A study on retail perspective of distribution channel Pepsico India holdings private limited INTRODUCTION

Distribution management deals with the place part of the marketing mix. This aspect of marketing function place, time and possession utility to the customer. If a consumer wants to buy a PepsiCo product, the distribution management in the company ensures that soft water is made available to this consumer at a retail shop close to the r residence thus providing the place utility. Distribution channels are required as the companies by themselves cannot directly reach and sell the products to their millions of consumers as could be seen in the soft water example narrated earlier. Retail management Retail is the final stage of any economic activity. By virtue of this fact, retail occupies an important place in the world economy. In an attempt to understand the scope of the term retail, various definitions of the term have been examined. According to Philip Kotler, Retailing includes all the activities involved in selling good services to the consumers for personal, non business use. A retailer or retail store is any business enterprise whose sale volume comes primarily form retailing. Any organization selling to final consumers whether it is a manufacturer, wholesaler or retailer is doing retailing. It does not matter how the goods or services are sold (by person, mail, telephone, vending machine or internet or where they are sold-in a store, on the street or in the consumers home). The North American industry classification System (NAICE) Specifies that the the retail trade sector comprise establishment primarily engaged in retailing merchandise, generally without transformation, and rendering services

STATEMENT OF THE PROBLEM: Retail perspective of distribution channel of PepsiCo in Bangalore. PepsiCo were facing problem regarding product availability in cooler & display of product in premises of outlet .So that as a result the sale of the product has not been achieving the sale target set by the company. OBJECTIVE:

Comparative analysis between ready sale and pre sale booking system Retailer perception and response to sale booking system. To evaluate performance of PSR. To find out the problems retailer are facing. outlets. To know the per day sale of Pepsi brand and its competitors in crates. To know the distribution channel of Pepsi. To know about the stock position of Pepsi brand and its competitors at different

SCOPE OF THE STUDY The training in the organization is very important for a student who is undergoing with such course. This course is not the answer for all the problems, which arises in the practical fields. There is no certain formula for any particular problems, but the aim of this study is to develop the ability of decision-making. A right decision at right time itself helps an organization to run smoothly. This training in an organization gives an idea how decisions are taken tact fully when any problem comes to an executive. So the way of problem solving, right decisions making and knowledge of different type of marketing activities give much importance to the study. Though only in two months it was not possible to understand it so deeply but an overall idea could develop LIMITATION OF THE STUDY: Mostly stress was given on primary data, as it was difficult to collect secondary data from organization & distributors. Same of the respondents were not co-operative and many of them to having to interest.

It is impossible to find out the problem faced by the PepsiCo in a time span of 2 month. Area was specified. It is extremely difficult to persuade retailer to respond of questioners. The retailer know as a people from pepsico there by the respondents could have been biased.

The company does not provide and financial assistance. The time allowed for the project short. It was impossible to study deeply in the short period

METHODOLOGY SURVEY METHOD Having decided to adopt a survey method to collect data .This to decide on the type of survey consistence on resources like time and money leads to the sample survey. PRIMARY SOURCE Source from where first hand information are gathered directly are called primary source and information that collected is called primary data. In this study the primary data was collected for retailer. SECONDARY SOURCE The data that are collected for other purpose already exists somewhere is called the secondary data with regard to my study the secondary source where records of the company magazines, websites, pervious research on relevant topic newspapers. EXPLORATORY STUDY The main objective of exploratory study is to get the feel of the market products, competitive consumers. This helps in gathering primary information used for descriptive study. Compare the PepsiCo product based on the basis of their attributes availability, packaging and effects of the advertisements. A structured questionnaire was prepared which contained both open-ended and close-ended questions.

TOOLS USING FOR COLLECTING DATA Analysis and interpretation of data is based on the both the primary and secondary data. Both primary and secondary data are explained below. PRIMARY DATA was collected by means of structured questionnaire along with personal interviews, since few open-ended questions required classifications. SECONDARY DATA was collected from different books, magazines and newspapers. The secondary data was also collected from the Internet. SAMPLE DESIGN SAMPLE SIZE The number of respondents selected for the survey was 86.this was because of the time consistent. METHOD OF SAMPLING The sampling method adopted for this study was conveniences sampling. PLAN OF ANALYSIS The raw data collected directly from the respondents was first transcribed on a master analysis register. From the master analysis register the data was tabulated question wise, using simple mathematical and statistical techniques like addition, mean, frequency and percentage calculation. Based on the analysis of the data collected from the respondents the findings of the interpreted and recommendations were given. Percentage method = No-of respondents Total no- of respondent