PortfolioMA Glamorgan

PORTFOLIO
SELECTED WORKS 2009-2012 MA GRAPHIC COMMUNICATION
CORNELIA VARLAM
CORNELIA.VARLAM@GMAIL.COM +40(0)756 966 094
FRENZY COFFEE- Frenzy Coffee is my solution for the brief that was given at the Inspired 2010, a visual identity creative romanian contest. The brief was to create an identity for a traditional coffee store
chain. It finished among the ten finalist projects.
CORNELIA VARLAM
FRENZY COFFEE The logotype has a textile texture communly used in the production and distribution of coffee visual identity beans. The idea was to give a made by hand feeling. The round shape split in half by the text
also suggests a coffee bean.
CORNELIA VARLAM
FRENZY COFFEE- The image of a coffee bean was simplified to a simple circle split in half which was also used in visual identity order to describe the product. The resulting design also gives an artisanal feeling.
The categories are dark roasted, medium roasted and light roasted.
CORNELIA VARLAM
FRENZY COFFEE- Examples of the coffee shop and a branded cup of coffee. visual identity
CORNELIA VARLAM
RSVP-magazine RSVP is a magazine that I created for my final Bachelor'sproject at the National University of identity project The Arts, Bucharest. It has a main focus on contemporary romanian culture and art. The identity
is based on modular elements that create derivate shapes.
CORNELIA VARLAM
RSVP-magazine I used these modular shapes from the logotype in order to create an alphabet that would identity project communicate from one number to the next, and would put the basis of the magazine's
concept and identity. The magazine stands as an invitation to creativity.
CORNELIA VARLAM
RSVP-magazine A final mock-up was made for the project. The mock up also has an included smaller part which identity project focuses on romanian contemporary artist, in order to promote them. The reader has the
possibility to keep the pages as posters as they have a cut off line.
CORNELIA VARLAM
RSVP-magazine The magazine has two parts. one that focuses on culture and social life and a smaller one that identity project promotes the artists. In the first one, the spread pages that announce every article reveal the
title and idea through an illustration and typographic image.
CORNELIA VARLAM
RSVP-magazine Spread for Remix article. identity project
CORNELIA VARLAM
RSVP-magazine Spread for an article about Virtual Culture. identity project
CORNELIA VARLAM
RSVP-magazine Spread of the article about Squatting. identity project
CORNELIA VARLAM
RSVP-magazine Spread for the article about Art and Money. identity project
CORNELIA VARLAM
RSVP-magazine Different spreads. identity project
CORNELIA VARLAM
Laptic, Laptic, is a romanian children milk brand, of LaDorna company, which I have created while children milk packaging working in the brand consultancy agency Brandtailors. Among the agency's proposals this is the
route that won the pitch and was implemented.
CORNELIA VARLAM
Laptic, The concept was to create a brand made from children's fairytale world. Illustrations were children milk packag- created in crayons, which are a familiar play tool for children.
CORNELIA VARLAM
Laptic, A little boy that grows up at a farm has a cute cow as a friend that has completely white skin. children milk packag But after going to the magic land of Strawberries, Chocolate and Vanilla he gets spots of
strawberry, chocolate and vanilla which also transforms the milk in these delicious flavors.
CORNELIA VARLAM
CORE- Core is a romanian ecological company. Through a school project I have developed an identity eco identity system system that would communicate its environmental impact but also communicate the types of
material that it recycles. Below are images from the work process.
CORNELIA VARLAM
CORE- I have incorporated the icons in the identity system in order to allow the company to communieco identity system cate all the aspects of its activity.
CORNELIA VARLAM
CORE- Icons were made for a large variety of recycling materials but also ones that symbolize the eco identity system environmental awarness of the company.
CORNELIA VARLAM
CORE- The icons can alternate in the basic logo in order to refer to different recycling material eco identity system categories.
CORNELIA VARLAM
CORE- Examples of possible printing materials. eco identity system
CORNELIA VARLAM
THE BOOK OF FEAR- Illustrations made for a book called The Book of Fear. The book has different stories about illustrations the concept of experiencing fear through daily life situations. It also targets the contemporary
urban woman.
CORNELIA VARLAM
THE BOOK OF FEAR- The illustrations were made to meet a contemporary urban woman target that experience fear illustrations in situations like love, marriage, abortion, carrier, and religion. It is a work in process.
CORNELIA VARLAM
THE BOOK OF FEAR- Illustrations for different narrative situations. illustrations
CORNELIA VARLAM
FRENZY COFFEE
Illustrations for different narrative situations.
CORNELIA VARLAM
FRENZY COFFEE
Illustrations for different narrative situations.
CORNELIA VARLAM
THE BOOK OF FEAR- Illustrations for different narrative situations. illustrations
CORNELIA VARLAM
CHOIX FRAIS- Solution for a company that sells bio fruits, vegetables and similar organic products from France, visual identity that emphasizes the idea of hand picked fruits and vegetables made available for the urban
busy individual.
CORNELIA VARLAM
CHOIX FRAIS- A simple and indexpensive solution was made for branding the fruit packs with visual identity easy-to-apply labels.
CORNELIA VARLAM
CHOIX FRAIS- Other packaging examples: cardboard box and bag. visual identity
CORNELIA VARLAM
CHOIX FRAIS- Solution for a simple website that would help clients to place their order online. visual identity
CORNELIA VARLAM
KABEL- Typographic exercise made with Kabel type for a project at the National typographic poster University of The Arts, Bucharest.
CORNELIA VARLAM
HOTTITUDE- Hottitute is a fictitious fashion company with a love for textile materials, identity tailoring and patterns.
CORNELIA VARLAM
HOTTITUDE- The logo shows a monogram in a thread and needle, which suggests a certain standard of identity quality of the company. In the same time it can be seen as a magic wand for fashion.
CORNELIA VARLAM
HOTTITUDE- Several posters were made in order to illustrate the visual territory of the identity. It includes identity textures of different textile materials and faces. It refers to the concept of identifying yourself
with these textile designs.
CORNELIA VARLAM
TATAIA magazine- TATAIA magazine asked me to do some illustrations for them for two of their editorials, in two editorial illustrations of their numbers, #3 & #4. TATAIA - www.tataia.net - is a romanian cultural and social mixture
of contemporary perspectives.
CORNELIA VARLAM
TATAIA magazine- The first editorial is called Between ages and it refers to the lack of boundaries in today's editorial illustrations society when it comes to one acting he's own age. They also organized an exhibition with
digital prints of selected artworks that were included in they'r first two numbers.
CORNELIA VARLAM
TATAIA magazine- The second article refers to a culinary experience with a traditional red beet soup. editorial illustrations
CORNELIA VARLAM
THEY DRAW & COOK Very fun illustrated cooking recipe for the They Draw & Cook and They Draw and Travel project. THEY DRAW & TRAVEL The above is a recipe for romanian bezele which are a sort of marshmallows. As for my illustration about a place to travel, I chose Karlsruhe, which is also called The Fan City.
CORNELIA VARLAM
ROMANIAN Romanian Papergirl is a fun project that distributes free collected artworks to people, randomly PAPERGIRL on the street by riding on bikes. I submitted two specially made artworks for them to share on
the streets of Bucharest.
CORNELIA VARLAM
MONSSON- Monsson Group develops, constructs, operates and performs service and maintenance for wind identity system and solar farms and powerstations in Romania. The idea was to make a logotype based on their
existing one, so the intervention was only minimal.
CORNELIA VARLAM
MONSSON- The development of the identity system is based on the modular triangular shape which allowed identity system the reconstruction of iconic imagery that would illustrate thee company's activity.
CORNELIA VARLAM
MONSSON- The three divisions of the company were communicated by using the same triangular shape in a identity system more abstract way, to illustrate their services.
CORNELIA VARLAM
MONSSON- The conic imagery reconstructed by using the triangular shape from the logotype. It illlustrates identity system the company's activity.
CORNELIA VARLAM
MONSSON- type used in the identity development identity system
CORNELIA VARLAM
MONSSON- business cards examples identity system
CORNELIA VARLAM
MONSSON- stationary proposal identity system
CORNELIA VARLAM
MONSSON- corporate envelope identity system
CORNELIA VARLAM
MONSSON- different corporate materials identity system
CORNELIA VARLAM
MONSSON- company website identity system

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SELECTED WORKS 2009-2012 MA GRAPHIC COMMUNICATION

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