take the opinion of the workers to have an effective training session.
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14) The number of training programs organized for workers in a year is sufficient.
INTERPRETATION
33% respondents believe that the numbers of training programs organized in a year are sufficient, but a majority of 57% disagrees to this. The organization should ensure multiple programs for the workers and hence enable them in improving their skills and knowledge.
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FINDINGS
The major findings of the project are enumerated as follows:
Training is considered as a positive step towards augmentation of the knowledge base by the respondents. The objectives of the training programs were broadly known to the respondents prior to attending them. The training programs were adequately designed to cater to the developmental needs of the respondents. Some of the respondents suggested that the time period of the training programs were less and thus need to be increased. Some of the respondents also suggested that use of latest training methods will enhance the effectiveness of the training programs. Some respondents believe that the training sessions could be made more exciting if the sessions had been more interactive and in line with the current practices in the market. The training aids used were helpful in improving the overall effectiveness of the training programs. The training programs were able to improve on-the-job efficiency. Some respondents also recommended that the number of training programs be increased.
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SUGGESTIONS
The major suggestions for changes in the existing training programs are as follows:-
The frequency of the training programs organized in a year should be increased. The duration of the training sessions should be amplified. New programs for personal as well as professional development of the officers should be developed. Officers should be referred for the training programs as per their developmental needs. The training programs should be organized outside the office in order to avoid disturbance in the work. Better presentation technologies should be used in order to increase the effectiveness of the programs. The course curriculum for the training programs should be current in terms of the new developments in the world. The workers were of the opinion that external faculty should be appointed for the training programs. The period of the training sessions should be augmented. The rate of the training programs organized in a year should be increased. Everyone should get a chance to attend the training programs. Documentaries and other films relating to issues of motivation, teambuilding should be screened. Practical examples should be used to make things easy to understand during the training sessions.
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LIMITATIONS
Though research based decision making is now considered but still there is gap between the understanding of researcher and users. Research is there to help in decision-making, not a substitute of decision-making. Some of the following limitations have restricted the scope of survey to some extent: Some respondents gave vague information and were not serious while responding. Some respondents were hesitant to reveal information about their finances because of income tax queries. It was difficult to find whether respondents actually participate in their financial planning. Research can provide no. of facts but it does not provide actionable results. It cannot provide the answer to any problem but can only provide a set of guidelines. Management rely more on the intuitions and judgment rather than research. Area of research was restricted to some locations of the city and strata.
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CONCLUSION
The right employee training, development and education at the right time provides big payoffs for the employer in increased productivity, knowledge, loyalty, and contribution. Looking for information about any aspect of human resources, motivation, coaching, training or education for your business or organization. You've found the right resource One key factor in employee motivation and retention is the opportunity to continue to grow and develop job and career enhancing skills These leadership and management tips will help you create a profitable business and develop the talented workforce you need for progress, resiliency and agility We need to equip our employees to handle their employee relations responsibilities competently. But, for maximum positive impact and learning, we need to make the HR training motivational and engaging.
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QUESTIONNAIRRE
Dear Sir / Madam I am a student of Dr. Virendra Swarup Institute of Computer Studies, Kanpur. I am doing my Summer Training. As part of my curriculum of PGDM, I have selected the subject Training and Development (with special reference to Karvy) as my project work. Thus, I am submitting my questionnaire to your kind opinion. This questionnaire is only for the study purpose.
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QUESTIONNAIRRE on TRAINING AND DEVELOPMENT ( with special reference to Karvy) 1) How many training programs have you attended in last 5 years?
No. of Programs 0-5 6-10 10-15 More than 15 Total
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Strongly agree Moderately agree Cant Say Moderately Disagree Strongly Disagree
5) The training methods used during the training were effective for understanding the subject.
Strongly agree Moderately agree Cant Say Moderately Disagree Strongly Disagree
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7) The training aids used were helpful in improving the overall effectiveness of the program.
Strongly agree Moderately agree Cant Say Moderately Disagree Strongly Disagree
9) How many training programs have you attended during the last year?
Up to 2 3-5 6-8
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More than 8
10) In your opinion, the numbers of training programs organized during the year were sufficient for employees of Karvy.
Strongly agree Moderately agree Cant Say Moderately Disagree Strongly Disagree
13) The time limit of the training program, if increased would make it more effective.
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Strongly agree Moderately agree Cant Say Moderately Disagree Strongly Disagree
14) The number of training programs organized for workers in a year is sufficient.
Strongly agree Moderately agree Cant Say Moderately Disagree Strongly Disagree
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BIBLIOGRAPHY
Books
Human Resource Management Human Resource Management Human Resource Management Research Methodology Human Capital V S P Rao L.M. Prasad (2nd edition) (2nd edition)
WEB
http://www.karvy.com/v2/Default.aspx http://www.google.co.in/search?hl=en&source=hp&q=amfi+india.com&meta=&aq=f&a qi=g1&aql=&oq=&gs_rfai= http://www.google.co.in/
http://www.managementparadise.com/home.php
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