FACULTY OF COMMUNICATION AND MEDIA STUDIES UNIVERSITI TEKNOLOGI MARA (UITM)

Survey on Public relations education : Perception on public relations education in Malaysian universities by public relations practitioners __________________________________________________________________ Salam/hello, my name is Haizum Afeeqah binti Hishamuddin and I am currently doing my academic writing project for my Bachelor Degree in Communication and Media Studies at UiTM Shah Alam. As part of my requirement of the undergraduate course, I am conducting a research entitled Public Relations Education: Perception on public relations education in Malaysian universities by public relations practitioners. Findings from this research will be used for academic purpose only and your individual response will remain confidential. I would greatly appreciate it if you could take a few minutes of your time to answer the questionnaire below. Thank you in advance. Contact number: 012-6474170. Section A 1. Please state your gender. Male 2. Female E-mail: haizums@gmail.com

Please tick your age. 25 34 years old 35 44 years old 45 54 years old 55 years old and above

3.

What is your highest academic qualification? Diploma Degree Master Doctorate Others. Please state : __________________

4.

Please state which programme you graduated from. Communication Economics/Business management Public relations Others. Please state: __________________

5.

Please indicate how long you have been working in public relations in years: ____5____years.

6.

Type of public relations department you work in. Corporate Department Public Relations Agency Government Public Relations Department Non-profit Others. Please state : _________________

Section B SRQ1 How prepared are Malaysian university public relations graduates in their skills and knowledge for work when they graduate? 7. Public Relations knowledge (Source: Commission on Public Relations

Education from Public Relations Society of American Foundation) Please tick from scale 1 (Strongly Disagree) to 5 (Strongly Agree) on how prepared you think are the Malaysian university graduates in their public relations knowledge. Num 1. Public Relations Knowledge Communication and Strongly Disagree 1 2 3 4 Strongly Agree 5

persuasion concepts and 2. 3. 4. 5. strategies Communication and public relations theory Public relations history Management concepts and theories Law and ethics in public relations 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5

6. 7. 8. 9. 10. 11.

Multicultural issues Use of

and

global and

1 1 1 1 1 1

2 2 2 2 2 2

3 3 3 3 3 3

4 4 4 4 4 4

5 5 5 5 5 5

research

forecasting Financial public relations Campaign and issues Case Studies in Public Relations Work exposure

Public Relations skills (Source: Commission on Public Relations Education from Public Relations Society of American Foundation). 8. skills. Num 1. 2. 3. Public Relations Skills Copywriting is a key skill in public relations Management of Strongly Disagree 1 1 1 2 2 2 3 3 3 4 4 4 Strongly Agree 5 5 5 Please tick from scale 1 (Strongly Disagree) to 5 (Strongly Agree) on how

prepared you think are the Malaysian university graduates in their public relations

communication Written language skill is important for public relations Ethical decision-making Public speaking and presentation Problem solving negotiation Community consumer and

4. 5. 6. 7.

1 1 1 1

2 2 2 2

3 3 3 3

4 4 4 4

5 5 5 5

relations, relations,

employee relations, other 8. 9. practice areas Technological and visual literacy Managing people, 1 1 2 2 3 3 4 4 5 5

programs and resources

SRQ2 Please list what other courses to increase public relations knowledge and skills you think should be taught in Malaysian universities 9. Knowledge courses

1._______Public Speaking__________ 2.______________________________ 3.______________________________ 4.______________________________ 5.______________________________ 10. Skills courses

1.___Proposal and Presentation______ 2.______________________________ 3.______________________________ 4.______________________________ 5.______________________________ 11. Please state any other specific recommendations for improving public relations education in Malaysian universities.

1.__Exchange Students Programs________________________________________ 2.__________________________________________________________________ 3._________________________________________________________________ _ 4.__________________________________________________________________ 5.__________________________________________________________________ Please give your details below for any follow-up from the researcher. Name: Ahmad Suhaili Shuaib Postion: Executive Department: Eftra Media Company:Eftra E-mail:suhaili.eftramedia@gmail.com