SUBJECT: Research Methods In Business

Teaching Plan: Research Methods in Business

Lec No 1 1 2 3 4 4 5 5 6 7 7 7 8 8 8 9 9 9 9 10 11 12 Block No 1 3 1 1 2 2 3 4 2 2 3 3 4 4 4 5 5 5 5 1 All All Unit No 1 1 2 3 4 1 4 1 2 3 2 3 2 3 4 1 2 3 4 4 Topic No 1 2 3 4 7 9 5 6 8 10 11 12 13 14 15 16 17 18 19 20

Topic
Role of Research In Business Decision Making Applications of Market Research Research : Problem & Symptoms , Steps In Research Process Type Of Research , Research Proposal And Design Designing Sampling Techniques of Data Collection Principle of Hypothesis Testing Testing Of Hypothesis-Large and Small Samples Questionnaire Design Measurement & Scaling Data coding and Data Analysis Model Building and Decision Making Non Parametric Tests Chi-Square Test Analysis of Variance (ANOVA) Application of Correlation Technique in Research Methodology: Making Inferences about Population Parameters Factor Analysis Multidimensional Scaling & Discriminant Analysis: Writing the Research Research Presentation & Holistic Research Research Revision & Holistic Research

Page 1 of 6
Teaching Plan by Prof.Manmeet Barve

SUBJECT: Research Methods In Business

BLOCK 1 : BASIC CONCEPT OF RESEARCH IN BUSINESS

UNIT 1- ROLE OF RESEARCH IN BUSINESS DECISION MAKING Objectives, Introduction, Definition, Consider the Statement, Characteristics of Research, Structure of Research, Importance of Research in Management Decision, Application of Marketing Research, Role of Research in Important Areas, Marketing, Marketing Research, Production, Materials, Human Resource Development, Government and Economic System, Social Relationships, Types of Research, Exploratory Research, Conclusive Research, Descriptive Research, Experimental Research, Basic and Applied Research, Basic Research, Applied Marketing Research, Ethics in Research. UNIT 2- STEPS IN RESEARCH PROCESS Objectives, Introduction, Exploratory Research, Descriptive Research, Causal Research, Problem Definition, Research Proposal, Research Design, Data Collection -Types and Sources:, Primary Data, Behaviour, Secondary Data, Experimental Method, Data AnalysisPreliminary Steps, Conjoint Analysis, Hypothesis Testing, Tests of Statistical Significance, Anova, Discriminant Analysis, Factor Analysis, Columns Sum of Squares, Cluster Analysis, Interpretation of Results, Errors in Research Process. UNIT 3- RESEARCH PROPOSAL AND DESIGN Objectives, Introduction, Usefulness, Internal Proposals, External Proposals, Contents of Research Proposal, Executive Summary, Evaluating the Research Proposal, Research Objectives, Meaning of Research Design, Essentials of research Designs, Need for Research Design (Why Research design is required?), Concepts in Research Design, Different Research Design, Basic Principles of Experimental Designs, Important Experimental Designs. UNIT 4- WRITING THE RESEARCH Objectives, Introduction, Writing the Research Report, Categories of Reports, Information Reports, Decision Reports, Research Reports, Steps of Report Writing Preparing the Draft, Formatting Considerations, Key Elements, Methods, Sample Section, Measurement Section, Reliability and Validity, Design and Procedures Section, Pilot-test, Selecting the Pilot Test Sample, Activities.

Page 2 of 6
Teaching Plan by Prof.Manmeet Barve

SUBJECT: Research Methods In Business

BLOCK 2 : TECHNIQUES OF RESEARCH

UNIT 1- TECHNIQUES OF DATA COLLECTION: Objectives, Introduction, Retail Audit, Consumer Panels, The Benefits of Continuous Consumer Panels, The Benefits of Discontinuous Consumer Access. Panels, Challenges of Panels, TV Meters, Using Diaries in Social Research, Using Diaries in Surveys, Diary Design and Format, Internet as a Source of Data, Secondary Analysis, Methodological and Ethical Considerations, Compatibility of the Data with Secondary Analysis, Position of the Secondary Analyst, Ethical Issue, Developing the Approach, Survey, Method of Data Collection. UNIT 2- QUESTIONNAIRE DESIGN Objectives, Introduction, The Questionnaire-Pros and Cons, Criteria of a Good Questionnaire, Set of Questions, Types of Questions, Questionnaire Construction, Pretest (Pilot test) the Questionnaire, Issues in Questionnaire, Intensity Questions and the Likert Scale, Bias and How to Combat it, Non-representative Sample, Misinterpretation, Bias in Volunteer Samples, Conclusions Warranting Maximum Confidence, Conclusions Warranting Considerable Confidence, Sample Questionnaires ( Market Research). UNIT 3- MEASUREMENT & SCALING Objectives, Introduction, Type of Measurement Scale, Nominal Level of Measurement, Ordinal Level of Measurement, Interval Level of Measurement, Ratio Level of Measurement, Reliability and Validity, Methods of Measuring Reliability, Methods of Measuring Validity, Attitude Measurement, Scaling Defined, Measurement scales, Limitations of Attitude Measurement Scales, Sampling Issues in Research, Variable, Desirable, Characteristics of Sample Statistics, Sampling Distribution, Definitions are as Follows, Relation between Standard Error and Sample Size, Principles of Sample Survey, Sampling and Non-sampling Error, Advantages of sampling over complete enumeration, Limitations of Sampling, Limitations of Sampling. UNIT 4- DESIGNING SAMPLE Objectives, Introduction, Types of Sampling, Non-Probability Sampling Methods, Probability Sampling, Lottery Method, Mechanical Randomisation or Random Numbers Method, Merits and Limitations of Simple Random Sampling Merits, Stratified Random Sampling, Stratification Means Division into Layers, Principle advantages of Stratified Random Sampling, Systematic Random Sampling, Merits and Demerits of Systematic Random Sampling, Cluster Sampling, Multistage Sampling.

Page 3 of 6
Teaching Plan by Prof.Manmeet Barve

SUBJECT: Research Methods In Business

BLOCK 3 : RESEARCH METHODS IN BUSINESS

UNIT 1- APPLICATIONS OF MARKET RESEARCH Objectives, Introduction, New Product Research, Concept Generation, Perceptual Map of Competing Products, Types of Focus Groups, Concept , Identification, Exploratory Tests, Assessment Tests, Validation Tests, Comparison Tests, Design Review, Design Verification, Design Validation, Product Evaluations and Development, Test Marketing, Pricing Research, Pricing Approaches, Research for Skimming Pricing, Research for Skimming Pricing, Research for Penetration Pricing, Distribution Research, Promotion Research. UNIT 2- DATA CODING AND DATA ANALYSIS Objectives, Introduction, Data Entry, Decision on File Format, Devise Code for Analysis, Frequency Distribution, Presenting Data, Principles of Statistical Inference and Confidence Intervals, Nature of Statistical Inference, Types of Statistical Inference, Theory behind Statistical Inference, Normal Distribution, Standard Normal Distribution, Statistical Inferences & Sampling Distribution, Standard Error, Confidence Intervals, Interpreting a Confidence Interval, Solving Problems based on Confidence Interval Estimation. UNIT 3- MODEL BUILDING AND DECISION MAKING Objectives, Introduction, Models and Modelling, Presentation of Models, Role of Modelling in Research in Managerial Decision-Making, Types of Models, Objectives of Modelling, Model Building/Model Development, Model Validation, Simulation Models. UNIT 4- PRINCIPLE OF HYPOTHESIS TESTING: Objectives, Introduction, Hypotheses Testing-The theory, Alternative Hypothesis, Understanding Level of Significance, The Process of Hypothesis Testing, Interpreting the Level of Significance, Selecting a Level of Significance, One Tailed Tests, Applications of One Tailed Tests, Hypothesis Testing of Proportions, Testing of Hypothesis for Proportions, Hypothesis Tests of Differences between Means, Probability Values, Uses of p- values, Using the computer to Test the Hypotheses, Measuring the Power of a Test.

Page 4 of 6
Teaching Plan by Prof.Manmeet Barve

SUBJECT: Research Methods In Business

BLOCK 4 : APPLICATIONS IN RESEARCH METHODOLOGY

UNIT 1- TESTING OF HYPOTHESIS LARGE AND SMALL SAMPLES Objective, Introduction, Testing of Hypothesis for Proportions, Hypothesis tests of Differences between Means, Theoretical Basis, Standard Error of the Difference between Two Proportions, Uses of p- Values, Using the computer to Test the Hypotheses, T Test for Difference between Two Sample Means, Measuring the power of a Test, Theoretical aspects of the t distribution, Characteristics of the t distribution, Degree of Freedom, t Values for one Tailed Tests, Hypothesis Testing Using the t Distribution, Two Tailed Test, Tests for Differences between Means Small Samples, Degrees of Freedom. UNIT 2- NON PARAMETRIC TESTS Objective, Introduction, Non Parametric Tests, Important Types of Nonparametric Tests, Non-parametric vs. Distribution-free Tests, Standard uses of Non Parametric Tests, Tests for Ordinal Data, The Null Hypothesis. UNIT 3- CHI-SQUARE TEST Objective, Introduction, Key Definitions, Properties of the Chi-Square, Chi- Square Probabilities, Degree of Freedom Which Arent in the Table, Uses of Chi-square Test, Applications of Chi-square Test. UNIT 4- ANALYSIS OF VARIANCE (ANOVA) Objectives, Introduction, Logic behind ANova, Applications of Anova, Dependent and Independent Variables.

Page 5 of 6
Teaching Plan by Prof.Manmeet Barve

SUBJECT: Research Methods In Business

BLOCK 5 : RESEARCH ANALYSIS

UNIT 1- APPLICATION OF CORRELATION TECHNIQUE IN RESEARCH METHODOLOGY Objective, Introduction, Calculation of Pearsons Correlation co-efficient, Multiple Regressions, The Coefficient of Multiple Determination. UNIT 2- MAKING INFERENCES ABOUT POPULATION PARAMETERS Objectives, Introduction, Multicollinearity in Multiple Regression, Correlation between Two Explanatory Variables. UNIT 3- FACTOR ANALYSIS Objective, Introduction, Factor Analysis, Uses of Factor Analysis, Applications, Basic Principles of Factor Analysis, Factor Analysis-The Theory, Factor Analysis - The Process, Interpretation of Computer Output, Factor Interpretation, Factor Rotation, Principal Component Analysis, Rotation. Unit 4- Multidimensional Scaling & Discriminant Analysis Objectives, Introduction, Multidimensional Scaling, Basic Concepts of MDS, Discriminant Analysis, Applications of Discriminant Function Analysis General Purpose, Interpreting the Discriminant Functions, Cluster Analysis.

Page 6 of 6
Teaching Plan by Prof.Manmeet Barve