Keynotes for the entire Research Work 1) There might be a difference in what the organization may seek and

what marketing skills & techniques you may use and make a totally different and more detailed research on the topic given to you. 2) Use of Marketing & Finance FUNDAS & APPLICATION is a must in the research work. 3) Analysis of data using marketing tools & techniques. 4) Use Managerial Conclusions which are marketing oriented. 5) Use Statistical tools as and when required. 6) Use of tables rather than Figures will be preferred. 7) Use 1.5 & 2 line spacing while writing the Entire Report, No Single spacing will be accepted. 8) Font Sizes: a) Entire Report Writing 12 b) Sub- Headings 14 c) Main- Headings- 16
9) Deadline of Synopsis: 30th April, 2011 10) 11) 12)

1st Draft of Report: Middle of July RVK SIR will be out of station from May 20th to End of May. Preferred mode of CONTACT{ In order of Preference}

1) E-MAIL {rohitvishalkumar@yahoo.com}

2) SMS
3) PHONE {+919934111169} 13)

Reporting to RVK SIR needs to be done on a Weekly basis.

FORMAT OF THE RESEARCH REPORT:

1) Title Page [No page no.]

2) Table of Contents{ with page number}

Eg. 1) [Chapter Title] 1.1) Sub Titles within the chapter Page No. 1.2) ....................................................................................................... 2) [Chapter Title] 2.1)................................... 2.2)...................................

3) List of Tables{with page number}

Eg. Table 2.3 [Caption of the Table]

4) List of Figures {with page number} Eg. Figure 3.5[ Caption of the Figure]

5) Declaration of Originality [will be provided by college]

6) Acknowledgement N.B.- 1) All page numbering for this section should be done in the Roman format. 2) The 5th & 6th Document needs to be Duly Signed with Date by the respective Students.

Executive Summary [Has to so informative that the Client does not need to refer to the entire summary]

Non numbered Maximum of 4 pages It is a prcis of the Entire project

Should contain the important findings, conclusion & the Suggestion There should be page no.

1) Introduction

Maximum of 10 pages It should contain a) Company Background

b) Present working of the company, wrt methods nd techniques used by

respective departments and the company as a whole. c) Managerial Problems & issues faced by the company.
d) How will the research help the company to overcome the shortcomings?

2) Conceptual Framework [ Review of Literature] Maximum of 10-12 pages. This section contains the tools that are to be used in the research, Defining each & everyone of them, their advantages & disadvantages, and justify how these tools & techniques would be helpful & useful in the research.

3) Research Objectives

Maximum of 4 pages Jot down the Objectives one after the other Justify each & every objective individually wrt the research. Hypothesis (if any) should be mentioned in the research objectives portion.

4) Research Methodology Should Contain the followinga) Method of Inquiry b) Research Design c) Data Collection d) Sample Size e) Sampling Procedure f) Fieldwork Procedure g) Analysis Tools ( actually used in research) h) Limitations N.B.- 1) It should be maximum of 15 pages.

5) Analysis of Data - It should be sum-where between 20-25 pages. - Less of Graphs, more of tables. - Only give significant tables/graphs. - Interpret other information without use of tables/graphs and keep it restricted to the Analysis itself. - Interpret the Graphs & Tables in the Research also as in What could be the possible reason, how did that occur and such.. - Analysis of data should be done keeping in mind the Research Objectives.

6) Conclusion - Findings & interpretation from data keeping in mind the managerial aspect.

7) Recommendation - Managerial strategy to the company - Action plans to Solve the managerial problem.

N.B. - The Conclusion & the Recommendation should be a maximum of 10 pages.

Annexure: A. Anything pertinent to the research, but which may not be included in the main research report. Eg.- Sample of Product, Picture of the Sample Product, Concept Card etc. Relevant to the research. B. One Blank/ Filled In Questionnaire C. Bibliography [Pls check Citation on Wikipedia & the APA Style of it]