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Table of Contents Page 1 Vision 2030

Page 13 The Singapore Sports Council

Page 43 The Story of Sporting Singapore

Page 51 Milestones

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VISION 2030
the solutions Singapore will need in the years to come. Like an openwater swimmer adapting to different water conditions or a table tennis player changing his style of play, Singaporeans must be prepared to lead the change we want in our country. Our long experience in anticipating and analyzing trends; our capacity for planning, adapting and aligning a whole-of-government approach and our willingness to employ creative, innovative collaborations will be needed more than ever before. We should expect the world to change as significantly in the next two decades as it has in the past five decades. The burden of responsibility on the average Singaporean today will increase in the decades to come, even as they raise their expectations of a better life. Like most generations, they have an inherent belief that they will enjoy a better life than their parents did. However this is no longer a certainty. Given our accomplishments since independence, Singapore has much to lose if we do not pro-actively navigate and direct these challenges. prominence. In the 10 years since the release of the Committee on Sporting Singapore recommendations in June 2001, we have seen greater sports participation, improved performance and expanded investment on the back of strategies designed to promote sport. However Vision 2030 would like to shift the perspective. In our view, we do not need strategies for sport. We believe that sport should be adopted as a national strategy to stimulate positive, systemic change. Working with MCYS, SSC put together a steering committee to lead the discussion, consider proposals and recommend policy development based on the ideas and feedback generated by the sporting community and the public at large. Sports can be used as a strategy for individual character development to prepare our people for a more complex and competitive environment, said Mr Chan Chun Sing, Acting Minister for Community Development, Youth & Sports and Co-Chair of the Vision 2030 Steering Committee. It can be a way for busy people to find balance; for the silver generation to age actively; for youth to be engaged and learn life skills. On the community front, sports can be a powerful tool to bond communities across genders, races and religions. Sports can also be used to build national pride, unite and ignite our people as we move forward as one. With the public launch of the project, SSC Chief Executive Officer, Lim Teck Yin asked: How does sport add value to your life and the lives of your team and community? This is not a question that seeks an abstract answer, but one that asks us to ponder about the hard facts of what is needed for us to live healthy, happy and meaningful lives. We were born as social beings; we are raised to compete and excel (hopefully with the right values); and we are inspired by greatness. So how can we develop sports in Singapore for it to be a force for the betterment of our lives? After the launch in July 2011, the Vision 2030 team canvassed people from all walks of life in Singapore, asking about the sport in their lives. We wanted to know why they played the sports they did and whether they wanted to play more. We wanted to hear about the obstacles they faced in playing sports. We asked about the support they received from their schools and their companies. We held talks with young and mature athletes, parents, educators, senior citizens, sponsors, employers, business leaders, investors and civil servants. Our conversations took place under seven broad banners of discussions, led by seven subcommittees: Balance to the Rhythm of an Urban Life (Subcommittee chaired by: Ng Lang, CEO, Urban Redevelopment Authority; Tan Wearn Haw, CEO, Singapore Sailing Association) Goal: To explore how sport can help bring balance to our lives. Sport is an opportunity for renewal and rejuvenation a chance to reconnect with the diverse communities in the fast-paced world in which we live.

31/10/2011 All Rights Reserved Arup Sport - DP Architects Singapore Sports Hub

THE NEXT 20 YEARS IN SPORTS


A vision of the future has anchored every important decision made by Singapores leadership since the early days of our independence in 1965. Education, housing, health, land use, social welfare, fiscal management, national defence. Our government has always incorporated forward-planning into its strategic development of Singapore. With our small land mass and limited natural resources, we have never allowed ourselves the luxury of providing a quick fix for the ails of one generation, if it came at the likely expense of those generations yet to come. Singapore has overcome many odds to become a universal economic and social miraclethrough its fastheld commitment to building for the future. However the world is changing, and more rapidly than ever before. Through technology that delivers data, seemingly, faster than the speed of light, our society is already transforming before our eyes. As a nation, we know we cannot rest on our

past achievements or rely solely on what has worked before. Vision 2030, a joint project by Singapore Sports Council and the Ministry of Community Development, Youth and Sports, is exploring the roles that sport can play in maintaining the social integrity and economic strength of Singapore. Vision 2030 began with a question: how could sport best serve Singapore and Singaporeans? The Vision 2030 team sat down with 500 people in face-to-face interviews and received input from another 2000 people via our website www.vision2030.sg. We heard your views on such wide-ranging subjects as the use of physical space in the city and heartlands, the nature of sport in schools, the value of sport to corporate Singapore and the importance of sport to our national identity in the face of our transforming world.

A NEW RELEVANCE FOR SPORT


During the first decades of Singapores history, our government did not rank sport among its top priorities. However as we overcame the challenges associated with housing, education and security, sport began a gradual rise to

THE DEMANDS OF CHANGE


At Vision 2030, we believe that sport can and will provide many of

Photo by John Heng

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VISION 2030 STEERING COMMITTEE MEMBERS Mr Chan Chun Sing (Chairman) Acting Minister Community Development, Youth and Sports Mr Teo Ser Luck (Deputy Chairman) Minister of State Ministry of Trade & Industry Ms Yeoh Chee Yan Second Permanent Secretary Ministry of Education Mr Ng Wai Choong Deputy Secretary (Policy) Ministry of Finance Mr Yam Ah Mee Chief Executive Director Peoples Association Mr Ang Hak Seng Chief Executive Officer Health Promotion Board Mr Ng Lang Chief Executive Officer Urban Redevelopment Authority Dr Cheong Koon Hean Chief Executive Officer Housing & Development Board Mr Richard Seow Chairman Singapore Sports Council Mr Ray Ferguson Regional Chief Executive Singapore & South-East Asia Standard Chartered Bank Mr Tan Tong Hai Chief Operating Officer StarHub Mr Antonio Del Rosario General Manager Coca-Cola Singapore Dr Aymeric Lim Chairman Medical Advisory Board National University Hospital Ms Saw Phaik Hwa Chief Executive Officer SMRT Mr Andr Ahchak Chief Operating Officer AzVox Media and Communications Pte Ltd Mrs Jessie Phua Council Member Singapore National Olympic Council Dr Teo-Koh Sock Miang President Special Olympics Singapore Dr Teo Ho Pin Mayor North-West District Mr Zainudin Nordin Director, NTUC Care & Share National Trades Union Congress Mr Tan Wearn Haw Chief Executive Officer Singapore Sailing Federation Mr Laurence Lien Chief Executive Officer National Volunteer & Philanthropy Centre Mr Leslie Tan Founder and Editor Red Sports Ms Asmah Hanim binte Mohamed Honorary Assistant Secretary Singapore Athletic Association

Future Ready (Subcommittee chaired by: Yam Ah Mee, Chief Executive Director, Peoples Association; Leslie Tan, Founder & Editor, Redsports) Goal: To explore how sport can help Singaporeans prepare for future challenges. In sports, we learn how to lead, follow or get out of the way. Leadership, discipline, independence and teamwork are all vital to success in the modern world. FutureScape (Subcommittee chaired by: Dr Cheong Koon Hean, CEO, Housing Development Board; Dr Aymeric Lim, Associate Professor, Chairman Medical Board, National University Hospital) Goal: To explore the use of space for sport in the future. Life is about change and you can see this in action as Singapore develops new places to play and enjoy sports. Through new technologies and innovative thinking, we are adapting our place-making strategies for sports to design and build a better life experience for Singaporeans. Generation Z (Subcommittee chaired by: Antonio del Rosario, General Manager, Coca-Cola Singapore; Mr Andr Ahchak, Chief Operating Officer, AzVox Media and Communications Pte Ltd ) Goal: To explore how sport can do more for youth in Singapore.

Everyone has a sporting spirit, a sporting life. Sport is an opportunity for youth self-expression and discovery, a chance for them to connect with our world. Organising for Success (Subcommittee chaired by: Richard Seow, Chairman, Singapore Sports Council; Jessie Phua, President, Singapore Bowling Federation) Goal: To explore how the public, private and people sectors can work together more effectively to deliver the objectives of Vision 2030. Sport can be among the most effective strategies for nation-building. Working together, we can identify the structures and systems needed

to develop the sports model best for Singapore over the next two decades. Silver Generation (Subcommittee chaired by: Dr Teo Ho Pin, Mayor, North West District and Ang Hak Seng, CEO, Health Promotion Board) Goal: To explore how sport can contribute to active ageing. A sporting life can be enjoyed at any age. Retirees can still be engaged in sports as officials, coaches, sports administrators and volunteers. Not only does remaining active in sport help people stay fit and healthy, it is an excellent way to maintain a fulfilling social life.

Spirit of Singapore (Subcommittee chaired by: Lawrence Lien, National Volunteer & Philanthropy Centre; Dr Teo-Koh Sock Miang, President, Special Olympics Singapore) Goal: To explore how sport can drive the Spirit of Singapore. What is our sporting spirit? Its that irrepressible pride that sweeps over us when our anthem is played, when our team triumphs and even when one of our athletes goes down with courage. This pride of ownership is good for Singapore as a nation and will help sustain us in the decades to come.

Photo by Edwin Koo

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VISION 2030 WHERE WE ARE NOW


The Vision 2030 team engaged 500 people in focus groups, and more than 2,000 people sent in recommendations by email or by posting on our www. vision2030.sg website. As the analytical work by our subcommittees got underway, several themes emerged from the passionate response and informed perspective. Sport As A National Language Sport can open lines of communication among people who do not believe they have anything in common. Sport can inspire people to open their communities to others, and it can inspire people to join new ones. Sport provides neutral but positive environments for people to socialise

and compete with each other. Sport can speak to people in a language they understand, with rules they will honour and outcomes they will respect. Sport literally gets people on their feet and into the gameas players, as spectators, as volunteers, as cheerleaders. Sport doesnt care how old or young you are. Sport helps us grow as individuals, as communities and as a nation. Sport is a language that will unite us as friends, colleagues, competitors and Singaporeans. Why this matters: Singapores cultural and ethnic cohesion has been a key facet of our national identity since independence. We may not always agree with each other but as a plural society, we have managed our differences in a spirit of mutual respect. The relationships we have forged at home with each other have created a

powerful image internationally. Our social harmony has been a natural draw for multinational companies, looking to establish a regional base. These companies provide employment and help diversify our economy to the benefit of all. In recent years, though, economic pressures have been testing the strength of our social fabric. The recession of 2008-2009 triggered many concerns over what the future held for Singaporeans. People wrote letters to the media, expressing anger and fear that Singaporean jobs were being lost to foreigners or that coveted spots at university were being granted to students from overseas. As a society, we are not unique in our concerns about what the future holds for ourselves and our children. As we continue to see the arrival of new immigrants, permanent residents, employment pass holders and foreign workers, a common language will be ever-more relevant. Sport can provide all of us with not only a much-needed sense of equity but an improved sense of self-worth and belonging. In Sporting Singapore, everyone gets a voice. Sport Without Boundaries Sport can mean many things to different people; but everyone who wants to play should be given an opportunity to play their sport. Sport without Boundaries is about providing

quality programming and affordable access to facilities and coaches. It is as philosophical as reconsidering how we use space with the aim of maximising the social value of our limited land resources. It is as practical as reducing red tape for bookings or increasing our co-use schemes with partners. It is as vital as encouraging social integration on the sports field while still offering people opportunities to play at their own speed, regardless of age, ability, race or religion. Sport without Boundaries can be something as simple as providing shaded space for senior citizens to practise qigong with a caring, qualified coach near their home. Or its a dedicated bus, designed with a wheel-chair ramp, to take the silver generation to a nearby sports and recreation facility. It is about allocated time for seniors to play table tennis or go swimming at the SRC, with the possibility of a heart and blood pressure check following a workout. It is about encouraging people to play at their own pace. Sport without boundaries is about working with children to help them develop their particular sporting talents instead of forcing them to choose from a pre-set list of approved sports. It is about ensuring that all children get to play the sport they love every day of the week. By providing focus and hope through sport, it is about ensuring that we do not lose our youth generation to crime, drugs or

other forms of bad behaviour. Sport without boundaries is about supporting the disadvantaged or the disenfranchised in discovering their passion for sports. It welcomes people with intellectual and physical disabilities with the same good sportsmanship and support that it puts forward for the fully able. Sport without Boundaries ensures that facilities are designed to make it easier, not harder, for the disabled to play sport. Sport without boundaries provides access and opportunities for all people to stay fit and healthy and to enjoy sports, regardless of socio-economic status, race or religion. Sport without boundaries says unequivocally that everyone can play. Why this matters: Not every family can afford a country club membership to play tennis. Not every adult can still drive a car to get to the badminton court. Not every player can retain the services of a great coach. Sport without Boundaries will provide everyone with the space to live an active and healthy lifestyle. Through the accessibility of sporting spaces, we will engage youths at school, on the streets and in the communities. Given our diverse background, it is through the spaces for sport that we unite regardless of race, age, ability or language. As our population ages, the spaces and accessibility that we create for sport keeps our silver generation strong, fit and active, not just for their families but our ageing workforce.

Ameer Amran made waves in the school sport scene this year with his agility and acrobatic footwork in sepak takraw. After receiving the Singapore School Sports Council Best School Boy Award for the sport, the Queensway Secondary School student was quick to pay tribute to the role that sport has played in shaping his life. Behind his diligent exterior lies a compelling story of how sport has helped him pull through a turbulent past. At the tender age of seven, his parents were arrested for drug offences. Soon after his release from prison, Ameers father left for Indonesia, leaving Ameer and his brother under the care of his grandmother. A year later, his mom was released, but a repeated drug offence sent her back to prison. At just 17, Ameer works part-time at a restaurant on weekends to make ends meet and he continues to be a role model for his younger brother. Through sport, he has built the confidence to forge a future filled with hope and endless possibilities. (Source: TNP, 10-10-2011, Dad Missing, Mum Struggling, But He Wins Top Award)

Photo courtesy of Special Olympics

As we increase the accessibility for sport, we will provide the working population with the facilities and infrastructure to weave sport and exercise in their everyday lives. The spaces we create for our disabled can enrich their lives, it can include them into the community. It gives them a sense of freedom and empowers them with hope.

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The accessibility we create for our youth-at-risk or underprivileged can provide them with a path towards a more productive and meaningful life. Through our spaces, we inspire. It can be a space of hope, one where youths gather to forge closer bonds, build lifelong values and soar to greater heights. In Sporting Singapore, everyone gets to play. Future Ready Through Sports Children, youth and young adults learn principles through sport that will serve them well in all aspects of life, throughout their lives. Sport teaches young children about learning to win while playing by the rules. Sport teaches youth how to grow as individuals while serving the best interests of a team. Sport teaches people how to prepare strategically and think tactically. When a game goes wrong, sport teaches people how to problem-solve in real time. Through failure on the field, people learn resilience and tenacity in life. They learn respect for comrades and competitors, regardless of nationality, race, religion, age and ability. They learn perspective, good judgement and good sportsmanship. Young adults learn when to lead and when to follow to accomplish a specific task or a greater purpose. They learn that ability must be supported by hard work, perseverance and commitment to a greater good. Everyone learns that winning doesnt matter without fair play.

Why this matters: The planet may be revolving at the same speed it always has, but the life of an average Singaporean is moving ever-faster. Sport can help prepare Singaporeans for a more competitive and more demanding future. In todays global economy, Singapore competes with the world, and Singaporeans compete with candidates from around the world. Thirty years ago, a university degree was a guarantee of a job with good prospects. Twenty years ago, people needed fluency in a second language as well as a master degree. As companies merged and downsized and global markets rationalised, new graduates discovered there were no guarantees, anymore. A life in sports can provide people with attributes valued by employers. Athletes who have understood the need for a long-term disciplined training programme understand that there are no short cuts to success in business, either. Athletes who have played different positions on a team appreciate the different roles played by people on a finance project. People who know how to win with grace or lose with nobility also know how to motivate and lead people through good times or bad times. Youth who exemplify good sportsmanship on the field as young athletes will be excellent team players as working adults. They can be relied upon to work for the good of the group, the good of the company and the good of the nation.

In Sporting Singapore, everyone learns to do the right thing. Organising For Success Newspaper headlines and studies from around the world tell us that the rich are getting richer and the poor are getting poorer. More people are suffering from obesity and related illnesses such as hypertension, Type 2 diabetes and osteoarthritis. More people are suffering from stresstoo many responsibilities at work, rising family pressures and too little time for leisure. In Singapore, where people put in more hours at the office than any other country, the trends are becoming visible here as well. Singapore still has an obesity rate well below those of other first-world nations, and we have a broad social safety net that offsets some of the effect of the income gap. However compounding the demands of our busy professional lives and our personal health issues is the rapid graying of our population. For many years, the fertility rate in Singapore has been insufficient to maintain the population growth needed to meet the demands of our economy. People are living longer, even as the workforce supporting the economy is shrinking. These issues are neither minor nor short term. They will require fundamental change by Singaporeans.

Why this matters: Vision 2030 believes that sport has some of the solutions we seek. It is imperative that the people-private-and-public sectors of Singapore work together to co-create the solutions we need. By aligning the different capabilities of the various stakeholders, we will be betterplaced to manage the development of policies, programming and space. There are no easy answers, but sport

can build trust among millions of people. It can drive awareness and promote social responsibility. Through the values of sport, we can strengthen the resilience of our people, encourage teamwork and develop strategic leaders. With the support of Corporate Singapore, we can uncover talent and harness potential. We can develop heroes who will inspire. Together we can unite a nation, through partnerships for sport.

Following the public consultation, the Vision 2030 team drafted 19 preliminary recommendations on how sport could be a key strategy to serve Singapore. The Vision 2030 team is now seeking further feedback from stakeholders to review the recommendations. The preliminary recommendations have been categorised under Opportunities, Access and Capabilities.

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OPPORTUNITIES
1. Super Sports Clubs Form regional Super Sports Clubs to extend the reach of sports programming. The Super Sports Clubs will be a home base for individuals, families and the community to gather, learn, train and compete in a range of sports and get together for social or business purposes. The Super Sports Clubs will provide affordable community-relevant programming and coaching for all skill levels and age groups, including fundamental movement skills for young children and modified sports for seniors. The community can enjoy spontaneous play, compete in league-based competitions or host one-off sporting events. The Clubs will also welcome corporate sports teams and will prepare members or teams to compete in national/open championships. The pilot concept for the Super Sports Clubs will be implemented towards the end of 2012. The public are invited to log on to vision2030.sg to vote on the sports they would like to see piloted in the inaugural year. 2. Sports Pathways Committee Establish a standing Sports Pathways Committee, comprising members from MCYS, MOE, Singapore Armed Forces, Peoples Association, National Trades Union Congress, tertiary institutions, Singapore Sports School and the Singapore Sports Council. The committee serves as a platform for collaboration in the development

of different pathways, allowing people to remain active in sports, as athletes, coaches, officials or in other career options available in sports. The committee would seek to provide every youth in Singapore the opportunity to regularly participate in sport, whether at school, university, during National Service or in the community. Additionally, the committee would work to encourage Singaporeans to embrace a sporting lifestyle and that sport becomes a tool to inculcate strong social values in our youth. 3. Corporate Leagues Work with Corporate Singapore to see companies expand their involvement in sport. The concepts include: Leveraging on sport for leadership development and learning programmes for employees Forming a competitive corporate sports league, supported and/or organised by companies to play within and cross business sectors Customising sporting solutions for companies to use as employee loyalty/perquisite programmes Developing appropriate incentives and recognition for companies that support Sporting Singapore 4. Seniors Fitness Ecosystem Develop a fitness ecosystem for seniors. The strategy includes, but is not limited to, the following: Enhancing the multi-agency collaborative platform to encompass private sector partners, service

providers and Voluntary Welfare Organisations Working with stakeholders to identify three to five easily accessible sports for seniors to promote cardiovascular health, balance, strength and flexibility Working with stakeholders to create multi-tiered outreach programmes, with modest incentive components, to motivate seniors of all ages and abilities to take up these sports Setting national standards for sports participation and sports safety for seniors Creating pathways and positions for seniors to continue contributing to our sporting communities throughout their lifetimes 5. Unified Sports Collaborate to create opportunities for unified sports to bridge divides in society. For example, sporting events could feature mixed teams of the ablebodied and those with physical and intellectual disabilities. The concept of unified sports will revolve around the use of modified rules, play areas and equipment to create a level playing field. The participants will come to learn more about each other as they train and compete together in a spirit of inclusiveness. The relationships and sensibilities developed on the field may be extended into daily life, benefiting all Singaporeans.

ACCESS
6. Sports Events Strategy Revamp the Sports Events Strategy with a more holistic approach and clearly defined outcomes. A portfolio of events will be identified and developed to serve the different national needs. First, international events will provide national athletes with opportunities to raise their standards and will contribute to Singapores positioning as a vibrant global city in which to Live, Work and Play. Second, there will be events to inspire participation, either through opportunities for ordinary Singaporeans to see the best of the world play or to take part in such as the Singapore National Games. Third, we will need to create a sports entertainment environment to generate more interest among fans and spectators. This will in turn stimulate private sector interest in broadcast content, branding and sponsorship, sale of rights and merchandise licensing.

7. Sports Spectatorship and Viewership Enhance the experience for spectators at live action events and the broadcast audience by leveraging on the latest technologies and sports presentation formats. Advancements in technology, such as smart-phones and interactive TVs, will continue to change the way that media content is consumed. Premium-quality production of live sporting events, both locally and internationally, will bring sport directly into the homes of Singaporeans. The sustained media coverage of local athletes and teams will also help the public experience the sporting journey vicariously and increase the sense of national pride linked to their achievements. Interactive content across the full range of platforms will create a vibrant sport broadcast industry, generating employment opportunities for Singaporeans in diverse areas such as filming, editing, scripting and announcing.

8. Team Singapore Strengthen connections between the general public and Team Singapore athletes. A deeper identification with Team Singapore will help Singaporeans develop a greater sense of national pride and identity. We want people to realise the impact sport can have on the development of community social capital and to identify with our national athletes. 9. Sports Facilities Master Plan Develop a new concept for the future planning and design of sports facilities under the Sports Facilities Master Plan (SFMP). The SFMP will incorporate the national sports agenda, strategic plans by other government agencies, the changing needs of the community and shifting demographics. The SFMP has called for more creative and innovative placemaking for sports, including making better use of space in precincts, parks, waterways and the city centre. This has translated into plans for a more relevant mix of facilities, which will also be designed with broadcast and spectatorship considerations. 10. SportCares Foundation and Movement Establish a SportCares Foundation and Movement. Singapore already has a spirit of sport philanthropy and volunteerism. However a SportCares Foundation would make explicit the efforts of the movement, which would be focused on inculcating stronger social values among Singaporeans

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through sport. SportCares would use sport to improve the well-being of vulnerable segments of our society. We believe that the creation of the SportCares Foundation could be activated to address this gap in social opportunities. SportCares would be an ideal platform for Corporate Singapore to use sport for corporate social responsibility. The SportCares Foundation would optimise the positive impact that sport can have on who we are as a cohesive nation of diverse communities. SportCares would be a platform for people who have benefited from society to give back into society, through donations to the SportCares Foundation or through sports volunteerism. 11. Technology to Promote Sporting Awareness and Lifestyle Improve our communication on sports programming by creating a one-stop platform with information on the availability of sport facilities, activities and events. A more integrated approach will lead to more organic and spontaneous formation of sporting events and clusters, similar to the ecosystem at Turf City.

Singapore. SSC should create a Gold Standard for sports volunteerism, positioning itself as a platform for learning, development and community. The ultimate aim of the Framework is to develop sports volunteerism as part of a national strategy to strengthen communities and people. 13. Singapore Sports Institute Expand the community impact of the Singapore Sports Institute (SSI) by enhancing the sporting system. The SSI will be able to more effectively deliver the benefits of success in highperformance sport to all Singaporeans in the following key areas: Long-term athlete development and life planning support Capability development for sports science and medicine Industry development for sports science and medicine

14. Coaching Academy Establish a Coaching Academy to lead the professional development of coaches and the coaching sector in Singapore. The Academy would include mentoring opportunities for coaches and speciality training in working with youth, adults and seniors to meet the growing demand from individuals, schools, sports clubs, national sports associations and corporates. An international advisory panel is expected to be formed to help chart the direction and development of the Academy. These coaches will range from instructors for learn-to-play classes to participation coaches for youth to high-performance coaches for national teams. The Academy will serve as a Gold Standard and establish coaching as a viable and sustainable career choice for Singaporeans.

15. Sports Leadership and Character Development Curriculum Produce a curriculum on sports leadership and character development for use by leadership institutions to provide platforms for organisations and communities to strengthen their people. The emphasis on sports leadership and character building is key to promoting the holistic development of people through sport. Teaching through sport situations, the curriculum would strive to empower individuals to achieve their full potential, through self management and responsible decision-making. The curriculum would fully align with the national standards for youth sports and the frameworks for coaching, volunteer and professional development frameworks. 16. Integrated Academic and Sporting Curriculum Collaborate with the Ministry of Education to develop a more integrated academic and sporting curriculum. Many mainstream schools are already trying to accommodate the schedules of students preparing for overseas competitions. However it largely has been done on an ad-hoc basis: students are given extra lessons by their teachers; homework is given in advance for the students to do on the road; or students are permitted to arrive late to school so they may attend early morning training sessions. Through the development of innovative integrated sports programmes in more

schools, more students will be able to achieve both academic and sporting excellence. 17. Academy for Sports Professionals Upgrade the sports sector by forming an Academy for Sports Professionals. It will develop the knowledge and capabilities of administrators, coaches, technical officials, and athletes, leading to a more professional and capable industry overall. The Academy will tie up with existing local or overseas universities to offer diploma, graduate diploma, degree, and further downstream, post-graduate certification. There will also be short courses for continuing education. 18. Sustainable Resourcing Model for Sporting Singapore Explore alternate sources of funding, thereby reducing Sporting Singapores dependence on government monies for sport development. Going forward, in the medium to long term, Singapore could reduce its dependence on direct government support through the continued development of the local sports rights and sponsorship market, and an expansion of sport-related philanthropy. With more diversified funding, Sporting Singapore will enjoy improved opportunities to realise a more vibrant future for sports in the country.

19. Professional Services in the Sports Industry Establish a multi-agency effort, involving the private sector and professional bodies, to grow professional services in the sports industry. Not only will this effort serve growing local and regional demand for such services, it will diversify the career options for athletes. To support Singapores position as an Asian hub for sports industry (investment in new business and capex in fixed assets) and sports business (sponsorships of events and athletes, intellectual properties), there is a need for an intellectual infrastructure to nurture the development of sport-related professional services such as in law and marketing. For example, Singapore already is seen as an expert in finance and law and has an excellent reputation in arbitration. Developing its expertise as a regional expert on dispute resolution in sport would be a logical next step.

CAPABILITIES
12. Sports Volunteer Framework Develop an enhanced Sports Volunteers Framework to add value to the volunteer journey and raise the quality of sport volunteerism in

13The Singapore Sports Council

The Singapore Sports Council14

THE HISTORY OF THE SINGAPORE SPORTING SINGAPORE SPORTS COUNCIL


WHO WE ARE
We are many different things to many different people. If you enjoy sports, you have already seen us doing what we do best. If you have sweated through a sports lesson, you were likely coached by someone we helped train. If you played sports in school, you may have taken a class we helped fund. If you get up to swim at dawn, you may be practising in one of our pools. If you play a weekly game with friends for fun, you are the spirit of our Lets Play brand. If you have qualified for a National squad, then you know us as one of your greatest supporters and fans. If you have worn Singapores colours at a major game, you were probably treated by one of our sports medicine and science specialists. If you have put your pride on the line in a sporting competition, you very likely have seen our name on the marquee as an organiser, a supporter or a sponsor. If you came to cheer for your friends and family during the race, you saw our signs on sports safety. If you have played at one of our Sports & Recreation Centres, you know we mean it when we say: Think Safe, Play Safe, Stay Safe. If you have organised a sporting event, you know us as a trusted partner. If you are a sports journalist, you know we want to read your stories. If you run a sports business, you know that we are committed to your success. If you have wanted to upgrade your professional skills, you know we develop capabilities across all facets of sports industry, including manufacturing, retail and merchandising, media and broadcasting, education and training, sports medicine and science services and professional services such as sports events and talent management, law and consultancies. Its a long list because there are so many opportunities Wherever you are in sport, that is where we are, too. Whoever you want to be in sports, that is who we are. Our Mission: Developing sports champions & creating enjoyable sporting experiences for Singapore With a mandate from the Ministry of Community Development, Youth and Sports, we develop opportunities and pathways for people to play and/ or excel in sports as recreational or elite athletes; to be engaged in sports as coaches, officials, volunteers or fans; and to do business in sports as sponsors, investors, media, sports medical personnel, retailers and manufacturers. We employ over 900 people at our head office and through our vast network of swimming complexes, Sports & Recreation Centres, stadiums, sports halls and sports fields. SSC has always maintained that we are only as strong as our network of partners. Among our major partners are the 64 National Sports Associations (NSAs) the individual national governing bodies for sports sanctioned by SSC, the Ministry of Education (MOE) and the Singapore National Olympic Council (SNOC), the Peoples Association and the Economic Development Board. The NSAs play a key role in developing their respective sports ranging from driving general participation at one end of the sporting spectrum and elite performance at the other. SSC funds the NSAs in the range of S$50 million to S$60 million (on average) every year in direct and indirect grants through a process known as the Annual NSA Grant Exercise (ANGE). The ANGE process reviews funding proposals by the NSAs and then determines the SSC financial support for the respective associations. ANGE is one of the most important levers used by SSC to drive sports development in Singapore. It helps us set benchmarks for the NSAs in developing sports participation, training coaches and officials, hosting events, financial governance, management succession and creating long-term elite athlete development programmes. NSAs that wish to receive funding from SSC must ensure that fundamental governance frameworks and processes are in place. These are provided for in the code of governance for charitable organisations. Thus, NSAs must be registered as a charitable organisation to qualify for SSC funding. In addition, NSAs must demonstrate their capabilities in long-term planning and the operating framework to implement their plans. Introduced in 2010, this requirement is in line with international best practices in sports development. The MOE has played a critical role in maintaining the participation of youth in sports throughout their student years as well as grooming sporting talents for the future. Moreover, Singapores network of schools helps deliver SSC policies on athlete and coach development, officials training and sports safety.

WHAT WE DO
Formed in 1973, Singapore Sports Council (SSC) is the national sports agency, functioning as the countrys master planner, funder and partner in sports development. Working with the public and private sectors, SSC promotes and develops participation, excellence and industry at home and internationally. Everything we do is driven by the belief that sport contributes to the character of our people, the vibrancy of our city and the economic stability and diversity of our nation. Our Vision: A Sporting Singapore. Our Way of Life.

Photo by John Heng

Photo by Edwin Koo

15The Singapore Sports Council

The Singapore Sports Council16

WHY WE DO WHAT WE DO
We believe that sport enriches lives. Our vision is to make sport a way of life in Singapore. Playing sports teaches people of all ages how to be resilient and disciplined, to act tactically while thinking strategically, to remain true to a plan while problem-solving in real-time, to work independently and to work as a team, to push on through adversity and to celebrate achievement and to play with spirit while demonstrating respect for all. The life lessons we learn in sports will help us lead better, richer lives.

As we realise this vision, our city becomes a more dynamic place to live: more people playing sports, more sports becoming available and more places and opportunities for people to play sports. Indeed, our growing sporting culture has helped turn Singapore into one of the most vibrant and enjoyable cities in which to live.

Sports Council has transformed the nations attitudes towards sports. People are playing more sports, watching more sports and volunteering at more sporting events. Sports jobs are increasing in numbers and variety, e.g. coaching, events management, public relations, science & medicine and broadcast media. We also are, increasingly, winning our share of medals at major multi-sport games, world championships and regional competitions. In 2008, at the Beijing Olympic Games, we won our first Olympic medal in 48 years with the

Ladies Table Tennis team picking up the silver. At the Paralympics in 2008, Yip Pin Xiu won Singapores first gold medal in our history of competing at the games. Rising table tennis star Isabelle Li, at only 14 years old, played with valour to a silver medal at the Singapore 2010 Youth Olympic Games. In 2010, the Ladies Table Tennis Team emerged as Champions at the Liebherr World Table Tennis Championships in Moscow. We have won medals at world championships in swimming, shooting and sailing. We are not resting on our laurels. For the London Olympic Games in 2012, we are aiming to win two Olympic medals and six at Rio 2016. Singapore is fast-becoming one of the worlds leading cities for sports, entertainment and leisure, thanks in part to the many initiatives driven by SSC. In early 2010 we were ranked 2nd only to Melbourne in the Ultimate Sports Cities Awards, hosted by the prestigious Sport Business Group of London an award that paid tribute to the diversity and innovation we have in our events portfolio. Later in the year, we also won the Sports City award for 2010 at the International Sports Event Management Conference in London. When we held the inaugural FORMULA 1 SINGTEL SINGAPORE GRAND PRIX as a night race, we made Formula 1 history. When we held the inaugural

Asian Youth Games Singapore 2009, we made history for the youth of Asia. When we held the inaugural Singapore 2010 Youth Olympic Games, we made Olympic history. Moreover, we continue to make Singaporean history by hosting a full calendar of regional

and community events, seeing 700 in 2009 and about 600 in 2010. Sporting events add to Singapores economic diversity and stability. However, events are not the only vehicle producing returns for the

WHAT WE HAVE ACCOMPLISHED


In the past 10 years, the Singapore

Photo by John Heng

Photo by Tilt Pte Ltd

17The Singapore Sports Council

The Singapore Sports Council18

for all Singaporeans to enjoy sports as players, coaches, officials, volunteers, spectators, media and sponsors.

the Pathway Programme is already addressing several of the phases represented in long-term athlete development. Some examples of programmes include: Fundamental Movement Skills (FMS) : Physical literacy, such as coordination and strength, is an important contributor to developing confidence in children and youth. International studies have shown that if children havent mastered basic sports movements by nine to 12 years of age, they are likely to withdraw from sports completely during their teens. To get our children off on the right start, we produced a new guidebook for educators and caregivers for preschoolers from the age of two years and youngsters up to 10 years old. Fun Start! Move Smart! The FUNdamental MOVEment Skills for Growing Active Learners Resource Guide is designed for preschool teachers, caregivers, parents and other people who work or volunteer with small children. The

OPPORTUNITIES TO PLAY
Sports Participation Pathway Programme Long-term athlete development recognises that children, youth and adults learn how to move and play sports over several stages. Influencing an athletes progression are the different physical, psychological, emotional and social development periods they experience in life. The process starts with helping young children develop basic psycho-motor skills, such as agility, balance, coordination and speed. It goes on to help develop the sporting skills and knowledge that will encourage individuals to participate in life-long physical activity and recreational sport. Ultimately, for those with potential, the Pathway can provide the platform for elite performance. The Pathway Programme approach will define roles for all delivery agencies within Sporting Singapore, creating a common framework for concepts and practice. SSC is already currently working with its many partners, especially the MOE, on a few programmes as part of this holistic pathway development strategy. Although it is still in its early days,

guide is packed with suggestions for activities, teaching aids, safety practices and observational checklists to get children moving in and out of the classroom. The earlier children learn the basic movements associated with agility, balancing, hopping, skipping, jumping, running, throwing and catching, the easier it will be to pick up sports. Sports Education Programme (SEP) : An innovative joint venture funding programme with the Ministry of Education, the SEP expands the number of sporting options available to youth across the school system. SEP has funded co-curricular classes, sports leagues and sports camps. More than a quarter million children and youth have played sports as a result of the SEP model. Satellite Centres: More opportunities, more access for youth aged 6 16 years to play sports at a community level, with a heavy focus on fun for all. The centres are in the process of being set up at schools, community clubs and

List of Official School Sports Archery Badminton Basketball Canoeing Cricket Cross Country Fencing Floorball Football Golf Gymnastics Hockey Judo Netball Rugby Sailing Sepak Takraw Shooting Softball Squash Swimming Table Tennis Taekwondo Tennis Tenpin Bowling Track & Field Volleyball Water Polo Wushu

Photo by John Heng

country. Sporting Singapore has brought in pure financial investment in branding, capital spending in new enterprise and value add in the creation of new jobs. There is more excitement to come. The upcoming Singapore Sports Hub (SSH) will literally change our landscape. As a megaproject, it will accelerate the development of our sports industry, excellence and participation. Combined with our recurring programming and events, SSH will take Sporting Singapore to a new level of sporting achievement at home and internationally. SSH will drive the creation of new revenue streams and jobs during the construction periods and generate new career pathway options once the developments are fully operational.

SPORTS PARTICIPATION
In driving sports participation, SSC is planting the seeds of a holistic sporting culture a culture where people cannot imagine life without sports. Team Singapore, the collective identity of our elite athletes, coaches and officials, is one of our most powerful vehicles for igniting sports passion in Singapore. The valour and success of our Team Singapore athletes at major games and international championships helps connect our communities. Anchored by the three key attributes of Pride, Performance and Perseverance, Team Singapore galvanises people into sporting action. Through Team Singapore and other initiatives, SSC sparks participation by providing opportunities and access

sports facilities across Singapore. The original plan calls for 26 satellite centres, in line with the 26 sports played at the Singapore 2010 Youth Olympic Games. However centres for other sports may be established in response to popular demand. The centres will provide a league system for children and youth who want to play but have been unable to qualify for the school teams.

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The Singapore Sports Council20

Junior/Youth Technical Officiating Programme: Recognising the need to groom local technical officials, SSC worked with MOE and the NSAs to launch the Junior Youth Officiating Programme in 2009. SSC provides the technical theory on officiating and the NSAs provide the practical knowledge of the specific sports. In 2010, the SSC included tertiary schools in the programme.

Total Number of Coaches: 1597 Top Sports by Number of Coaches Swimming: Basketball: Wushu: Badminton: Bowling: Football: Archery: 826 109 96 65 43 42 41

in the sport and fair play in the event. They ensure that games are won by superior achievement not lost by poor officiating. As Singapore positions itself as a city for world-class sporting events, the SSC has begun a long-term development framework for Technical Officials. We focus on three key strategies: education and training through programmes and mentorship; practical experience through officiating opportunities via the NSAs; and recognition through grants and letters of support for technical officials who wish to train overseas. The Junior Technical Officials Programme (J-Top) provides a platform for young athletes to learn officiating. J-Top is another means for youth to

COACHING PATHWAY PROGRAMME


A great coach brings out the best in an athlete. Even if the athlete isnt destined for greatness, a great coach brings out an immense feeling of personal achievement and success in a young child or team. At SSC, we have a multi-level framework to help raise the standards of coaching throughout a coachs professional life. Our coaching development programme provides opportunities for coaches to expand their knowledge base appropriate for their coaching level. Not all coaches want to take an athlete to an Olympic Games. Quality coaching is needed at all stages of the game. National Coaching Accreditation Programme (NCAP): Our NCAP is designed to make better coaches across the board, beginning with learn-to-play coaches. Working with the NSAs, we run coaching theory

Requirements: NCAP Theory and Technical Certification Minimum age of 18 and above Valid Standard First Aid and CPR Certification

TECHNICAL OFFICIATING PATHWAY PROGRAMME


Great technical officials are as crucial to sports development as great coaches are to athlete development. Technical officials set the standards for ethics

Photo by John Heng

classes on lesson management, ethics, fair play, goal setting and managing budgets; the NSAs run the sport specific training workshops. NCAP is a progressive programme that certifies coaches with higher qualifications as they advance through the training. All NCAP coaches are registered in our databank, the National Registry of Coaches. Originally introduced in 2005, NCAP has gradually been raising the quality of coaching at all

levels in Singapore. More than 1,200 coaches have taken and passed NCAP training. In 2010, the SSC began working on enhancements to the coach development framework. Continuing Coach Education Programme (CCE): CCE programmes are organised regularly to help coaches further upgrade their coaching knowledge and skills, and raise their level of coaching competency.

National Registry of Coaches (NROC): Coaches who pass NCAP, maintain their CCE status and a valid CPR certificate are listed in this national database, used by schools and parents to source for qualified coaches. www.coaching.com.sg

Photo by Suhaimi Abdullah/Getty Images

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The Singapore Sports Council22

remain active in sports, long past their years of competitive play. Concurrently, it will expand the pool of volunteer officials for community carnivals, fairs and NSA junior events, and it will help ensure the long-term quality of technical officiating in Singapore.

SPORTS PARTICIPATION: SPORTS SAFETY


Think Safe, Play Safe, Stay Safe. These words are our best advice for everyone playing sports. Our National Sports

Safety Framework has become a benchmark for safety throughout Singapore. We often are called in by our partners in the education system, the community associations, the club networks and the private sector to give presentations on safety awareness. We provide practical advice that can be used by individuals, company managers and facility operators. If you visit one of our facilities, you will see our literature and guidelines on safety from the moment you reach the

entrance gate. Defibrillators are within easy reach of the pool and the playing field to treat people in distress. More than 90% of our staff are trained in CPR, and we run training programmes several times a year to ensure that people maintain their knowledge and efficiency in responding to emergencies. For more on sports safety, please visit: www.sportssafety.gov.sg

SPORTS PARTICIPATION: PARTNERS IN PARTICIPATION


SSC works with many different partners in both the private and public sectors to raise awareness, create programmes, fund sporting events and media productions. The SSC enjoys good working relationships with fellow government agencies such as Ministry of Education, Economic Development Board, the Urban Redevelopment Authority, the Land Transport Authority, the

SSC File Photo

Singapore Tourism Board, the Media Development Authority, the Workforce Development Agency, to name only a few. Among the many valued partners from the private sector are Standard Chartered Bank, OCBC Bank, Aviva, DBS/POSBank, OSIM, Fairmont Hotel, Nestle Milo, StarHub, and ASICS.

dynamic new design of our facilities. In calendar 2009, the number of visits to our facilities rose 8% year on year to 12.9 million, an all-time high. People are coming more frequently in part because of the fresh new designs of our facilities. They are brighter, more appealing, easier to use and filled with more of what you want and need space to socialise or have fun playing with friends and family. The Sengkang Sports and Recreation Centre (SRC), which shares space with the Anchorvale Community Club (CC), is the newest generation of sports facility in Singapore. This award-winning facility combines the best in universal design principles

ACCESS TO PLAY
Singapore has an extraordinary range of low-cost places to play sports. The SSC alone has 25 swimming complexes, 21 Sports & Recreation Centres, 18 stadiums, 141 badminton courts, 56 tennis courts, 11 football pitches and more. Visitorship to our facilities continues to rise with the growing popularity of sports and the

Photo by John Heng

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The Singapore Sports Council24

with an organic respect for the surrounding natural environment. The development serves as a community gathering place a place where people of all ages and abilities can socialise, relax and play sports. Even the pool is accessible by wheelchair. The SRC-CC is a tribute to socially responsible and inclusive building design. SSC does not own the majority of sports venues in Singapore. In fact,

SSC owns only 6% of all sports facilities but accounts for 11% of consumer use of sports venues. Sporting Singapore has access to a much broader range of places to play sports when facilities owned by other organisations are factored in. Many agencies work in partnership with SSC to ensure widespread public use of sports space. The MOE allows many of its fields and indoor sports halls to be used by the public. The Public

Utilities Board allows watersports on specific reservoirs and waterways. The National Parks Board (NParks) plans to have 300km of park connector lanes in place by 2015. Some 150km are already in use by cyclists, inline skaters and runners. Our new Sengkang SRC links directly to one of NParks connector lanes, providing a prime opportunity for people to get out of the car and into the sunshine.

Photo by Chan Bin Kan

SPORTS EXCELLENCE
A life in sports excellence often seems to be lived in single moments: a match, a goal, a game, a victory, a near-miss, a penalty, a podium, a medal. In fact, sporting excellence in Singapore is not defined in moments but in years of meticulously coordinated effort by the athlete, the SSC, the National Sports Associations, the Ministry of Education, the Singapore National Oylmpic Council, the families of the athletes and Indoor Sports Halls: 45 Free-To-Play Fields: 50

the community at large to produce a podium-worthy athlete. We want to see our young medallists mature into adult competitors, capable of handling the pressure and the technical demands of competing at the highest level. We plan for multiple peaks, followed by rest & recovery and a resumption of training towards new goals. And as we work with the athlete, we also are steadily improving our sports science, coaching and officiating networks to provide important support

for the development of the athlete and the sport itself. As a prudent investor of public funds, we focus heavily, but not exclusively, on targeted sports where we believe in strong medal prospects. Performances at recent major games demonstrate that SSC programmes and systems are producing the anticipated results in mainstream sports, in niche sports and in disability sports. Not only are we qualifying more athletes

MOE Schoool Fields: 85

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The Singapore Sports Council26

64 NATIONAL SPORTS ASSOCIATIONS Sports


Archery Athletics Badminton Baseball & Softball Basketball Bodybuilding

Organisation Contacts
ARCHERY ASSOCIATION OF SINGAPORE www.singaporearchery.com SINGAPORE ATHLETIC ASSOCIATION www.singaporeathletics.org.sg SINGAPORE BADMINTON ASSOCIATION www.singaporebadminton.org.sg SINGAPORE BASEBALL & SOFTBALL ASSOCIATION www.sbsa.org BASKETBALL ASSOCIATION OF SINGAPORE www.bas.org.sg SINGAPORE BODYBUILDING & FITNESS FEDERATION www.sbbf.org.sg SINGAPORE BOWLING FEDERATION www.singaporebowling.org.sg SINGAPORE AMATEUR BOXING ASSOCIATION www.saba.org.sg SINGAPORE CANOE FEDERATION www.scf.org.sg SINGAPORE CHESS FEDERATION www.singaporechess.org.sg

Sports
Lawn Bowls

Organisation Contacts

for major international games, we are reaching the podium more. Our sports excellence strategy comprises: Close partnerships with our key partners, the National Sports Associations. A comprehensive suite of high performance support and services to athletes, coaches and officials.

NATIONAL SPORTS ASSOCIATIONS


The 64 National Sports Association are the SSCs primary partner in developing elite athletes and sports in Singapore. They cover a wide range of sports from badminton to cycling to fencing to golf to inline skating to petanque to sailing to woodball. Our newest NSA is Special Olympics Singapore, which is dedicated to providing sports training and competitions for persons with intellectual disabilities.

Bowling Boxing Canoe Chess

Contract Bridge SINGAPORE CONTRACT BRIDGE ASSOCIATION www.scba.org.sg Cricket Cuesports Cycling Dancesport Darts SINGAPORE CRICKET ASSOCIATION www.singaporecricket.org CUESPORTS SINGAPORE www.cuesports.org.sg SINGAPORE CYCLING FEDERATION www.cycling org.sg SINGAPORE DANCESPORT FEDERATION www.dancesport.org.sg SINGAPORE DARTS ASSOCIATION

Disability Sports SINGAPORE DISABILITY SPORTS COUNCIL www.sdsc.org.sg Dragon Boat Equestrian Fencing Floorball Football Gateball Golf (Men)
Photo by Zainal Halim/Action Images

SINGAPORE DRAGON BOAT ASSOCIATION www.sdba.org.sg EQUESTRIAN FEDERATION OF SINGAPORE www.efs.org.sg FENCING SINGAPORE www.fencingsingapore.org.sg SINGAPORE FLOORBALL ASSOCIATION www.sfa.sg FOOTBALL ASSOCIATION OF SINGAPORE www.fas.org.sg GATEBALL ASSOCIATION OF SINGAPORE longfc39@hotmail.com SINGAPORE GOLF ASSOCIATION www.sga.org.sg SINGAPORE GYMNASTICS www.singaporesgymnastics.org.sg HANDBALL FEDERATION OF SINGAPORE www.hfs.org.sg SINGAPORE HOCKEY FEDERATION www.hfs.org.sg SINGAPORE ICE HOCKEY ASSOCIATION www.singaporehockey.org SINGAPORE ICE SKATING ASSOCIATION www.sisa.org.sg SINGAPORE JUDO FEDERATION www.singaporejudo.org.sg SINGAPORE KARATE-DO FEDERATION www.singaporekarate.org SINGAPORE KENDO CLUB BOWLS SINGAPORE www.bowlssingapore.org.sg

Gymnastics

As the key agencies for promoting and developing their respective sports in Singapore, the NSAs play a vital role in achieving the Sporting Singapore vision. For this reason, SSC provides wide-ranging support to NSAs to assist in their development and to aid in the delivery of national sporting objectives.

Handball Hockey Ice Hockey Ice Skating Judo Karate

Photo by Chan Bin Kan/Action Images

Kendo Lawn Bowls

BOWLS SINGAPORE www.bowlssingapore.org.sg Life Saving THE SINGAPORE LIFE SAVING SOCIETY www.slss.org.sg Modern SINGAPORE MODERN PENTATHLON Pentathlon ASSOCIATION www.singaporepentathlon.org.sg Motor Sports SINGAPORE MOTOR SPORTS ASSOCIATION www.smsa.org.sg Mountaineering SINGAPORE MOUNTAINEERING FEDERATION www.smf.org.sg Muay Thai AMATEUR MUAY THAI ASSOCIATION SINGAPORE storm.mt@gmail.com Netball NETBALL SINGAPORE www.netball.org.sg Petanque SPORTS BOULES SINGAPORE www.sportsboules.org.sg Pickleball SINGAPORE PICKLE-BALL ASSOCIATION eng.ng@ciss.com.sg Powerboat SINGAPORE POWER BOAT ASSOCIATION www.singaporepowerboat.com Rollersports ROLLERSPORTS SINGAPORE www.inssas.org.sg Rowing SINGAPORE ROWING ASSOCIATION www.rowing.org.sg Rugby SINGAPORE RUGBY UNION www.sru.org.sg Sailing SINGAPORE SAILING FEDERATION www.sailing.org.sg Sepak Takraw SINGAPORE SEPAK TAKRAW FEDERATION (PERSES) www.sepaktakraw.org Shooting SINGAPORE SHOOTING ASSOCIATION www.singaporeshooting.org Silat SINGAPORE SILAT FEDERATION (PERSISI) ssf@persisi.org Special SPECIAL OLYMPICS SINGAPORE Olympics www.specialolympics.org.sg Squash SINGAPORE SQUASH RACKETS ASSOCIATION www.ssra.org.sg Swimming SINGAPORE SWIMMING ASSOCIATION www.swimming.org.sg Table Tennis SINGAPORE TABLE TENNIS ASSOCIATION www.stta.org.sg Taekwondo SINGAPORE TAEKWONDO FEDERATION www.stf.sg Tennis SINGAPORE TENNIS ASSOCIATION www.singtennis.org.sg Triathlon TRIATHLON ASSOCIATION OF SINGAPORE www.triathlonsingapore.org Underwater SINGAPORE UNDERWATER FEDERATION Sports info@suf.org.sg /suf.advisory@gmail.com Volleyball VOLLEYBALL ASSOCIATION OF SINGAPORE www.vas.org.sg Water Ski SINGAPORE WATER SKI & WAKEBOARD FEDERATION www.swwf.org.sg Weightlifting SINGAPORE WEIGHTLIFTING FEDERATION www.swf.org.sg Weiqi SINGAPORE WEIQI ASSOCIATION swa@weiqi.org.sg Wrestling WRESTLING FEDERATION OF SINGAPORE www.swf.org.sg Wu shu SINGAPORE WUSHU DRAGON & LION DANCE FEDERATION www.wuzong.com Xiangqi SINGAPORE XIANGQI GENERAL ASSOCIATION www.sixga.org

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The Singapore Sports Council28

HIGH PERFORMANCE SUPPORT


SSC provides high performance support to elite athletes on both the Youth Development and National Squads through the Singapore Sports Institute (SSI). The SSI offers a comprehensive suite of professional services and support to athletes, coaches and officials in the following areas: Olympic Pathway Programme (OPP) Getting to the Olympic Games takes more than simple talent. It takes discipline, faith and lots of long-term support. The OPP is a long-term programme specifically targeted at Singaporean athletes with the potential

to win medals at the Olympic Games. The OPP is an offshoot of Project 0812, which was first announced in late 2006. Following the success of the Womens Table Tennis at the Beijing Olympic Games in 2008, OPP was set up to extend support for athletes looking to medal at 2012. The programme now includes athletes expected to peak in 2016 in Rio de Janeiro as well.Through the OPP funding, elite athletes are provided with extra training support to take part in additional international competitions. The funds are also used to retain elite coaching and acquire equipment. Eleven athletes in six sports are

currently receiving support through OPP. The six sports are: badminton, fencing, sailing, shooting, swimming and table tennis. The qualifying criteria are different for each sport. Athletes on the OPP are not guaranteed a spot at the Olympics. Sports Science and Medicine (SSM) SSCs SSM optimises athlete performance through the application of the latest sports science expertise and technology. The professional team works with athletes on strength & conditioning, injury prevention, recovery and rehabilitation and major multi sports games support, e.g. the recovery centre.

Training grants Training grants help defray the cost of training, for example, personal training equipment and apparel, expenses for public transport and meals. The grants amount to a maximum of S$7,000 per year for top individual athletes and S$60,000 for top teams. Grant for Loss of Wages (GLOW) For working national athletes unable to get full-pay unrecorded leave for the period of Competition and/or major games and Centralised training stints, in preparation for major games/ competitions. Grants amount up to a maximum of S$2,000 per year for a total of six months. Training and/or Education grant Training and education grants in the form of scholarships are offered to offset costs associated with high performance programmes and/or skills upgrading towards athletes professional aspirations after sports. Grants go up to a maximum of S$50,000 per year for top athletes.
SSC File Photo

Insurance policies The SSC purchases insurance policies that cover all national athletes for injuries sustained during national training and competition held locally or overseas.

Coaches and Technical Officials Developing high performance professionals in coaching and officiating is not just a priority for SSC. Its a necessity.

Photo by Chan Bin Kan

We need officials and coaches who are using the best practices and professional training programmes available in sport. Our professionals must be able to coach and officiate at the highest levels of competition world championships and the Olympic Games.

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The Singapore Sports Council30

The National Coaching Accreditation Programme (NCAP), as outlined in Sports Participation, is the foundation for developing elite coaches and high performance directors. Coaches who have advanced through NCAP are eligible for our high performance grant programmes, which will fund specialised, sport-specific training for elite coaches. The High Performance Coaching Programme is open to all NSA-funded coaches. The programme will fund up to S$6,000 per coach annually to pursue professional upgrading opportunities internationally. To date, coaches from athletics, badminton, basketball, table-tennis, sailing and swimming have received funding through the programme. The Elite Coaching Programme prepares High Performance Coaches to take on top leadership roles in sports coaching. These coaches, in conjunction with the NSAs, will identify areas in the sport that need improvement and structure. Coaches will be sent for a two-year programme and return to assume leadership roles such as Head Coach or Technical Director in the future. Coaches in the Elite Programme will be funded up to S$15,000 annually for two years. We also have made great strides in the development of officials. A total of 15 technical officials were organised and selected by their International Federations to officiate at the Beijing

2008 Olympic and Paralymic Games. Having international class officials enhances the prestige of Singapore, the status of the respective sports associations and, most importantly, the standards of play.

CAREER AND EDUCATION PROGRAMMES


SSC believes in looking at the longterm holistic development of athletes during and after their active years of sports competition. We believe that a career in sports does not come at the expense of a career after sports. SSC and its partners provide the following services to athletes to achieve this objective: The Programme for Athletes Career and Education (PACE) is an initiative by the Singapore National Olympic Council supported by SSC where we work with an external partner (Adecco) to provide career advice, interview training, resume writing advice and job placement services. SSC hires external vendors to conduct career education and counselling to balance studies and sports. Courses include personal finance and time management. We help job match athletes with our network of corporate partners and also provide letters of support for athletes applying to Institutes of Higher Learning.
Photo by Lawrence Goh

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The Singapore Sports Council32

short-term jobs and long-term career pathways. Moving forward, the SSC will develop the entire value chain of sports industry, and continue to invest in infrastructure and capabilities, with a view towards a self-sustaining sports industry ecosystem. Increasingly, people in Singapore are working in sports. Some work for the SSC. Some people work in athlete development, some coach sports lessons and some train the coaches. Some work as lifeguards, trainers and managers at the thousands of sporting facilities across the country. Some work for sports products retailers and manufacturers. Some people run events management companies, some work in sports media companies, some work in sports marketing companies and some work in international sports organisations. Wherever you want to be in sports, thats where we will be, too.

Photo by Chris McGrath/Getty Images

SPORTS INFRASTRUCTURE
Change is already underway. Over the past few years, we have set new benchmarks in service excellence and innovation in the development of new sports infrastructure, events, business and human capabilities. This focus on investment is good for sports, and its good for the nation. Besides boosting momentum in sports participation and sports excellence, our success in developing sports industry will enhance Singapores position as a global city. Equally important, it will create significant employment opportunities, in both Singapore Sports Hub: Scheduled to open in April 2014, the Sports Hub will be a fully integrated sports, entertainment and lifestyle hub. The Sports Hub was financed through an innovative Private-Public Partnership financial model, which subsequently won several international awards. The Singapore Sports Hub is expected

SPORTS INDUSTRY
Singapore may be a small city, but the SSC has a big vision for sports industry in the coming years. As we continue to put this vision into action, we will transform the way Singaporeans value sport, and we will transform the way the sporting world sees Singapore.

Photo by John Heng

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The Singapore Sports Council34

An outdoor Water Sports Centre will host canoeing, kayaking, rowing, dragon boating, wakeboarding and waterskiing. A refurbished 12,000-seat Singapore Indoor Stadium. 41,000 sq m of commercial space for food and beverage. A Sports Information and Resource

Centre with a Sports Library, Sports Museum and a 300-seat black box theatre. A fully-equipped training space for international teams in specific sports. For teams coming to train, settling in at the Sports Hub will be as easy as turning on the lights. The Sports Hub is being developed next to Marina Bay and is poised to ride

on the wave of exciting developments in the district such as the Marina Bay Sands, Marina Barrage, Singapore Flyer and the floating platform. Sports and Recreation Centres (SRC) SSC continues to advance the design and development of community sports and recreation centres across Singapore. The Pasir Ris Sports & Recreation Centre, our newest SRC, opened its doors to the public in mid-

2011. Pasir Ris represents the latest generation of SRC being developed by SSC. Built to universal design principles, Pasir Ris also is the first SRC designed to limit our carbon footprint. It has environmentally friendly and energy-saving features such as a rainwater-harvesting system to irrigate surrounding plant life; vertical green walls and landscaping to reduce ambient heat and provide shading; and solar panels for energy generation. Every centimetre of the roof is covered with the solar panels, which can generate enough electricity to power 50% of the annual energy consumption of the sports hall. Equally important, the SRC dovetails with the overall commitment by the Pasir Ris community to provide residents with opportunities to enjoy a healthy sporting lifestyle. Pasir Ris Park is a hotspot for water sports, cycling and in-line skating enthusiasts. For younger adventurers, the Childrens Playground continues to entice with attractive features like the giant space-nets, cableways and innovative play stations. Pasir Ris also recently launched a 1.1km cycling track to cater to its broad base of cycling fans. Towards the end of 2012, residents can look forward to a 13.3km cycling network.

31/10/2011 All Rights Reserved - Arup Sport - DP Architects Singapore Sports Hub

to be the worlds only land and water sports centre, with integrated programming and opportunities for elite athletes and recreational-leisure participants. Located near the Marina Bay financial district, the Sports Hub will feature the following facilities: A new 55,000-seat National Stadium with a retractable roof, individually cooled seats and 80 hospitality suites. The stadium field will be capable of hosting international

football, rugby, athletics and cricket. A 6,000-seat indoor, world-class Aquatic Centre (3,000 permanent seats, with the capability to 6,000 through temporary seating). Adjacent to the centre will be a roof-top leisure water facility for relaxation and play. A 3,000-seat multi-purpose, indoor arena, scalable and flexible in layout.

SPORTS EVENTS
SSC File Photo

In the past few years, Singapore has earned a reputation for providing

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The Singapore Sports Council36

service excellence and innovation in events hosting. We hold a lot of events: more than 40 marquee events and an average of 600-plus community sporting events annually. From the high-minded inaugural Singapore 2010 Youth Olympic Games to the professional Formula 1 night race, Singapore has delivered firstclass events as promised. In golf, the best players on the planet have come to play at the Barclays Singapore Open and the HSBC Womens Champions events in Singapore. In 2010, the Singapore-based Asian Tour introduced the Handa Classic Singapore to showcase many of Asias top golfers, including Singapores Mardan Marmat and Lam Chih Bing. Singapore has been active in developing marquee events in other sports as well. Launched in Singapore five years ago, the Aviva Ironman 70.3 has drawn competitors and spectators from around the world. OCBC Cycle Singapore, another homegrown event, continues to grow in prestige and popularity. Among our new event launches was the Standard Chartered Marathon Singapore (SCMS) in 2010 a three-route race that captured the imagination of some 60,000 registrants. The different routes took runners through the iconic neighbourhoods of Singapore: Sentosa, Orchard Road, Chinatown, Marina Bay and East Coast Park. The marathon was a convincing

win with sponsors who contributed more funding to the SCMS than any other running event. The race is very much part of the Standard Chartered brand promise to be here for good, says Ray Ferguson, the banks Regional Chief Executive, Singapore & South-East Asia. The

passion, courage and determination of the runners at our marathon resonate strongly with what we stand for as an organisation. Singapore remains one of the busiest cities in Asia for sports business. While the international fanfare of the Singapore 2010 Youth Olympic Games

has subsided, the local sports sector continues to grow. The Lion City Cup, one of the oldest youth football tournaments in the region, reignited the Singapore 2010 spirit with a host of top-class youth teams from around the globe through the support of title sponsor Canon and coverage by StarHub cable television.

Photo By Mindy Tan/Action Images

Photo By Mindy Tan/Action Images

37The Singapore Sports Council

The Singapore Sports Council38

With the focus at Singapore Games on high-level participation, elite athletes will not be eligible to take part. However they can lend their support and guidance to athletes representing their estates. Coorganised by the Peoples Association and the Singapore Sports Council, the two-week long biennial games will bring together inter-constituency

communities, families, neighborhoods and schools from all ages, races and estates. Apart from encouraging a healthy and sporting lifestyle, the Singapore Games will forge a more integrated sense of community bonding, ignited through our passion for sport.

SPORTS BUSINESS
Singapore is home to many sports marketing companies doing business in Asia, including companies such as Global Brands Group, MP & Silva, Football Media Services, Dentsu, SportFive, IMG and World Sports Group. Many sports products

Photo by Chris McGrath/Getty Images

In line with our corporate philosophy of kyosei, we are excited to play a part in the development of our youth sports teams. We recognise that they will be our future pride and we want to be a part of their journey, says Andrew Koh, Senior Director and General Manager of Consumer Imaging & Information Division, Canon Singapore. In July 2011, Mission Foods chose Singapore as its springboard into Asia for its wraps and tortillas when it signed on as title sponsor for the World Netball Championships. The netball championships were exactly what the global company had in minda costeffective, marketing platform to create

massive brand awareness for foods typically bought by women, not only in Singapore but throughout Asia. Come December 2011, Michezo Group will hold the Singapore Womens Tennis Exhibition, featuring six of the worlds top players. Headlining the event will be new US Open champion Samanth Stosur. There are hopes as well for a World Tennis Association tournament in late 2011 or early 2012. The last time Singapore hosted a high-level tennis tournament was the Heineken Open in 2000, which was the equivalent of an Association of Tennis Professionals (ATP) World Tour 250 event. Michezo also has raised the

possibility of opening a tennis academy in Singapore in 2012. Next year, Singaporeans can look forward to the inaugural Singapore Games. Ten sports will be featured at the Singapore Games: Athletics, Badminton, Basketball, Bowling, Dragon Boating, Football, Netball, Sepak Takraw, Swimming and Table Tennis. Along with the InterConstituency Games, which have now been renamed the Community Games; Singaporeans can brace themselves for a seven-month sporting festival right at the doorsteps of their own neighbourhood.
Photo by Chris McGrath/Getty Images

39The Singapore Sports Council

The Singapore Sports Council40

companies also have significant activities in Singapore. Nike Inc has its Southeast Asian regional headquarters and distribution centre in Singapore while its affiliate Converse has its global trading operations based in the country as well. Life Fitness, which makes fitness equipment, runs its Asian Design Centre in Singapore its only significant R&D centre outside of the United States. Special Olympics Asia Pacific is now based in Singapore, and the International Table Tennis Federation moved its Asia Pacific marketing

headquarters to Singapore from Beijing in early 2011. ITTF will also coordinate all its international marketing operations from Singapore. In October 2011, Singapore hosted the Volkswagen Womens World Cup, and ITTF is committed to holding more world-class table tennis tournaments in Singapore as part of its investment in the city. We also have seen promising results in sports media as well. Our Sports Media Fund, a joint venture with the Media Development Authority, triggered the creation of 592 hours of programming

in 2009. For the Singapore Asian Youth Games 2009, more than 120 hours of programming were produced. For S$1 of support from the Sports Media Fund, the sports and broadcast companies pumped in another S$2 of media business spending. Its worth noting that the fund does more than create new content. Projects financed in part through the fund generate new work and much-needed experience for aspiring sports cameramen, photographers, sportscasters, sound technicians, film & video editors and writers.

YEAR 2010

EVENTS 1. National School Games 2010 2. Game On with Milo (2010) 3. NBA Basketball Without Borders2010 4. National Cheerleading Championship 2010 5. HSBC Asian 5 Nations 2010 6. Singapore 2010 Youth Olympic Games 7. Z1 Pro-Fencing 2010 8. Mettle Games 2010 9. Singapore Cricket Club International Rugby Sevens 2010 10. Standard Chartered Marathon Singapore 2010

YEAR 2011

EVENTS 1. AVIVA Ironman 70.3 Singapore 2011 2. Singapore ATP Challenger 2011 3. OCBC Cycle Singapore 2011 4. National Cheerleading Championship 2011 5. 44th Singapore International (Bowling) Open 2011 6. National School Games 2011 7: Mission Foods World Netball Championships 2011 Singapore 8. World Canoe Marathon Championship 2011 9. Volkswagon 2011 Womens World Cup Singapore 10. Singapore Cricket Club 20/20 Cricket Tournament 2011 11. CIMB Singapore Womens Squash Masters 2011 12. Z1 Pro-Fencing 2011 13. Singapore Cricket Club International Rugby Sevens 2011 14. Mettle Games 2011

Photo by Athit Perawongmetha/Getty Images

15. Standard Chartered Marathon Singapore 2011

41The Singapore Sports Council

The Singapore Sports Council42

THE HISTORY OF SPORTING SINGAPORE


HUMAN CAPABILITY DEVELOPMENT
As the sports sector grows, so will the demand for skilled professionals experienced in sports. To develop our human capital, we have adopted a fourpronged approach by: Anticipating demand for sports industry jobs in view of major sports projects that will impact manpower needs Ensuring an adequate supply of manpower with the right skill sets and competencies to come into the market at the right time Creating jobs Continuously upgrading existing personnel in sports industry As part of our commitment to raising the standards in the sporting professions, we introduced in 2011 the National Standards for Youth Sports. Designed to protect the rights of youth playing sports, the standards were developed for use by coaches and instructors, officials, administrators, sponsors, media, parents, guardians and educators. At the heart of the National Standards was the unequivocal belief that every youth should be given the opportunity to have a positive experience in sport. Long term, the National Standards for Youth Sports will have a tremendous influence on the sporting professions. At the same time, SSC has worked with Institutes of Higher Learning to ensure we have people with the right skills to do the work when we need them. In 1999 Singapore had only one institution offering four sportsrelated courses. Today we have 10 institutions with more than 34 sportsrelated courses, offering certificates, diplomas and undergrad and graduate courses. And this is what we want more of because demand for competent, capable sports personnel is going to keep growing. bigger. SSC also is collaborating with fellow government agencies such as the Workforce Development Agency, the Economic Development Board and Media Development Authority to develop manpower capabilities, employment opportunities and professional expertise. We have signed MOUs with tertiary schools to create more opportunities for students to learn about the business of sports. For Singaporeans working and investing in sports, its a big universe. As our long-term strategies begin to produce results, the Sporting Singapore universe is going to get a lot

Photo by Jere Chong

Photo by Jere Chong

43The Story of Sporting Singapore

The Story of Sporting Singapore44

THE HISTORY OF THE STORYSINGAPORE SPORTING OF SPORTING SINGAPORE


FROM THE PAST, COMES OUR FUTURE
Singapore has always had a sporting spirit, a sporting life. We have celebrated sporting heroes in every decade. Among the names resonating from our past: Tan Howe Liang, C. Kunalan, Chee Swee Lee, K. Jayamani, Junie Sng, Ang Peng Siong, Joscelin Yeoand our footballers from the days of the Malaysia Cup and the Kallang Roar. Thus, when the Committee on Sporting Singapore (CoSS) produced its 40 recommendations on the creation of A Sporting Singapore in 2001, it looked deeply into our past even as it looked into our future. CoSS recognised the profound impact that our early champions had on our community bonding and our national pride. These athletes were driven by passion alone, with little official support. However the CoSS marked a tectonic shift in the governments position on sport. CoSS forecasted in no uncertain terms what sport could do for us, not just as individuals but as communities and as a nation. With CoSS, the government recognised that a new century was an opportunity to recreate the sports paradigm for Singapore. CoSS boldly called for extraordinary levels of policy support, programming and funding from a whole-ofgovernment platform. As the operating arm of the Ministry of Community Development, Youth and Sports
Sports Museum File Photo

(MCYS), Singapore Sports Council (SSC) was the natural choice as the lead driver of the CoSS recommendations.

THE GENESIS
The authorsall committed members of Singapores sporting fraternity thus set in motion a long-term change in the way Singaporeans perceived, played and enjoyed sports. With their 10year forecasts, they were literally planting the seeds of a new sporting culture for the good of the nation. They believed unequivocally that a sporting culture could make Singapore a better country, a better place to live, work and play. CoSS called for sports infrastructure such as a dedicated sports school, new generation sports & recreation centres, a sharing of sporting resources by all stakeholders and a modern sports complex capable of hosting world-class events and serving as an icon for the countrys sporting dreams. CoSS addressed the need for a wellcapitalised sports business sector to provide investment and viable career pathways (and not just entry-level jobs) to help finance the growth of sports over the long term. The report set performance targets for both sports participation and sport excellence. CoSS stressed the need for consistent funding for our National Sports Associations (NSAs), emphasising good governance in financial management and

transparency in athlete development and selection policies. Strong, professional NSAs could help drive sustainable growth in high participation and performance along with sports business through the creation of sporting events. With such a broad agenda, CoSS

pushed for a massive upgrade in funding support, beginning with an initial commitment of S$500 million for the first five years and a subsequent investment of S$350 million until fiscal year-end 2011. The funding advocated by CoSS was never simply about chasing medals. It was about initiating cultural change in our country.

SSC File Photo

45The Story of Sporting Singapore

The Story of Sporting Singapore46

ONWARD, WE GO
In late 2006, then-Parliamentary Secretary Teo Ser Luck from MCYS formed the Sporting Culture Committee (SCC) and conducted a de facto midterm review of how far we had come. By then, the landscape was already very different. The Singapore Sports School was welcoming its third tranche of students, and other schools were changing their attitudes towards sport. The Ministry of Education (MOE) had embarked on a dual use scheme with the Singapore Sports Council to share sports field and internal sports halls. SSC also was working on similar schemes with National Parks Board

and Public Utilities Board to provide affordable access for the public at large to play more sports. In 2007, SSC and MOE began a partnership to expand the opportunities available to students. Not only did the Sports Education Programme (SEP) strengthen the working relationship between the two government bodies, it opened the doors for more than 250,000 children and youth annually to play more sports at school. SEP would also become an important vehicle by which SSC could elevate standards for coaching and sports safety in the industry.

In May 2008, when the Sporting Culture Committee released its 23 recommendations, Singapore was on its way to winning its second Olympic medal as well as its first gold medal at the Paralympic Gamesand, indeed, the first gold medal ever won by an Asian at the Paralympics. As a result of our improved development pathways for athletes, we also were qualifying more athletes and winning more medals at all the Major Games than ever before in our history. The NSAs were seeing growth in participation, which in turn fuelled their high performance plans.

Early in 2008, MCYS had chosen the design and developer to build the Singapore Sports Hub on the site of National Stadium. Capable of hosting international-class athletics, cricket, football and rugby, the Sports Hub would be a critical component of Singapores plans to become the leading sports city in Asia.

proximity to the Marina Bay commercial district would add to its appeal as a regional sporting destination. Equally important, said then Minister for Community Development, Youth and Sports, Dr Vivian Balakrishan looking at our aspirations in sport, the Singapore Sports Hub would be a place for heroes.

From 2008, MOE launched its first Junior Sports Academies to provide talented young athletes in specific sports with opportunities to be mentored by quality coaches over a multi-year period. The first Junior Academies focused on athletics, badminton, swimming, table tennis and wu shu. Subsequently, MOE added

A PLACE FOR HEROES


Unique in the world as a land and water sports leisure complex, the Sports Hub would revitalise the Kallang Riverside by attracting new investment by corporates and consumers. The close

Photo by Aundry Gan

To maximise the conversion of athlete potential into performance, SCC recommended the creation of a worldclass sports institute to be housed at the planned Singapore Sports Hub. It would provide the best in training, competition venues and performance services.
SSC File Photo

Junior Academies in fencing, football, gymnastics and shooting and three Youth Academies for older students. In 2009, Prime Minister Lee Hsien Loong opened the Sengkang Sports and Recreation Centrethe first of a new generation of sports facility planned by SSC to better serve the people of Singapore. Praised for

47The Story of Sporting Singapore

The Story of Sporting Singapore48

relocate its Asia Pacific headquarters from Beijing and its international marketing operations.

INSPIRING THE NATION


Anticipating the end of the CoSS funding in 2011, the Sporting Culture Committee had advocated additional financial support between 2011-2015 to maintain growth in our inclusive sporting community, to develop a dynamic sports industry to generate economic opportunities and to groom our own sporting heroes to inspire the nation. Like CoSS, SCC also called for greater inter-agency cooperation to develop Singapores sporting youth. In May 2010, MOE unveiled a new development framework for physical education and sports, a sign of its deeper commitment to youth sports. In addition to the focus on talent development through the sports academies, MOE introduced new initiatives in mass participation programmes and in specialised sports programmes. It also created a new Physical Education and Sports Teacher Academy (PESTA) to build a strong corps of quality physical education teachers and instructors. Every recommendation implemented as a result of CoSS and SCC would be put to the test as the country prepared to host the Singapore 2010 Youth Olympic Games. With less than two

Photo by Alphonsus Chern/SPH-SYOGOC

its inclusivity and universal design principles, the venue was the first collaboration between SSC and the Peoples Association. The shared property received the Universal Design Award for the Built Environment from the Building and

Construction Authority. Since then, Sengkang SRC has become a town gathering place where people of all ages and abilities can socialise and enjoy a sporting lifestyle. Annual visitorship at SSC facilities hit a peak of 12.9 million at year-end March 2010.

Later in 2009, the SSC called on the NSAs to develop multi-year spending plans and strategies for sport and athlete development. With help from the SSC performance managers, the NSAs began producing integrated frameworks for high participation, talent identification and high

performance programming. Through the use of multi-year planning, the NSAs aimed to enhance the progress being made by our athletes. By 2010, another recommendation by CoSS and SCC had seen fruition. Several sports-related companies had

set up shop in Singapore, establishing a sports ecosystem. Nike, Converse, MP & Silva and Life Fitness all had significant operations in the city as did World Sports Group and ESPN. The Special Olympics already had an office in Singapore as well and, in late 2010, the International Table Tennis Federation announced plans to

49The Story of Sporting Singapore

The Story of Sporting Singapore50

years of prep time, Singapore 2010 opened to exuberant fanfare and international acclaim on 14 August 2010. Some 3,600 athletes from 205 National Olympic Committees took part in 26 Olympic sports as competitorand in a series of cultural and education programmes as friends. MOE had incorporated Olympic Education modules into the school curriculum in 2009 to impress the values of Excellence, Friendship and Respect upon local student athletes and the general population. Some 20,000 local and international volunteers worked round the clock to ensure the success of the games. People snapped up tickets to watch and cheer for their local heroes and international friends. Singapores athletes won two silver medals in swimming and table tennisand five bronze medals, two in taekwondo, one in archery and one in windsurfing; however it was the third-place finish by our Young Cubs in football that delivered the most potent reminder of how sport can ignite and unite a nation. People across Singapore celebrated the Cubs bronze medals with gusto and pride.

Index in December 2010 revealed that 57% of all people surveyed were playing sports or doing a physical activity at least once a weekup 11 points from 2009. As a result of the work through CoSS and SCC, our sporting culture in the past decade has undergone a massive transformation. Sporting Singapore has good reason to be proud of its accomplishmentsand there is more to come. SSC and the Peoples Association are already working to host the first Singapore National Games in September 2012. Recommended by the Sporting Culture Committee report, the Singapore National Games will drive excitement and enthusiasm over local sporting talent and events. At the same time, the National Games will help develop our events management expertise and experienced volunteers in addition to providing more opportunities for corporate sponsors. Nonetheless, the world as we know it is changing rapidly, both at home and overseas. A strong sporting culture can help us navigate the challenges to come. We must not take advances made in the past 10 years for granted. Sporting culture must be seeded with new ideas, impetus and investment. Most recently, SSC launched a groundbreaking new programme to train preschool teachers and caregivers in Fundamental Movement Skills for children as young as 18 months.

NURTURING A SPORTING LANDSCAPE


It is critical that we engage people beyond our sporting community in the Vision 2030 process if we are to use sports as means to better the lives of all

Singaporeans. Everyone has a sporting spirit, a sporting life. Thus, Vision 2030 is neither a beginning nor an end for Sporting Singapore. It is a renewal of our governments commitment to sport. Moreover, it

is a clarion call for our population, as individuals and communities, to make their voices heard on where we need to go in future. What should our sporting landscape look like to best serve Singapore and Singaporeans? Sport is not an end in itself. Sport is

one of Singapores best strategies for nation-building. Vision 2030 is about Real People, True Sports. Tenacious and resilient, passionate and compassionate, and always inclusive society with opportunities for everyone. Vision 2030 is living better through sports.

THE GROWTH OF A SPORTING CULTURE


Our enthusiasm for sports didnt evaporate with the close of Singapore 2010. Indeed, the National Sports

Photo by Tilt Pte Ltd

51Milestones

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MILESTONES
October: The Singapore Sports Council is formed through an amalgamation of the existing National Sports Promotion Board and the National Stadium Corporation.

1982

1977

January: The National Physical Fitness Award Scheme (NAPFA) is launched as a standardised assessment of overall fitness for the general population and to stimulate interest in physical fitness. Swimmer Ang Peng Siong achieves the worlds fastest time for the 50m freestyle event.

First fitness park opens at MacRitchie Reservoir.

Sports Museum File Photo

Sports Museum File Photo

1973

1989
Sports Museum File Photo

July: National Stadium opens seven years after Minister for Social Affairs Othman Wok drove in the first pile on December 7, 1966. Built at a cost of $50 million, National Stadium is a new icon for the country. The complex covers 200 acres and can seat 55,000 people. We are a nation of predominantly young people. Young and growing people must have facilities to develop their bodies and minds. Sport, therefore, must be an essential feature of our national way of life, says Mr Wok. Singapore hosts the 7th Southeast Asian Peninsular Games, with seven nations participating in 16 sports. In medal count, Singapore ranks 2nd

1978
Sports Museum File Photo

December: Singapore Indoor Stadium is officially opened by then Prime Minister Lee Kuan Yew. Designed by Japanese architect Kenzo Tange, the stadium was developed at a cost of S$90 million.

Singapore introduces the National Survival Swimming Award Scheme, which will be the foundation for learnto-swim programmes for the next three decades. SSC introduces Sports Awards for sportsboy and sportsgirl. Sports Awards for Sportsman, Sportswoman and Coach had been introduced in 1967.

1991
Sports Museum File Photo

Singapore stages the 17th Southeast Asian Games. Fourteen year-old Joscelin Yeo makes a big-splash debut at the Games by winning nine gold medals and smashing five records in the 50m free, 200m breast, 400m medley relay, 100m butterfly and 100m breaststroke.

1993

Singapore hosts the World FIQ Bowling Championship for the first time.

with 45 gold medals compared with Thailands 47 medals. In total medals, Singapore places 1st with 140 medals, compared to Malaysias 115 medals. Singapore subsequently hosted the 12th Southeast Asian Games in 1983 (as a substitute for Brunei, which was preparing for independence) and again in 1993.

1983 1987

1992

Singapore stages 12th Southeast Asian Games.

Implementation of Sports Excellence Assistance Programme for Schools (SEAPS). Launch of the National Healthy Lifestyle Campaign by PM Goh Chok Tong.

SSC implements the Sports Excellence Assistance Programme (SEAP).

Sports Museum File Photo

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1994

October: At the Asian Games in Hiroshima, 26 year-old Ben Tan produces Singapores first gold medal in sailing. The partnership of Siew Shaw Her and Charles Lim also wins a silver in sailing. Joscelin Yeo sets a new National record in the 100 metre butterfly with a time of 1.01.62, and picks up a bronze medal. Bowler Grace Young also wins a bronze medal. A third bronze is picked up by the mens team in sepak takraw. Women in the martial arts also take bronze medals: Tan Mui Buay and Chiew Hui Yan in separate wu shu events.

1998

The Singapore Mountaineering Team conquers Mt Everest. The Singapore National Football Team wins its first international tournament, the Tiger Cup, organized by the ASEAN Football Federation (AFF). December: Sixteen-year-old Joan Huang Shiqi partners Naomi Tan, in the womens 420 Dinghy Class, to win the Gold Medal at the 13th Asian Games in Thailand.

2000

SPEX 21 was implemented to set out strategic plans and directions for high performance athletes and sports in Singapore with the aim to raise the overall standards of sports and the competitive spirit of Singaporeans.

2001

April: Singapore kegler Jesmine Ho, wins the Womens title at the inaugural World Ranking Masters Championship.

1996

June: After six months of a comprehensive study of the local sporting scene, the Committee on Sporting Singapore (CoSS) tables a report that will change the way Singaporeans perceive, play and enjoy sports. Emphasising the need for a holistic approach to sports development, the report delivers recommendations and strategies to grow participation, excellence and business. Moreover, the report argues that sports can help build the nation by developing the following: national pride and international status; a healthy, resilient population; a vibrant society and economy; community bonding across our multicultural society; and friendships with other nations.

also tops the All-Events at the 14th Asian Games in Busan (South Korea).

2004

January: Singapores first school dedicated to sports and education, the Singapore Sports School opens its doors to rising competitive athletes entering Secondary 1. The school offers specialised training in eight sports academies: athletics, badminton, bowling, football, golf, netball, swimming and table tennis.

SSC launches Sports-for-All campaign and inaugurates the Sport for Life Walk test.
Sports Museum File Photo Sports Museum File Photo

2002 1999
April: Deputy Prime Minister Tony Tan launches Team Singapore, the united identity of elite athletes, coaches and officials from Singapore, to represent the country in major multi-sport Games and international competitions. Team Singapore is characterised with three core attributes: Pride, Performance and Perseverance. Not only will the new brand inspire future generations of competitive athletes to excel in sports, Team Singapore will galvanise and connect the community overall in participation in sports.

May: Jennifer Tan wins the Ladies Masters title at the 2nd World Ranking Masters Championship, defeating teammate Jesmine Ho. July: At the age of 19, Li Li becomes Singapores youngest Commonwealth Games gold medalist when she clinches the Ladies Badminton Singles title at the 17th Games in Manchester. December: Remy Ong, National Bowling Captain, becomes Singapores only second male multiple-gold medalist in the Asian Games 51-year history when he wins golds for the Singles, Trios and Masters events. He

SSC and General Administration of Sports from China sign MOU to share sports knowledge and best practices. The late Wong Peng Soon, worldclass badminton player, is voted as the Greatest Athlete of the 20th Century by the Singapore Press. The Singapore Mountaineering Team makes a successful expedition to Antarctica.

Sports Museum File Photo

Opening of the First Regional Sports and Fitness Centre (RSFC) at Clementi.

Sports Museum File Photo

Sports Museum File Photo

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March: Stanley Tan is the first Singaporean sailor to *qualify on merit* for an Olympic Games. Competing at a World Championship in Turkey, he locks in a slot for the Athens 2004 Games. Stanley previously competed at the Sydney Games in 2000 on a wild card entry. April: Oon Jin Teik joins the Singapore Sports Council as Chief Executive Officer. A former Olympian swimmer, Mr Oon is recruited from the private sector with a mandate to professionalise the management and operations of the SSC and the national sports associations. August: At the Athens Olympic Games, Li Jiawei narrowly misses a bronze medal in table tennis, and Ronald Susilo defeats World No.1 Lin Dan from China early in the games. Even without a medal, Singapore celebrates their sporting achievements.

2005

National Sports Survey shows that 48% of all Singaporeans are now taking part in sports at least once a week, compared with only 38% in 2001 when CoSS report was first released. July: Singapore hosts the 117th Session of the International Olympic Committee, and the world watches as IOC delegates cast their votes on the location of the 2012 Summer Olympic Games. London wins the vote, and Singapore wins accolades for its hosting of the historic gathering. December: Team Singapore sets new records for sports achievement at the 23rd Southeast Asian Games in Manila. The team wins a staggering total of 129 medals, including 42 golds, 32 silvers and 55 bronze. Singapores previous best medal count was 30 golds. Moreover, 367 athletes qualified for the Games, our third largest contingent. Singapores athletes brought home

medals in 21 sports from total of 33 sports. Two young swimmers make their debut at the Games: Tao Li (four golds, one bronze) and Quah Ting Wen (one

SSC File Photo

Photo By Aundry Gan

silver, two bronze). Team Singapore also claims the mens gold in the first triathlon event of the SEA Games and a bronze in the womens event.

Mens Singles and All-event titles at the World Bowling Championship in Korea. Remy delivers a top-class performance in singles with a 1524 set to break the existing record by 43 pins. Ong also captures the all events title with a 5,566 total. December: Singapore has a recordbreaking season, winning more medals at the Asian Games than ever before in our history. In Doha, Team Singapore wins eight gold medals, seven silvers and 12 bronzes for a grand total of 27 medalsa significant increase over the 17 medals in Busan in 2002. Singapore Sailing outperforms across the board in Doha while swimming receives a strong boost from Tao Li with a gold in the 50m butterfly. Bowling takes gold in womens doubles with Michelle Kwang and Valerie Teo. Shooting and table tennis join the list of medalists with silvers and bronzes. Singapore wins two gold medals at the World Sailing Championships.

2007

2006

September: The Ministry of Community Development, Youth and Sports (MCYS) establishes the Sporting Culture Committee, which will be chaired by Parliamentary Secretary Teo Ser Luck. The committee comprises people from the public and private sectors who share a passion for sports and a strong belief about the benefits of sports to the individual, community and nation.
Photo By Aundry Gan

December: At the 24th Southeast Asian Games in Thailand, Team Singapore wins 127 medals: 43 golds, 43 silvers and 41 bronzes. Team Singapores athletes broke four Games records and 12 National records. We win our second gold medal in triathlon, thanks to Mok Ying Ren while our paddlers, swimmers, sailors, bowlers and gymnasts came through with shining colours as well.
Photo By Alphonso Chan

October: Remy Ong wins the World

SSC File Photo

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31/10/2011 All Rights Reserved - Arup Sport - DP Architects Singapore Sports Hub

2008

January: Dr Vivian Balakrishnan announces Singapore Sports Hub Consortium as the preferred bidder to build a new sports megaproject on the site of the existing National Stadium. The Singapore Sports Hub will revitalise the Kallang Riverside by providing a new sports-leisureentertainment venue for the area. Key features of the megaproject: a 55,000seat stadium with retractable roof; a 3,000-seat multi-purpose, indoor arena; a 6,000-seat aquatics centre; IF-sanctioned pitches for hosting football and cricket; indoor karting track and a refurbished Singapore Indoor Stadium. Equally important, the new SSH will be an important platform in Singapores strategy to become a sporting destination in Asia. The new Sports Hub will be a place for heroes, says Dr Vivian.

February: The International Olympic Committee names Singapore as the host of the inaugural Youth Olympic Games, scheduled for August 2010. April: Singapore and China upgrade the MOU signed in 1999 to include joint training sessions. May: The Sporting Culture Committee (SCC) releases its report, detailing 23 recommendations to catalyse the growth of an inclusive sporting community, groom our own sporting heroes to bring home international glory, and develop a dynamic sports industry that generates economic opportunities. July: SSC launches the Lets Play brand to encourage people to play sports with family and friends. The campaign emphasises the social aspects of playing sports rather than the pursuit of excellence.

August: Singapore wins a silver medal at the Beijing Olympic Games, thanks to strong performances by the Womens Table Tennis Team (Li Jiawei, Feng Tianwei and Wang Yuegu). It is the Republics second medal at an Olympic Games. It also is worth noting that swimmer Tao Li was the first Singaporean to ever qualify in an Olympic swimming final, placing a strong 5th. Moreover, Team Singapore qualified more athletes for the Beijing Games than ever before in our history. Some 24 of 25 athletes qualified on merit for the Games, with only one athlete from athletics competing as a wild card entry.

for the gold and takes a silver in the womens 50m freestyle. In the equestrian event, Laurentia Tan wins two bronzes for Singapore.

2009

January: Singapore hosts first FINA World Swimming Coaches Conference. February: In a new partnership with OCBC Bank, Singapore Sports Council launches the first OCBC Cycle Singaporea high participationhigh performance event that draws 5,000 riders. The event also signals Singapores expanding interest in sports. In March 2010, some 9,000 riders would take partin spite of the dampening effect of the recession on general morale. June: Singapore and Malaysia co-host the Mens Junior World Hockey Cup. June: Singapore hosts the inaugural Asian Youth Games, with 1226 athletes taking part in 9 sports and 90 events over 9 days from 27 June. The games cost an estimated $18.26 million and are organised by the Singapore Sports Council and Ministry of Education in only eight months. Swimmer Quah Ting Wen is named the female MVP

of the Games after winning four gold medals. Combining sports and cultural education programming, the Asian Youth Games are a new entry-level Games for young elite athletes. July 2009: Prime Minister Lee Hsien Loong joins the official opening of Sengkang Sports and Recreation Centre, which represents the newest generation of sports facility. It is the first collaboration between the Singapore Sports Council and the Peoples Association. The SRC combines the best of universal design principles with an organic respect for the natural surrounding environment. Located at the east bank of the Punggol River at Sengkang Town, the SRC won the highly coveted Universal Design Award for the Built Environment from the Building and Construction Authority. Within the community, the Sengkang SRC has been positioned as a town gathering placea place where people of all ages and abilities can socialise and relax. It is the first of a new generation of sports and recreation centres

SSC File Photo

September: Singapore hosts the first night race in the history of the Formula OneTM. It is a roaring success with the international motorsports fraternity, winning several industry awards for its innovation. International publicity tops $300 million. November: Jasmine Yeong-Nathan makes history at the 2008 AMF World Cup when she defeated the defending ladies champion, Australian Ann Maree Putney, in straight games to become the first Singaporean to win an AMF World Cup title. Held annually, the AMF World Cup is arguably the worlds most prestigious bowling tournament. Prior to Jasmines World Cup win, Singapores best finish in the tournament were Henry Tan and Remy Ongs silvers in the mens finals in 1970 and 2002 respectively.

Photo By Aundry Gan

September: Team Singapore sends six athletes to the Paralympic Games in Beijing and wins one gold medal, one silver and two bronze. Swimmer Yip Pin Xiu triumphs in the 50m backstroke

Photo By Deanna Ng

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planned by the SSC to better serve greater Singapore. December: Singapores flag soars high at the Southeast Asian Games in Laos, even though the Team Singapore contingent is the smallest and youngest in recent history. Competing in only 18 sports, Team Singapore brought home 98 medals from the 25th SEA Games in Vientiane, Laos, comprising 33 Gold, 30 Silver and 35 Bronze. Moreover, our athletes

medaled in highly competitive sports such as swimming, shooting, table tennis, water polo, athletics and football. Singapore holds more than 700 sporting events during the year.

on the first weekend of December. The new Standard Chartered Marathon Singapore will have three starting points and routes through iconic Singapore such as Orchard Road, Marina Bay and China Town. March: SSC and National Water Safety Council introduce a new national water safety programme, SwimSafer. The programme is designed to provide Singaporeans, especially children, with the necessary water safety knowledge

and a wide range of water survival skills as a safeguard against drowning. SwimSafer is an amalgamated and improved version of the Learn-To-Swim Programme (LTSP) and the National Survival Swimming Award (NASSA). It will teach both swimming proficiency and water survival skills. March: Visitorship to SSC facilities rises to new peak of 12.97 million visits in FY09.

2010

February: SSC and Standard Chartered Bank announce partnership to hold new marathon for Singapore

Photo By Aundry Gan

Photo by Tilt Pte Ltd

May: Singapore is ranked 2nd, only to Melbourne, in the Ultimate Sports Cities Awards, held by the London-based Sport Business Group. Singapore outscored veteran sport cities such as Sydney, London, Shanghai and New York on the back of its expanding track record in hosting

innovative and efficient events and the strong lines of government support for sport. From an original list of 2,000 cities, Singapore made its debut onto the 25-city short list in April. In May, it joined Melbourne on the Awards Podium with London in 3rd place.

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August: Team Singapore wins two silver medals and five bronzes at the Singapore 2010 Youth Olympic Games. August: Singapore Prime Minister Lee Hsien Loong and President SR Nathan are awarded the Olympic Order in Gold from the International Olympic Committee. Deputy DPM and President of the Singapore National Olympic Council, Teo Chee Hean accepts the Olympic Cup, which recognises an organisations contribution and commitment to Olympic values.

Youth & Sports: As part of the Greater Marina Bay master plan, the Singapore Sports Hub will also contribute to the larger government objective of repositioning Singapore as a great place to work, live and play. September: Alex Chan steps down as Chairman of the Singapore Sports Council, a position he has held since 2002. October: CEO Oon Jin Teik officially announces his resignation from SSC after six and a half years. Under his leadership, Mr Oon transformed the SSC into a high performing organization, well-grounded in public sector corporate governance principles with a nimble private sector mindset to respond to changing market needs and customer demands. Significantly, he instituted a strong performance-based culture in the organisation, supported by better compensation and a working culture that encourages collaboration and teamwork.

Photo By STTA

May: Singapores womens table tennis team defeat China 3-1 to claim 50th World Team Table Tennis Championships womens title in Moscow. June: SSC hosts the International Cricket Council (ICC) Annual Conference and Asian Cricket Council (ACC) Annual General Meeting from 27 June to 1 July. All the heads of international cricket boards are in Singapore during the Conference, providing opportunities to promote Singapores interest in the sport and in the international and Asian federations. July: On the back of a recent S$2.5 million pledge by the government to develop Satellite Centres for Sports Development (SCSDs), centres for wrestling, sailing and basketball begin welcoming youth aged six to 16 years. The new satellite centres will serve as the launching pad for youth to learn new sports early in life in a safe, fun and friendly community setting. The SCSDs are being established in existing sports facilities such as schools,

sports and recreation centres as well as community centres located in the heartlands. They will be coordinated and managed by the respective National Sports Associations of each sport. August: The inaugural Youth Olympic Games open with sophisticated fanfare, fireworks and a touch of fantasy, as young sailor Darren Choy appears to walk on water to light the Olympic Flame on 14 August. 3,600 athletes from 205 National Olympic Committees take part in the 26 Olympic sports as competitors on and then take part in a series of cultural and education programmes as friends.

October: Team Singapore dramatically raises the bar at the Delhi Commonwealth Games, winning 31 medals, almost double the 18-medal achievement in Melbourne in 2006. The athletes win a record 11 gold medals, 11 silvers and nine bronzes. Shooter Jasmine Ser wins the first individual gold medal for Singapore at the Games. By the end of the games, she has four medals to her credit: two golds and two silvers. Fellow shooter Gai Bin wins a staggering seven medals in total, clinching three gold medals, two silvers and two bronzes. Gymnasts David-Jonathan Chan and Lim Heem Wei win Singapores first-ever medals at the Commonwealth Games. Our womens table tennis team come into the Games as the reigning champions and prove once again why they are a force to be reckoned. They easily defeated the host India at the gold medal match. In a heart-stopping, nail-biting match, the mens team claim table tenniss second gold medal, much to the delight of the nation.

November: At the Asian Games in Guangzhou, Team Singapore wins a total of 17 medals, with especially strong performances in sailing and bowling. Additionally, with feisty performances from Tao Li, Singapore takes the gold medal in the womens 50m butterfly and a silver in the 100m butterfly. Our womens table tennis team claims the silver in the team event. The sailing and bowling teams win medals in all three colours. December: The inaugural Standard Chartered Marathon Singapore flags off the first batch of international elite runners from Orchard Road at 5:15 am. However the action is spread throughout the morning as some 60,000 people have signed up to take part in several different events, including a kids dash to a 10km to an ekiden relay to the half marathon to the full Olympic distance. What was notable was that these 60,000 people registered for the Standard Chartered Marathon Singapore in only three weeks . Billed as the Peoples Race, the Standard Chartered Marathon Singapore is a race through the citys history, with three iconic routes stretching through Chinatown, East Coast Park, Sentosa and Marina Bay. The SCMS is the most popular race in Singapore, with 7,000 volunteers supporting the runners.

Photo By Richard Seow

SSC File Photo

August: SSC and the Singapore Sports Hub Consortium sign the contract for the consortium to design, build, finance and operate the Singapore Sports Hub for the next 25 years. Demolition of the National Stadium will begin by October 2010, and the new Sports Hub will open its doors by April 2014. Said Dr Vivian Balakrishnan, Minister for Community Development,

Photo By Chan Bin Kan

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2011

January: After several months of discussion with the Singapore government, the International Table Tennis Federation confirms plans to open its Asia Pacific Office and Marketing Headquarters in Singapore in March 2011. ITTF will close its Beijing office. ITTF marketing director Steve Dainton says that Singapore, widely recognised as a hub of the Pacific, is therefore a perfect for location... for ITTF. As part of the commitment to Singapore, ITTF also announces plans to hold the Volkswagen Womens World Cup in October in the country. February: SSC announces that Brigadier-General Lim Teck Yin has been appointed as the Chief Executive Officer of the Singapore Sports Council, with effect from 1 April 2011. BG Lim is the current Commandant of the SAFTI Military Institute. The appointment of BG Lim marks the completion of a three month international and local search to replace SSCs former CEO Oon Jin Teik. Says SSC Chairman Richard Seow: Sports DNA was a term used to describe the quality we were looking for and we are pleased to find a CEO that has outstanding sports genes. BG Lims sports experience complemented with his demonstrated leadership and organisational strengths will help drive forward the vision and goals of Sporting Singapore.

April: The SSC begins to survey the sporting habits of 4,500 households across the country for the National Sports Participation Survey (NSPS) 2011. Conducted once every five years, the NSPS aims to measure the degree of all participation in sports, including spectatorship and volunteerism at events. The survey will comprise 57 questions and will include 9,000 individuals. Through this new participation survey, we can measure and analyse how our love for sport translates into action. It will help us understand the impact sport has on our diverse society and how we can best direct our strategies to keep the

momentum growing, said Mr Richard Seow, Chairman, SSC. The survey will consider new capabilities in technology as these changes have altered the way in which people consume sports. To reflect current day trends and practices, the survey will cover areas such as electronic gaming - to include questions on using game consoles like the Nintendo Wii as a form of exercise, as well as the usage of mobile devices for the watching of sports events and getting up-to-date sporting information. The results of the NSPS will be ready in the first quarter of 2012. June: Associate Professor Fabian Lim Chin Leong joins SSC as the Singapore Sports Institutes (SSI) first Executive Director. I am delighted to have A/P Lim on board to realise our SSIs vision of providing a worldclass sports science, medicine and technology centre for our athletes, said Mr Lim Teck Yin, CEO, Singapore Sports Council. A/P Lims proven track record, extensive practical and research experience which have led to break-through innovations in human performance studies, will help take Singapores athlete performance to the next level. I am confident that A/P Lim will steer SSI to success. June: Standard Chartered Bank signs a three-year S$9.75 million partnership with SSC to remain as title sponsor of the Standard Chartered Marathon Singapore until 2013. Mr Ray Ferguson, Regional Chief Executive Officer (Singapore and Southeast Asia)

SSC File Photo

SSC File Photo

Standard Chartered Bank said, After a very successful inaugural SCMS in 2010, we are delighted to announce our continued support for the event as title sponsor. The marathon has been a great platform for engaging all our stakeholders, and it resonates with what we stand for as an organisation - courage, a can-do attitude, partnership, leading by example and the determination to go the distance. We want to be involved in the growth of the race and help develop this marathon as Asias pinnacle race

together with our partner and event organiser, Singapore Sports Council. June: SSCs new Fundamental Movement Skills development programme is unveiled at the official launch of FUN Start MOVE Smart! Fundamental Movement Skills for Growing Active Learners - the first installment of the series. Targeted at childcare and preschool teachers, FUN Start MOVE Smart!, provides principles, ideas and practices to assist teachers in delivering motor

development activities to drive physical literacy in children. It is the first work of its kind to be created in Singapore. The SSC is working on a series of resource guides and training workshops, for preschool teachers, parents, and coaches of children aged two to 10. The resource guides will provide the information and practical know-how needed to develop fundamental movement skills in young children. 18 July: Under a new initiative called Vision 2030, the Ministry of

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Community Development, Youth and Sports (MCYS) and the Singapore Sports Council (SSC) will work with the Public-Private-People sectors to jointly develop proposals on how sport can best serve Singapores future needs. Sports will be used as a strategy for individual development, community bonding and nation building in the next two decades. Vision 2030 will incorporate considerations

of Singapores future challenges, including an ageing population; the pressure of living in an increasingly urban environment; higher expectations from individuals regarding the quality of life and a shrinking workforce with rising demands regarding job satisfaction. Mr Chan Chun Sing, Acting Minister for Community Development, Youth & Sports, said, Sports can be used

as a strategy for individual character development to prepare our people for a more complex and competitive environment. It can be a way for busy people to find balance; for the silver generation to age actively; for youth to be engaged and learn life skills. On the community front, sports can be a powerful tool to bond communities across genders, races and religions. Sports can also be used to build national pride, unite and ignite our

SSC File Photo

people as we move forward as one. 25 July: SwimSafer Open Water is launched by the National Water Safety Council (NWSC) and the Singapore Sports Council (SSC) today. It is a complementary module under the national water safety programme SwimSafer and equips children and adults, with skills in open water safety. The module also educates participants on the unique risks and dangers present in open water as compared to swimming in a pool - uneven surfaces, river currents, sea undertow and the effects of changing weather - which pose challenges even for the most experienced water sports enthusiasts. Dr Teo Ho Pin, Chairman of the NWSC and Mayor of North West District, who officiated the launch of SwimSafer Open Water at East Coast Park today, commented, With an average of about 65% of drowning cases in

Singapore occurring in open water over the last five years, SwimSafer Open Water is a highly recommended modular option for both children and adults to learn open water survival skills, especially water sports enthusiasts who spend a great deal of their time in open water. 13 Feb: After seven months of consultation with some 2500 people from the public, private and people sectors, the Vision 2030 Committee released its 19 preliminary recommendations on how sport can be a key strategy to serve Singapore. The recommendations called for more opportunities and access for Singaporeans to play more sports in school, the community and the workplace. Sports capabilities would also be enhanced to support the anticipated growth in quantity and quality of sports programmes.

SSC File Photo

Revealing the preliminary recommendations, Acting Minister for Community Development, Youth and Sports, Mr. Chan Chun Sing said, In meeting and talking with people, the consensus became clear. Sport can be a national strategy to shape our future, whether we are promoting physical, mental and psychological well-being; creating strong leaders with drive and confidence; developing a winning spirit; or uniting us as a nation. It provides many practical, teachable moments. Acting Minister Chan added, It may take some years to feel the full impact of these changes. It is critical that we lay the foundation now with the end goal in mind - to live better through sports. Through the opportunities created under V2030, we hope people will participate actively in sport, and in the process, become happier individuals, stronger leaders, more active community contributors or proud citizens.

Singapore Sports Council | 230 Stadium Boulevard Singapore 397799 | www.ssc.gov.sg | Tel: +(65) 6345 7111

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