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ITEM PERFORMANCE BY STYLE

COMPANY:

ATHLETE'S CHOICE

SEASON: SPRING 2011

 

DEPARTMENT:

WOMEN'S APPAREL

 

Number of Stores:

120

           

TOTAL

UNITS

UNITS

TOTAL

TOTAL

                   

STYLE #

 

COST

RETAIL

FINALMD

IMU%

UNITS

SOLD

SOLD

UNITS

UNITS

SELL

 

PURCH

 

PURCH

 

SALES

 

SALES

 

SALES @

SALES

 

MD$

 

GROSS

GROSS

SOLD PER

             

STYLE DESCRIPTION

$

$

RETAIL $

REC'V

@ REG $

@ MD $

SOLD

STORE

THRU %

 

COST $

 

RETAIL $

 

COST $

 

RETAIL $

 

MD $

MD%

 

MARGIN $

MARGIN %

CLASSIFICATION: T-SHIRTS

                                     

21136-white

Reebok graphic t-white

$6.50

$20.00

$9.99

67.5%

3,000

956

1,543

2,499

21

83.3%

$

19,500

$

60,000

$

16,244

$

34,535

$

15,415

44.6%

$

15,445

$

18,291

53.0%

21136-blue

$6.50

$20.00

$9.99

67.5%

2,700

769

1,321

2,090

17

77.4%

$

17,550

$

54,000

$

13,585

$

28,577

$

13,197

46.2%

$

13,223

$

14,992

52.5%

NK75963-wht

Reebok graphic t-blue

$10.00

$25.00

$12.99

60.0%

3,800

1,976

1,486

3,462

29

91.1%

$

38,000

$

95,000

$

34,620

$

68,703

$

19,303

28.1%

$

17,847

$

34,083

49.6%

NK75963-gry

Nike swoosh t-white

$10.00

$25.00

$12.99

60.0%

3,200

1,088

1,401

2,489

21

77.8%

$

32,000

$

80,000

$

24,890

$

45,399

$

18,199

40.1%

$

16,826

$

20,509

45.2%

NK75963-blk

Nike swoosh t- grey

$10.00

$25.00

$12.99

60.0%

3,000

1,325

1,165

2,490

21

83.0%

$

30,000

$

75,000

$

24,900

$

48,258

$

15,133

31.4%

$

13,992

$

23,358

48.4%

NK86156-wht

Nike swoosh t- black

$13.50

$35.00

$14.99

61.4%

4,000

1,350

1,820

3,170

26

79.3%

$

54,000

$

140,000

$

42,795

$

74,532

$

27,282

36.6%

$

36,418

$

31,737

42.6%

NK86156-blu

Nike embroirdered t- white Nike embroirdered t- blue

$13.50

$35.00

$14.99

61.4%

2,400

906

1,049

1,955

16

81.5%

$

32,400

$

84,000

$

26,393

$

47,435

$

15,725

33.1%

$

20,990

$

21,042

44.4%

 

Total

$70.00

$185.00

$88.93

62.0%

22,100

8,370

9,785

18,155

151

82.1%

$

223,450

$

588,000

$

183,426

$

347,438

$

124,253

35.8%

$ 134,742

$

164,012

47.2%

 

Class % of Total Department

15.17%

15.55%

14.85%

 

27.7%

24.7%

29.0%

27.3%

   

15.8%

 

16.2%

 

15.6%

 

15.1%

 

16.0%

   

17.3%

 

14.9%

 

CLASSIFICATION: PANTS

                                     

23351-black

Reebok boot cut pant- black

$18.00

$50.00

$19.99

64.0%

3,000

1,056

1,596

2,652

22

88.4%

$

54,000

$

150,000

$

47,736

$

84,704

$

31,904

37.7%

$

47,896

$

36,968

43.6%

23351-blue

$18.00

$50.00

$19.99

64.0%

2,600

729

960

1,689

14

65.0%

$

46,800

$

130,000

$

30,402

$

55,640

$

19,190

34.5%

$

28,810

$

25,238

45.4%

NK23654-blk

Reebok boot cut pant- blue

$25.00

$60.00

$29.99

58.3%

4,200

2,117

1,711

3,828

32

91.1%

$

105,000

$

252,000

$

95,700

$

178,333

$

51,313

28.8%

$

51,347

$

82,633

46.3%

NK23654-gry

Nike cropped pants- black

$25.00

$60.00

$29.99

58.3%

2,500

725

1,324

2,049

17

82.0%

$

62,500

$

150,000

$

51,225

$

83,207

$

39,707

47.7%

$

39,733

$

31,982

38.4%

NK24568-blk

Nike cropped pants- grey

$25.00

$60.00

$29.99

58.3%

4,000

2,076

1,528

3,604

30

90.1%

$

100,000

$

240,000

$

90,100

$

170,385

$

45,825

26.9%

$

45,855

$

80,285

47.1%

NK24635-blk

Nike Low-rise flare pant-black Nike yoga pant- black

$25.00

$60.00

$29.99

58.3%

3,050

1,933

829

2,649

22

86.9%

$

76,250

$

183,000

$

66,225

$

140,842

$

24,862

17.7%

$

24,878

$

71,792

51.0%

 

Total

$136.00

$340.00

$159.94

59.8%

19,350

8,636

7,948

16,471

137

85.1%

$

444,550

$ 1,105,000

$

381,388

$

713,111

$

212,801

29.8%

$ 238,519

$

328,898

46.1%

 

Class % of Total Department

29.47%

28.57%

26.71%

 

24.3%

25.5%

23.5%

24.8%

   

31.5%

 

30.4%

 

32.4%

 

31.0%

 

27.4%

   

30.6%

 

29.8%

 

CLASSIFICATION: SHORTS

                                     

34568-black

Reebok microfibre short-black

$12.50

$40.00

$19.99

68.8%

4,000

2,369

936

3,305

28

82.6%

$

50,000

$

160,000

$

41,313

$

113,471

$

18,711

16.5%

$

18,729

$

72,158

63.6%

34568-blue

$12.50

$40.00

$19.99

68.8%

2,500

1,458

672

1,865

16

74.6%

$

31,250

$

100,000

$

23,313

$

71,753

$

13,433

18.7%

$

13,447

$

45,128

62.9%

NK34568-blk

Reebok mircofibre short- blue

$19.00

$45.00

$24.99

57.8%

3,200

1,668

1,186

2,854

24

89.2%

$

60,800

$

144,000

$

54,226

$

104,698

$

29,638

28.3%

$

23,732

$

50,472

48.2%

NK34568-blu

Nike nylon short-black

$19.00

$45.00

$24.99

57.8%

3,400

1,549

1,005

2,554

21

75.1%

$

64,600

$

153,000

$

48,526

$

94,820

$

25,115

26.5%

$

20,110

$

46,294

48.8%

NK38695-blk

Nike nylon short-blue

$19.00

$45.00

$24.99

57.8%

2,100

686

1,165

1,851

15

88.1%

$

39,900

$

94,500

$

35,169

$

59,983

$

29,113

48.5%

$

23,312

$

24,814

41.4%

NK38695-blu

Nike lycra short- black Nike lycra short- blue

$19.00

$45.00

$24.99

57.8%

1,800

547

985

1,263

11

70.2%

$

34,200

$

81,000

$

23,997

$

49,230

$

24,615

50.0%

$

19,710

$

20,122

40.9%

 

Total

$101.00

$260.00

$139.94

61.7%

17,000

8,277

5,949

13,692

114

80.5%

$

280,750

$

732,500

$

226,543

$

493,956

$

140,626

28.5%

$ 119,039

$

258,989

52.4%

 

Class % of Total Department

21.89%

21.85%

23.37%

 

21.3%

24.4%

17.6%

20.6%

   

19.9%

 

20.2%

 

19.2%

 

21.5%

 

18.1%

   

15.3%

 

23.5%

 

CLASSIFICATION: JACKETS

                                     

77859-black

Reebok microfibre shell -black/white

$22.25

$65.00

$29.99

65.8%

3,000

885

1,654

2,539

21

84.6%

$

66,750

$

195,000

$

56,493

$

107,128

$

49,603

46.3%

$

57,907

$

50,636

47.3%

77859-blue

$22.25

$65.00

$29.99

65.8%

2,000

608

1,062

1,543

13

77.2%

$

44,500

$

130,000

$

34,332

$

71,369

$

31,849

44.6%

$

37,181

$

34,212

47.9%

NK47589-black

Reebok microfibre shell -blue/grey

$31.00

$75.00

$39.99

58.7%

3,400

893

2,048

2,941

25

86.5%

$

105,400

$

255,000

$

91,171

$

148,875

$

81,900

55.0%

$

71,700

$

57,704

38.8%

NK47589-blue

Nike nylon jacket- black Nike nylon jacket- blue

$31.00

$75.00

$39.99

58.7%

2,480

605

1,176

1,644

14

66.3%

$

76,880

$

186,000

$

50,964

$

92,403

$

47,028

50.9%

$

41,172

$

37,192

40.2%

 

Total

$106.50

$280.00

$139.96

61.7%

10,880

2,991

5,940

8,667

72

79.7%

$

293,530

$

766,000

$

232,960

$

419,776

$

210,381

50.1%

$ 207,959

$

179,743

42.8%

 

Class % of Total Department

23.08%

23.53%

23.38%

 

13.6%

8.8%

17.6%

13.0%

   

20.8%

 

21.1%

 

19.8%

 

18.3%

 

27.1%

   

26.7%

 

16.3%

 

CLASSIFICATION: TANK TOPS

                                     

11245-black

Reebok- black tank top

$12.00

$35.00

$19.99

65.7%

3,000

1,798

889

2,375

20

79.2%

$

36,000

$

105,000

$

28,500

$

80,701

$

17,771

22.0%

$

13,344

$

48,457

60.0%

NK75698-blk

$18.00

$45.00

$24.99

60.0%

4,000

2,245

1,073

3,318

28

83.0%

$

72,000

$

180,000

$

59,724

$

127,839

$

26,814

21.0%

$

21,471

$

68,115

53.3%

NK75698-wht

Nike- black tank top Nike- white tank top

$18.00

$45.00

$24.99

60.0%

3,400

1,552

1,486

3,038

25

89.4%

$

61,200

$

153,000

$

54,684

$

106,975

$

37,135

34.7%

$

29,735

$

52,291

48.9%

 

Total

$48.00

$125.00

$69.97

61.4%

10,400

5,595

3,448

8,731

73

84.0%

$

169,200

$

438,000

$

142,908

$

315,516

$

81,721

25.9%

$

64,549

$

168,864

53.5%

 

Class % of Total Department

10.40%

10.50%

11.69%

 

13.0%

16.5%

10.2%

13.1%

   

12.0%

 

12.1%

 

12.1%

 

13.7%

 

10.5%

   

8.3%

 

15.3%

 

Old stock

 

$15.00

$32.00

$9.99

64.0%

 

0

701

701

       

$

10,515

$

7,003

$

7,003

100.0%

$

15,429

$

1,961

28.0%

TOTAL DEPARTMENT

$461.50

$1,190.00

$598.74

 

79,730

33,869

33,771

66,417

553

82.4%

$ 1,411,480

$ 3,629,500

$ 1,177,740

$ 2,296,798

$ 776,783

33.8%

$780,239

$ 1,102,466

48.0%

 

# STYLES: 34

Wilson Wu

500190689

1)

Which style achieved the highest/lowest unit sales for the season? By Classification? Tota Black Nike Cropped Pants (Pants Department) have the highest unit sales amongs

2)

Which style achieved the highest/lowest dollar sales for the season? By Classification? To

3)

Black Nike Cropped Pants (Pants Department) has the highest dollar sales for the s Which style achieved the highest/lowest gross margin dollars for the season? By Classific

4)

Black Nike Cropped Pants generated the highest gross margin dollars of $82,632.8 Which styles achieved the highest/lowest sell through % for the season? By Classification

Black Nike Cropped Pants generated the highest sell through percent of 91.11%. B

5)

Which styles would you consider repeating for this year? Why?

All products would be considered repeating this year except, Reebok Boot Cut Pant

6)

Which styles would you consider deleting from the line for this year? Why?

Reebok Boot Cut pant, and Nike Lycra Shorts were the two worst performing produ

7)

What attributes will you be looking for when adding new styles to the assortment for this y

After completing the trend analysis TY, I would add any specific products that would

8)

What was the average selling price of each style LY? The average purchase price? What is

Refer to Table

Item Performance Anal

STYLE #

STYLE DESCRIPTION

Total Unit Sales

Total Sales $

CLASSIFICATION: T-SHIRTS

   

21136-white

Reebok graphic t-white

2499

$34,534.57

21136-blue

Reebok graphic t-blue

2090

$28,576.79

NK75963-wht

Nike swoosh t-white

3462

$68,703.14

NK75963-gry

Nike swoosh t- grey

2489

$45,398.99

NK75963-blk

Nike swoosh t- black

2490

$48,258.35

NK86156-wht

Nike embroirdered t- white

3170

$74,531.80

NK86156-blu

Nike embroirdered t- blue

1955

$47,434.51

 

Total

18155

$347,438.15

 

Class % of Total Department

27.33%

15.17%

CLASSIFICATION: PANTS

   

23351-black

Reebok boot cut pant- black

2652

$84,704.04

23351-blue

Reebok boot cut pant- blue

1689

$55,640.40

NK23654-blk

Nike cropped pants- black

3828

$178,332.89

NK23654-gry

Nike cropped pants- grey

2049

$83,206.76

NK24568-blk

Nike Low-rise flare pant-black

3604

$170,384.72

NK24635-blk

Nike yoga pant- black

2649

$140,841.71

 

Total

16471

$713,110.52

 

Class % of Total Department

24.80%

31.14%

CLASSIFICATION: SHORTS

   

34568-black

Reebok microfibre short-black

3305

$113,470.64

34568-blue

Reebok mircofibre short- blue

1865

$71,753.28

NK34568-blk

Nike nylon short-black

2854

$104,698.14

NK34568-blu

Nike nylon short-blue

2554

$94,819.95

NK38695-blk

Nike lycra short- black

1851

$59,983.35

NK38695-blu

Nike lycra short- blue

1263

$49,230.15

 

Total

13692

$493,955.51

 

Class % of Total Department

20.62%

21.57%

CLASSIFICATION: JACKETS

   

77859-black

Reebok microfibre shell -black/white

2539

$107,128.46

77859-blue

Reebok microfibre shell -blue/grey

1543

$71,369.38

NK47589-black

Nike nylon jacket- black

2941

$148,874.52

NK47589-blue

Nike nylon jacket- blue

1644

$92,403.24

 

Total

8667

$419,775.60

 

Class % of Total Department

13.05%

18.33%

CLASSIFICATION: TANK TOPS

   

11245-black

Reebok- black tank top

2375

$80,701.11

NK75698-blk

Nike- black tank top

3318

$127,839.27

NK75698-wht

Nike- white tank top

3038

$106,975.14

 

Total

8731

$315,515.52

 

Class % of Total Department

13.15%

13.78%

Old stock

     

TOTAL DEPARTMENT

66417

$2,289,795.30

l Department? t all departments with 3828 in unit sales. Blue Nike Lycra Short (Shorts Department) have the lowest unit tal Department? eason. Blue Reebok Graphic Tees generated the lowest total sales for the season. The Pants Departme ation? Total Department? 9. The lowest yielding gross margin dollars were Blue Reebok Graphic Tees with $14,991.79. The Pants ? Total Department?

lue Reebok Boot Cut Pants generated the lowest sell through percent of 64.96% (this is one of two produ

, Nike Lycra Shorts (Blue). The products that would would hold exceptional status for repeating TY would

cts LY. Reebok Boot Cut Pants was chosen because it holds a higher unit sales value compared to Reeb

ear?

be trending (i.e, pink tees), after these trendy items have been added, I would then relieve the sportswe

the variance (difference) between the two (in dollars and %)?

ysis of the Spring 2011

Total Gross Margin $

Sell Through %

Avg Selling Price %

Avg Purchase Price $

       

$18,291.07

83.30%

$13.82

$24.01

$14,991.79

77.41%

$13.67

$25.84

$34,083.14

91.11%

$19.84

$27.44

$20,508.99

77.78%

$18.24

$32.14

$23,358.35

83.00%

$19.38

$30.12

$31,736.80

79.25%

$23.51

$44.16

$21,042.01

81.46%

$24.26

$42.97

$164,012.15

82.15%

$132.73

$226.68

14.90%

     
       

$36,968.04

88.40%

$31.94

$56.56

$25,238.40

64.96%

$32.94

$76.97

$82,632.89

91.14%

$46.59

$65.83

$31,981.76

81.96%

$40.61

$73.21

$80,284.72

90.10%

$47.28

$66.59

$71,791.71

86.85%

$53.17

$69.08

$328,897.52

85.12%

$252.52

$408.24

29.89%

     
       

$72,158.14

82.63%

$34.33

$48.41

$45,128.28

74.60%

$38.47

$53.62

$50,472.14

89.19%

$36.68

$50.46

$46,293.95

75.12%

$37.13

$59.91

$24,814.35

88.14%

$32.41

$51.05

$20,122.15

70.17%

$38.98

$64.13

$258,989.01

80.54%

$218.00

$327.58

23.53%

     
       

$50,635.71

84.63%

$42.19

$76.80

$34,211.88

77.15%

$46.25

$84.25

$57,703.52

86.50%

$50.62

$86.71

$37,192.24

66.29%

$56.21

$113.14

$179,743.35

79.66%

$195.27

$360.90

16.33%

     
       

$48,457.11

79.17%

$33.98

$44.21

$68,115.27

82.95%

$38.53

$54.25

$52,291.14

89.35%

$35.21

$50.36

$168,863.52

83.95%

$107.72

$148.82

15.34%

     
       

$1,100,505.55

82.42%

   

sales with 1263 sold. However, the T-Shirt Department yields the highest unit sales that accounted for 27.3% of sp

nt accounted for 31.1% of sales for sportswear. Sportswear as a total generated over $2 million in sales.

Department accounted for 29.89% of the total gross margin dollars.

cts that have a sell through % of less than 70% the sportswear department).

be Black Nike Cropped Pants, Nike Nylon Jackets, Nike Swoosh Tees and Nike Embroirdered Tees. These produ

ok microfibre jackets but yields a lower gross margin dollars. This is because it's sell through percentage is lower t

ar department of reebok jackets and maybe work out with the Nike vendor to bring in a jacket that would tailor to th

Variance (Avg Purchase - Avg Selling)

 

$10.19

$12.16

$7.60

$13.90

$10.74

$20.65

$18.70

$93.95

16.60%

 

$24.62

$44.03

$19.24

$32.60

$19.32

$15.91

$155.72

27.51%

 

$14.08

$15.15

$13.77

$22.78

$18.65

$25.15

$109.58

19.36%

 

$34.61

$38.00

$36.08

$56.93

$165.62

29.26%

 

$10.23

$15.72

$15.15

$41.10

7.26%

 

$565.97

ortswear.

cts have outstanding unit sales/total sales/and high sell through percentages. With the all star product, Black Ni

han 70%, this seems to common amongst the lower performing products.

e needs of the current consumer. Most Reebok products are under performing compared to the Nike products i

ke Cropped Pants the best seller LY.

n the sportswear department. Hence, building a strong relations with the vendor may maintain a happier Nike sh

opper (whom is generating high sales/profits for the retail).

Seasonal Assortment Plan- Department Level Plan

 

Wilson Wu

500190689

 

Season:

Spring

   

Year:

2012

# Stores

 

Department:

Women's Apparel

 

Total Department Purchase $ Plan:

$3,766,616

120

     

Average Unit Retail for the

Ave.

Total Dollars

Subclass/ Retail

Number of

Units Per

Class/Subclass

% of Stock

 

for Class

per style

Units

Store

Cost

Retail

Delivery

Class

28%

$

1,054,652

$

25.85

40,796

340

 

T-SHIRTS

100%

       

Nike T-SHIRT-blue with embroidery

15%

$

158,198

 

$29.99

5,275

 
  • 44 $29.99 March

$12.00

T-SHIRTS

Nike T-SHIRT-white with embroidery

20%

$

210,930

 

$29.99

7,033

 
  • 59 $29.99 April

$12.00

PANTS

Nike T-SHIRT-pink with embroidery

15%

$

158,198

 

$29.99

5,275

 
  • 44 $29.99 March

$12.00

SHORTS

Nike T-SHIRT-white screen print

20%

$

210,930

 

$24.99

8,441

 
  • 70 $24.99 March

$9.00

JACKETS

Nike T-SHIRT-grey screen print

10%

$

105,465

 

$24.99

4,220

 
  • 35 March

$9.00

$24.99

TANK TOPS

 

10%

$

105,465

 

$19.99

5,276

 
  • 44 $19.99 February

$6.50

Total

Reebok T-SHIRT-white with screen print Reebok T-SHIRT-black with screen print

10%

$

105,465

 

$19.99

5,276

 
  • 44 $19.99 February

$6.50

             

Class

24%

$

903,988

$

55.41

16,314

136

PANTS

100%

       

Nike YOGA-black pants

18%

$

162,718

 

$59.99

2,712

 
  • 23 $59.99 March

$22.00

 

Nike YOGA-grey pants

15%

$

135,598

 

$59.99

2,260

 
  • 19 $59.99 March

$22.00

Nike CROPPED-black pants

30%

$

271,196

 

$49.99

5,425

 
  • 45 $49.99 April

$19.00

Nike CROPPED-grey pants

17%

$

153,678

 

$49.99

3,074

 
  • 26 $49.99 April

$19.00

 

15%

$

135,598

 

$69.99

1,937

 
  • 16 $69.99 March

$30.00

Nike Nylon Zip-black pants Reebok Pilates-black pants

5%

$

45,199

 

$49.99

904

8

$18.00

$49.99 February

             

Class

20%

$

753,323

$

48.64

15,487

129

SHORTS

86%

       

Reebok microfibre-black shorts

16%

$

120,532

$

40.00

3,013

25

$12.50

$40.00 March

 

Nike NYLON-black shorts

14%

$

105,465

$

45.00

2,344

20

$19.00

$45.00 March

Reebok PILATES-black shorts

18%

$

135,598

$

39.99

3,391

28

$15.00

$39.99 February

Reebok PILATES-blue shorts

18%

$

135,598

$

39.99

3,391

28

$15.00

$39.99 February

Nike NYLON-black shorts

20%

$

150,665

$

45.00

3,348

28

$19.00

$45.00 February

             

Class

14%

$

527,326

$

81.53

6,468

54

JACKETS

100%

       

Nike NYLON ZIP-black jacket

50%

$

263,663

$

89.99

2,930

24

$30.00

$89.99 March

 
 

23%

$

121,285

$

89.99

1,348

11

$30.00

$89.99 February

Nike NYLON ZIP-blue jacket Reebok MICROFIBRE-SHELL-black/white jacket

27%

$

142,378

$

65.00

2,190

18

$22.23

$65.00 February

             

Class

14%

$

527,326

$

44.93

11,736

98

TANK TOPS

100%

       

Nike CYCLE-black tank

30%

$

158,198

$

49.99

3,165

26

$17.50

$49.99 March

 
 

25%

$

131,832

$

49.99

2,637

22

$17.50

$49.99 March

Nike CYCLE-grey tank Reebok PILATES-black tank

20%

$