AN INITIAL REPORT ON INVESTORS PREFERENCE IN STOCK BUYING; A STUDY WITH REFERENCE TO AD SECURITIES

In partial fulfillment of the requirements for the course of Master of Business Administration program.

Submitted to Mr. Ravesh Kutti (Faculty of management)

Submitted byPRITAM SAHA Program - MBA, Sem-3 Batch - 2011-13 Enrollment No - 11ATPA009 ICFAI University Tripura

Introduction: AD Securities is the first sub-brokers company in Agartala, which is affiliated to HEM Securities Head Office MI road, Jaipur, Rajasthan. This company established in 2nd June, 2004 near Laxmi Narayan Bari at Agartala. After few months, AD Securities office shifted in Paradise chowmuhni and in 2006, they built up another office in Siddi Ashram. Initially Companys started their functions with fourteen members. And their initial investment was Rs. 5 lacks. These securities have three sub-branches in Teliamura, Khowai and Ambasha. Out of three sub-branches: Only one sub-branch is operating and another two subbranches are not operating. AD Securities is most popular brokers in Agartala. These securities have approximately 3000 clients till now. Their maximum traders are swing traders, 43% - 44% clients are active, 20% clients are semi active (quarterly traders) clients, and 37% are dormant type. The study is conducted to know about the investor preference before investing in the share market. As per my basic research I found that they invest in those companies which have acquired any new and large revenue sources, having a steady growing financial balance sheet, not affected in political term well. Last but not the least, news & rumors.

Objectives: To find what kind of share investor prefer most. To know the various factor affecting the investor preference. To know the various option available in the capital market

Scope of the study: This study will help AD Security to know about what the customer were looking for while trading any share; this will give them a better knowledge in providing best service. This will give rise to their goodwill and for the better understanding of the current market scenario. They can also improve and focus on those services which the investors prefer most. This study will give me knowledge about the factors which affect the preference of the investor before investing in the capital market. I can also study about the working of a company and the various services they deals with. By this study I can also gather some practical knowledge.

Methodology: For this study I have to gather both primary and secondary data. Primary data will be collected from questionnaire, face to face interview and secondary data will be collected from various books, journal and websites. For sampling, I have to use cluster sampling method.

Limitation: The study is limited to Agartala only. Data collection is difficult during peak hour.

References: http://www.hyken.com/customer-experience-2/customer-preference/ http://www.thavan.org/subjects/mm/A%20study%20on%20Investor's %20Preferences%20on%20Investment%20of%20Capital%20Market %20in%20India.pdf http://www.scribd.com/yoursrakeshreddy/d/31128326-An-Analysis-ofInvestors-behaviour-on-various-investment-avenues-in-india http://www.gbmf.info/2009/Investor_preference_Sasi%20Kumer.pdf

Khan, MY & Jain PK (2011) Financial Management 6e, page no: 21.521.14 Kotler, Keller, Koshy, Jha (2009) Marketing Management 13e page no: 463