MBA 402 ENTREPRENEURSHIP DEVELOPMENT The objective of the course is to familiarize the students with the process of entrepreneurship

and the institutional facilities available to an entrepreneur in India. Unit I Small Business: meaning -role -Strengths and weaknesses -Defining an entrepreneur-entrepreneurial traits -Developing entrepreneurs -New ventures and Business Plan : Need for a Business plan -Steps in the preparation of business plan -Need for marketing research -Operating plans and financial plans -Dynamics of small business environment -Causes for small business failure -Success factors for small business. Unit II Feasibility Planning : Planning paradigm for new ventures -Stages of growth model Fundamental of a good feasibility plan -Components of feasibility plan -Relevance of marketing concept to new ventures -Marketing research of pre-start-up planning Sources of marketing research information -Implication of market research Marketing functions that new ventures must address -Establishing marketing and sales promotion infrastructure -Concept of pricing -Growth strategies -Marketing plan. Unit III Acquiring an Established venture: Advantages and disadvantages of acquiring established business -considerations for evaluation business opportunities Methods of valuing a business -Franchising and franchisee's perspective. Unit IV Financing a new venture: Financing and its effects on effective asset management Alternate methods of financing -Venture capital and new venture financing -working out working capital requirement -Government agencies assisting in financing the project.

Unit V Life cycle of an entrepreneurial venture -Role of entrepreneur during various transition stages growth-Requirements for successful patent grants -steps in obtaining a patent -Registration of trademark -copy right and the concept of fair use -Protection of intellectual property.

Unit I Small Business: meaning -role -Strengths and weaknesses -Defining an entrepreneur-entrepreneurial traits -Developing entrepreneurs -New ventures and Business Plan : Need for a Business plan -Steps in the preparation of business plan Need for marketing research -Operating plans and financial plans -Dynamics of small business environment -Causes for small business failure -Success factors for small business

1. Is there any difference between entrepreneur and intrapreneur? An entrepreneur is an individual who takes moderate risks and brings innovation. Entrepreneur is a person who organizes/ manages the risks in his/her enterprise. Entrepreneur is a individual who takes risks and starts something new. An entrepreneur is a person who has possession of a new enterprise, venture or idea and assumes significant accountability for the inherent risks and the outcome. Intrapreneur is a word from the term intra- corporate entrepreneur meaning a person who pursues an innovation, becoming a champion for its development, but does so from within the security of his or her organizational position. 2 .What exactly constitute a business plan? A business plan is a comprehensive, written description of the business of an enterprise. It is a detailed report on a company's products or services, production techniques, markets and clients, marketing strategy, human resources, organization, requirements in respect of infrastructure and supplies, financing requirements, and sources and uses of funds. The business plan describes the past and present status of a business, but its main purpose is to present the future of an enterprise. It is normally updated annually and looks ahead for a period of usually three to five years, depending on the type of business and the kind of entity. It is a crucial element in any application for funding, whether to a venture capital organization or any other investment or lending source. Therefore, it should be complete, sincere, factual, well structured and reader-friendly. 3.What is meant by financial feasibility in a market plan?

Feasibility study is conducted during deliberation phase of project. It looks at a range of business approaches to determine which would work best and is usually done by an independent third party. The strategic plan that focuses on marketing activities to include product / service development, pricing policies promotions and means of distribution is termed as market plan. A market plan describes an entrepreneurs intended strategy. A feasibility study usually includes. . It builds on market research and distinct characteristics of the business to explain how the venture will succeed. Some issues addressed in research section may be reserved for market plan such as describing a market niche.

1. Market issues. This area deals with the projected demand for your product, where your market is located, and what competition exists or will exist. 2. Organizational and technical issues. This organizational question considers what type of structure the business will take, who will serve on the board of directors, and what types of qualifications are required to run the business. The technical issues include the type of technology and equipment required to run the business, where the equipment will be acquired, and when it is possible to obtain the equipment. 3. Financial issues. Although it may be too early to obtain precise estimates of many of the financials related to the business, the feasibility study will require your business to begin the process of looking at where the money will come from and where it will go. Questions include estimating the start-up costs, operating costs, revenue projections, sources of financing, and possible profits. Financial statement such as profit and loss, cash flow, and projected balance sheet summaries for a minimum period of three years shall be analyzed to examine the feasibility of the market plan. 4. What is meant by venture capitalism? Venture capital is an alternative form of equity financing for small business and venture capitalist is similar to a mutual fund manager who finds equity investments for a pool of investors.. A venture capitalist focus on high risk entrepreneurial business. They provide start up capital to new ventures, development funds to rapidly growing ventures that have the potential to go public or that need capital for acquisitions. Entrepreneurs seek out venture capitalists for their money and although venture capitalists seek out new ventures with high risk- return potential they envision long tern relationship with Entrepreneurs.

5. Mention steps in evaluation of business opportunities.

6. Define important components in project financing.