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Partido State University Tinambac Campus Tinambac, Camarines Sur

Module in Mgt 5 Events Management

Event Management- process by which an event is planned, prepared, and produced. It encompasses the assessment, definition, acquisition, allocation direction, control, and analysis of time, finances, people, products, services, and other resources to achieve objectives. An event managers job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling, and evaluating an events design, activities, and production.

Event Management as a Profession- it has been described as an emerging profession due to the fact that no academic, government issued licensing, or private occupational certification credential are required to practice this complex and responsibility-laden enterprise. Without such credentials, professional status is suspect and subject to degradation by the actions of untrained and inexperienced practitioners who are simply not aware of the scope of what needs to be learned in order to be qualified to work in this profession, as well as the scope of the legal and ethical responsibilities associated with such endeavors.

The Scope of the Event Management Profession- event management encompasses a multitude of types of events. Although the industry has delineated itself into various categories, all represent the planning and production of an event that brings people together at a particular time, in a particular place, for a particular purpose.

The Event Genre of Event Management

Business & Corporate Event- any event that supports business objectives, including management functions, corporate communications, training, marketing, incentives, employee relations, and customer relations, scheduled alone or in conjunction with other events. Cause-Related & Fundraising Events- an event created by or for a charitable or cause-related group for the purpose of attracting revenue, support, and/or awareness, scheduled alone or in conjunction with other events. Exhibitions, Expositions & Fairs- An event bringing buyers and sellers and interested persons together to view and/or sell products, services, and other resources to a specific industry or the general public, scheduled alone or in conjunction with other events. Entertainment & Leisure Events- A one-time or periodic, free or ticketed performance or exhibition event created for entertainment purposes, scheduled alone or in conjunction with other events. Festivals- A cultural celebration, either secular or religious, created by and/or for the public, scheduled alone or in conjunction with other events. (Many festivals include bringing buyer and seller together in a festive atmosphere.)

Government & Civic Events- An event comprised of or created by or for political parties, communities, or municipal or national government entities, scheduled alone or in conjunctions with other events. Marketing Events- A commerce-oriented event to facilitate bringing buyer and seller together or to create awareness of a commercial product or service, scheduled alone or in conjunction with other events. Meeting & Convention Events- The assembly of people for the purpose of exchanging information, debate or discussion, consensus or decisions, education, and relationship building, scheduled alone or in conjunction with other events. Social/Life-Cycle Events- A private event, by invitation only, celebrating or commemorating a cultural, religious, communal, societal, or life-cycle occasion, scheduled alone or in conjunction with other events. Sports Events- A spectator or participatory event involving recreational or competitive sport activities, scheduled alone or in conjunction with other events.

The Proposed Knowledge Domain Structure Professional knowledge, which consist of technical knowledge, specialized skills, an ethical standards used to function within a professional jurisdiction, must be transformed into formal knowledge systems combined with experiential or situational knowledge systems.

Event Management Body of Knowledge Domain Structure

Knowledge Domains

Event Management





Financial Management

Audience Management

Hospitality Management

Compliance Management

Human Resources Management

Communication Management

Marketing Plan management

Emergency Management

Information Management

Infrastructure Management

Materials Management

Health & Safety Management

Procurement Management

Logistics Management

Merchandising Management

Insurance Management

Systems Management

Program Design management

Promotion Managemen t
Public Relations Management

Legal & Ethics Management

Technology Management


Risk Assessment Management

Time Management

Stakeholder Management

Sales Management

Security Management

Technical Production Management

Sponsorship Management

Functional Units

The Silvers Taxonomy

Event Management and its Background Event management is a way of outsourcing occasions that are either business, social pr combination of the two. Planning an event is a time consuming and stressful affair; it is a costly one. They do have contacts within their field in order to obtain the best price quotes and the most reliable service. If you are a business, word of mouth is one of the reliable forms of reference. If you have recently attended a successful event or wedding, ask about the event management team that planned it. Event planners are experts at keeping your staff happy and impressed, and they will also give the impression that your business is flourishing and professional. A flourishing business is one of the most impressive incentives to a potential investor. An event management team may cost you money, but it may also make you money in the future. Event management is an exciting and growing industry, as well as unique career opportunity for everyone with a passion for the planning and organizing of events. Event planning is a detailed immersion into planning and executing a memorable and exciting event for business promotion, recognition of achievement, or the introduction of new products and technology. Event planners pave the way to a streamlined unfolding of an event by the practical application of resources and methods to fulfill every conceivable need that might arise at such a gathering. It set the stage of the visual, culinary and experiential impact of the event, making a difference between money well invested and dollars poorly spent. Event planning is an art and event planners are detail-oriented multi-taskers with an eye toward detail, a nose for expediency, and an ear for suggestions. The goal of the event planner is to please the event sponsors with delivery of an event that fulfills their expectations. The event planner knows the ins and outs those things that make for successful event, and is familiar with those things that contribute to event failure. The event planner asks a thousand questions, spurs thought and creativity, and helps to define event budgets. The event planner is an invaluable aid to reducing the stress associated with an important event, providing knowledgeable expertise by utilizing proven systems for tackling the many details that contribute to event success. Event planning is more than a project; it is an immersion into bringing together all the various components of promotion to produce excitement, expectation, and experience that will leave event attendees feeling rewarded, educated, enthralled, entertained, and above all, glad they came. A competent and professional event planner will help prospective event sponsors wring out every last detail of their vision for an event, and in the process, provide the direction to define their ultimate goals and what they expect their event to attain. A thorough consideration must be given to date, time, and location of the event, as well as the programs, type of speakers, honors, awards, food to be served, and number of attendees required making the event a success.