A STUDY ON THE EFFECTIVENESS OF THE SCHEMES PROVIDED BY INDIAN OVERSEAS BANK TUTICORIN FOR THE WELFARE OF RURAL DEVELOPMENT

(A project report submitted in partial fulfillment of the Requirements for the degree of)

MASTER OF BUSINESS ADMINISTRATION Of ANNA UNIVERSITY -CHENNAI Submitted by

DEEPIKA MATHUVANTHI.P (REG.NO:1100631009)

Under the Guidance of

Mrs.R.BANUMATHI, MBA., (PhD)

Department of Management Studies University Departments of Anna University of Technology Government College of Engineering Campus Tirunelveli - 627007 June 2012

DEPARTMENT OF MANAGEMENT STUDIES

University Departments of Anna University of Technology Government College of Engineering Campus Tirunelveli - 627007

CERTIFICATE This is to certify that Mrs. Deepika Mathuvanthi.P Second year MBA, Student has undergone a project work on A study on the effectiveness of the schemes provided by Indian Overseas Bank Tuticorin for the welfare of Rural Development under my guidance and this is original work to the best of my knowledge.

(Faculty Guide)

(Head of the Department)

Submitted to Project and Viva Examination held on .

Internal Examiner

External Examiner

Name Reg. No Department College

: : : :

Deepika Mathuvanthi.P 1100631009 Management Studies University Departments of Anna University of Technology

DECLARATION
I hereby declare that the project entitled A study on the effectiveness of the schemes provided by Indian Overseas Bank Tuticorin for the welfare of Rural Development submitted to ANNA UNIVERISTY CHENNAI in partial fulfillment of award of the degree Master Of Business Administration, which is carried out under the guidance of Mrs.R.Banumathi,MBA.,(PhD) in Department of Management Studies at University Departments of Anna University of Technology during Jan 2012 to June 2012 is my original work and is independently done by me. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree to award was conferred on earlier on this or any other candidate.

Place : TIRUNELVELI Date :

Signature of the Candidate

ACKNOWLEDGEMENT
First of all I humbly submit all the glory and thanks to Almighty for showering the blessing upon us and giving us necessary wisdom for accomplishing this project successfully. I express my deep sense of gratitude to Prof Dr.M.Rajaram, the honourable Vice Chancellor, Anna University of Technology Tirunelveli for facilitating value addition at the institution. I express my sincere thanks to Dr.S.Silas Sargunam, Head of Department of Management Studies and Dean (Academics), for presenting me an opportunity to pursue a valuable project. I express my profound sense of gratitude to Mrs.R.Banumathi,MBA.,(PhD) Assistant Professor, Anna University of Technology Tirunelveli, for her inspiration, keen interest, unceasing assistance and helpful evaluation at all stages of the work. The present shape of the work is due to her able guidance, constant supervision, and healthy constructive criticism throughout the period of my project work. I convey my deep sense of gratitude to all the faculties of the Department of Management Studies for their encouragement and motivation to do my research work. I convey my heartfelt thanks to Mr.M.Paramasivan, DGM, Indian Overseas Bank, Regional Office, Tuticorin, Mr.A.Paradesi, Assistant General Secretary, Indian Overseas Bank, Tuticorin Region, Mr.Srinivasan, Rural Development Officer, Indian Overseas Bank, Regional Office, Tuticorin for providing me with invaluable industry as well as practitioners insight. Last but not the least, I express my sincere feeling of gratitude to my Parents, Brother and my Husband who have constantly encouraged and supported me in carrying out this work. I would in conclusion like to place on record my appreciation of the many others who have helped me but who I have neglected to mention due to the constraints of space. DEEPIKA MATHUVANTHI.P

TABLE OF CONTENTS
Chapter No Sub Chapter No 1. 2. 3. 4. Introduction Company Profile Product profile Industry profile REVIEW OF LITERATURE PROJECT PROFILE 1. 2. 3. 4. 5. Abstract Objectives of the study Scope of the study Research design Limitations of the study DATA ANALYSIS AND INTERPRETATION 1. 1. 3. 4. Title Page No

II III

IV

1. 2. 3. 4. 5.

Findings Suggestions Conclusions Bibliography Appendix

LIST OF TABLES

S.No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Particulars

Page No

LIST OF FIGURES

S.No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Particulars

Page No