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Half of the profits of the company are spent on its R&D and innovations (it quadrupled investments during 2004-2009 in R&D), engineers and other corporate people remain engage in making prototypes, thinking about bringing innovation, testing them, breaking and questioning and transforming them into real products.
Company has patented its engineering designs and processes for its products. It does not sub contract its designs to avoid infringement of its designs and patents. The company uses corporate advertising featuring the owner into advertisements to help instil the trust into the customers. Company recruits fresh engineers and scientists with innovative ideas, for the company experience does not matter, what matters is the creativity and innovativeness.
However focussing on innovation does not mean that company should forget products performance rather a need analysis of the customers must be held before bringing any innovation in the market so that to enhance the acceptance of the product and to boost sales
Experimental nature of the products can also intensify the risks level as too much is spent on making prototypes and doing experiments.
shapes in distinctive colours, similar functional products using some other technology with varying prices, durability and performance capability.
He is featured in corporate advertisements to instil confidence into the customers to buy the companys products, thus his importance for the company is crucial.
The product design, engineering, functioning of the organisation to bring creativity and innovation and strategic decision making regarding the finalised product involves Sir James Dysons creativity and vision.
Though the company has operated well even in absence of Sir James Dyson following his strategic thinking and concerns for innovation and creativeness, however the company will not survive competitively longer in his absence because of absence of direction of innovation provided by visions and strategic decisions of Sir James Dyson.
Sir James Dyson has not win the trust of organisational people only being a leader, but the customers of the company buy its products because of their trust on the president of the company.
If the company is sold to some other company then customers may lose their confidence in buying its products, because they translate each of its brands as Dysons brands.
Sir James Dyson himself is the creator and innovator of many product designs and engineering patterns. Thus his absence may prove to be a loss of reputation of the company, decline in sales and profit volume, overcome of a competitor to replace the companys position in the market.
Sir James Dysons absence may require a lot of marketing efforts, strategic efforts and changes to sustain the growth of the company and the trust of the customers.