Connecting budding & existing entrepreneurs to resources for venture management & growth

PROMOTE
IDEA BANK
QUICK TIPS FOR THE MONTH
WEEK 1 Create a social media strategy How are you integrating social media into your companys overall strategy (customer acquisition and retention, promotion, education)? This week, set goals on how you will use social media in your business. Determine who will manage your social medias presence and what message you will provide. WEEK 2 Increase your social network Spread the word via current customers, family, friends & neighbors. Incorporate your social media brand on your website, other marketing collateral. As you go out to speak to business groups or network, spread the word about your social media presence. If you use a blog or write for a magazine or newspaper, be sure to make your social media presence felt. Encourage your team to be aware and armed with resources to help people follow, connect, and like you. WEEK 3 Turn followers into customers

June 2012

At this point, you or someone on your team are actively communicating with your followers, friends, or connections. Continue sending out information on how your product benefits a problem faced by customers. However, be more informational versus sales, sales, sales. Host or sponsor an event to meet your social network offline. This is an opportunity to help them with a particular customer pain without selling. WEEK 4 Measure your social media campaign As a team, you should have determined how you would measure your social media campaign in week one. Now go to work to see the impact social media has on your company (new customers, new opportunities, etc.). This link http://www.socialmediaexaminer.com/5-tools-thathelp-measure-your-social-media-influence/ provides some great tools to help you get started.

REACH US AT... www.facebook.com/edaccampus www.facebook.com/edacwomen www.facebook.com/msueclub

Morgan State U McMechen Building, Suite 102B 1700 E. Cold Spring Lane Baltimore, MD 21251 443.885.3663 Page 1

www.twitter.com/improveprogress www.twitter.com/entreportal

Connecting budding & existing entrepreneurs to resources for venture management & growth

RESOURCES
Morgan State University The E Society Speaker Series featuring James Hamlin, founder of the Avenue Bakery.
www.nationalbusiness.org WEBSITE www.teambox.com ASSOCIATION

BOOK

On Thursday, May 3, 2012, Mr. Hamlin shared information on moving from corporate executive to entrepreneur. He also shared information on investing in the community.

Summer Camp
15 youth ages 10-14 will receive information and resources on entrepreneurship & innovation to help them create a venture. For more information, 443.885.3663.

Your Best Just Got Better: Work Smarter, Think Bigger, Make More Jason W. Womack

Morgan State U

McMechen Building, Suite 102B

1700 E. Cold Spring Lane

Baltimore, MD 21251 443.885.3663

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Connecting budding & existing entrepreneurs to resources for venture management & growth

st

Technology Innovation Cup took place on Thursday, April 19th. 3 teams competed for cash prizes. Teams were comprised of undergraduate and MBA students from across campus. Sponsored by

About Technology Innovation Cup (TIC)

The TIC is a business plan competition providing the opportunity for undergraduate and graduate students at Morgan State University to learn every aspect of starting a business. The goal of the TIC business plan competition is to help student entrepreneurs learn how to form a qualified team, write a competitive and realistic business plan, and present their ideas in a concise and clear format and, ultimately, bring the technology to life. The winners will receive cash prizes, legal help to incorporate their company and 6 month incubation space at ETC.

1st Place Baltimore-Alive.com

Serves as a visual hub of information for visitors or residents of Baltimore looking for something to do, a restaurant or a hotel. Kenna Shoulds (Graduate 12), Shaunna Pickett (Graduate 10)
2nd Place

Excel Life

A research and development medical device company that investigates current rehabilitation and biomedical technologies and finds ways to improve them Alfonso Delaney, III (Freshmen, Marketing), Samuel Egiefameh (Freshmen, Engineering), Will Jay (Freshmen, Political Science)

3rd Place

Morgan Techpreneurs

Technology specialist that deals with IT consulting, web and data services John Were (MBA candidate), Fitzroy Nembhard (MBA candidate)

Morgan State U

McMechen Building, Suite 102B

1700 E. Cold Spring Lane

Baltimore, MD 21251 443.885.3663

Page 3

Connecting budding & existing entrepreneurs to resources for venture management & growth

Outreach The Youth Entrepreneurship Conference

The Youth Entrepreneurship Conference is a resource exposing youth to the field of entrepreneurship. The main goal is to provide resources for youth to help them create STEM (science, technology, engineering, and mathematics) ventures. Throughout the conference, students took part in an Innovation Challenge where they thought about an idea, researched using tools from entrepreneurs and created inventures (innovation + invention + ventures).

Students: 388

436
" " " "
1700 E. Cold Spring Lane

Others: 48
Teachers, Chaperones, Parents, & Volunteers

More pictures can be found at "

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Morgan State U

/eyeforchange

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McMechen Building, Suite 102B

Baltimore, MD 21251 443.885.3663

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Connecting budding & existing entrepreneurs to resources for venture management & growth

IMPACT
Morgan--students, staff, faculty, community individuals, students (in public schools), business owners and budding entrepreneurs receive services from EDAC via workshops, conferences, speaking engagement, radio workshops, management advisory services.

BriefCase Radio Workshop June 3, 2012 Psychology of Business, Innovation Corner, Balanced W.O.M.E.N. June 10, 2012

No. of People Reached Youth Outreach Workshops & Conferences MSU Students

FY Q 1 95 207 139

FY Q 2 161 207 206

FY Q 3 647 215 251

FY Q 4

Legal E Insider: What to do if you are being sued & Deal Maker E Insider June 17, 2012 Accounting E Insider: Pricing 101 June 24, 2012 Special Radio Workshop Heard every Sunday at 9 p.m. on 88.9 f.m. or www.weaa.org

Business

Directory

Accounting Psychology of Business Rudolph T. Isaacs Jr., CPA Dr. Renee Isaacs & Simmons, P.C. www.AreYouHappy.org Certied Public Accountants Ofce: 410-653-6853 www.isaacsandsimmons.com Real Estate Marcel Umphrey A+ Neighborhood Homebuyer's LLC Office: 443.341.6623 www.aplusneighborhood.com Business Guidance Chef Casey Jenkins Darker Than Blue Cafe www.darkerthanbluecafe.com phone: 443-872-4468 Legal Anthony I. Butler, Esq. Trye | Butler | Mayo | Griffith abutler@tbmglaw.com www.tbmglaw.com

Podcast: www.improveandprogress.com Hosted by Omar S. Muhammad

PROMOTE (Copyright 2012) is a publication of EDAC. Opinions expressed by writers and sources are not necessarily those of the publishers. The information content in this publication is for information p u r p o s e s o n l y. It is recommended that you seek professional advice for all business transactions.

Technology William Mapp, III BA Systems, LLC Twitter hashtag: #biztechinsider

Morgan State U

McMechen Building, Suite 102B

1700 E. Cold Spring Lane

Baltimore, MD 21251 443.885.3663

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Connecting budding & existing entrepreneurs to resources for venture management & growth
June 2012
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Youth Business Youth Business Youth Business Youth Business Youth Business Builders Summer Builders Summer Builders Summer Builders Summer Builders Summer Bootcamp Bootcamp Bootcamp Bootcamp Bootcamp

Staff Omar S. Muhammad omar.muhammad@morgan.edu Yvette Racks yvette.racks@morgan.edu Interns Terrell Davis Justin Green

Morgan State University EDAC McMechen Building, Suite 102B 1700 E. Cold Spring Lane Baltimore, MD 21251 443.885.3663 443.885.8345 www.edacmorgan.com

Morgan State U

McMechen Building, Suite 102B

1700 E. Cold Spring Lane

Baltimore, MD 21251 443.885.3663

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