1200 MAIN #1108 DALLAS, TX 75202 972-415-9649 CRYSTALSMU@YAHOO.

COM

CRYSTAL H. M. MCCULLOUGH
SUMMARY: Dynamic communications manager with the proven ability to build and lead effective public relations campaigns and events. Strategic thinker and creative leader with broad industry experience in which clients benefit from remaining top-of-mind in their respective industries.

EDUCATION:

Southern Methodist University, Dallas, Texas Bachelor of Arts in Corporate Communications and Public Affairs Minor: Spanish Languages and Literatures

May 2008

EXPERIENCE:

ACCOR NORTH AMERICA January 2011- Present Communications Manager, Dallas, Texas Develop content for company-wide internal communications that support business objectives, align with company values and promote employee engagement Use appropriate combination of technology and varying communications media to reach all internal audiences and levels within the organization Responsible for timely submission of annual EEO1 Report and maintaining current knowledge of reporting guidelines Update intranet web content to allow employees to navigate and find relevant information and create a standard protocol and communication plan for all key company initiatives Assess the effectiveness of programs, design metrics and implemented companywide employee surveys to determine the impact on organizational culture and key business initiatives. Provide translation solutions and ensure messages are appropriately written and comprehendible to Accors diverse employee population. Define and implement meaningful metrics to support measurable increases in employee engagement. RH RESTORATION HOMES November 2006- December 2010 Public Relations Director, Houston, Texas (remote) Formed relationships with local radio and television stations to publicize the new company Planned and organized kick-off and seminar and gala Increased client list for through various public relations mediums Managed and produced brochures, flyers and composed media kits Superb written communication skills, including demonstrated ability to write clearly, effectively and concisely while meeting deadlines Excellent strategic planning and project management skills DALLAS REGIONAL CHAMBER September 2008- January 2009 Manager of Marketing and Healthcare Initiatives, Dallas, Texas Work with healthcare advisory council to oversee healthcare workforce development program for a temporary seasonal project Write newsletter articles, represent chamber at various healthcare events, coordinate direct mailings, telephones and meet with potential partners. Coordinate Chambers and Work Sources regional healthcare initiatives including cluster activities and chamber programming. WILSON ASSOCIATES January 2008- May 2008 Public Relations/ Interior Design, Dallas, Texas Created the Wilson Report, a detailed newsletter distributed to over 7000 clients Reviewed various designs and models for interior high-end hotels worldwide Developed, tracked and analyzed marketing campaigns

PRASHI Buyer, Dallas, Texas January 2007- April 2007 Conducted meetings with buyers to discuss fashion merchandising Created new ideas for new merchandise and trends for the upcoming season Responsible for assisting with projections and forecasting of merchandise Creating and maintaining relationships with outside vendors THE SHELTON GROUP Public Relations/ New Business, Dallas, Texas May 2006- August 2006 Maintained new business database (ACT) and researched prospective clients Composed press releases and public service announcements for clients Drafted monthly and quarterly reports for clients DART January 2006- May 2006 Diversity Marketing Team Member, Dallas, Texas Assisted in researching diversity and its effects on DART Produced background information sheets, fact sheets, and feature articles DAILY CAMPUS Staff Writer, Dallas, Texas Authored weekly fashion column Followed strict submission deadlines for news stories January 2005- May 2006

ACTIVITIES:

SMU, Student Senator MUSTANG LINK, Campus Tour Leader NATIONAL ASSOCIATION BLACK ACCOUNTANTS, Corresponding Secretary PROGRAM COUNCIL, Performing and Visual Arts Chair ASSOCIATION OF BLACK STUDENTS, Executive Board MEMBERSHIP, PRSA COMPUTER: Adobe Photoshop/ In Design, ACT, MS Word, Power Point, Excel, LANGUAGES: Working knowledge of Spanish SOCIAL MEDIA: Expertise with Facebook, Twitter, LinkedIn, Foursquare, WordPress, Google+ and YouTube

SKILLS: