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BSNL seeks modern retails help to offer products and services BSNL is looking at modern retail chains to sell its products and Services. This is extension of the company aggressive marketing strategy. BSNL will enter into retailing agreements with the retail chains or leaders of consortium of retail chains that operate at least 50 retail outlets across the country and have achieved an annual turnover of minimum Rs 50 core for the past two years. The agreements to be entered into for an initial period of two years will be for sale of SIMs, instruments and other telecom products as well as telecom services being offered by the company across the country except in Mumbai and Delhi. Interestingly, in these metro cities MTNL, a listed company of the government, is offering similar services. It would be possible to extend the validity period of the retail agreements in tune with the norms fixed by the company. The retailers while offering the products and services will be required to adhere to norms of verifying customer ID, etc, set out by the government. The licensee retailers will have to obtain duly singed, filled-in application forms together with identity proofs with advance payment for product and services from the customers for submission to the company.
This is an important network expansion to BSNL as it strives to offer the best network coverage and capacity to its subscribers. Nokias operations in India include networks and terminals sales division, three Research and Development facilities and an upcoming manufacturing facility in Chennai that will produce both terminals and GSM infrastructure equipment. Nokia also plane to open a Global Networks operation Center in India by the end of the year.
Scope of Project Vijay Expand reach ensure availability of BSNL products at more than 95% of telecom retail outlets capture significant share (25-30%) of retailer's counter sales (increase extraction) Build distinctive channel management capabilities nurture and build strong and viable channel partner network.
Plan for next week- Questionnaire based survey